joi, 16 iunie 2011

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


Announcing the Conference Crasher Giveaway: Enter & Win!

Posted: 16 Jun 2011 06:08 AM PDT

Posted by JoannaLord

You know all those times you've had to save a search on Twitter so you can keep up with (yet another) search conference you couldn't afford attending? Well, no more, my friends! We have partnered with some premier search and social conferences and compiled over a dozen full-conference passes to give away! That's over $10,000 worth of conference tickets!

Here at the MozPlex we know how valuable these shows can be. Many of us first fell in love with this industry by attending a show, expanding our search marketing brain, and shaking hands with fellow interweb geeks. To help you get to a premier show, even when travel budgets are tight, we have launched the first ever "Conference Crasher Giveaway!"

So how do you win?
It's simple! Sign up for a 30-day free trial of SEOmoz PRO and you are automatically entered to win. Easy smeasy huh? There is no requirement to purchase PRO after your 30-day free trial, so get on in there and take a look.

Wait, what if you are already a PRO member?
Oh, don't you worry your pretty robot loving little self! If you are already a PRO member or you are currently taking a free trial as June 15th (yesterday) you are automatically entered to win as well. You don't have to do a thing, except maybe plan out what you would bring if you get chosen 

But how long do I have to enter?
We are giving you two full weeks to sign up for a free trial. We will be closing the giveaway on June 29th at 11:59 PST.

Okay, now that the big questions are out of the way, let's talk about the goods! Wondering what shows you could win a ticket to? Well, we are super fortunate to be working with the following shows: SES San Francisco, Social Media Summit, Distilled London, Wappow Search & Social, SearchExchange and ConversionCon East. We have a ticket for each show to give to an existing PRO member, and a second ticket for each show to give out to a new free trial taker!

As if that wasn't enough, we are throwing in two tickets to our own conference this July -- MozCon (check out the full agenda). We are super stoked for this three-day show, which will include advanced training, tactics, and a whole lot of social fun (word on the street is this party is going to be a good one). You can read more about each show below.

So what are you waiting for? If you are tired of justifying to your boss why you should get some budget for conferences, this giveaway just made it a whole lot easier to further your SEO and social knowledge as well as meet industry peeps. Have questions? You can check our giveaway page for all the fancy fine print, or simply email us at help@seomoz.org.

Conference Show Details - We are giving away two tickets to each show!
* Entries close June 29th. Winners will be notified by email, then posted on the contest page by July 13th. Sorry, but void where prohibited.

MozCon
 
July 25th - 27th, 2011
MozCon - Seattle, WA
MozCon, now in its fourth year, has quickly become a must-attend event that goes beyond traditional search material, focusing on advanced tactical search marketing approaches that work. This also gets you into the Annual MozCon party, where you can enjoy bowling, billiards, and cocktails with industry leaders.
SES - San Francisco, CA
 
August 15th - 19th, 2011
SES - San Francisco, CA
Ask pretty much anyone what their first conference show was and SES is the likely answer. A pioneer in the search marketing conference industry, SES is known for its holistic and practical coverage of online marketing best practices. This show is a clear winner, and the Northern California location is a nice perk! Join the discussion #sessf.
Social Media Summit - San Francisco, CA
 
August 15th - 16th, 2011
Social Media Summit - San Francisco, CA
Do you love social media? Are you constantly looking for more advanced social media strategies, applications, and tactics? OMS is putting on one of their most popular shows in San Fran at the same time as SES San Fran. If you are looking to meet up with some of the best social media heads in the business, this is a definite must attend for you.
Wappow Search & Social - Hawaii
 
September 26th - 29th, 2011
Wappow Search & Social - Hawaii
A popular new show to the conference circuit, Search & Social Hawaii made a splash last year with top-notch speakers and a gorgeous location. This conference is a great excuse to combine some mai tais and marketing…does it get much better than that?
SearchExchange - Charlotte, NC
 
October 3rd - 5th, 2011
SearchExchange - Charlotte, NC
One of the newbies to the search marketing conference scene, SearchExchange definitely gained attention for its successful first show last fall in Charlotte. Looking for two home runs in a row, SearchExchange returns to Charlotte this fall with a lineup that is sure to impress. And if you haven’t seen Rand speak in person, now’s your chance! He’ll deliver a keynote session that’s sure to inspire.
Distilled PRO Seminar - London, UK
 
October 13th - 15th, 2011
Distilled PRO Seminar - London, UK
For those of you who love the idea of geeking out on advanced tactics from industry leaders, this one is for you. Distilled, an international search marketing agency, has quickly carved out a niche conference perfect for marketers that know the basics and are looking to take their knowledge to the next level. Oh and this is in the UK, so our international friends -- the trip is shorter! Woohoo!
Conversion Conference East - New York City, NY
 
October 19th - 20th, 2011
Conversion Conference East - NYC, NY
In its second year, ConversionCon is already one of the most respected analytics focused conferences out there. Covering everything from testing to conversion tracking to data mining; this conference is a sure bet for any marketer looking to take their data-driven company to the next level. Did we mention it's in the Big Apple in fall? Fall foliage FTW!

 

There you have it! So if you are looking to attend a top search marketing conference in London or Hawaii, or one of these other awesome locations, be sure to sign up for a free trial and get entered to win your full pass!

A huge thanks to these shows for partnership in the giveaway. SEOmoz will have some Mozzers at each of the shows listed above, so even if you don't win but end up attending, be sure to say hello!


Do you like this post? Yes No

6 Extreme Canonical Tricks

Posted: 15 Jun 2011 11:41 AM PDT

Posted by Dr. Pete

After I wrote about my intentional experiment in catastrophic canonicalization last year, I started getting a lot of questions about other uses (and abuses) of the canonical tag. In many cases, I couldn't find much data out in the blogosphere, so I decided to put a few of these questions to the test in a series of mini-experiments. Most of these applications are a bit extreme, and you'd probably never try them on a real site, but I think they all help to test the boundaries of the canonical tag and how Google processes it.

(1) Cross-domain Syndication

Rand recently wrote up his experience with a cross-domain use of the canonical tag, and I had an opportunity to try it on 2 of my own sites. The purpose was legitimate – I wrote a post about celebrating 5 years in business, and it made sense to cross-post on both my company (User Effect) and personal (30GO30) blogs. Since my personal blog is relatively new, and I felt the post was more personal than corporate, I wanted it to get credit for being the source of the article.

Of course, my company blog is quite a bit older and stronger on just about every dimension you can think of. I've listed a few metrics below (from the start of the test), for reference:

Domain Stats

So, the obvious question was: could the cross-domain canonical tag override all of the other signals suggesting that my company blog was actually more authoritative?

The short answer is: "Yes". I published the post nearly simultaneously on both blogs on May 10th. The next day, Google started indexing the title of the post from the home-pages (the 2 home pages both appeared in SERPs). On May 12th, the full post was indexed and ranking only on 30GO30 (for the post title). Google seemed to have no issue with the cross-domain canonical from a stronger domain to a weaker domain.

(2) Canonical in <BODY> Tag

One common fear about the cross-domain use of the canonical tag is how it might be hijacked. Obviously, someone can hack your server, but what if you allow user-generated content and someone simply drops a canonical tag in the middle of the page?

To test this, I dropped a canonical tag right before the closing </BODY> tag. I referenced a page on the same domain, assuming Google would be more likely to process the internal canonical than a cross-domain (if this worked, I could move on to Phase 2). The misplaced tag seemed to have no effect – I made the change on May 9th and the page was re-cached on May 14th and May 18th with no impact on the SERPs.

After I launched this experiment, Matt Cutts posted about canonical corner cases and addressed this specific issue:

First off, here's a thought exercise: should Google trust rel=canonical if we see it in the body of the HTML? The answer is no, because some websites let people edit content or HTML on pages of the site. If Google trusted rel=canonical in the HTML body, we'd see far more attacks where people would drop a rel=canonical on part of a web page to try to hijack it.

Since I was already mid-experiment, I thought I'd let it ride, but it was nice to see the confirmation.

(3) Canonical in False <HEAD>

Just so I don't get accused of mindlessly sheeple-ing whatever Matt says (which I can almost count on as soon as I link to his blog), I tested a variation of (2). This time, I put the bad canonical tag in a second <HEAD> tag, at the very top of the <BODY>. In other words, my page looked something like this...

 <HEAD>    <TITLE>Experiment 3 Page</TITLE> </HEAD> <BODY>    <HEAD>       <LINK REL="canonical" HREF="http://www.example.com/bad-page">    </HEAD> </BODY>

The change was made on May 18th and the page re-cached on May 20th, May 22nd, May 26th, and June 4th. It had no measurable impact, consistent with Matt's statements.

(4) Canonical to Fake URL

In parallel with (2), I tested an idea that came out of Q&A. What would happen if you pointed a canonical tag to a URL that doesn't exist? Obviously, you wouldn't generally do that on purpose, but if, for example, you made a major error in your CMS, how damaging would it be?

I introduced the canonical tag (on a different page than (2), of course) on May 9th. It re-cached on May 15th, May 17th, May 21st, and June 1st. It had no apparent impact.

It turns out Matt addressed this one in his post, too (thanks for ruining my research, Matt):

For example, if we think you're shooting yourself in the foot by accident (pointing a rel=canonical toward a non-existent/404 page), we'd reserve the right not to use the destination url you specify with rel=canonical.

The lesson here is pretty simple – the canonical version of the page has to actually exist. While that may seem obvious, I've had people ask about using the canonical tag as a sort of URL rewrite. On the surface, the idea has a certain logic, but in practice, it goes completely against the purpose of the canonical tag.

(5) Crossing the Streams

I asked the SEOmoz staff if they had any extreme canonical experiments to try, and Cyrus suggested pointing the canonical tags of 2 pages at each other. I should've listened to Egon when he said "don't cross the streams", but I'm not a very good listener.

So, on May 18th, I pointed the User Effect "About" page at the "Services" page, and vise-versa. Clearly, no one would ever make that mistake, but this was an exercise in exploring how Google would interpret the suggestion – a peek into the black box.

Re-caching took longer than expected, and at first the results looked pretty dull. On May 28th, the "Services" page apparently re-cached, and by June 3rd that page was showing for searches on "About User Effect". It seemed that either the stronger page had won, or the "Services" page had simply been re-crawled first.

Then, something very strange happened. The "About" page reappeared in searches on June 7th, but a query on "User Effect Services" resulted in this:

Strange SERPS

Both pages were now appearing in search results, but the "About" page had its title rewritten to match the service-related query. This was not the title of the actual "Services" page, but a complete invention by Google. Clearly, the mixed signals of the 2 canonical tags created a problem.

I think there's an important lesson here – if you send Google mixed signals, there are consequences. I see a subtler example of this all the time – people rel-canonical (or even 301-redirect) to one version of a URL, but then use another version in internal links, inbound links, social media, etc. If you say one URL is canonical but act in every way like another URL really is, Google may choose your actions over your words. Don't mix signals.

(6) Facebook/Twitter Buttons

This last one's not really an experiment, but something interesting I noticed about social media plug-ins while I was stirring up trouble. To make a long story short, my personal blog focuses on 30-day challenges. I'll often have a main post about a challenge and then a number of update posts to tell how it's coming along. Those updates aren't usually core content that I want to rank, so I decided recently to canonicalize the weekly updates in the challenges to the main challenge post.

A Few days later, I was revisiting one of my weekly update posts and was surprised to see this at the bottom:

Like/Tweet Buttons

I had barely mentioned this particular post on social media, and something was clearly out of whack. I realized quickly that these were the numbers from the canonical version of the page. The Facebook and Twitter scripts were actually honoring the canonical tag.

In the intervening couple of weeks, Facebook no longer seems to be reporting numbers from the canonical version, but the Tweet counts still match the post that the canonical tag points to. I'm not entirely sure what to make of this, but it's food for thought – canonicalization may be impacting more than just your SEO.

The Usual Disclaimers

I'm not a real doctor – I just play one on TV. Don't try any of this at home (or at work). Matt Cutts is not the source of all wisdom in the universe, nor is he the antithesis of all wisdom.

Obviously, a couple of these experiments were sillier than others, but I think they all give us some insights into just how seriously Google takes the canonical tag, and how seriously we should probably take it as SEOs. That means using canonicalization to actually point to the canonical versions as we honestly intend them. By playing around the edges of the black box, I'm not trying to crack the Google code, just better understand how we can use these tools effectively and responsibly.


Do you like this post? Yes No

How to use Hootsuite to Publish to Your Facebook Page Graywolf's SEO Blog

How to use Hootsuite to Publish to Your Facebook Page Graywolf's SEO Blog


How to use Hootsuite to Publish to Your Facebook Page

Posted: 15 Jun 2011 10:30 AM PDT

Post image for How to use Hootsuite to Publish to Your Facebook Page

The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

If you are a fan of scheduling your social media activities, and I strongly recommend this behavior, you’ll find there aren’t a lot of tools that interface with Facebook. Thankfully Hootsuite does. The first thing you need to do is establish the connection between Hootsuite and Facebook. Now you need to be careful when you do this. You can have Hootsuite connect to both your Facebook personal profile and/or to your fan page. Due to the intricacies of the Facebook login system, this isn’t the easiest thing to do. When you do it, you will get a screen similar to the ones below depending on how you are logged in.

Adding a Facebook Page to Hootsuite

Once you do establish the connection, you’ll want to drop out a test post to make sure it’s going to the right place. Each of the avatars will have a Twitter or Facebook symbol in the corner. Pay attention to them.

Twitter and Facebook Profiles in Hootsuite

Once that’s done, thankfully the process gets a lot easier. The first way to schedule updates to Facebook is through the dashboard. Put in your update and choose an account. If the update has a link, it will shorten it and suggest an icon.

The account you post to is checked

This is why it’s so important to specify the social media image you want to use in your code. Greg Finn even mentioned this in the interview article I recently featured on how small businesses can use Facebook. You can post the update now, or schedule it for later using the schedule button.

Schedule a Facebook Update

A second way to accomplish this is by using the Hootlet tool for your browser. Once installed, you click the Hootlet. When you are visiting the page, the dialog window pops up. You choose the account(s), schedule a time, and you are all set.

Using the Hootlet to post to Facebook

Another interesting aspect of this is that you can cross post to more than one account. You can post to Twitter and Facebook, you can post to a Facebook fan page and personal page, or you can post to multiple Facebook pages. It’s up to you. An important side note: if you schedule an update for multiple accounts, the scheduled time will be the same for each account (this might look funny or suspicious). If you want to change the time you will need to do it from the Hootsuite dashboard. You can’t do it from an the iPhone or iPad app, which is one of those odd compatibility issues with Hootsuite.

If you are familiar with the Hootsuite Bulk Scheduling process, you can also schedule your Facebook updates this way.

One last method I haven’t discussed before is using an rss feed. While rss is a technology that isn’t used by consumers, many tech companies and services still offer it. Using it is fairly easy once you have the rss URL. You just provide it to hootsuite, tell them where to post it, how often to check, and how many items to post, and it takes care of the rest.

Hootsuite Facebook Scheduling via RSS

Something worth noting–if you turn on this auto posting feature, it will select the picture automatically, so be careful. Also the timing is a bit fuzzy so, if you need precise control, don’t use this. If it doesn’t matter that you chose hourly, but it went up at 3:01 pm instead of 2:01 pm then you are fine.

How is this useful? Maybe you have an SEO blog and mobile SEO blog, each with their own Facebook pages. On your SEO blog you occasionally write about mobile SEO. If you have an SEO category or tag set up in WordPress, you can use that rss URL to autopost all of your mobile stories from your SEO blog to your mobile SEO Facebook page and twitter profile. If your town publishes an event calendar, you can autoupublish the calendar to your local Facebook page. You are limited only by your imagination and what is offered or can be converted to RSS.

With any automation, one of the key points to understand is that it saves you time and keeps you from being tied to the desk. However, you will need to check in or have someone else check in somewhat regularly: automated solutions left running often go haywire and and spit out funny results.

To be clear, Hootsuite is a paid tool with a monthly subscription. If you sign up through any of my links, I earn a commission. However, I hope this and other tutorials show you how to use it effectively, productively, and profitably. It’s something I use everyday and am comfortable recommending it to you. Feel free to sign up for a 30 day free trial and give it a try.

photo credit: Photospin

tla starter kit

Related posts:

  1. HootSuite Review Late last year, the solution I was using to post...
  2. Your Facebook Fan Page – 5 Ways to Make the Most of It If your business targets consumers, do you already have a...
  3. How to Use the Hootsuite Bulk Scheduling Tool The following is part of a series on using the...
  4. What Are You Doing To Earn Facebook Likes and Facebook Fans It seems everyone in social media and SEO is obsessed...
  5. Don’t Put All Your Eggs in the Facebook Basket While Facebook may be a hot marketing tool right now,...

Advertisers:

  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Ezilon.com Regional Directory - Check to see if your website is listed!
  4. Need an SEO Audit for your website, look at my SEO Consulting Services
  5. Link Building- Backlink Build offers 45 PR5+ Backlinks for $295
  6. Directory Journal - Get permanent deep links in a search engine friendly directory
  7. LinkWheel SEO - Get Web 2.0 Backlinks
  8. Links From PR9 Sites - - Get In Top 3 Google ASAP
  9. TigerTech - Great Web Hosting service at a great price.

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How to use Hootsuite to Publish to Your Facebook Page

Not Just Playing Around

The White House Your Daily Snapshot for
Thursday, June 16, 2011
 

Not Just Playing Around

First Lady Michelle Obama joins volunteers to help build a playground during the KaBOOM! and Congressional Family Service Project at Imagine Southeast Public Charter School in Washington, D.C., June 15, 2011. (Official White House Photo by Chuck Kennedy)

In Case You Missed It

Here are some of the top stories from the White House blog.

A Playground and a Picnic with Congressional Families
The President welcomes members of Congress and their families to the White House for the annual White House Congressional picnic and First Lady Michelle Obama joins congressional families in building a playground during the Congressional Family Service Project.

Strong Fathers, Strong Families
At a screening of the movie "Cars 2" for military fathers and families, President Obama kicks off an effort with partners from around the nation to create simple opportunities for dads and kids to connect.

Renewed Commitment to Global Vaccines and Immunizations Will Save Lives
USAID announces a multi-year commitment to the Global Alliance for Vaccines and Immunizations (GAVI) which will help save the lives of 4 million children over the next five years.

Today's Schedule

All times are Eastern Daylight Time (EDT).

10:00 AM: The President receives the Presidential Daily Briefing

10:30 AM:
The Vice President delivers remarks to representatives from public safety, state and local officials, and private industry WhiteHouse.gov/live

10:45 AM: The President meets with senior advisors

1:00 PM: The Vice President holds a meeting of the bipartisan, bicameral group of Members of Congress to continue work on a legislative framework for comprehensive deficit reduction

1:00 PM: Press Briefing by Press Secretary Jay Carney
WhiteHouse.gov/live

4:30 PM: The President meets with Mongolian President Tsakhia Elbegdorj


WhiteHouse.gov/live Indicates events that will be live streamed on WhiteHouse.Gov/Live

Get Updates 

Sign Up for the Daily Snapshot 

Stay Connected     

 

This email was sent to e0nstar1.blog@gmail.com
Manage Subscriptions for e0nstar1.blog@gmail.com
Sign Up for Updates from the White House

Unsubscribe e0nstar1.blog@gmail.com | Privacy Policy

Please do not reply to this email. Contact the White House

The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111 
    
  
 

 

 

Seth's Blog : The last minute (a case against brinksmanship)

The last minute (a case against brinksmanship)

Putting your demands on the table at the last minute is traditionally a successful negotiating strategy. It's at the last minute that people are focused, that the stakes are higher and that you're the most likely to extract concessions.

There are two problems with this as a tactic, though. The first is that the professional negotiator on the other side has precisely the same tactic, so it's hard to use it productively.

More important, though, is the notion that maybe, just maybe, both sides are in it for the long haul. If the relationship has to persist, if you are in this for more than this one go round, it's essential to recognize that brinksmanship costs both sides. It makes the pie smaller and it makes it more difficult for you to build something going forward.

Professional, long-term negotiations by adults should avoid the last minute out of principle. It's foolishly selfish, because it hurts both sides, thus requiring you to take even more off the table in order to benefit.

Either you negotiate to make the whole bigger, to have both sides benefit--or you negotiate to have the other side lose. Winning by punishing the other side isn't a particularly long lasting or satisfying strategy.

 

More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.




Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498