joi, 4 noiembrie 2010

Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


Is Flash Bad for SEO

Posted: 04 Nov 2010 07:45 AM PDT

Post image for Is Flash Bad for SEO

Perhaps it’s related to Apple not installing flash on the newest air macs, but there’s been more talk than usual about flash & SEO in the past few weeks.

My position on flash and SEO is as follows:

  • I’d prefer to not use it, but I do understand that there are some circumstances in which flash makes a better user experience
  • If you do use flash, putting it anywhere along the mission critical path or main navigation is dangerous
  • If you do put put it in the mission critical path, you are going to have to maintain a separate HTML version for bots and the 20 million+ iphone and iPad users

Personally, I’m lazy. I like low maintenance websites (see how I manage a wordpress website). But if you’re a big corporation and have the manpower and other resources to support two websites, that’s fine. Just make sure you configure it properly so you don’t get flagged as cloaking. I would stay away from user agent detection and instead use JavaScript to detect the shockwave plugin. Are there some people with JavaScript disabled but flash enabled? Sure, but they are an outlier condition. Using JavaScript will cover the users and the bots.

Another thing to be mindful of is doing redirects. Since you will be creating an HTML version, that’s what will show in the SERPs. So, when a user clicks through, you’ll want to redirect to the flash version in the appropriate place. It can really get tricky, so be careful if you go this route.

Let’s recap:

  • Unless using flash adds to the user experience in a meaningful way, avoid it
  • If you do use flash, try to avoid using it in mission critical paths like main navigation and checkout
  • If you insist on using it in mission critical areas, you’ll have to create multiple versions of the same website. Make sure you have the resources to support it
  • Use javascript to detect for the the flash plugin instead of user agent detection to help you avoid the appearance of cloaking for nefarious reasons

Creative Commons License photo credit: law_keven

tla starter kit

Related posts:

  1. Is WordPress Good or Bad for SEO Earlier this week there was a post on SEOBullsh*t that...
  2. Why Advertisers Love Flash and Ajax, and Why it’s Really Stupid Steve Rubel has a smashingly good bit of conversation bait...
  3. How To Shoot Yourself in The Foot With Bad Plan and a Bad CMS Implementation One of the biggest mistakes really large publishers make today...
  4. WordPress SEO: WordPress Security Why it Matters to SEO In recent weeks wordpress security, or more correctly the lack...
  5. Jason Calacanis Please Stop Bad Mouthing SEO’s Because You Won’t Take the Time to Work With Good One’s Ok so Jason Calacanis is talking smack about bad SEO’s...

Advertisers:

  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Ezilon.com Regional Directory - Check to see if your website is listed!
  4. Page1Hosting - Class C IP Hosting starting at $2.99.
  5. Directory Journal - List your website in our growing web directory today.
  6. Content Customs - Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week
  7. Majestic SEO - Competitive back link intellegence for SEO Analysis
  8. Glass Whiteboards - For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
  9. Need an SEO Audit for your website, look at my SEO Consulting Services
  10. KnowEm - Protect your brand, product or company name with a continually growing list of social media sites.
  11. Scribe SEO Review find out how to better optimize your wordpress posts.
  12. TigerTech - Great Web Hosting service at a great price.

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Is Flash Bad for SEO

"Let's Find Those Areas Where We Can Agree"

The White House Your Daily Snapshot for
Thursday, Nov. 4,  2010
 

Photo of the Day

President Barack Obama holds a news conference in the East Room of the White House, November 3, 2010. (Official White House Photo by Pete Souza).

Today's Schedule

All times are Eastern Daylight Time 

9:20 AM: The President and the Vice President attend a Cabinet meeting

10:00 AM: Press Secretary Robert Gibbs will convene an off-camera gaggle in the Brady Press Briefing Room

12:00 PM: The President and the Vice President have lunch

2:15 PM: Briefing by Press Secretary Robert Gibbs WhiteHouse.gov/live

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog.

President Obama’s Press Conference: "Let's Find Those Areas Where We Can Agree"
In a news conference in the East Room this afternoon, the President spoke openly about the lessons of the previous night’s elections, and his hope for working with the new Congress going forward on the economy and other issues.

Life-Saving Treatments: Made in the U.S.A.
Learn more about tax credits made possible by the Affordable Care Act that will help save lives and create jobs.

What You Missed: Tuesday Talk on the President’s Trip to Asia
Jeff Bader, Senior Director for Asian Affairs, and Ben Rhodes, Deputy National Security Advisor for Strategic Communications, answer your questions about the President’s trip to India, Indonesia, South Korea and Japan in a live video chat on WhiteHouse.gov and Facebook.

Get Updates

Sign Up for the Daily Snapshot 

Stay Connected

 

 
 
This email was sent to e0nstar1.blog@gmail.com
Manage Subscriptions for e0nstar1.blog@gmail.com
Sign Up for Updates from the White House

Unsubscribe e0nstar1.blog@gmail.com | Privacy Policy

Please do not reply to this email. Contact the White House

The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111 
 
 
  

 

 

Seth's Blog : Laziness

[You're getting this note because you subscribed to Seth Godin's blog.]

Laziness

I think laziness has changed.

It used to be about avoiding physical labor. The lazy person could nap or have a cup of tea while others got hot and sweaty and exhausted. Part of the reason society frowns on the lazy is that this behavior means more work for the rest of us.

When it came time to carry the canoe over the portage, I was always hard to find. The effort and the pain gave me two good reasons to be lazy.

But the new laziness has nothing to do with physical labor and everything to do with fear. If you're not going to make those sales calls or invent that innovation or push that insight, you're not avoiding it because you need physical rest. You're hiding out because you're afraid of expending emotional labor.

This is great news, because it's much easier to become brave about extending yourself than it is to become strong enough to haul an eighty pound canoe.

  • Email to a friend

More Recent Articles

Don't want to get this email anymore? Click the link below to unsubscribe.


Click here to safely unsubscribe now from "Seth's Blog" or change your subscription, view mailing archives or subscribe

Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498

 

miercuri, 3 noiembrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Bernanke Admits Targeting Stock Prices

Posted: 03 Nov 2010 07:42 PM PDT

Everyone knew the Fed was attempting to lift stock prices. Today Bernanke admitted it. Please consider Bernanke Says New Purchases Should Aid Growth With Lower Rates
Federal Reserve Chairman Ben S. Bernanke said resuming large-scale asset purchases should boost economic growth through lower borrowing costs and higher stock prices and that concerns about the strategy are "overstated."

"This approach eased financial conditions in the past and, so far, looks to be effective again," Bernanke said today in an opinion article for the Washington Post released hours after the Fed announced the $600 billion of Treasury buying through June in a second round of unconventional monetary stimulus.

"Stock prices rose and long-term interest rates fell when investors began to anticipate this additional action," Bernanke said. "Easier financial conditions will promote economic growth."

Bernanke said that low and falling inflation indicates that the economy has many idle resources and that further monetary policy efforts will not cause the economy to overheat.
Overheat Where?

It might not cause our economy to overheat, but it is creating one big mess for emerging markets such as Brazil. Money is pouring in as the dollar sinks. Inflation in China is massive.

What the Fed Did and Why

Inquiring minds may wish to read Ben Bernanke's Washington Post Op-Ed What the Fed did and why: supporting the recovery and sustaining price stability.

Here are a few snips...
Notwithstanding the progress that has been made, when the Fed's monetary policymaking committee - the Federal Open Market Committee (FOMC) - met this week to review the economic situation, we could hardly be satisfied. The Federal Reserve's objectives - its dual mandate, set by Congress - are to promote a high level of employment and low, stable inflation. Unfortunately, the job market remains quite weak; the national unemployment rate is nearly 10 percent, a large number of people can find only part-time work, and a substantial fraction of the unemployed have been out of work six months or longer. The heavy costs of unemployment include intense strains on family finances, more foreclosures and the loss of job skills.

Today, most measures of underlying inflation are running somewhat below 2 percent, or a bit lower than the rate most Fed policymakers see as being most consistent with healthy economic growth in the long run. Although low inflation is generally good, inflation that is too low can pose risks to the economy - especially when the economy is struggling. In the most extreme case, very low inflation can morph into deflation (falling prices and wages), which can contribute to long periods of economic stagnation.

With short-term interest rates already about as low as they can go, the FOMC agreed to deliver that support by purchasing additional longer-term securities, as it did in 2008 and 2009. The FOMC intends to buy an additional $600 billion of longer-term Treasury securities by mid-2011 and will continue to reinvest repayments of principal on its holdings of securities, as it has been doing since August.

This approach eased financial conditions in the past and, so far, looks to be effective again. Stock prices rose and long-term interest rates fell when investors began to anticipate the most recent action. Easier financial conditions will promote economic growth. ....

The Federal Reserve cannot solve all the economy's problems on its own. That will take time and the combined efforts of many parties, including the central bank, Congress, the administration, regulators and the private sector. But the Federal Reserve has a particular obligation to help promote increased employment and sustain price stability. Steps taken this week should help us fulfill that obligation.
Effective Again? In What Way?

There has been little job creation, no increase in R&D, no increase in bank lending. The only case for stating "effective again" (before round II even started I might add) is stock prices, commodity prices and junk bonds are all up.

How long can that last with no benefit to the real economy?

Federal Reserve Cannot Solve Any Problems

Bernanke said the Federal Reserve cannot solve all the problems on its own. More realistically, the Fed cannot solve ANY problems on its own (or for that matter with the help of anyone else).

The problem is "The Fed is the Problem"

The Bernanke and Greenspan Fed have blown one bubble after another. Now the Fed is openly pursuing another bubble in stocks.

However, the credit bubble and housing bubbles are bubbles of last resort. Both created jobs (artificially of course), then we crashed and the jobs vanished.

Fresh new bubbles in stocks, junk bonds, or commodities will not create any jobs.

In fact, rising commodity prices based on speculation and misguided attempts to force the CPI higher will cost jobs. The reason is so obvious that only a monetary crank trapped in academic wonderland cannot see it.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Quantitative Easing Graphs, US, UK, Japan

Posted: 03 Nov 2010 04:55 PM PDT

The Financial Times has an interesting set of Quantitative Easing Graphs depicting central bank assets as well as assets as a percent of GDP, by country.

Here is one graph from the article.



By that comparison, the Fed has room to grow, and grow it will, whether it makes any sense or not (which of course it doesn't). Japan offers proof of the silliness of QE. So does common sense.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


QEII Announced, Fed Set to Buy $600 Billion in Bonds, Reinvest $250 Billion More; Fed Micromanaged Economy to Oblivion; No Miracles Coming

Posted: 03 Nov 2010 12:13 PM PDT

As expected, the Fed announced a "modest" $600 billion second round of Quantitative Easing. Estimates rated as high as $2 trillion.

Please consider the Fed's Statement Regarding Purchases of Treasury Securities
On November 3, 2010, the Federal Open Market Committee (FOMC) decided to expand the Federal Reserve's holdings of securities in the System Open Market Account (SOMA) to promote a stronger pace of economic recovery and to help ensure that inflation, over time, is at levels consistent with its mandate. In particular, the FOMC directed the Open Market Trading Desk (the Desk) at the Federal Reserve Bank of New York to purchase an additional $600 billion of longer-term Treasury securities by the end of the second quarter of 2011.

The FOMC also directed the Desk to continue to reinvest principal payments from agency debt and agency mortgage-backed securities into longer-term Treasury securities. Based on current estimates, the Desk expects to reinvest $250 to $300 billion over the same period, though the realized amount of reinvestment will depend on the evolution of actual principal payments.

Taken together, the Desk anticipates conducting $850 to $900 billion of purchases of longer-term Treasury securities through the end of the second quarter. This would result in an average purchase pace of roughly $110 billion per month, representing about $75 billion per month associated with additional purchases and roughly $35 billion per month associated with reinvestment purchases.
QEII Duration

The Fed is going to be stuck with this garbage on its balance sheet for a long time as the following table shows.



That table explains the Fed's exit plan: None.

The Fed will hold 29% of the garbage it buys for at least 7 years. The Fed may hold all of it to duration. Don't worry, the Fed does not have to mark-to-market any of these holdings, regardless of what happens to interest rates.

Doubts Persist

MarketWatch reports Fed to buy $600 billion in bonds
The Federal Reserve pledged on Wednesday to start a controversial new billion bond-buying spree to rescue the economy from its current doldrums.

The Fed said it would buy up to $600 billion in long-term Treasurys until the end of June 2011, about $75 billion this month, in a strategy called quantitative easing

This is the second time the Fed has engaged in quantitative easing, as it snapped up $1.7 trillion in mostly housing-related assets December 2008 and March 2010.

The Fed purchases are designed to bring down yields on government bonds believing that lower rates could always give the recovery a boost.

More broadly, the Fed wants to prompt private businesses and investors to begin to act with more confidence and help get the economy's juices flowing.

"They are trying to break through the fear," said J.P. Morgan Chase economist James Glassman.

Doubts persist about whether the plan will work, but many feel the Fed had little choice but to act.
Doubts? What Doubts?

There is little doubt, at least in this corner, that the plan cannot possibly work. Corporate borrowing costs are the lowest in history and that hasn't spurred hiring. Will another quarter of a point lower matter? Will QEII even lower rates that much?

Simple explanations as to why QEII will fail are best: "Money's Already Quite Cheap"

With mortgage interest rates at all time lows, is this supposed to help housing? Why?

It is sad but true economic thinking these days that the "Fed had to do Something". Why does it make sense to do something, just for the sake of doing, when it should be crystal clear that doing just adds to problems down the road.

Fed Micromanaged Economy to Oblivion

The Fed has clearly micromanaged this economy to oblivion. Greenspan's experiment short-circuited the 2001 recession but the expense was the biggest housing bubble in the history of the world, not just in the US, but globally.

A global recession soon followed.

Now on misguided calls to "do something" the Fed is blowing a bubble in commodities that cannot possibly help margin strapped small businesses.

An excerpt from $30 Billion Offer No One Wants - Small Businesses Hit by Deflation will show why.
NFIB Small Business Trends

Inquiring minds are taking a look at NFIB Small Business Trends for September.
INFLATION

The weak economy continued to put downward pressure on prices. Seasonally adjusted, the net percent of owners raising prices was a negative eight percent, a four point increase from July. August is the 21st consecutive month in which more owners reported cutting average selling prices that raising them.

COMMENTARY

The Index has been below 93 every month since January 2008 (32 months), and below 90 for 25 of those months, all readings typical of a weak or recession-mired economy.

Inflation? Not a threat. Far more owners have cut prices than raised them for 21 months in a row. Deflation? It certainly feels that way to a quarter of the owners reporting price declines for the goods and services they produce and sell.
QEII, QEIII, QEIV, QEV

How many more rounds of QE will there be before Bernanke gets the message? 2? 3? 4? Is Bernanke capable of getting any message short of a bond market revolt?

Fed Uncertainty Principle

The Fed Uncertainty Principle corollaries #2 and #3 provide the answer.
Corollary Number Two: The government/quasi-government body most responsible for creating this mess (the Fed), will attempt a big power grab, purportedly to fix whatever problems it creates. The bigger the mess it creates, the more power it will attempt to grab. Over time this leads to dangerously concentrated power into the hands of those who have already proven they do not know what they are doing.

Corollary Number Three:
Don't expect the Fed to learn from past mistakes. Instead, expect the Fed to repeat them with bigger and bigger doses of exactly what created the initial problem.
Expect No Miracles

Unless a miracle occurs, consider QEII as a down payment. Meanwhile the important fact right now is benefits are set to expire on 2 million collecting extended unemployment benefits.

Lower interest rates (assuming that even happens) will not help those 2 million one iota.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


LPS Mortgage Monitor Shows 7 Million Noncurrent Loans, 2 Million Homes in Foreclosures, Deteriorating Conditions

Posted: 03 Nov 2010 03:25 AM PDT

The LPS Mortgage Monitor has a nice series of 33 slides that shows delinquent loans had stabilized in the first half of 2010 but new problem loans are once again picking up.

Over 4 million homes are 90 days late or in foreclosure.

Total Delinquent and Foreclosure Rates



Delinquent loans still at troubling levels. Expect foreclosures to rise.


Noncurrent Loans



There are 7 million noncurrent loans but that is down from 8.1 million at the beginning of the year.

New Problem Loans




Unfortunately, things have gotten worse since July-August, just about when home prices stopped rising.


Average Days Delinquent for Homes in Foreclosure



That chart highlights the desperate need to speed up, not halt the foreclosure process.

Economic Conditions Deteriorating

Unfortunately, but not unexpectedly, things are getting worse since mid-summer.

Adding to the housing misery, over 2 million unemployed workers will lose benefits starting November 30 unless Congress acts to extend benefits in the lame-duck session. Don't count on it.

Furthermore, gallup surveys point to a flat Christmas season at best, so seasonal hiring may not be as good as expected. Finally, stimulus money is spent and there is no driver for jobs with inventory replenishment nearing the end.

These factors will put still more pressure on delinquent loans and foreclosures, which in turn will further pressure prices.

The housing bottom may be a lot further off than most think, in terms of time and price.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Anticlimactic Blowout and Knockout Punch for Obamanamics

Posted: 03 Nov 2010 02:05 AM PDT

Except for a handful of races, the election is over.

House Results

Republicans will pickup at least 59 seats in the House. They are leading in four other races. The likely total now is 62-63. Democrats lost some key ranking positions budget and other committees. I was disappointed that BJ Lawson, Doug Cloud, and John Dennis lost, but two of those three were expected and the other was a tossup.

Senate Results

In the Senate, Republicans picked up at least 6 six seats with Alaska, Washington, and Colorado yet to come in. It appears Lisa Murkowski will win a write-in campaign to retain her seat in Alaska. If so, she will caucus with the Republicans. Buck has a slight lead in Colorado so that would make it 48 total and a pickup of 8 (counting Buck and Murkowski). Washington will likely go to Democrat Murray.

The only true Senate disappointment is majority leader Harry Reid held onto his seat.

Governors

In Gubernatorial races, Republicans picked up 10-11 seats, with Florida likely. Independents picked up Rhode Island and perhaps Maine.

Republicans also picked up 17 state legislatures. The big Gubernatorial disappointment is Illinois. This race will come down to a few thousand votes. Chicago provided overwhelming totals for Quinn, and Quinn will likely win.

Knockout Punch for Obamanamics

This was the biggest pickup for either party in 62 years. As I said yesterday, the only question was the size of the blowout.

The good news is this is a knockout punch for Obamanamics. Cap-and-Trade and a whole bunch of other Obama supported nonsense is no dead. This Congress, especially the House, will be far more fiscally conservative than the last, also a good thing.

The bad news is the economy will remain stuck in the mud and troops will likely remain stuck in Afghanistan and 139 other places around the globe.

The Republicans can block anything they want, but they cannot pass anything they want. The same holds true for Senate Democrats.

No miracles are in store. So don't expect any.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List