Condensing & Repositioning SEO Copy with Jquery Sliders Graywolf's SEO Blog |
| Condensing & Repositioning SEO Copy with Jquery Sliders Posted: 20 Jul 2011 10:28 AM PDT
A note to eCommerce sites who put their “SEO copy” way down on the page where no human is ever going to see it: You’re not fooling anyone, least of all Google. We’ve all done it though, and that’s because there really was no other way. You don’t put ten paragraphs of content above your list of products on a category page. The last thing you want to do is push your money-makers below the fold so people have to scroll down to get to it. Sure, all that content may be good for SEO, but you can kiss your 5%-10% conversion rate goodbye.
The trick is to use Jquery sliders, but to do so you’re going to have to break up that content into bite-sized chunks. The good news is a lot of this type of content is already conducive to the format (e.g. “Five Things to Consider When Buying a Widget”). In this example, we’ll use content from Newegg’s LCD TV category page. To your left is a screenshot of the page as it currently exists. Click to enlarge – or you can just visit the page yourself and scroll to the bottom. Look familiar? You see a lot of this type of thing on eCommerce and affiliate websites. Sometimes the copy is terrible (like in the Newegg example) and sometimes it is really useful (like in this example). But even the useful stuff never gets seen because the site managers don’t want to push their products or affiliate links a mile down the page to make room for the beefy content. This is sad because A: you could use that content to educate and pre-sell the consumer, and B: it would be far better for SEO if the content appeared above the products, especially on affiliate sites. Let’s take that huge chunk of content at the bottom and use Jquery to condense it all into a small slider that will fit on the top of the page. All of the content will still exist in the code as text, and will be completely spiderable if done correctly. I’m no designer, but I whipped up a slider real quick to use as an example…
Now let’s have a look at the Newegg page with all of the content moved to the top using this method…
This post was written by Everett Sizemore. Find more eCommerce SEO tips on his blog. photo credit: Photospin  Related posts:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
| How to Be Involved on Twitter in Less Than an Hour a Day Posted: 19 Jul 2011 11:47 AM PDT
The following is part of a series on Hootsuite Social Media tool. In this post I’m going to show you how to set up a series of lists and custom tabs on Hootsuite to engage your followers and become part of you community–without needing to spend all day on Twitter. This account was a local account. I was primarily following and looking to engage local followers in a particular city. I was also interested in people who travel to the destination on a regular basis. For more details, see How to Set Up A Local Twitter Account. As I mentioned in that post, this industry was in the travel/hospitality area, so I was looking to interact with those accounts in addition to regular people. On any account that follows more than 300 people, the main stream becomes an unmanageable barrage of noise. The only way to make sense of it is to use lists. When you create lists, you can create two kinds of lists: public, which everyone can see or private, which only you can see. You need to decide what the purpose of the list is and whether it should be public or not. I created four lists for hotels, restaurants, clubs, and hospitality. I created a list of hotels, restaurants, clubs, and travel related attractions or services in the area. I sent the list off to a subcontractor on oDesk and, 2 days and $25 later, I had a list of all their Twitter accounts. Not all of the businesses had Twitter accounts, though, in fact, I was kinda surprised that only 60% did–but it is what it is. Then I set about following those accounts and putting them on the proper lists. I made note of accounts that were following less than 400 people and had a positive following to follower ratio for future follower raid. The next lists I created were for Klout followers. Now you can debate whether Klout is an effective measure of Twitter influence but, right now, it’s the best we have (see What Social Signal Might Google Use). Using the hootsuite filter, I put everyone I was following with a Klout score over 30 onto one list. One week later, I filtered the list again for people with a Klout score over 50. The logic is that, if you have a Klout score over 30, you are fairly active in social media; if you have one over 50, you probably have quite a bit of online influence. The next list I created was for government or other municipality official accounts (things like the parks department). Then I created a list for news accounts and added local reporters, local news stations, or anyone who curated interesting-looking news tweets. The final list I created was for retweet watch. This was for any other active tweeters who didn’t appear on any other lists. Some people fell into the “overtweet” or “promotional” category and got filtered out over time. Next, I created a tab specifically for that website and included the following streams:
You can have a maximum of 10 streams per tab on Hootsuite. Using Ziteapp and Google Alerts and a local Calendar of Events, I get an idea of what’s going on locally and, thanks to the weather bug app, I can access local weather and webcams fairly quickly. So, with my normal reading, I can schedule tweets for today or over the next few weeks, talk about local events, and even see the weather. Using my tabs, I scan through the home feed looking for people talking about local stuff and have conversations with them. Using the restaurant, hotels and other tabs, I have more conversations, retweet and make friends, and even get invited to local events (which is the subject for another post). Basically, I’m able to schedule tweets, retweets, and conversational replys to make it look like I’m on Twitter all day with 15 minutes in the morning and 15 minutes in the afternoon. I have another tab set up for Q&A type stuff, which can take a variable amount of time depending on what’s going on. Now, if you have an “event” or “campaign” online or offline, you’ll want to be on Twitter that day but, normally, 20-30 minutes spread around the day can give you an active and engaged Twitter profile. The best part is that you can migrate the tabs to an iPhone or iPad so you don’t even need to be sitting at your desk, you can be at the mall, poolside, or anywhere you are connected. There are a lot of social media clients, but I’ve found Hootsuite to be a powerful tool that helps me get things done. To be clear Hootsuite is a paid tool with a monthly subscription. If you sign up through any of my links I earn a commission. However, I hope this and other tutorials show you how to use it effectively, productively, and profitably. It’s something I use everyvday and am comfortable recommending it to you. Feel free to sign up for a 30 day free trial and give it a try. Related posts:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
But what if I told you there was a way to get all of that useful, thick content up on top of the product lists without pushing products any further down the page than a pointless, short intro blurb – all while still being perfectly in-line with Google’s Webmaster Guidelines?
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