Central Perk

luni, 1 noiembrie 2010

Michael Gray - Graywolf's SEO Blog

How to Add Singular and Plural Keywords to Your Page Titles

Posted: 01 Nov 2010 07:54 AM PDT

This post is a short response to a question I received via email last week. The question was how to do deal with singular and plural versions of a keyword in that page title.

The slightly spammy way that many people deal with the problem is to create two single pages, one for the single and one for the plural version. While this solves the keyword targeting problem, it often creates duplicate or at least conceptually duplicate content. If you don’t understand the difference between technically different and conceptually different be sure to read this classic post from Sugarrae When Unique Content is Not Unique.

However back to the problem of singular and plural keywords in the title: if you can relax your English and grammar a little bit, it’s a problem that’s easily solved. Let’s say you wanted to target two phrases [ipod review] and [ipod reviews]. Here’s how I would do it:

Reviews: Ipod Review – Mike’s Gadget Website

Here’s another example for [kitchen aid mixer] and [kitchen aid mixers] …

Mixers: Kitchen Aid Mixer – Mike’s Cooking Website

So basically what we’re doing is bracketing the common term between the singular and plural versions of the keyword. In addition to getting the singular and plural terms next to each other it puts them at the front of the title, where they are given the most weight. Once you’ve got both keywords in title you want to make sure you have the singular and plural versions in the body of the content. One of the tools I use to make sure I am getting both versions in the text is Scribe SEO (see my Scribe SEO review). While I’m not a fan of KWD density as a leading metric, you want make sure it’s there and you aren’t emphasizing the wrong words. Scribe gives you the results right in WordPress post screen (see below). If you’re interested, use the Scribe SEO Coupon Code [stepup] between now and November 5th and you will automatically be upgraded to the next level for free.

Let’s review how to use singular and plural keywords in a single page title:

Identify the singular and plural terms
Bracket the common term with the singular and plural version in the beginning of the title for maximum benefit
Make sure you have both the singular and plural versions in body content
Try to give them equal weight if possible

photo credit: GKS.

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How to Add Singular and Plural Keywords to Your Page Titles

Daily Snapshot: A Surprise Visit from the President

Your Daily Snapshot for
Monday, November 1, 2010

Photo of the Day

President Barack Obama with customers at the Famous 4th Street Deli in Philadelphia, Pennsylvania, Oct. 30, 2010. (Official White House Photo by Pete Souza)

Today's Schedule

All times are Eastern Daylight Time

9:45 AM: The President receives the Presidential Daily Briefing

11:00 AM: The President meets with senior advisors

12:30 PM: The Vice President delivers remarks at a rally for Gubernatorial candidate Peter Shumlin

5:45 PM: The Vice President delivers remarks at a rally for Delaware Democratic candidates

Indicates Events that will be livestreamed on WhiteHouse.gov/live.

Seth's Blog : Voting, misunderstood

[You're getting this note because you subscribed to Seth Godin's blog.]

Voting, misunderstood

This year, fewer than 40% of voting age Americans will actually vote.

A serious glitch in self-marketing, I think.

If you don't vote because you're trying to teach politicians a lesson, you're tragically misguided in your strategy. The very politicians you're trying to send a message to don't want you to vote. Since 1960, voting turnouts in mid-term elections are down significantly, and there's one reason: because of TV advertising.

Political TV advertising is designed to do only one thing: suppress the turnout of the opponent's supporters. If the TV ads can turn you off enough not to vote ("they're all bums") then their strategy has succeeded.

The astonishing thing is that voters haven't figured this out. As the scumminess and nastiness of campaigning and governing has escalated and the flakiness of candidates appears to have escalated as well, we've largely abdicated the high ground and permitted selfish partisans on both sides to hijack the system.

Voting is free. It's fairly fast. It doesn't make you responsible for the outcome, but it sure has an impact on what we have to live with going forward. The only thing that would make it better is free snacks.

Even if you're disgusted, vote. Vote for your least unfavorite choice. But go vote.

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duminică, 31 octombrie 2010

Mish's Global Economic Trend Analysis

Musical Tribute to Quantitative Easin'
SEIU Makes Voting Easy
"Money’s Already Quite Cheap"
Happy Halloween: Pumpkins from Readers and Surveys about Ghosts
Simulation of a US State Defaulting

Musical Tribute to Quantitative Easin'

Posted: 31 Oct 2010 11:05 PM PDT

"Merle Hazard" writes ...

Dear Mish

Just wanted to tell you about a new song video out today that I had a hand in: Quantitative Easin'. It could hardly be more timely! I hope you will give it a listen.

This is sung by my friend, the very soulful Mr. Curtis Threadneedle. This is his first song, and we wrote it together.

It sort of speaks for itself; I think your readers might like it. Thanks for considering it.

Best,
"Merle Hazard"

It's a good song. Please give it a play.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

SEIU Makes Voting Easy

Posted: 31 Oct 2010 06:30 PM PDT

If you are in doubt of how to vote on Tuesday, the answer is simple. All you have to do is look at SEIU Endorsed Candidates and vote the opposite.

That link is for Illinois, but the SEIU has similar lists for other states. See if you can find one for your state.

The general rule is: Do NOT vote for any candidate endorsed by unions, especially public unions.

Illinois Voters

I am surprised to see a number of Republicans on the Illinois endorsed list, but those candidates are for state, not national choices. The SEIU did not endorse anyone for some races, no doubt because there was no democrat running, or neither candidate was willing to sponsor the garbage the SEIU wanted.

In Illinois, at the National level, simply vote Republican and be done with it. the same applies for all of the high level state positions including Governor, Lieutenant Governor, Attorney General, Secretary of State, Comptroller, and Treasurer.

The most important things to remember are that Governor Pat Quinn has vowed to raise your taxes in a bribe to win public union votes. Senate candidate Alexander Giannoulias will do the same.

California Voters

If you live in California please see How Not To Vote.

In California the process is simpler because public unions have only backed Democrats. However, California does have a number of important propositions to consider, notably proposition 25 which will make it easier for politicians to hike your taxes. Don't fall for it. Vote no on prop 25.

In addition you may want to vote yes on Prop 19, legalizing Marijuana, even though the unions have endorsed it (no doubt because it taxes the stuff).

Other States

If you live in other states and are unsure how to vote, take a look to see if the SEIU or other union has made it easy for you as well.

Disclaimer

Bear in mind I am not a Republican. Rather, I am a Libertarian who has openly and actively endorsed those who want to lower taxes, stop being the world's policeman, and in general get government out of the way. Unfortunately there are not many such candidates.

Regardless, we cannot afford cap-and-trade idiocies, expanding public unions, expanding collective bargaining, or more war mongering. In general the Democrats have been on the wrong side of all of those issues, while Republicans are right on many of them.

Simply put, we simply cannot afford 2 more years of disastrous Obama sponsored nonsense and public union handouts.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

"Money’s Already Quite Cheap"

Posted: 31 Oct 2010 09:02 AM PDT

Quite often simple explanations are the best. There are dozens of reasons why another round of QE will fail, but much of comes down to "Money's Already Quite Cheap".

Please consider Schwarzman Says Fed Easing Won't Make Much Difference

Stephen Schwarzman, chief executive officer of Blackstone Group LP, the world's biggest buyout firm, said another round of asset purchases by the U.S. Federal Reserve won't have much of an impact on companies.

"It's not an enormous incentive to do something different with your businesses because rates are down a few basis points," Schwarzman, 63, said yesterday in an interview with Bloomberg Television's Margaret Brennan at the UBS Wealth Management Roundtable in New York. "Money's already quite cheap."

Schwarzman joins hedge-fund managers Paul Tudor Jones, Clifford Asness and Colm O'Shea in casting doubt on the effectiveness of more so-called quantitative easing. Asness, who runs Greenwich, Connecticut-based AQR Capital Management LLC, said he doesn't expect any long-term effects from such a move.

"Us printing money to buy our own bonds I don't think can matter long term," Asness said this week in an interview with Bloomberg News at the Buttonwood Gathering, a conference organized by The Economist magazine in New York.

Jeremy Grantham, chief investment officer of Grantham Mayo Van Otterloo & Co. in Boston, said in a quarterly letter to investors that the Fed's quantitative easing will be a "more desperate maneuver than the typical low-rate policy."

Tony James, president of New York-based Blackstone, said today he wasn't convinced pushing borrowing costs lower would have a positive effect on the economy.

"I don't see that lower rates are going to encourage American industry to borrow and build," James said today on a conference call with reporters. "It has a counter-stimulative effect. I don't think it works."

The junk bond market has already gone nuts as noted in Mad Dash Into Junk Sets October Record so what is Bernanke hoping to accomplish other than a bigger bubble in junk bonds, equities, and commodities?

Virtually none of that helps small business owners shut of from the bond market and hurt by rising input prices and collapsing prices for their goods and services.

Cost-Push Inflation?

Someone sent me a comment that I do not understand push-through inflation and that is why I don't understand hyperinflation.

Well for starters hyperinflation is not caused by rising prices, hyperinflation is a loss of faith of currency (typically caused by some political event). The result (not the cause of hyperinflation) is rising prices. For a further discussion of hyperinflation please see "Straight Talk" with Economic Bloggers

Second the whole idea of cost-push inflation is silly. An excerpt from $30 Billion Offer No One Wants - Small Businesses Hit by Deflation will prove it.

NFIB Small Business Trends

Inquiring minds are taking a look at NFIB Small Business Trends for September.
INFLATION

The weak economy continued to put downward pressure on prices. Seasonally adjusted, the net percent of owners raising prices was a negative eight percent, a four point increase from July. August is the 21st consecutive month in which more owners reported cutting average selling prices that raising them.

COMMENTARY

The Index has been below 93 every month since January 2008 (32 months), and below 90 for 25 of those months, all readings typical of a weak or recession-mired economy.

Inflation? Not a threat. Far more owners have cut prices than raised them for 21 months in a row. Deflation? It certainly feels that way to a quarter of the owners reporting price declines for the goods and services they produce and sell.

Here are a few charts from the article.

Prices Received

Actual Price Changes

Cost-push inflation? Yeah right.

Meanwhile, QEII is punishing small businesses, the very lifeblood of the job creation engine.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Happy Halloween: Pumpkins from Readers and Surveys about Ghosts

Posted: 31 Oct 2010 08:35 AM PDT

Richard D writes ...

Mish,
Thought you might appreciate this, I carved the scariest thing I could think of this year into my pumpkin.
Richard

In a salute to Bernanke and the Fed, FRB stands for Fractional Reserve Banking, and QEII is Quantitative Easing round II.

27% Believe in Ghosts

A Rasmussen poll shows that 27% Believe in Ghosts

Twenty-seven percent (27%) of Americans say they believe in ghosts, according to a new Rasmussen Reports national telephone survey. Sixty-three percent (63%) don't, but another 10% aren't sure.

Belief in ghosts is up slightly from a year ago, when 23% thought they were real.

Men under 40 claim to believe in spirits more than their elders. Unmarried adults tend to think ghosts exist more than those who are married.

Maybe it's just because of the news this election year, but Democrats are twice as likely as Republicans to believe in ghosts.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Simulation of a US State Defaulting

Posted: 30 Oct 2010 11:29 PM PDT

At the recent Buttonwood economic conference in New York City, a team of economists addressed the question "What If a State Defaults".

WHAT happens if an individual state defaults? That was the question posed to a panel of luminaries at the Buttonwood gathering in New York, including Robert Rubin, Josh Bolten, Glenn Hubbard, Laurence Meyer and Laura Tyson.

The panel was assumed to be a bunch of Presidential advisers faced with a request for funding from New Jefferson, a fictional state with many of the problems of a typical state - unfunded pension promises, years of fiddling the numbers to balance the budget and a government divided between the parties. New Jefferson is shut out from the markets and asks the Federal government for $1.5 billion to meet a debt repayment due 48 hours away. There could be systemic risks if default occurs with the Chinese government raising the issue of contagion and with some state banks owning a substantial portion of the state's bonds.

The panel reluctantly agreed to provide temporary funding for the state - say for 30 days - but to require the state to sort out its mess. But it suggested a whole series of stringent conditions, including the use of proper accounting and a requirement to fund its pension plans properly. they were divided over what would happened if New Jefferson failed to save its problem within 30 days.

This is a very long video that some readers might enjoy. However, the panel did not address whether the long-term pension problem can be tackled if the courts decided that existing pension rights are legally protected.

Long-term pension issues are without a doubt the most likely reason a state would default.
Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Seth's Blog : Marketing Halloween

[You're getting this note because you subscribed to Seth Godin's blog.]

Marketing Halloween

Some things to think about while the doorbell rings...

There are communities that have moved Halloween from today, because they don't want it to be on a school night.

There are communities that abhor Halloween, arguing that it is a day for Satanists and other ideas that are anethema.

And there are communities where the goal is to obtain as many chocolate bars as possible. (The hobo costume will always remain the official teenager get up, because you can make one in three minutes).

How did fruit end up as treat non grata? How did the few giant candy companies end up stamping out variety, selling giant bags of cheap chocolate instead? (Hint: there's huge pressure to do 'the regular kind' as many consumers/homeowners are afraid to stand out in this regard). A great example of peer pressure meeting the race to the bottom.

And in the last few years, how did a trivial kids' holiday turn into a multi-billion dollar bacchanal for adults, complete with ornate houses and bespoke costumes? Is it because of some well-orchestrated Halloween Marketers of America initiative? It just seemed to happen, didn't it?

My take: Marketing home runs usually happen because the market/tribe/community is itching for a void to be filled, not because a marketer committed some brilliant act of promotion or pricing. The art, then, is to pick your niche, not to freak out about how to yell about it. You can't make a perfect storm, but you can find one.

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luni, 1 noiembrie 2010

Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog

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Daily Snapshot: A Surprise Visit from the President

Seth's Blog : Voting, misunderstood

Voting, misunderstood

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Mish's Global Economic Trend Analysis

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Marketing Halloween

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luni, 1 noiembrie 2010

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