joi, 24 februarie 2011

Damn Cool Pics

Damn Cool Pics


Cockroaches For Valentine’s Day

Posted: 24 Feb 2011 04:17 PM PST

Giving a heart-shaped candy box full of cockroaches for Valentine's Day has to be the most disturbing prank idea ever. However, this one was done for a Brazilian TV show and the girl in the video, Dani Bolina, is a cast member.


Meanwhile... Around the World - Part 2

Posted: 24 Feb 2011 03:53 PM PST

Another great set of funny pics of what's happening in different countries, cities and some other places. Enjoy!

Check out the previous parts:
Meanwhile... Around the World























































NBA Cheerleaders

Posted: 24 Feb 2011 02:51 PM PST

Aren't the NBA cheerleaders one of the sexiest girls out there. It's like you don't see these incredibly attractive women anywhere else in the world.

It's the best of both worlds for many people because they get to watch the most exciting game, and, enjoy watching these amazing women.

They're especially effective when the team that they're cheering for is winning or it's pretty much a tie and they need to encourage the crowd to get up on their feet and support their team.

The cheerleaders are considered the straight shooters and just telling your friends you're hooking up with this Orlando or Laker girls or whatever, increases your reputation through the roof.

Now I know why NBA are popular in America, here is the reason why!
































































































































































30 Funniest Lost and Found Pet Signs

Posted: 24 Feb 2011 01:02 PM PST

It's always sad when your pet runs off, especially if he has giant balls or is a rodent masquerading as a cat. While we hope all the pets found their ways to safe homes, we're pretty sure these people shouldn't be in charge of anything that is alive and completely understand why they ran away.




























































Current Longest Serving World Leaders Then and Now

Posted: 24 Feb 2011 12:26 PM PST

These are some photos of the longest serving world leaders as they were when they first took office and as they appear now. Although they have aged it wasn't their looks that kept them in office for decades.

King Bhumibol Adulyadej of Thailand: 64 years



Queen Elizabeth II of the United Kingdom: 59 years



Sultan Abdul Halim of Kedah (Malaysia): 52 years



Hassanal Bolkiah of Brunei: 43 years



Qaboos Bin Said of Oman: 40 years



Muammar Gaddafi of Libya: 40 years



Queen Margrethe II of Denmark: 39 years



King Carl XVI Gustaf 0f Sweden: 37 years



King Juan Carlos I of Spain: 35 years



President Ali Abdullah Saleh of Yemen: 31 years



José Eduardo dos Santos of Angola: 31 years



Robert Mugabe of Zimbabwe: 30 years



Prince Khalifa bin Salman Al Khalifa of Bahrain: 30 years


Chinese Cell Phones are Dangerous

Posted: 24 Feb 2011 12:20 PM PST

A Chinese phone exploded in his owner's hand. The guy says he answered the phone when it was charging and it just exploded.




Most Popular Names on Facebook

Posted: 24 Feb 2011 12:16 PM PST

These are Europe's most popular names according to Facebook.




SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


I'm Ranking, So Where's My Traffic?!

Posted: 23 Feb 2011 10:28 AM PST

Posted by Dr. Pete

It's an old story – Boy meets Girl, Girl promises top rankings, rankings finally arrive, and Boy suddenly realizes he has no traffic. Wait, that's not quite it. Replace "Girl" with "SEO company" and "Boy" with "client" - yeah, there we go. In SEO, nothing is quite as frustrating as pouring time and money into your chosen keyword and finally breaking into the Top 10, only to find that you still have no visitors.

There are a number of possible causes for ranking without traffic - I'm going to divide them up into 3 groups:

  1. You're Not Really Ranking
  2. Your Keywords Don't Deliver
  3. Your Results Don't Get Clicked

Isolating the problem is the best first step toward a solution and to making sure that your SEO efforts haven't been wasted.

(1) You're Not Really Ranking

Now that search results are increasingly being personalized, localized, saturated with ads, and otherwise moving away from the idea of one SERP for everyone, the most common issue with rankings not delivering is that everyone else isn't seeing what you're seeing. It's great for the ego to see yourself in the #1 spot, but it's not good for much more than ego if that ranking is an illusion. Here are a few reasons your ranking may not be what you think it is:

Your Rankings Are Personalized

Although personalization still only impacts a small amount of search results, it's always smart to do a sanity check. Unfortunately, shutting off personalization isn't as easy or reliable as it used to be, but there are a few steps you can take:

  • Log out of your Google account
  • Use the "&pws=0" parameter to shut off (some) personalization
  • Use a different browser (that you don't normally use)
  • Use a 3rd-party rank-tracker, like our own Web App or Rank Tracker

Your Rankings Are Localized

Technically, you could call this a form of personalization, but the local SEO portion of the algorithm is definitely a unique beast. If you have any business that's locally operated or where the search query has a local flavor, make sure to check that you're ranking outside of your region.

There are a couple of ways to sanity-check your local results. One is to tell Google you're somewhere else, using the "Change Location" feature on the left of search results:

Google Choose Location option

Another option is on the analytics side. If your search traffic isn't up to your expectations, try segmenting it by country or city (as appropriate) to see what's really going on. For example, in Google Analytics, once you've selected your desired search traffic data, click on the second dimension pulldown (it should say "None"), select "Geographic", and you'll get a full list of options, including City:

Google Analytics geographic analysis

Of course, internationalization can also come into play. If you did your keyword research against Google.com, but you're only ranking on Google.be (sorry, Belgium), then you've probably overestimated the size of your target market.

Your Results Are Crowded Out

The days of the 10-listing SERP are gone, and there's an increasing issue on Google and Bing where the prevalence of paid search, local search, image results, video results, real-time results, news results, and other listings outside of the top 10 means that "pure" organic listings can be all but crowded out. Consider this sample search for "pizza place" here in my home-town of Chicago:

Google "pizza place" results

The purple line represents the "fold" on my 1280x1024 screen setting. Notice where the top 3 organic results are? If you're not ranking locally on this SERP, you've got nothing.

(2) Your Keywords Don't Deliver

The next most likely culprit is that you just didn't do your keyword research very well, or those numbers turned out not to be very reliable. There are a couple of variations of this problem:

Your Keyword Volume Is Low

Assuming you did your homework, the unfortunate truth is that most keyword research tools rely on Google's numbers, and Google's numbers aren't always accurate, especially as you dive into the long tail. Even worse, the numbers can say different things depending on how you slice and dice them.

For example, I have a site that ranks pretty well for "website checklist". If I looked at Google's numbers, I'd see 8,100 total monthly searches (global). Most of this is broad-match, though – looking at exact-match cuts that to less than 10% of the traffic:

Google keyword tool screen

So, if I had expected ranking on this exact phrase to be a traffic boon, I might've been disappointed. Many more people are searching for variants or longer-tail phrases that contain those keywords.

Your Keyword Doesn't Match Intent

This issue cuts a bit into section (3) below, but I consider it first and foremost a keyword-research problem. Let's say that, by some miracle, you manage to rank in the Top 3 for "apple" and that you're an online store that sells bulk fruit. While some people who query "apple" may be looking to buy apples, most of them are looking for Apple the company, Apple products, Apple Vacations, etc. If that ranking "victory" had cost you thousands (or millions) of dollars, you wouldn't feel so victorious when no one searching that phrase actually wanted to buy apples. You could've done a lot more for less with some action-oriented 2-word and 3-word phrases (like "buy apples online").

(3) Your Results Don't Get Clicked

Finally, it's important to remember that ranking is just the first part of getting search traffic. People have to actually click on your search listing. It's traditionally tough to get click-through data on organic SERPs, other than relying on gross stats on CTR by ranking. Fortunately, Google Webmaster Tools is starting to provide more of that data (under "Your site on the web" > "Search queries"):

Google Webmaster Tools CTR data

So, what could make an otherwise perfectly good search result unclickable? There are a couple of major culprits (in addition to the searcher intent issue mentioned earlier):

Your Listing Just Looks Spammy

You've tried so hard to rank, that you forgot about the human element, and you ended up with a search results that looks something like this (generated with the Snippet Optimization Tool):

Fake search snippet

Would you click on that? Ranking is only half the battle.

Your Competitors Are Winning

This is a topic that gets discussed much more on the PPC side, but sometimes you're just getting outclassed. Maybe you're ranking, but the rest of the Top 10 is being dominated by big brands, great copywriting, great offers, etc. Make sure to know what you're up against.

Similarly, be aware of any ORM issues. For example, let's say you rank #1 for your chosen keyword, but the #2 spot is "Your Brand Scam" or something to that effect. Even if that listing is below you, it's going to make people think twice about your company and your link. Search rankings aren't isolated and people make decisions based on cues from the rest of the SERP.

So, Now What Do You Do?

While it's good to be aware of these issues, ranking without getting the traffic you expected isn't usually a lost cause. It's time to regroup, dig deep, and really find out why the numbers don't match up. You may learn a lesson in where your real audience is and what they're searching for, and you can use that to improve your overall SEO strategy. In many cases, ranking for one term is going to boost your chances to rank for related terms (you've still got good content and links), so you may just need a slight shift in strategy. Figure out exactly what went wrong, and take it as a learning experience.


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What I'm Hearing about Small Business


The White House, Washington


 
Good afternoon,
 
What's it like to have President Obama drop in on your web chat? Well, on Tuesday, I found out. 

During the Winning the Future Forum on Small Business in Cleveland, Ohio, we held an online discussion to go over the answers to discussion questions I posed on WhiteHouse.gov as part of our new "Advise the Advisor" program. The President joined us towards the end to respond to a few ideas.
 
I've posted some of your ideas, my responses and the video of yesterday's event here:
 
 
Did you know that small businesses are the backbone of our economy, creating two out of every three new jobs in America?
 
President Obama is committed to helping small businesses succeed by making America the best place in the world to do business. He has signed into law 17 new tax cuts for small businesses. He launched the National Wireless Initiative to help bring high-speed wireless Internet access to 98 percent of Americans. And he launched Startup America, an initiative to celebrate, inspire and accelerate high-growth entrepreneurship throughout the nation.
 
It's also important to take the time to listen to folks on the ground about the challenges they face every day. That's why we went to Cleveland this week to talk directly with small business owners, and it's why your "Advise the Advisor" feedback is so important.
 
If we out-innovate, out-educate and out-build our global competitors, the future is ours to win. That's a challenge that we will tackle together, and I look forward to the work ahead.
 
Sincerely,
 
Austan Goolsbee
Chairman of the Council of Economic Advisers
 
P.S. To find out when the next "Advise the Advisor" opportunity is posted, sign up for the Daily Snapshot email:

http://www.whitehouse.gov/daily-snapshot

 




 
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