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Is Google Instant aimed at killing “I Feel Lucky” & making more money? Posted: 09 Sep 2010 01:17 PM PDT By now I’m sure everyone’s all seen and had a play around with the new Google Instant search interface. There’s lots of early reaction to this on the web, my own included on Econsultancy yesterday. Obviously the main goal behind this is to provide results much more quickly and look to improve a searchers overall user experience. But has anyone else noticed that the “I feel lucky”, while still listed on the homepage, is actually now redundant?
In my opinion, the majority of Google’s changes and updates look to achieve one of two things:
Ideally both!
However, Google Instant is about increasing speed and reducing the user journey required for searchers. But interestingly it looks like it will make them more money too. By providing results as soon as you start typing, the new search function now bypasses the “I feel lucky” button, which has cost Google an incredible estimated $110 million dollars in potential revenue in the past! Any good conversion optimisation specialist (or accountant) would tell you to remove that button – which is effectively what Google have done. The only way you can click the “I feel lucky” button now is for an empty query string on the Google homepage, and this just takes you to the Google logos page. So that’s clearly a great way of generating extra revenue and that’s all before taking into account the extra paid search ads being served for each query and the potential extra interstitial clicks generated while mid-query. Also, for Google – the main reason they are such a huge money-making machine is their huge market share? As I mentioned in my Econsultancy comments, if Instant has a negative reaction this could be a good time for users to switch (most likely to Bing). So how this affects the user has to be the main objective first and foremost. Increasing the average value per searcher is also a goal they will be keen on improving further, and rightly so, but it does little to their revenue if the market share drops as a result. So what do you think, is a major increase in revenue a key and intentional part of Google’s thinking in the launch of Instant? © SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Is Google Instant aimed at killing “I Feel Lucky” & making more money? Related posts: |
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[You're getting this note because you subscribed to Seth Godin's blog.]
The law of the internet is simple: either you do something I can't do myself (or get from someone else), or I pay you less than you'd like.
Why else would it be any other way?
Twenty years ago, self-publishing a record was difficult and expensive. A big label could get you shelf space at Tower easily, you couldn't. A big label could pay for a recording session with available capital, but it was difficult for you to find the money or take the risk. A big label could reach the dozens of music reviewers, and do it with credibility. Hard for you to do that yourself.
Now?
Now when someone comes to a successful musician and says, "we'll take 90% and you do all the work," they're opening the door to an uncomfortable conversation. The label has no assets, just desire. That's great, but that's exactly what the musician has, and giving up so much pie (and control over his destiny) hardly seems like a fair trade.
Multiply this by a thousand industries and a billion freelancers and you come to one inescapable confusion: be better, be different or be cheaper. And the last is no fun.
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Much Maligned Bondholders Do God's Work; ECB Creates Incentive to Gamble Posted: 28 Nov 2010 10:49 PM PST Thanks in part to European Central Bank President Jean-Claude Trichet, German Chancellor Angela Merkel's proposal to make bondholders suffer losses from poor investment decisions was shoved aside. Said ECB president Trichet in an exclusive interview... "This is a victory for much maligned bondholders everywhere. I am pleased to announce we have effectively removed the word investing from the vocabulary of bondholders."The above is a translation from today's issue of Le Monde. An official transcript will appear on the ECB's website later today. In the meantime, Bloomberg has a few sketchy details of the announcement in an article appropriately titled Germany Drops Bond Threat European governments sought to quell the market turmoil menacing the euro, handing debt-strapped Ireland an 85 billion-euro ($113 billion) aid package and diluting proposals to force bondholders to cover a share of future bailouts.Bondholders Do God's Work In a followup interview Trichet commented, "The debt crisis is over. We are willing to grant Greece and Ireland as much time as they need. If an extra-four-and-a-half years to repay emergency loans proves insufficient, we are willing to wait an extra-hundred-and-a-half years". When asked if he meant 150 years or 100.5 years, Trichet replied, "I mean as long as it takes to make the ECB whole, forever if necessary. The important thing is for bondholders to never suffer losses. Heaven forbid we should ever unsettle bondholders by insinuating they may have to take some losses. Bondholders in general, not just Goldman Sachs bondholders, do God's work." Incentive to Gamble Please consider ECB's Noyer assures cagey markets over Ireland rescue Noyer, the first member of the ECB's policy council to speak after euro zone ministers sealed an 85 billion euro ($115 billion) loan package for Ireland on Sunday, said he was confident the deal would bring down Dublin's borrowing costs to more normal levels.Lovely. Just lovey. If there is no possibility of haircuts, why shouldn't banks invest in the riskiest garbage there is? In fact, fools like Trichet and Noyer are effectively saying there is no such thing as risky garbage, only misguided perceptions of risky garbage. The thing is they are lying, hoping to calm the markets. If their lies work at all, they won't work for long. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 28 Nov 2010 05:08 PM PST Those deeply underwater on their homes have a nice option that renters and those with equity in their homes don't. That option is to stop making home payments, effectively living in their home or condo scotfree, for as long as they can. Millions have take the option, and with each person doing so, the longer the delays. Thus, the more who take that option, the greater the reward for all who do. The Wall Street Journal reports that it takes 492 Days From Default to Foreclosure, up from 244 days in August 2007. The average borrower in the foreclosure process hadn't made a payment in 492 days as of the end of October, according to LPS [LPS Applied Analytics]. That compares to 382 days a year ago and a low of 244 days in August 2007.Imperative to Speed Up Foreclosures Clearly it is imperative to speed up the foreclosure process. To not do so is inequitable and creates moral hazards. However, some who do not like the current system pretend to be worried about the .0004% or whatever preposterously low number of homeowners who might be kicked out of their homes allegedly in error. Making matters even worse, a large and growing number of misguided souls think it is "unjustifiable" to boot homeowners unless and until someone can "produce the note". Such thinking encourages still more defaults, weighs down the courts, and does nothing to produce an equitable solution, for anyone. Simple Undeniable Facts The simple, undeniable fact of the situation is that anyone who has not paid their mortgage for over 90 days deserves to lose their home, except in very limited conditions I describe below. The acid test for me is the simple question "Have the mortgage payments been made, and if not, then why not?" If the answer is no, then the home owner should be given a chance to become current or lose the house. The "limited exception" is as follows: If a homeowner can provide reasonable evidence he is late due to fault of the lender or processor, then we need to work out a suitable remedy. One equitable approach would be to remove all penalties and late fees and fine the hell out of the processor or lender, especially if there are repeated errors, perhaps giving some of those fines or fees to the homeowner. That's it. You either paid your mortgage or didn't, either through your fault or the fault of the lender (e.g. They misapplied your mortgage payment, jacked up late fees while doing so, and did not address your concerns when you brought them up). Anyone care to address the percentage of loans that meet that criteria? Otherwise, booting out the homeowners for nonpayment is an equitable solution. If the lender wants to work out other solutions, that is fine by me as long as there is no requirement lenders have to make such attempts. If a lender thinks it is in their best interest to foreclose (providing the borrower has not made payments), then foreclosure it should be. Addressing Fraud A second situation arises because booting out homeowners does not address robo-signings and other errors by lenders and processors, of which some are mistakes, others clearly fraudulent. Equity in those situations can (and should) be dealt with via severe fines, suspensions, and firing those involved, all the way to the top of the pyramid. The key point is there are two separate and distinct issues that do not have to be solved simultaneously, regardless of how many misguided souls try to portray two issues as one. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Unthinking Economic Parrots and Deflation Fighting Madness Posted: 28 Nov 2010 02:52 PM PST The ineptitude of Japan's policies hoping to combat deflation is staggering. Worse yet, unthinking economic parrots talking about the "economic damages of deflation" have no idea what they are even saying. Please consider Japan passes new $61bn stimulus package Japan's parliament has passed a stimulus package worth about $61bn (£39bn), designed to kick-start the country's fragile economic recovery. The stimulus was designed to create jobs, Prime Minister Nato Kan said, through measures to help small businesses and boost consumer spending.Idiotic Premise I stopped quoting the article on the frequently repeated premise "Deflation is particularly damaging to economic growth as consumers delay purchases until prices fall further." I wish economic writers had the ability to think rather than parrot ideas espoused by Keynesian clowns. Series of Questions
The answer to that last question is "Perhaps for a bit, but you will not wait 3 years even if you expect prices will be even lower 3 years from now." Short of assets like stocks, bonds, and housing (and except for periods of hyperinflation) it is tough to cite any examples where inflation expectations mean a damn thing. Unthinking Economic Parrots Yet week in and week out, articles like the above parrot misguided ideas about inflation expectations. Worse yet, they spew forth nonsense that falling ideas are a bad thing. Ask anyone on fixed income if falling prices are a bad thing. Ask students or those on minimum wage if falling prices are a bad thing. Think you will have many takers? From either group? The only people who say falling prices are unwelcome are the bankers, the stock brokers, government and economic parrots who misguidedly trumpet economic claptrap from the bankers, the stock brokers, government, all of whom benefit from inflation because of rising taxes and/or because they have first access to money. In effect, parrots serve as pawns for the wealthy, for central bankers, and for government officials who wants a bigger piece of your paycheck via rising sales taxes, rising property taxes, and rising income taxes. In reality, inflation is theft from the middle and lower classes for the benefit of government, the wealthy, and also public union workers who have inflation adjusted benefits written into many of their contracts. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 27 Nov 2010 11:39 PM PST IMF's Trojan Horse Gift to Ireland I believe we have all heard the story and know how it ends. Iceland is No Ireland Inquiring Irish minds just might be interested to see how Iceland fared after they told EU bankers to go to hell. For the answer, please consider Iceland Is No Ireland as State Kept Free of Bank Debt Iceland's President Olafur R. Grimsson said his country is better off than Ireland thanks to the government's decision to allow the banks to fail two years ago and because the krona could be devalued.Vote the Bums Out and Tell the EU and IMF to Go to Hell Unfortunately, the idiots running Ireland's government, especially Minister Brian Cowen, don't see it the way Iceland's president does. However, Iceland's government did not see it that way either, but the citizens of Iceland took matters into their own hands and voted the bums out, rejecting "Icesave". Regardless of what deal Cowen signs, I see no reason it need be binding on the next Irish Parliament. Indeed, I recommend to to citizens of Ireland that they firmly tell their representatives that if they vote for Cowen's proposed budget, they will be voted out of office. That may be all it will take to stop this nonsense right here right now. Should I be wrong, the remedy is simple: Vote the bums out and vote in a Prime Minister and Parliament who will tell the IMF and EU to go to hell. Just Who The Hell Do You Think You Are? Nigel Farage in a speech before European Parliament says "The Euro Game Is Up… Just Who The Hell Do You Think You Are?" Words alone cannot describe that video. Please play it. ANY Rate is Onerous In case you missed it, please consider In Rare Agreement with Krugman; Onerous "Bailout" Rates of 6.7% Denied; Don't do Stupid Things; "Tell the EU and IMF to Shove It!" All these questions "Is the rate 4.7%, 5.2%, or 6.7% and if so for who long and on what portion?" are complete silliness.There is much more in the article so please give it a look if you haven't done so already. Structural Reforms Needed Bear in mind Ireland does need structural reforms. Those reforms must include some sacrifices such as lower minimum wages and reduced public sector employment. However, it would be foolish for Ireland to raise corporate income taxes or pay one penny to bail out UK, German, French, or US banks. Iceland told its creditors to go to hell and is better off for it. Ireland can do the same. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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John taught me this fabulous term. Claim chowder is what happens when you make a prediction about the future and you end up being totally and tragically wrong. Like Steve Ballmer on the iPhone, "There's no chance that the iPhone is going to get any significant market share. No chance."
While I wouldn't encourage anyone to go as far as Ballmer in this endeavor, it turns out that no one ever got a terminal illness from claim chowder. While it might be frightening to imagine, it's not so bad in practice. Try it.
Have an opinion. Defend it. It will make you smarter.
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