marți, 31 mai 2011

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


Head Smacking Tip #20: Don't Ask Sites for Links. Find People and Connect.

Posted: 30 May 2011 05:15 PM PDT

Posted by randfish

Many of us trained in the ways of classical SEO are familiar with the link building process:

Step 1: Find relevant sites from which to get a link.

Step 2: Search for contact information (email or phone number).

Step 3: Get in touch and find a way to make the link happen (sell them on great content, do a trade in-kind, plant a seed and hope, etc.)

If you've ever done this (for the first 2 years of my SEO career, it's practically all I did), you know how much it sucks. Conversion rates are low. Time/link is high. The ROI is there, but it's a painful, boring, awkward slog.

I've got some good news. There's a better way.

Try this instead:

Step 1: Find relevant human beings (bloggers, journalists, forum participants, members of online communities, active social networkers, people in media, PR, or simply the well-connected).

Step 2: Follow their contributions to the web world and engage (in blog comments, over Twitter, via LinkedIn, through Q+A sites and forums, or directly over email). Ask for nothing.

Step 3: Build something highly relevant and useful to them. If you've truly built that connection and gotten to "know them," even if it's just virtually, you will know what they need/want/will appreciate.

Step 4: Let them know about it. This can be over Twitter, Facebook, LinkedIn, email, in a blog comment, or whatever medium makes sense.

There's huge advantages to this method, including:

  • More Scalable Link Building: Content plays can approach dozens of folks who may influence, write for or control multiple properties leading to a much higher ROI for each successful contact.
  • People Like People: People who answer webmaster@somesite.com don't particularly like link requests.
  • Authenticity: Rather than simply begging for a link to help your SEO, you're actually forming connections that can help with every form of marketing - greater brand awareness, attention from influencers, social sharing, etc.
  • Future Proof: No matter what signals engines evolve to measure or what forms of discovery become popular, your work carries value. If Facebook sharing takes over the web, it's not a problem because that's how people will share your links. If some new platform wins, you can rest assured that your content will make its way there.
  • Better Web Content: Since you're producing material that fill a need, you're helping to make the web a better place - there's nothing more deserving of a link or rankings than that.

Admittedly, the hardest part is Step 1: "Finding the Right People." Allow Google to assist:

Profile Search for Travel Bloggers

Pictured above is a Google "profile" search. You can search Google's public user profiles with search query strings like this http://www.google.com/search?q=travel+blogger&tbs=prfl:e or by appending &tbs=prfl:e onto any search URL.

It's also easy to use tools like FollowerWonk and LinkedIn Search to supplement these results. Armed with these tools and this process, I'm bullish that any SEO with the passion to invest time and the freedom to build quality resources can earn great links, mentions and social metrics from real people across the web.

Good luck out there link builders. I'll have my fingers crossed that this process can reduce friction and pain for people on both sides of the link equation. If you've got any additional recommendations, tools or methods to share, feel free to do so in the comments!


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President Obama in Joplin: "It's an Example of What the American Spirit is all About"

The White House Your Daily Snapshot for
Tuesday, May 31, 2011
 

Photo of the Day

Photo of the Day 

President Barack Obama greets Hugh Hills, 85, in front of his home in Joplin, Mo., May 29, 2011. Hills hid in a closet during the tornado, which destroyed the second floor and half the first floor of his house. (Official White House Photo by Pete Souza)|

In Case You Missed It

Here are some of the top stories from the White House blog.

President Obama in Joplin: "It's an Example of What the American Spirit is all About"
President Obama travels to Joplin, Missouri to meet with those in the community who lost so much in the devastating tornados and participates in a Memorial Service.

Open for Questions: 30 Years of AIDS
Join a special live discussion on the 30th anniversary of the AIDS epidemic on June 1 at 3 p.m. EDT.

President Obama at Arlington National Cemetery: "Honor the Sacrifice of Those We've Lost"
President Obama presents a wreath at the Tomb of the Unknowns and participates in the Memorial Day Service at Arlington National Cemetery.

Today's Schedule 

All times are Eastern Daylight Time (EDT).

11:00 AM: The President receives the Presidential Daily Briefing

2:00 PM: Press Briefing by Press Secretary Jay Carney WhiteHouse.gov/live

4:15 PM: The President meets with senior advisors

WhiteHouse.gov/live   Indicates events that will be live streamed on WhiteHouse.gov/Live

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Seth's Blog : How to be interviewed

How to be interviewed

The explosion of media channels and public events means that more people are being interviewed about more topics than ever before. It might even happen to you... and soon.

  1. They call it giving an interview, not taking one, and for good reason. If you're not eager to share your perspective, don't bother showing up.
  2. Questions shouldn't be taken literally. The purpose of the question is to give you a chance to talk about something you care about. The audience wants to hear what you have to say, and if the question isn't right on point, answer a different one instead.
  3. In all but the most formal media settings, it's totally appropriate to talk with the interviewer in advance, to give her some clues about what you're interested in discussing. It makes you both look good.
  4. The interviewer is not your friend, and everything you say is on the record. If you don't want it to be in print, don't say it.
  5. If you get asked the same question from interview to interview, there's probably a good reason. Saying, "I get asked that question all the time," and then grimacing in pain is disrespectful to the interviewer and the audience. See rule 1.
  6. If your answers aren't interesting, exciting or engaging, that's your fault, not the interviewer's. See rule 2.
 

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SEOptimise Blog – We Want Your Views!

Posted: 31 May 2011 03:50 AM PDT

You've probably noticed that we've recently given the SEOptimise website and our blog a brand new look. We'd like to hear what you think of it!

We'd really appreciate it if you could leave a comment if you have thoughts on any of the following:

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Seth's Blog : The hard part (one of them)

The hard part (one of them)

A guy asked his friend, the writer David Foster Wallace,

"Say, Dave, how'd y'get t'be so dang smart?"

His answer:

"I did the reading."

No one said the preparation part was fun, but yes, it's important. I wonder why we believe we can skip it and still be so dang smart.

 

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luni, 30 mai 2011

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Retail Sales Plunge in Italy, Dip Elsewhere in Euro-Zone

Posted: 30 May 2011 08:23 PM PDT

Things are about to get very interesting in Italy where consumers have gone a sudden spending hiatus. Bloomberg reports European Retail Sales Contract to 7-Month Low
European retail sales contracted in May to the lowest level since October 2010, driven by a "sharp drop" in Italy, Markit Economics said.

A gauge of euro-area retail sales fell to 48.8 from 52.2 in April, London-based Markit Economics said today in a statement. The index is based on a survey of more than 1,000 executives and a reading above 50 indicates month-on-month expansion.

Italian retail sales declined at the fastest pace in 11 months in May, while monthly increases in Germany and France, the euro area's largest economies, were the weakest in seven and three months, respectively, Markit said.
Eurozone retail sales fell in May

Please consider Eurozone retail sales fell in May
Retail sales in the Eurozone fell for the first time in three months in May, according to Markit's latest PMI (Purchasing Managers' Index) survey. Moreover, sales were only marginally higher than one year earlier, and retailers cut both staff levels and purchasing during the month. Of the three largest euro economies covered, Italy remained the main source of weakness, while France and Germany both registered slower growth.

Across the Eurozone as a whole, retail sales were up only slightly on a year earlier in May. This was in contrast to the trend seen in April, when retail sales grew at the fastest annual pace in nearly three years (although this partly reflected the timing of Easter in 2011 compared to 2010).

In line with the pattern for month-on-month sales trends, Germany and France registered slower annual growth of retail sales in May while Italy posted a steep fall.

In a further sign that the retail sector was contracting, the value of goods purchased by retailers fell during the month. This was the first drop in purchasing activity for seven months.

Moreover, it occurred despite a further sharp rise in average wholesale prices, suggesting a steep fall in the volume of new items bought for resale. Purchase price inflation eased slightly since April, but remained relatively sharp.

Reflecting intense cost pressures and declining sales values, retailers suffered the worst drop in gross margins for a year in May. This contributed to a decline in headcounts in the sector, the first since last November.
Retail Sales by Country



That is one hell of a drop for Italy.

Note how poorly Italy fared in the 2008-2009 recession compared to France and Germany. Unless this is an outlier, Italy is headed for recession. Is the ECB prepared for that? Are the bond markets?

Italy 10-Year Government Bonds



If Italian government bonds break North of that range, not led by a general rise across the Euro-Zone, especially Germany, then kiss contagion-containment goodbye.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Europe at the Abyss; US Housing in the Abyss; Who is to Blame?

Posted: 30 May 2011 10:23 AM PDT

Robert Samuelson on Real Clear Politics says Europe at the Abyss
It has come to this. A year after rescuing Greece from default, Europe is staring into the abyss. The bailout has proved insufficient. Greece needs more money, and it can't borrow from private markets where it faces interest rates as high as 25 percent. There is no easy escape.

What's called a "debt crisis" is increasingly a political and social crisis. Already, unemployment is 14.1 percent in Greece, 14.7 percent in Ireland, 11.1 percent in Portugal and 20.7 percent in Spain.

Some causes of Europe's plight are well-known: the harsh recession following the 2008-2009 financial crisis; aging populations coupled with costly welfare states. But there's also another less recognized culprit: the euro, the single currency now used by 17 countries.

Launched in 1999, it aimed to foster economic and political unity. For a while, it seemed to succeed. In the euro's first decade, jobs in countries using the common currency increased by 16 million.

It was a mirage. For starters, the euro fostered a credit bubble that led to booms in housing, borrowing and consumer spending. But one policy didn't fit all: Interest rates suited to Germany and France were too low for "periphery" countries (Greece, Ireland, Portugal and Spain).

Money poured into the periphery countries. There was a huge compression of interest rates. In 1997, rates on 10-year Greek government bonds averaged 9.8 percent compared to 5.7 percent for similar German bonds. By 2003, Greek bonds fetched 4.3 percent, just above the 4.1 percent of German bonds.

"The markets failed. All this would not have occurred if banks in Germany and France had not lent so much," says economist Desmond Lachman of the American Enterprise Institute. "It was like the U.S. housing market." Both American and European banks went overboard in relaxing credit standards.
"Markets Failed" Says Desmond Lachman

Few economic statement make my hair stand straight up more than that bit of complete nonsense from Lachman. The markets did not fail. Bureaucrats who dreamed up the Euro failed.

Those bureaucrats devised a currency union with nothing more than suggestions on fiscal controls. Making matters far worse, countries in the Euro-Zone have widely differing political philosophies and policies.

That currency union was not brought about by the market. The free market would never have done such a silly thing.

Every major currency union in history without a political and fiscal union has failed. There is a nice Table of Monetary Unions on the site Euro Know that shows just that.

Bureaucrats, not the free market knew better. Bureaucrats, not the free market failed.

Not Different This Time

Potential problem were recognized well in advance by many. In February 1995 The Independent wrote a misguided editorial Why we say Yes to a single currency.

The rationale of The Independent was "It's different this time".
The economic arguments that, on balance, Britain will be better off inside the currency union than outside are persuasive. The discipline of a permanently fixed exchange rate would significantly reduce the risk of a return to high inflation and create greater certainty for companies and investors. There would also be lower transaction costs. There is no doubt that a successful single currency would strengthen Europe's position on the global economic stage.

The opponents of the single currency do not agree. They argue that the experience of the ERM and events since Black Wednesday show that to be locked into a single currency is damaging. Exchange rates, they point out, can act as important "shock absorbers" in times of unexpected crisis. These are powerful arguments. They are most powerful when applied to some EU members - notably Spain, Portugal and Greece - whose less developed economies would make the exigencies of a single currency regime punishing, unpopular and potentially disastrous.

But this is not the condition of Britain today. In 1992 the needs of the British economy were at odds with the priorities of the Bundesbank. They were trying to control inflation, we needed to get out of recession. By contrast, in 1999 six or seven countries will find themselves at the same stage in the cycle, with very similar economic priorities. So things are likely to be different.
Points of Failure Predicted In Advance

Things were not different were they?

Ironically, in that 1995 article, The Independent pointed out the exact points of failure: Spain, Portugal and Greece.

Tony Dolphin, Chief Economist of AMP Asset Management, wrote a response to that article less than a week later. Please consider, European monetary union: the benefits, the problems and the traveller's tale
The potential benefits of European monetary union are questionable, the potential costs could be very serious. A successful monetary union requires that the economies joining it are broadly the same, especially in regard to their response to external and internal inflation shocks. This is not the case in Europe. Take two examples: oil and housing.

The effect of a sustained, steep rise in the oil price will be very different in Germany, which is highly dependent on imported oil and gas; in France, where nuclear power is used to generate a high proportion of energy needs; and in the UK, where the North Sea sector of the economy would actually benefit. Imagine trying to set an appropriate, anti-inflationary interest rate policy for a monetary union including these three economies should the oil price double.

The housing sectors of European economies also differ, with the UK's high level of home ownership financed by variable rate mortgages not being found elsewhere. It is easy to envisage a situation where the interest rate policy of a European monetary union was entirely inappropriate for the housing sector of the UK economy.

These and other structural differences between European economies will not disappear over the next four years, nor at any time in the foreseeable future. Until they do, the economic argument against European monetary union is powerful, and far more clear cut than the political arguments for or against.

Yours faithfully,
Tony Dolphin
Chief Economist
AMP Asset Management
Failure of the "One Size Fits Germany Policy"

I have no idea what Tony Dolphin is doing today but put him in the class of those who can say "I told you so." Here is the key paragraph:

"It is easy to envisage a situation where the interest rate policy of a European monetary union was entirely inappropriate for the housing sector of the UK economy."

The UK did not adopt the Euro but Spain did. Interest rates in Germany were not appropriate for Spain. The result was a Spanish housing bubble of epic proportion that has now collapsed.

One interest rate policy simply does not work. For further discussion, please see ECB's "One Size Fits Germany" Policy; Rate Hikes to Stress PIIGS

Compounding Spain's misery, Trichet has embarked on a rate-hiking campaign at the worst possible time, with Spanish unemployment in excess of 20%, and youth unemployment near 40%.

Housing Market Nonsense

Note that Lachman also blames US banks for the housing bubble.

"It was like the U.S. housing market." Both American and European banks went overboard in relaxing credit standards.

That too is nonsense in that it does not place the blame where it belongs, on the Fed. The Fed held interest rates too low, too long. Money was too loose, banks lent.

Blaming banks for lending when real interest rates are hugely negative is tantamount to placing a bottle of vodka in front of an alcoholic, telling the alcoholic it is the best vodka in the whole world, then blaming the alcoholic for what happens next.

Fed is the Problem

Not only did the Fed hold interest rates too low, too long, the Greenspan Fed endorsed derivatives, subprime loans, and adjustable rate mortgages. Meanwhile Bush was praising the "Ownership Society" and Barney Frank was in the back pocket of Fannie Mae and Freddie Mac.

Ben Bernanke was totally clueless, in complete denial about the bubble, going so far as to say home prices were "based on fundamentals".

None what has transpired has had remotely anything to do with the failure of the free markets. We have a failure of regulation, not a failure to regulate. Lachman, like Bernanke, really needs to get a clue.

You cannot fix a problem until you understand what the problem is. Unfortunately, politicians and economists in both the US and Europe are still in denial. Statements by those blaming markets instead of politicians and the Fed, do not help.

Addendum:

The biggest failure of regulation was the very creation of the the Fed. That should be be obvious but the sad state of affairs in regards to economic understanding says I need to spell it out.

Those screaming about the free market need to answer this question: Could the free market possibly have done any worse the serial bubble-blowing moral-hazard policies of the Fed?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Morocco: Antigovernment protesters clash with police; Kuwait: 2,000 rally to demand resignation of embattled prime minister

Posted: 30 May 2011 08:24 AM PDT

Here is a pair of stories from the Los Angeles Times regarding still more protests. This time in Morocco and Kuwait.

Morocco

Antigovernment protesters clash with police
Thousands of demonstrators Sunday took to the streets of Casablanca, the country's largest city, in an antigovernment protest police struggled to disperse, driving into the crowd on motorcycles, armed with clubs.

A similar protest in the capital's twin city of Sale on Sunday also was violently disrupted, as was a demonstration in front of the Moroccan parliament Saturday.
Protesters in Casablanca



Moroccan Police Battle Crowds



The LA Times credits the videos to well-known blogger named "Mamfakinch" (which roughly translates as "We won't give up").

Kuwait

2,000 rally to demand resignation of embattled prime minister
Pressure is building on Kuwait's embattled Prime Minister Sheikh Nasser Mohammad Ahmad Sabah, who has come under fire for refusing to be questioned in parliament for allegedly misusing public funds, among other accusations.

Around 2,000 people took to the streets of the oil-rich gulf country's capital amid tight security, chanting, "The people want to topple the head [of government]," in reference to Sheikh Nasser, according to [news agency] Agence-France Presse.

The 71-year-old Sheikh Nasser's five years as premier have been marked by turbulence and he has come under constant fire by the opposition. He has resigned six times, and he formed his seventh Cabinet a couple of weeks ago.

Kuwaiti protesters are reportedly staging new rallies next Friday that they have dubbed "Day of Departure."
Much of the world is simmering from high unemployment, corruption, rising food prices, and austerity programs.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List