vineri, 8 octombrie 2010

Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


How to Diagnose and Improve Website Crawling

Posted: 07 Oct 2010 11:00 AM PDT

Post image for How to Diagnose and Improve Website Crawling

When you are reviewing a website, whether for your own projects or for a client project, one of the important areas to review is crawlability. In this post I’d like to talk about some of the ways you can look for and diagnose crawling issues.

If your important pages aren’t within 2-3 pages of linking hubs on your website, you will have problems …
The first step to diagnosing a crawling problem is to use a simple [site:example.com] search and compare how many pages you really have with how many Google thinks you have. Now, bear in mind that this number is an estimate. What you are trying to do is get a rough estimate of how many pages Google knows about, as Matt Cutts recently discussed in a Webmaster Central Video:

Click here to view the embedded video.

If you have several hundred or thousand pages but Google only shows 100, then you have a problem. Depending on how large the site is, anywhere from 10-30% accuracy would be a good rule of thumb.

The second thing you would want to look at would be Webmaster Central. If you submit a sitemap, Google tells you how many URLs you submitted and how many are in the index. The closer those numbers are, the better. Don’t worry if it’s not a 100% match because sometimes you include pages in your sitemap that get blocked at the page level with a robots meta tag. At this point, you are just concerned with gross numbers.

Sitemap Statistics

If things are radically out of whack, you can download a table of pages in the index from webmaster central and diagnose on a page by page level to see what is or or isn’t in the index.

Next, you want to try and do a full crawl of the website using something like Xenu. While it’s usually used to check for broken links, in the process it does crawl the website. If you have a large website, you are going to want to limit the crawling.

Another product that I like to use is Website Auditor. One of the interesting things about using Website Auditor is that you can specify crawling depth, which is  how deep you want a crawl to go. Start at the homepage and go only one level. Run it again, this time with 2 levels, then 3. Additionally use your Webmaster Central report on most linked pages (think of them as link hubs). If your important pages aren’t within 2-3 pages of linking hubs on your website, you will have problems. IMHO it’s more important than ever to cultivate deep linking and to use that deep linking to spread your link equity, inbound trust, and authority wisely around your website.

In recent years Google has done away with the term/classification “supplemental index.” IMHO this was more of a public relations move, as they just grew tired of hearing from people who were upset that any part of their site was in the supplemental index–but I digress. There are certain parts of your website that aren’t as important as others or, as in the case of say a privacy policy, are important to people but not for rankings. To help you understand what pages Google thinks are important, you need to look at last crawl date in the Google Cache.

Pages that have the most links are going to get crawled more frequently. Pages that have the most trust and authority are going to get crawled most often. Pages that are linked to from those linking hubs, or trusted and authoritative hubs, will get crawled next most frequently. At each step away from the linking hubs, or authority points, crawl frequency will decrease–think of it like a classic pagerank model.

Ideally, what you want to do is get a sample of pages from different levels and determine their crawl frequency rates. Programs like Website Auditor will do this for you; however, you are probably very likely to trip up the Google automated query blocker, which means that, if you are going to use it, you’ll have to have someone sit there and do captcha’s for a few hours. A secondary method is to use an outsourcing service (I use ODesk) and have them do it for you. Send them several hundred URLs in a spreadsheet and explain to them how to check the cache date and enter it in the spreadsheet. You should do some spot checking when it comes back and try to find a handful of people you can trust. Use them on a regular basis.

So how do you know you’re in trouble? Do your important pages have crawl dates older than 60 days? Are there entire sections that you think are important that aren’t getting crawled as frequently as you want?

If you find that the site you are working on has crawling issues, look for ways to flatten out the site hierarchy. I talked about this in How do You Archive Posts on a High Volume Website. Look at your pages that are linking hubs: are you using them wisely by interlinking to other content? I talked about this in How to Silo Your Website: The Content and breadcrumbs are another key tactic for interlinking. Look into ways to rotate some of that older content onto your homepage (see how to make your homepage more dynamic). Lastly, look for ways to better use your link equity by performing a content audit and killing/removing/updating old, outdated, or unimportant sections.

So what are the takeaways from this post:

  • Take a quick estimate of how well crawled your site is
  • Look at the pages in the index using webmaster central
  • Identify link hubs on your website
  • Try test crawling to different depths
  • Check cache dates across a section of URLs for your website
  • Identify trouble spots, flatten site architecture, improve interlinking, and trim down unimportant pages/sections

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

How to Diagnose and Improve Website Crawling

tla starter kit

Related posts:

  1. Deep Crawling a Mini Site Part II After correcting some “errors” in my mini-site architecture (see Deep...
  2. How To Figure Out What Parts of Your Website Aren’t Being Crawled When Google took away the supplemental index last year, they...
  3. Superficial Crawling SEO Strategies On WebmasterWorld people are discussing big daddy strategies, and on...
  4. How To Silo Your Website: The Breadcrumb Trail In Part 1 we looked at How To Silo Your...
  5. 6 Tools & Tips to Help You Improve Your Blog Posts I was having a a few conversations on twitter last...

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Daily Snapshot: A Farewell to Rahm

The White House Your Daily Snapshot for
Friday, October 8, 2010
 

West Wing Week: A Farewell to Rahm

West Wing Week is your guide to everything that's happening at 1600 Pennsylvania Ave. Walk step by step with the President as he bids farewell to his outgoing Chief of Staff, Rahm Emanuel, and appoints Pete Rouse the new Interim Chief of Staff, holds the first ever Community College Summit at the White House alongside Dr. Biden, signs the bill granting the Congressional Gold Medal to Japanese-American World War II vets - the Army’s 100th Infantry Battalion and 442nd Regimental Combat Team, awards the Medal of Honor to Staff Sergeant Robert J. Miller,and much more. Watch the video.

West Wing Week

Today's Schedule

All times are Eastern Daylight Time

10:30 AM: The President receives the Presidential Daily Briefing

11:25 AM: The President tours a small business

11:40 AM: The President delivers remarks on the monthly jobs numbers WhiteHouse.gov/live  (audio only)

12:00 PM: The Vice President attends an event for Congressional candidate Denny Heck

1:40 PM: The President meets with senior advisors

2:05 PM: The President signs the Twenty-First Century Communications and Video Accessibility Act of 2010 WhiteHouse.gov/live

2:30 PM: The Vice President delivers remarks at a rally for Senator Patty Murray 

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog

Why President Obama is Not Signing H.R. 3808
The White House announces that President Obama will not sign H.R. 3808, the "Interstate Recognition of Notarizations Act of 2010” and will return the bill to the House of Representatives.

Fortune Most Powerful Women's Summit
Watch President Obama’s remarks and hear about the Obama Administration’s Participation in this year's Fortune Most Powerful Women's Summit.

The President Signs H.R. 553, The Reducing Over-Classification Act
The President signs into law bipartisan legislation to decrease over-classification and promote information sharing across the federal government and with state, local, tribal, and private sector entities.

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Seth's Blog : Ubiquitous distribution is overrated

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Ubiquitous distribution is overrated

Some industries (like book publishers and analgesic makers) believe that they best serve their audience when the product is available everywhere. It's pretty rare to find a book that's only available in one chain of bookstores, or a pain reliever that's only in one sort of drugstore.

The thing is, scarcity creates value. You can't get a Pepsi at McDonald's. You can't buy Hermes at Target. By limiting choice, you can create value. Exclusivity is often underrated.

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joi, 7 octombrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Lessons Not Learned - No Failure Too Great to Admit It

Posted: 07 Oct 2010 09:00 PM PDT

Hoping to reverse a clear slowing of the Japanese economy, Japan Cabinet OKs $61 Billion Economic Stimulus
Japan's Cabinet on Friday approved a 5.05 trillion yen ($61 billion) stimulus package aimed at boosting the country's flagging economic recovery.

The package, to be submitted this month to parliament for approval, follows 915 billion yen ($11 billion) in measures that Prime Minister Naoto Kan's government has already approved.

The latest package includes measures to boost employment, help small and medium sized businesses, and support regional economies. It also calls for ongoing support of programs to boost sales of environmentally friendly products to consumers.

Tokyo has recently made several major moves to bolster its economy. Earlier this week Japan's central bank cut its key interest rate to virtually zero, and last month it intervened in currency markets to weaken the yen.
A couple of charts is all it takes to show just how ineffective Japan's currency intervention was.

Yen Daily Chart Shows "One Day Wonder"



Yen Weekly Chart

The weekly chart helps put the size of that daily intervention "One Day Wonder" in proper perspective.



Except in the short-term I have yet to see any of these intervention measures stick.

Japan Throws in the Towel?

Japan's finance minister has all but thrown in the towel on large-scale interventions, at least if you believe what he is saying. Please consider Noda Signals Japan to Avoid Return to Large-Scale Intervention
Japan's finance minister signaled that while his government is ready to sell yen in market if needed, the country doesn't intend to return to the long-term, large scale intervention campaigns of the past.

"The intervention we conducted on Sept. 15 was to rein in excessive movements," Yoshihiko Noda told reporters today in Tokyo before departing for a Washington meeting of Group of Seven finance authorities. "It has a different character from one seeking a certain level with large scale, long-term intervention."
Japan conducted the intervention to "rein in excessive movements". The results are shown above. I fail to see Japan accomplished anything.

Given that interventions don't work, It's a good thing Japan "doesn't intend to return to the long-term, large scale intervention campaigns of the past."

The question at hand is "Do you believe that?" I don't.

China Unloads Japanese Debt, Japan Complains

Add government bond purchases to the list of things Japan and China are openly feuding about. Bloomberg highlights the story in China Sold Most Japan Debt on Record in August
China sold a record amount of Japanese debt in August, snapping a seventh-straight month of purchases.

China sold a net 2.02 trillion yen ($24.5 billion) of Japanese debt in August, the Ministry of Finance said today in Tokyo. That was the biggest monthly sale in data going back to 2005. It sold 2.03 trillion yen in short-term debt and bought 10.3 billion yen in long-term securities, ministry data showed.

Japanese Finance Minister Yoshihiko Noda suggested at a meeting last month that it's inappropriate for China to buy Japan's bonds without a reciprocal ability for Japanese to invest in China's market.

"I feel strange that China can buy Japanese government bonds while Japan can't buy theirs," Noda said in answering lawmakers' questions at a hearing on the economy on Sept. 9.
Japan's Economy Slows, Trade Surplus Shrinks

Wrapping up this spotlight on Japan, please consider Japan Current-Account Surplus Narrows as Exports Slow
Japan's current-account surplus narrowed in August as export growth slowed, adding to signs the country's economic recovery is moderating.

The gap contracted 5.8 percent from a year earlier to 1.114 trillion yen ($13 billion), the Ministry of Finance said in Tokyo today.

"There's no doubt the economy is slowing," said Shinke, senior economist at Dai-Ichi Life Research Institute in Tokyo. On top of demand that's slowing in China and other trading partners, "we'll begin to see the strong yen's impact on exports very soon," he said.

Governor Masaaki Shirakawa's board this week unexpectedly cut the central banks' benchmark interest rate, pledged to keep borrowing costs at "virtually zero" until price stability returns and established a 5 trillion-yen asset-purchasing fund. Japan's ruling party proposed an economic stimulus in excess of 4.8 trillion yen that would help local governments and small businesses create jobs.
No Failure Too Great to Admit It

Japan is in debt to the tune of 200% of GDP, which is all it has to show for all its Keynesian and Monetarist stimuli over the past decade. So what does Japan do but toss another $61 billion into the fire, fresh on the heels of an $11 billion stimulus plan.

$72 billion total may not sound like much these days, but it is a sizable chunk of money for Japan's economy. Supposedly these stimuli will "boost employment, help small and medium sized businesses, and support regional economies".

It will do no such thing. If these stimulus efforts worked, there would be results to show for it.

Yet the only conclusion of the Keynesian and Monetarist clowns is that Japan did not do enough!

This should be a lesson for the US, but it won't.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Gallup Survey Shows Unemployment Jumps From 9.4% to 10.1%

Posted: 07 Oct 2010 09:06 AM PDT

As economists up their forecasts for tomorrow's jobs report, I am lowering mine.

First, the recent ADP report suggests private nonfarm employment dropped by 39,000 with expectations of a gain. Second, Gallup Finds U.S. Unemployment at 10.1% in September
Unemployment, as measured by Gallup without seasonal adjustment, increased to 10.1% in September -- up sharply from 9.3% in August and 8.9% in July. Much of this increase came during the second half of the month -- the unemployment rate was 9.4% in mid-September -- and therefore is unlikely to be picked up in the government's unemployment report on Friday.



The increase in the unemployment rate component of Gallup's underemployment measure is partially offset by fewer part-time workers, 8.7%, now wanting full-time work, down from 9.3% in August and 9.5% at the end of July.



Friday's Unemployment Rate Report Likely to Understate

The government's final unemployment report before the midterm elections is based on job market conditions around mid-September. Gallup's modeling of the unemployment rate is consistent with Tuesday's ADP report of a decline of 39,000 private-sector jobs, and indicates that the government's national unemployment rate in September will be in the 9.6% to 9.8% range. This is based on Gallup's mid-September measurements and the continuing decline Gallup is seeing in the U.S. workforce during 2010.

However, Gallup's monitoring of job market conditions suggests that there was a sharp increase in the unemployment rate during the last couple of weeks of September. It could be that the anticipated slowdown of the overall economy has potential employers even more cautious about hiring. Some of the increase could also be seasonal or temporary.

Further, Gallup's underemployment measure suggests that the percentage of workers employed part time but looking for full-time work is declining as the unemployment rate increases. To some degree, this may reflect a reduced company demand for new part-time employees. For example, employers may be converting some existing part-time workers to full time when they are needed as replacements, but may not in turn be hiring replacement part-time workers. Another explanation may relate to the shrinkage of the workforce, as some employees who have taken part-time work in hopes of getting full-time jobs get discouraged and drop out of the workforce completely -- going back to school to enhance their education, for example, instead of doing part-time work. It is even possible that some workers may find unemployment insurance a better alternative than part-time work with little prospect of going full time.

Regardless, the sharp increase in the unemployment rate during late September does not bode well for the economy during the fourth quarter, or for holiday sales. In this regard, it is essential that the Federal Reserve and other policymakers not be misled by Friday's jobs numbers. The jobs picture could be deteriorating more rapidly than the government's job release suggests.
Crapshoot

Gaming the monthly job report estimates is something akin to a crapshoot. Nonetheless, I sense a degree of optimism that is both high and unwarranted.

Did the Fed manage to up expectations with its Quantitative Easing shenanigans? It seems that way to me.

However, if the Gallup survey is to be believed, the sharp increase in the unemployment rate will not occur until the October data (next month's report). Tomorrow we find out.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Weekly Claims Drop to 445,000, 4-Week Moving Average at 455,750; Where to From Here?

Posted: 07 Oct 2010 08:51 AM PDT

Weekly Claims fell this week to 445,000 but that number is still consistent with an economy losing jobs.

Please consider the Unemployment Weekly Claims Report for October 7, 2010.
In the week ending Oct. 2, the advance figure for seasonally adjusted initial claims was 445,000, a decrease of 11,000 from the previous week's revised figure of 456,000. The 4-week moving average was 455,750, a decrease of 3,000 from the previous week's revised average of 458,750.
Unemployment Claims



The weekly claims numbers are volatile so it's best to focus on the trend in the 4-week moving average.

4-Week Moving Average of Initial Claims



The 4-week moving average is still near the peak results of the last two recessions. It's important to note those are raw numbers, not population adjusted. Nonetheless, the numbers do indicate broad, persistent weakness.

4-Week Moving Average of Initial Claims Since 2007



No Lasting Improvement for 10 Months

There has been no lasting improvement for nearly 10 months.

To be consistent with an economy adding jobs coming out of a recession, the number of claims needs to fall to the 400,000 level.

At some point employers will be as lean as they can get (and still stay in business). Yet, that does not mean businesses are about to go on a big hiring boom. Indeed, unless consumer spending picks up, they won't.

Questions on the Weekly Claims vs. the Unemployment Rate

A question keeps popping up in emails: "How can we lose 400,000+ jobs a week and yet have the unemployment rate stay flat and the monthly jobs report show gains?"

The answer is the economy is very dynamic. People change jobs all the time. Note that from 1975 forward, the number of claims was generally above 300,000 a week, yet some months the economy added well over 250,000 jobs.

Also note that the monthly published unemployment rate is from a household survey, not a survey of payroll data from businesses. That is why the monthly "establishment survey" (a sampling of actual payroll data) is not always in alignment with changes in the unemployment rate. At economic turns the discrepancy can be wide.

With census effects nearly played out, It may be quite some time before we weekly claims drop to 400,000 or net hiring that exceeds +250,000.

Want to know why some businesses aren't hiring? Please consider Creating Jobs Carries a Punishing Price

Where To From Here?

The 4-week moving average has ticked down for a few weeks but the number is nothing to crow about. Moreover, claims have been generally in 450,000 range for 10 straight months of sideways movement so we can easily see more of the same. I am still expecting lots of state cutbacks so that could have an impact. Finally, the holiday shopping season is now just around the corner. It will be interesting to see what that portends.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Inflation Expectation Noise

Posted: 07 Oct 2010 01:20 AM PDT

Scott Grannis on Seeking Alpha has written a pair of interesting articles regarding inflation expectations and Quantitative Easing. Grannis thinks that Quantitative Easing is working. I don't, but that debate depends on the definition of "work".

In regards to inflation expectations as measured from TIPS, Grannis says Bond Market Bracing for Return of Inflation
Lots of important action in the bond market these days. 10-yr Treasury yields have plunged to a mere 2.36%. Recall that they hit a generational low of 2.05% at the end of 2008, when the entire world was terrified of impending economic death and destruction. Are yields today telling us that doom is just around the corner? Absolutely not. This time around things are very, very different.

The interesting part of the bond market action is in the TIPS market, where yields have plunged by much more than Treasury yields, and in the long end of the Treasury curve, where the spread between 10 and 30-yr Treasuries has widened to its steepest level ever. Since the end of August, when QE2 expectations started to heat up, 10-yr Treasury yields have declined by 10 bps, whereas 10-yr TIPS real yields have dropped by 50 bps. That's a 40 bps increase in annual inflation expectations over the next 10 years. Using the more sensitive measure of inflation expectations—the 5-yr, 5-yr forward breakeven rate—inflation expectations have jumped almost 50 bps since the end of August. The spread between 10- and 30-yr Treasuries has shot up to a record-breaking high of 127 bps, up from 105 bps at the end of August.



Note in the chart above how the drop in Treasury yields in late 2008 reflected deflationary fears (with inflation expected to average zero over the subsequent 10 years), whereas the current drop reflects inflationary fears.

So the market is saying that it has little doubt that the Fed will ramp up its quantitative easing efforts, and almost no doubt that this will prove inflationary in the years to come. The plunging dollar and the soaring price of gold fully support this interpretation.

This is the best evidence you can find that deflation risk has evaporated. The question now is not how low inflation will be, it's how high it will be in the years to come.

If the prospects for the economy are improving and inflation expectations are rising, why in the world would the Fed proceed with QE2, when it would only complicate things in the long run? This is really important stuff, and I get the feeling that Bernanke & Co. have not yet thought through all the ramifications of what they are planning, nor have they paid sufficient attention to market-based signals.
Deflation Risk Very Much Alive

For starters, deflation risk has not evaporated. Rather deflation expectations as measured by TIPS have fallen, which is a decidedly different thing. Moreover, and more importantly, those deflation expectations pertain to prices, specifically the CPI (which is an extremely poor measure of inflation).

As I have pointed out on numerous occasions, prices are not what is at risk. The risk is of a credit collapse, a far different (and far more important thing).

What's Really Important?

In case you missed it, please consider Myths About "What's Economically Important"
Day in and day out I hear it from readers who insist that we are not in deflation and will not be in deflation because prices are rising and continue to rise.

Still others tell me it is illogical for a deflationist to like gold.

When I counter with a discussion about credit conditions I tend to get a blank stare or a comment like "I do not care about credit conditions. I own my home. What I care about are rising prices of food and energy."

When I counter with falling asset prices and zero percent interest rates on savings accounts I am likely to get as statement like "Who cares, I rent?", or perhaps "The poor have no assets or savings, all they care about is food prices."

Really?


Such comments come from those who are not thinking clearly about what's important. Here's why:

  • In a fiat credit-based financial system, when credit is plunging businesses are not hiring. There are currently 14.9 million unemployed who want a job but do not have a job because businesses are not hiring. There are 2.4 million "marginally attached" persons who do not have a job yet want a job, but are not considered unemployed because they stopped looking. There are 8.9 million part-time workers who want a full time job but cannot get one because businesses are not hiring. There are countless millions of college graduates who are underemployed, working at WalMart, delivering pizzas, or attempting to sell trinkets on eBay, because businesses are not hiring. There a still millions more in college hoping for a job upon graduation who will not get one because businesses are not hiring. This is all related to the ongoing credit contraction.

  • When credit is plunging so do yields on treasuries and in turn yields on savings accounts. Those on fixed incomes attempting to live off interest income are screwed. Indeed, many are rapidly draining their principal because they collect no interest.

  • Those who have a job, pay for those who don't. Food stamp usage is soaring and now costs over $60 billion dollars a year.

  • When credit is plunging, consumers are not shopping, business earnings are under pressure, and wages stagnate or in many cases outright decline. Even those with jobs and no debt have been affected by deteriorating credit conditions. Public employees had escaped this debacle so far, but that is about to change in a big way, with huge implications.

  • When business earnings are under pressure or when business owners face uncertainty over consumer spending trends, businesses cut back on benefits, especially health care. Those with health cares benefits are asked to chip in more of the costs. This too is a function of deflation.

  • When profits are weak and business uncertainty high, stock prices do not act well (at least in the long run). Those with 401Ks or personal investments are affected.

  • With credit falling and wages stagnant or falling, anyone in debt is likely to have a harder time paying back that debt. Foreclosures rise so do bankruptcies and divorces. Entire families have gone homeless.

So, What's Really More Important?

Expanding credit (inflation) created an enormous housing bubble, a commercial real estate boom, a rising stock market, and an enormous number of jobs.

Contracting credit (deflation), burst the housing bubble, burst the commercial real estate bubble, burst the stock market bubble, resulting in millions of foreclosures and bankruptcies, millions of broken homes, millions on food stamps, 26.2 million unemployed or partially employed, and countless additional millions who are underemployed.

People notice food and energy prices because they tend to be somewhat sticky. Everyone has to eat, heat their homes, and take some form of transportation at times, but is that what's important?

No!

In the grand scheme of things, nominal increases in food and energy prices are but a few grains of salt in the world's largest salt-shaker compared to the massive effects of rising or falling credit conditions.

Yet, every day, someone writes to me complaining about the price of milk (or something else) going up 30 cents or whatever telling me that is "inflation" or that is what is most important. ....
What About Housing?

If one wants to claim risk of falling prices as measured by the CPI is behind us, I beg to differ, while admitting I can easily be wrong. However, the CPI is fatally flawed in that it ignores housing prices and I am quite sure housing prices are headed for another plunge.

General prices (especially 2% CPI inflation expectations) are meaningless compared to housing prices, credit conditions, and defaults.

If there was one price Bernanke could force up if he could, it would be housing prices. Does anyone disagree?

Demographics Important Too!

These inflation expectation measurements ignore not only housing, but also demographics and other investment cycles. As I see it, Long-Wave, Fixed Investment, Inventory, and Demographic Cycles all Downwardly Converging and the implications are anything but inflationary.

Inflation Expectation Flaws

In light of the above, modest inflation expectations are essentially meaningless.

For the sake of completeness of this discussion, however, there is considerable debate as to whether or not it's as simple as subtracting 10-Year TIPS from 10-Year Treasuries to arrive at "inflation expectations".

Cleveland Fed Estimates of Inflation Expectations

Inquiring minds are reading Cleveland Fed Estimates of Inflation Expectations
News Release: September 17, 2010

The Federal Reserve Bank of Cleveland reports that its latest estimate of 10-year expected inflation is 1.54 percent. In other words, the public currently expects the inflation rate to be less than 2 percent on average over the next decade.

The Cleveland Fed's estimate of inflation expectations is based on a model that combines information from a number of sources to address the shortcomings of other, commonly used measures, such as the "break-even" rate derived from Treasury inflation protected securities (TIPS) or survey-based estimates.

The Cleveland Fed model can produce estimates for many time horizons, and it isolates not only inflation expectations, but several other interesting variables, such as the real interest rate and the inflation risk premium.
Inflation Expectations Trendline


click on chart for sharper image

Over a long horizon, one can see inflation expectations have been on a downtrend for 20 years!

Inflation: Noise, Risk, and Expectations

For an explanation of the Cleveland Fed Methodology, please see Inflation: Noise, Risk, and Expectations
The Cleveland Fed model of inflation expectations provides a simple measure of expected inflation that has two advantages over the break-even rate derived from TIPS. The first is that the measure is adjusted for the inflation risk premium. Because people don't like the risk associated with inflation, they pay less for a nominal, unprotected bond, which means it has a higher interest rate. Thus the difference between nominal bonds and TIPS overstates the expected inflation rate. And because the model does not use the difference between TIPS and Treasuries, it does not capture liquidity differences along with inflation expectations.

Figure 1 [Mish Note: Same Chart as Above Trendline Chart] shows the model's estimate of 10-year expected inflation. Expectations show a gradual decline from the early 1980s to about 2003, after which they fluctuate in the neighborhood just north of 2 percent. The financial crisis coincided with very low expectations.

It's tempting to think that inflation risk is simply the risk of high inflation, but it is rather associated with inflation deviating from expectations, whether higher or lower. Put another way, people anticipate that $10,000 will buy less in 10 years, but they are unsure exactly how much less it will buy.

The inflation risk premium fluctuates around half a percent.

Removing Short-term Effects

Even "purified" expectations of inflation are not always the most useful indicators for monetary policy. In the short run, there are price pressures, unemployment effects, and shifts in money demand that move the price level around in ways that are out of the control of the central bank. What's needed is a longer-term measure of inflation expectations that purges out the short-term effects.

The forward inflation rate (figure 3) does that.



Figure 3 shows what a difference the approach makes: the Cleveland model shows a lower rate than the other two series over the past several quarters. It stays near 2 percent, while the other measures show a potentially worrying increase. This implies that longer-term inflation expectations are still well anchored and the time for tightening has not yet come.
Self-Serving Claptrap from the Fed

I am certainly not one to give praise to self-serving claptrap from the Fed. Unfortunately, if you read the complete text of those articles you will likely be as nauseated as I was about the glorious praise the Fed heaped upon itself about inflation.

However, what the article says about risk premiums makes quite a bit of sense.

Yet, even if one assumes the model used by Scott Grannis is correct, those expectations are at the lower end of the range for the last 7-years, discounting panic action in late 2008.

Confusing Expectations and Reality

Grannis asks "If the prospects for the economy are improving and inflation expectations are rising, why in the world would the Fed proceed with QE2, when it would only complicate things in the long run?"

The above question seems to confuse expectations with reality. Does anyone remember the expectation (and all the models built on that expectation) that housing prices would never decline nationally? Yet it happened, didn't it?

While I am one to give credence to the bond market (especially over equities), it is important not to make too much ado over short-term fluctuations, especially when the long-term trendline is crystal clear.

Nonetheless, I agree with Grannis that the Fed's actions needlessly complicate things for the simple reason the Fed is making its exit strategy worse, while not doing a damn thing to stimulate lending.

Prospects Worsening

Returning to the phrase "If the prospects for the economy are improving ..." I suggest the prospects are clearly not improving. Indeed, the odds that the economy is already back in recession have risen from 1% in April to 20% in July (the latest month available).

Please see Real Time Probabilities of Recession Above 20% Second Consecutive Month for details.

Moreover, in spite of heroic buying of mortgage backed securities by the Fed and mortgage rates at all time lows, housing has fallen into the gutter with new home sales and housing starts also at all time lows.

Now, indications are that inventory rebuilding is nearly complete and unemployment is about to tick up. By what measure is any of this improving?

Is Quantitative Easing Working?

Grannis says Quantitative Easing Is Working: A Look at Action in the Markets.
The steepness of the long end of the Treasury yield curve reached another all-time high today of 126 bps. 10-year Treasury yields have fallen to their lows for the year, but investors in longer maturities are balking — the steepening of the curve is coming mainly from rising yields on 30-year Treasury bonds, which are up 20 bps since the end of August. That's a sign that the Fed's quantitative easing program is working.
A Debate Over the Word "Working"

The steepening spread is not a sign QE is working. It is a sign that investors, hedge funds, and banks are plowing into the central part of the yield curve because that is the part of the yield curve they think the Fed will buy.

Bear in mind that I do not think such actions can work against the trend except in the short-term. The implications of that statement are that treasury yields would be falling on their own accord.

However, the Fed certainly can goose the market in the direction of the trend, and that it has done. I wish I could quantify exactly how much, but I can't, nor can anyone else.

That said, before we can debate whether or not a policy is working, we must define what "work" means. If "work" means steepening the yield curve or getting commodity prices to rise, then one can indeed make a case that QE worked.

Grannis also says "The Fed can pin the 10-year Treasury yield at artificially low levels, but easy money can't make an economy grow, except to the extent that the prospect of inflation causes people to invest money they would rather just keep in cash. Shoveling money into the economy mostly results in higher prices, and there is growing evidence that this is occurring."

I essentially agree with that paragraph, especially the part "easy money can't make an economy grow."

However, this is NOT about inducing rising prices per se (except perhaps housing prices). I do not believe the Fed wants rising commodity prices unless they are accompanied by more bank lending, rising employment, and increased economic activity.

If the goals were to jump-start lending, spur the economy, and reduce the unemployment rate, (I am quite certain those were the goals), then QE did not "work", rather it failed miserably.

Finally, unless and until the Fed jump-starts lending, inflation expectations can go to the moon but there will not be significant inflation.

Please see Are we "Trending Towards Deflation" or in It? for further discussion regarding deflation trends.

Inflation Expectations Be Damned

Because the Fed has not stirred bank lending, the best way of looking at the current environment is that we are in a temporary inflation scare, similar to the inflation scare that we saw when oil touched $140, with talk of inflation expectations not much more than noise, at least for now.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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