joi, 28 octombrie 2010

Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


Creating Head & Tail Content

Posted: 28 Oct 2010 07:36 AM PDT

Post image for Creating Head & Tail Content

Although I have mentioned head & tail content on this blog a few times, I haven’t devoted an entire post to it, which is probably an oversight on my part.

The first step in creating head and tail content is to create the tail pieces first. I went into some detail about this in the post keeping your articles focused. If you haven’t already read it, you probably should–if only so that this article makes the most sense. Once you have all or most of the tail content written, it’s time to think about the the head. While I’ll often use outsourced services for tail content (see textbroker.com review) for head pieces, I like to use higher quality writers, as this can sometimes become the flagship content of your website. You’ll want to have the writer read all the the tail sections and give them some ideas about how to link to them. You want links in the body with keyword rich anchor text (see how to silo the content); you don’t want “click here” used for anchor text.

look for ways to give tail pieces more than one head …
In some cases, your head content will be social content and not flagship content. In that case the only difference is that you’ll want to have offsite links mixed in as well. Social content that only links to pages on your website looks very self-serving. In some cases I will push a social piece with all external links then, after it’s run its course, I’ll edit the links and swap some of them for internal links to tail pieces.

Last, look for ways to give tail pieces more than one head. From the original example, let’s say you’ve written tail articles about “Visiting the Empire State Building.” You could create multiple head pieces like “Ten Must-See Destinations in NYC,” “Historical Skyscrapers in the Big Apple,” or “Family Friendly Destinations in New York City.” By giving these tail pieces more crawling points, you do a better job of interlinking your website. If your Head pieces are social pieces, this turns them into effective link hubs (see How to Diagnose and Improve Website Crawling)

So what are the takeaways from this post:

  • Start with writing tightly-focused tail posts
  • Tie the tail pieces together with an interlinked head post
  • Decide if your head piece will be flagship or social content, and add external links if it is social
  • Look for opportunities to to create more than one head to link to the tail pieces

Creative Commons License photo credit: cotaro70s

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Creating Head & Tail Content

tla starter kit

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Daily Snapshot: Live Chat with Pete Souze on White House Photography

The White House Your Daily Snapshot for
Thursday, October 28, 2010
 

Open for Questions: Pete Souza on White House Photography

Pete Souza, Chief Official White House Photographer and Director of the White House Photography Office, travels alongside President Obama to visually document each meeting, trip and encounter for historical record. Don't miss the live Open for Questions event with Pete Souza today at 7:00 p.m. EDT. He’ll be answering your questions -- from Flickr and Facebook -- about White House photography, his position, specific photos, and whatever else you come up with in a live video chat.

Photo of the Day

President Barack Obama waves to the audience after taping an interview for the Daily Show with Jon Stewart at the Harman Center for the Arts in Washington, D.C., Oct. 27. 2010. (Official White House Photo by Pete Souza)

Today's Schedule

All times are Eastern Daylight Time 

9:30 AM: The President receives the Presidential Daily Briefing

11:15 AM: The Vice President chairs a regular meeting of senior officials to assess progress in Iraq

12:15 PM: Briefing by Press Secretary Robert Gibbs WhiteHouse.gov/live

2:40 PM: The President meets with some of the Americans involved in the Chilean mine rescue effort

2:50 PM: The President delivers remarks to the press WhiteHouse.gov/live

3:15 PM: The President receives the Economic Daily Briefing

5:00 PM: The Vice President attends an event for Representative Frank Kratovil in Bethesda, Maryland

7:00 PM: Open for Questions with Pete Souza WhiteHouse.gov/live

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog.

President Obama on the Daily Show with Jon Stewart
Check out a couple shots from the taping courtesy of the Photo Office.

Standing Up the Consumer Financial Protection Bureau
Elizabeth Warren writes about the conversations she's having to make sure it gets done right.

Getting What They Expected
Communications Director Dan Pfeiffer on the news that Republicans in Congress and Washington lobbyists have been holding a blitz of meetings planning out the Republican agenda.

Behind the Scenes Video from the White House Science Fair
Check out the behind the scenes video from the first ever White House Science Fair including Bill Nye the Science Guy and hosts of Mythbusters Jamie Hyneman and Adam Savage.
 

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SEOptimise

SEOptimise


Review – SiteVisibility Premium Podcast

Posted: 28 Oct 2010 03:04 AM PDT

A couple of months ago Kevin sent an email round the SEOptimise office looking for a volunteer/guinea pig to check out the Site Visibility Premium Podcast. As one of the newest members of the SEOptimise team I thought it would be a good opportunity to increase my knowledge and plus it would make a good subject for my first company blog post (so be nice).

I should probably admit to something first, while I absolutely love learning new stuff I do tend to have the attention span of a small child while reading things, which is a slight problem in an industry where there is loads to learn and lots of it can come from blog posts, so I am always up for different ways of learning.

With that little confession out of the way – on to the review.


Format

The good news (well for me at least) is that the Premium Podcast, as well as having a permanent home on the Site Visibility site, is also delivered as a bite size video/presentation hybrid of roughly 10 minutes and lands in your inbox every weekday afternoon. The videos are each specifically targeted at individual topics covering anything and everything from; PPC, SEO, blogging, affiliate programs and conversion through to anything else you want to suggest in the forum (on which the Site Visibility team are refreshingly active). Whatever the topic, there is usually a week long overriding theme, which this week is "what has digital done for…".

The best part is that whoever is presenting, usually Kelvin Newman – Site Visibility's Creative Director, explains everything in pretty much plain English combined with the occasional random seagull noise for good measure (I should probably make clear it is actually seagulls not the presenter).

As a bonus if you want to get your learning done on the go, as well as a video format where you can follow the practical stuff onscreen, there is also an audio only version available too.

Content
So who is going to benefit most from the podcasts? They will probably be of most use for people with beginner or intermediate SEO knowledge levels, affiliates looking for a boost or site owners who want to do their own SEO from scratch. Having said that even working for an agency with plenty of experience and knowledge it still had its benefits – it's always nice to see the tools and tactics that the other agencies employ and I dare say it would be a useful tool for getting new staff up to speed too.

For those of you who have, like me, sat through hours of conference presentations will know that the best presentations are the ones that give you something to take away and use. I always liken it to cars – I'd rather someone told me how to drive rather than how the engine works. So I was more than happy that each of the videos has something that you can actually take away and use, whether it's a tool to use, an approach to take or even the correct way to pronounce canonicalization.

Site & Extras
Overall the site is easy to navigate and it's not overly difficult to find podcasts you may have missed, although a better search function would be handy sometimes. On the plus side, judging from some of the forum threads from the Site Visibility team, they are always looking for suggestions for improvements that could be made so the site will continue to evolve. And since I'm on the topic of the forum, its worth checking out as there is a nice little community going on with plenty of discussion and it's a good place to pick Kelvin's brain and suggest what you want to hear on the next podcast.

Overall
Personally, I was impressed with the service. I consider myself to know a fair amount about SEO and I learnt a few different things and found a few new tools that have come in handy, so there will definitely be people out there who this will benefit a lot. And, for those of you like me who like your learning visual, bite size and with stuff to action afterwards it's definitely spot on.

If you fancy checking out for yourself visit the Podcast section on the Site Visibility site.

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Review – SiteVisibility Premium Podcast

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  2. Optimising your YouTube Channel for SEO
  3. SEOptimise 2009 – The Year in Review

Seth's Blog : On buying unmeasurable media

[You're getting this note because you subscribed to Seth Godin's blog.]

On buying unmeasurable media

Should you invest in TV, radio, billboards and other media where you can't measure whether your ad works? Is an ad in New York magazine worth 1,000 times as much as a text link on Google? If you're doing the comparison directly, that's how much extra you're paying if you're only measuring direct web visits...

One school of thought is to measure everything. If you can't measure it, don't do it. This is the direct marketer method and there's no doubt it can work.

There's another thought, though: Most businesses (including your competitors) are afraid of big investments in unmeasurable media. Therefore, if you have the resources and the guts, it's a home run waiting to be hit.

Ralph Lauren is a billion dollar brand. Totally unmeasurable. So are Revlon, LVMH, Donald Trump, Anderson Windows, Lada Gaga and hundreds of other mass market brands.

There are two things you should never do:

  1. Try to measure unmeasurable media and use that to make decisions. You'll get it wrong. Sure, some sophisticated marketers get good hints from their measurements, but it's still an art, not a science.
  2. Compromise on your investment. Small investments in unmeasurable media almost always fail. Go big or stay home.

And if you're selling unmeasurable media? Don't try to sell to people who are obsessed with measuring. You'll waste your time and annoy the prospect at the same time.

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miercuri, 27 octombrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


G-20 Currency Agreement to Agree Collapses Already

Posted: 27 Oct 2010 07:06 PM PDT

So much for the G20's agreement to agree on currencies. South Korea, Indonesia, Columbia, Thailand, Brazil and now Europe and South Africa are all bitching about the strength of their currencies.

Every Man for Himself

Bloomberg says it's 'Every Man for Himself' on Currencies After G-20
Finance chiefs from South Korea to South Africa signaled they may act to slow gains in their currencies, just four days after the Group of 20 vowed to soothe trade tensions in the $4 trillion-a-day foreign-exchange market.

Asian currencies fell to a one-week low after Bank of Korea Governor Kim Choong Soo said today that measures to mitigate capital flows could be "useful." Hours later, the rand dropped as South African Finance Minister Pravin Gordhan said his government will use part of higher-than-expected tax revenue to build foreign reserves as it attempts to weaken the currency.

The shifts suggest G-20 members will keep trying to defend their economies from the slide of the dollar and capital inflows even after the group promised Oct. 23 to refrain from "competitive devaluation" and to increasingly embrace market- determined currencies.

Bank Indonesia will "guard" the rupiah at its "fundamental" level of 8,900 to 9,300 against the dollar and buy foreign currencies to limit volatility, Governor Darmin Nasution said today. Bank Negara Malaysia Governor Zeti Akhtar Aziz told Bloomberg Television yesterday she favors a gradual strengthening of the ringgit.

More currency measures may be on the way. President Juan Manuel Santos has said Colombia may take additional steps this week to ease the peso's rally and Chilean President Sebastian Pinera said Oct. 25 that his government plans to increase foreign investment limits for institutions.

Having already removed a 15 percent tax exemption for foreigners on income from domestic bonds, Thailand Finance Minister Korn Chatikavanij warned on Oct. 25 that regulators are "keeping an eye" on speculative inflows.

While he didn't advocate action by European governments, Luxembourg Prime Minister Jean-Claude Juncker, who chairs the group of euro-area finance ministers, also said today the dollar is "undervalued" against the euro.

"Europe is the victim" of global currency policies, Juncker said at a conference in Frankfurt.
Everyone a Victim

It would be easy to mock Juncker but truth be known, everyone is a victim of Bernanke's misguided Quantitative Easing strategy and interest rate policies.

It's an international currency war says Brazil's finance minister as noted in Pied Piper Politics; Krugman and Candle Makers Complain about the Sun; Global Trade Wars

For more on competitive currency debasement including capital controls, please see Emerging Market Economies Turn to Capital Controls; Forex Market in State of Disarray; Gold's Message; Life Imitates Art.


Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Bill Gross' Arrogant Endorsement of Fed's QE Policy he calls History's Most "Brazen Ponzi Scheme"

Posted: 27 Oct 2010 10:33 AM PDT

It is not often you see bond managers openly embrace Ponzi schemes, but that is exactly what Bill Gross did in his post Run Turkey, Run.
There's another important day next week and it rather coincidentally occurs on Wednesday – the day after Election Day – when either the Donkeys or the Elephants will be celebrating a return to power and the continuation of partisan bickering no matter who is in charge. Wednesday is the day when the Fed will announce a renewed commitment to Quantitative Easing – a polite form disguise for "writing checks." The market will be interested in the amount (perhaps as much as an initial $500 billion) as well as the targeted objective (perhaps a muddied version of "2% inflation or bust!"). The announcement, however, has been well telegraphed and the market's reaction is likely to be subdued. More important will be the answer to the long-term question of "will it work?" and perhaps its associated twin "will it create a bond market bubble?"

The Fed's second round of QE, therefore, more closely resembles an attempted hypodermic straight to the economy's heart than its mood elevator counterpart of 2009. If QEII cannot reflate capital markets, if it can't produce 2% inflation and an assumed reduction of unemployment rates back towards historical levels, then it will be a long, painful slog back to prosperity. Perhaps, as a vocal contingent suggests, our paper-based foundation of wealth deserves to be buried, making a fresh start from admittedly lower levels. The Fed, on Wednesday, however, will decide that it is better to keep the patient on life support with an adrenaline injection and a following morphine drip than to risk its demise and ultimate rebirth in another form.

We at PIMCO join with Ben Bernanke in this diagnosis, but we will tell you, as perhaps he cannot, that the outcome is by no means certain. We are, as even some Fed Governors now publically admit, in a "liquidity trap," where interest rates or trillions in QEII asset purchases may not stimulate borrowing or lending because consumer demand is just not there. Escaping from a liquidity trap may be impossible, much like light trapped in a black hole. Just ask Japan.

Ben Bernanke, however, will try – it is, to be honest, all he can do. He can't raise or lower taxes, he can't direct a fiscal thrust of infrastructure spending, he can't change our educational system, he can't force the Chinese to revalue their currency – it is all he can do, and as he proceeds, the dual questions of "will it work" and "will it create a bond market bubble" will be answered. We at PIMCO are not sure.

Still, while next Wednesday's announcement will carry our qualified endorsement, I must admit it may be similar to a Turkey looking forward to a Thanksgiving Day celebration. Bondholders, while immediate beneficiaries, will likely eventually be delivered on a platter to more fortunate celebrants, be they financial asset classes more adaptable to inflation such as stocks or commodities, or perhaps the average American on Main Street who might benefit from a hoped-for rise in job growth or simply a boost in nominal wages, however deceptive the illusion. Check writing in the trillions is not a bondholder's friend; it is in fact inflationary, and, if truth be told, somewhat of a Ponzi scheme. Public debt, actually, has always had a Ponzi-like characteristic. Granted, the U.S. has, at times, paid down its national debt, but there was always the assumption that as long as creditors could be found to roll over existing loans – and buy new ones – the game could keep going forever. Sovereign countries have always implicitly acknowledged that the existing debt would never be paid off because they would "grow" their way out of the apparent predicament, allowing future's prosperity to continually pay for today's finance.

Now, however, with growth in doubt, it seems that the Fed has taken Charles Ponzi one step further. Instead of simply paying for maturing debt with receipts from financial sector creditors – banks, insurance companies, surplus reserve nations and investment managers, to name the most significant – the Fed has joined the party itself. Rather than orchestrating the game from on high, it has jumped into the pond with the other swimmers. One and one-half trillion in checks were written in 2009, and trillions more lie ahead.

The Fed, in effect, is telling the markets not to worry about our fiscal deficits, it will be the buyer of first and perhaps last resort. There is no need – as with Charles Ponzi – to find an increasing amount of future gullibles, they will just write the check themselves. I ask you: Has there ever been a Ponzi scheme so brazen? There has not. This one is so unique that it requires a new name. I call it a Sammy scheme, in honor of Uncle Sam and the politicians (as well as its citizens) who have brought us to this critical moment in time. It is not a Bernanke scheme, because this is his only alternative and he shares no responsibility for its origin. It is a Sammy scheme – you and I, and the politicians that we elect every two years – deserve all the blame.

A Sammy scheme is temporarily, but not ultimately, a bondholder's friend. It raises bond prices to create the illusion of high annual returns, but ultimately it reaches a dead-end where those prices can no longer go up. Having arrived at its destination, the market then offers near 0% returns and a picking of the creditor's pocket via inflation and negative real interest rates. A similar fate, by the way, awaits stockholders, although their ability to adjust somewhat to rising inflation prevents such a startling conclusion. Last month I outlined the case for low asset returns in almost all categories, in part due to the end of the 30-year bull market in interest rates, a trend accentuated by QEII in which 2- and 3-year Treasury yields approach the 0% bound. Anyone for 1.10% 5-year Treasuries? Well, the Fed will buy them, but then what, and how will PIMCO tell the 500 billion investor dollars in the Total Return strategy and our equally valued 750 billion dollars of other assets that the Thanksgiving Day axe has finally arrived?

We will tell them this. Certain Turkeys receive a Thanksgiving pardon or they just run faster than others! We intend PIMCO to be one of the chosen gobblers. We haven't been around for 35+ years and not figured out a way to avoid the November axe. We are a survivor and our clients are not going to be Turkeys on a platter.
Grossly Arrogant

Gross openly endorses Bernanke's admitted Ponzi scheme because "to be honest, all he can do".

Excuse me for asking but why does the Fed have to do anything? Better yet, why can't the Fed and politicians admit the truth. The truth is there is no easy way out of this mess, and it is beyond foolish to attempt Ponzi schemes because there is nothing else to try.

Please remember that Ponzi schemes must collapse by definition. Yet Bill Gross arrogantly believes PIMCO can avoid such a collapse even though he also thinks the bond bull market is over. Yes, PIMCO has a great track record over the years, but making money in bond bull markets is a lot different than making money in bond bear markets and collapsing Ponzi schemes.

Fed's Morning After Pill

The morning after the election the Fed will at long last announce exactly what its QE policy will be. Allegedly the Fed picked that date so as to not interfere in the election, yet the result has been massive speculation in stocks and commodities with economic pundits tossing around ever-increasing QE targets up to $4 trillion dollars.

In hindsight, the Fed's self-induced guessing game was arguably more election manipulative than if it had done whatever it was going to do in advance. Whether on purpose or not, I suggest the Fed got more bang for the buck by encouraging speculation about what it would or would not do.

Sell the News?

Several weeks ago I suggested it might be a sell the news reaction. Instead, the runup in commodities and equities has been so massive it would not surprise me one bit to see a massive selloff before the news is even announced.

How can anything under $4 trillion not be priced in by now?

Liquidity Traps and Black Holes

For more on liquidity traps please consider Liquidity Traps, Falling Velocity, Commodity Hoarding, and Bernanke's Misguided Tinkering

Fore more on black holes in which intelligent thoughts struggle to escape, please read Bill Gross' mind.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Toronto Embraces Fiscal Prudence; Guillotine of Spending Cuts Coming?

Posted: 27 Oct 2010 01:26 AM PDT

A guillotine of spending cuts may be headed Toronto's way after a resounding victory by right-wing candidate Rob Ford. Many Canadians wrote me this evening with the good news.

One of the best of them comes from "Bruno" who writes ...
Hi Mish

I am an avid reader of your blog. I wanted to point out a bit of news that would make you smile. The city of Toronto elected a new mayor last night with a sharp turn to fiscal prudence and rejecting the very very left wing it has been saddled with for most of the past three decades.

Rob Ford who is anything but presentable in the conventional context (very over-weight, loud, sometimes obnoxious) was elected by a landslide garnering more than the second and third place candidates combined. His leading opposition was a man named George Smitherman.

Smitherman is a failed provincial minister of health under whom the ministry blew $1 billion in consulting fees for something called "eHealth" that never resulted to so much as a single shovel turning over in new programs etc. It was a solid rejection of the spending class.

Ford has been a city counsellor for several years and was widely detested by the other counsellors because he never spent any of his allotted budget and actually returned calls from his constituents directly. He kept detailed memos of the waste by the mostly left-leaning counsel such as $12,000 retirement parties, rented bunny suits at local events, taxi bills spent by the transit commissioner, etc. He voiced them every week on a talk radio show and built up a momentum behind him sufficient enough to make the strongest statement yet in Canada in favour of fiscal prudence.

Ford plans to cut city counsel by half, out-source garbage collection, reduce government operating budgets, reduce staff through attrition, cut out all perks for city staff, eliminate many grants to thousands of groups, etc. In short, he wants to do many of the things you write about in your blog.

Will he be successful? Time will tell. Has his "end of the gravy train" message resonated? More than any taxpayer could ever have hoped.

Kind regards,
Bruno K.
Toronto
New Era for Toronto

Congratulations to Ford whose simple message "Stop the Gravy Train" resonated with voters.
In addition to Ford's well deserved win, Toronto voters swept six incumbents from city council.

Hopefully US voters respond the same way on November 2.

The Globe and Mail reports Ford's dominant victory ushers in a new era for Toronto
Toronto has repudiated nearly a decade of liberal-minded city-building, as a city sputtering through a low-wage economic recovery traded big ideas for a new mayor who promised to cut taxes, rip out streetcars and get tough with waste at City Hall.

Rob Ford, the right-wing councillor who few expected to win the mayoralty race when he entered it seven months ago, defeated George Smitherman in a resounding victory last night that was called eight minutes after the polls closed. Mr. Ford won by 11 points, capturing 47 per cent of the vote to Mr. Smitherman's 36 per cent, and led a wave of political change that crashed across the city and the Greater Toronto Area.

The size and scope of Mr. Ford's victory – he garnered more votes than David Miller did in 2003 or 2006 – contradicted every recent poll and confirmed that traditionally progressive Toronto is angry enough about taxes and spending to overlook the Etobicoke councillor's history of gaffes and scandals.

"This victory is a clear call from the taxpayers: Enough is enough and I want respect," the new mayor said. "And that's exactly what we're going to give them ... the people of Toronto are not divided. We are united."
Guillotine of Spending Cuts Coming?

The Star asks What happens now? Four turbulent years
Rob Ford, the man billed as Toronto's worst nightmare, is the city's 64th mayor.

Sophisticated Toronto has elected as its chief magistrate a penny-pinching councillor who promises to rip out downtown streetcar lines, chop the size of council in half, privatize garbage collection and squeeze as much as $2.7 billion out of the city's budget.

And he won going away, polling nearly half the votes.

Ten months ago, this was unthinkable. Today, Torontonians spread across the country and the world are wondering, what happened.

More importantly, what happens now?

There will be change – that's the mandate Ford received, a mandate bigger than anticipated. Television stations declared Ford the winner minutes after the polls closed.

But the change will come more slowly and less radically than the winner's campaign rhetoric suggests.

Drawing a distinction between his approach and Ford's, Smitherman said during the campaign: "I am going to control the cost of government by using surgical precision – not lowering a guillotine."

That nuanced message did not resonate – not mixed in with his other platforms, not when Ford's singular message was so simple and memorable: "I'm going to stop the gravy train" at city hall.

Can the new mayor recalibrate spending at city hall? Is that Ford's mandate when so many voted against the eventual winner? Will he be able to implement his platform on a council with a strong contingent of left-leaning politicians committed to thwart him at every turn?

Not all of it. Not as quickly as he thinks.

Transit City, the network of streetcar lines, will proceed because it is the only transit plan approved and funded. And Ford will not be able to rip up streetcar lines. The public won't stand for that. Council won't support it.

Issues like contracting out garbage services and ending sole-source contracting and the sale of city assets promise titanic struggles among the left-leaning councillors.

And any mayor who attempts to cut front-line services (cuts in staff lead to cuts in service) will face a revolt from the left and right. So, expect Ford to sweat out lots of savings, just not the large amounts he promised.

So, the revolution will be more in the telling and the election, than in the governing. The next four years promise to be tumultuous.

"The people of Toronto are united around the call for change," Ford said last night. It may be the last time for quite a while.
Anger Lingers Over Smelly Garbage

Flashback July 16, 2009: Delusional Canadian Economists; Anger Mounts In Toronto Over Garbage Collection
Garbage Piles Up In Toronto

"NiceGuy767" on Silicon Investor is comparing the Detroit Public School system (see Detroit Public School System Ponders Bankruptcy) to the unionized garbage collection system in Toronto.
In a way, the problems of the Detroit public school system is the first wave to hit the beach representing how out of whack things have gotten for government "service" jobs

It may well be that the example of the broken Detroit Public school model is just a precursor of governmental broken models to come.

Today, in Toronto, we have garbage workers, being paid $20 to $50 an hour, out on strike for the 20th successive day leaving the city wallowing in garbage. Not only garbage workers but other related unionized workers, such as day care and park employees, are also out....In this economy, I don't get it. Any unemployed person would happily take on these jobs at 10% to 25% lower pay in this economic environment.

It is now time to enact Reagan-like air-comptrollers legislation and bring in new hires (again plenty of them given escalating unemployment ranks) to clean up the mess.
Strike Hits 24 Days And Counting

Today I asked "NiceGuy767" if the strike was still on. Here is his reply:
Thanks for asking.

Yes they are. 24th day and running.

Apparently there are a fairly large number of strikers, who are unhappy continuing with this strike, but union rules override their angst.

Also, I'm told that Facebook is replete with upset strikers who are compelled to tow the union line.

What is most galling to me is that strikers block the road to the drop off sites, ostensibly, to explain their side of the dispute, which is their legal right. Problem is that there are times when one vehicle is allowed to pass each 15 minutes. Obviously those who consequently wait 3 hours to drop off their refuse aren't too sympathetic to any rationale they can conjure up.
Unions Did Themselves In

The unions did themselves in with their absurd demands, strikes and roadblocks. Ford's message "out-source garbage collection" resonated with the voters at the right time.

Message to Rob Ford: Please do not screw up snow removal. Mayoral elections in Chicago have been won or lost on snow jobs. I am quite sure the same can happen in Toronto.

Legality of Outsourcing Garbage Collection

Inquiring minds just might be wondering about how easy it will be for Rob Ford to get his way on garbage.

Doorey's Workplace Law Blog discusses this very issue in Can Mayor Ford or Smitherman Contract Out Garbage Collection?
The candidates for Mayor of the City of Toronto are falling over themselves to have us perceive them as the one who will "take on the big unions". Only Joe Pantolone says he will not attempt to contract out garbage collection. Rocco Rossi and Smitherman will put garbage collection services out to tender to the private sector, noting that even the "unions" could apply. I don't get the 'union-bidding' thing, to be honest. Do they mean that the union would become a garbage collection business, and become the collectors' direct employer? Or that the union could 'bid' in the form of proposing concessions under the collective agreement? I'm not sure, to be honest. Anyone know?

Here's what front-runner Ford says: "By [contracting out garbage collection], taxpayers will save about $20 million each year and can have the confidence their garbage collectors won't go on unnecessary strikes." That number is a guess, since he can't know what the bids would be. And the promise that there won't be strikes by private sector garbage collectors is a matter of faith, since private sector garbage collectors can strike too, if they so choose. In other words, contracting out a service doesn't ensure that there won't be strikes. Ford also says he'll make the TTC an essential service so TTC workers can't strike. That's a neat trick, since the City has no power whatsoever to declare a service essential (that's a provincial issue). But, as we've seen, Ford doesn't let a fact stand in the way of a good soundbite.

Now walk through what will happen if the new Mayor tries to contract out the garbage collection, as promised. Can he contract out the work during the existing collective agreement, which runs til the end of the year 2011? That question is governed by the collective agreement "contracting out" language. My quick scan of the document (available here) found this language (around page 42-43):

No permanent employee with ten (10) years of seniority shall lose his employment as a result of contracting out or privatization. Employees affected as a result of contracting out shall have access to the Redeployment provisions of Article 28 and the Layoff and Recall provisions of Article 29…

The City confirms that during the term of this Collective Agreement and any extension by law, there shall be no new contracting out of work of the Local 416 bargaining unit resulting directly or indirectly in the layoff or loss of employment of permanent employees.


The next legal question becomes, is the contracting out of City garbage collection a 'sale of business' under the Labour Relations Act? The key section is 69. It says, in a nutshell, that the transfer of part of business by any manner of disposition, is a sale of business, and when there is a sale of a unionized business, the collective agreement flows to the purchaser of the business. So, it's possible that the successful bidder for the work would find itself bound by the very collective agreement that the City is trying to get rid of.
The slant on that blog, if I am reading it correctly, seems sickeningly pro-union. Yet the author does raise some interesting issues that may make it difficult to do what needs to be done: kill the gravy train.

Unfortunately, the contract details do make it appear the city is stuck with overpaid unionized garbage collectors until 2011. In the meantime, however, Ford can proceed with addressing the logistics to make it happen.

Major Attitude Changes

Voters in the UK, Canada, and I believe the US (we will find out soon enough) are finally willing to boot their representatives if they do not exercise fiscal prudence.

This is a major attitude change. Economically it's a good thing regardless of what Krugman says.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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