Can't tell the difference between a Pentobarbital and a Secobarbital or a roach and a bomber? Fear not, drug rookies, because the Narcotics & Dangerous Drugs Identification Kit can help.
Produced in the 1960s, Winston Products for Education created the drug ID kit as an instructional aid for schools and law enforcement agencies to get the word out back in the late 1960s.
Let's see Donald Trump top this. On a sandy island in Abu Dhabi Sheikh Hamad bin Hamdan Al Nahyan has inscribed what is in effect the biggest graffiti tag the world has ever seen. Hamad, 63, a scion of the billionaire Abu Dhabi royal family, has gouged his name in capital letters two miles across and half a mile wide. His moniker is so big it can be seen from space (as this Google Earth pic demonstrates). The tip of the "H" reaches into the strait that leads to the Arabian Gulf, allowing Hamad to fill the first two letters of his name with water. The "M" looks partially filled as well.
This is what happens when you combine Kung Fu, Soccer and Volleyball.
If you have incredible acrobatic skills, spot on coordination and superb soccer skills, then Sepak Takraw may just be the sport for you. Probably one of the craziest sports out there!
I hope I never get my picture taken by the official police photographer. I will certainly do my best to make sure it won't happen. That being said, just in case you were contemplating breaking the law you might want to take a look at these mug shots, none of the people look particularly happy. I hope this will help you reconsider your actions and just get a job.
By now you've heard about SEOmoz's study of Google ranking factors, but what about negative ranking factors? Sure, positive factors such as the correlations between social media shares and higher rankings earn a lot of attention - and they should. Smart SEOs look at all the factors, including those at the bottom of the list! Today we look at negative ranking factors - those SEO characteristics correlated with lower rankings - and how to avoid them.
Video Transcription
Howdy, SEOmoz! Welcome to another edition of Whiteboard Friday. Today we're going to be talking about negative ranking factors.
Now, we talk about ranking factors a lot here at SEOmoz. Every two years SEOmoz publishes a study called the "Ranking Factors." We just published one about a month and a half ago, two months ago. The positive factors get a lot of publicity. We find things that correlate to higher rankings, and we spend a lot of our time on those.
Some of the more positive famous ranking factors that we talk about are such things as page authority, which has a 0.28 correlation to higher rankings. Now, I know we say this a lot, but I need to give my disclaimer here, that correlation does not equal causation. What this means is that when we see pages with high page authority, they are most likely associated with higher rankings. We look at thousands of search results across the website, we analyze those pages, and we try to find relationships characteristic of those pages and those higher rankings. When we find a relationship, we often say that they are positively correlated. Other elements that have positive correlation would be exact match dot com domains. So if your domain name is, say, Diamonds.com, you have a pretty good chance of ranking for diamonds - for that keyword. Also, linking root domains with partial anchor text is a 0.25 correlation. That just means the broad diversity of domains that link to you with some sort of partial anchor text, there is a pretty high correlation between that measurement and higher rankings. Now, this is what we talk about a lot.
What we don't talk a lot about is the opposite effect, the negative correlation. There are certain factors, there are certain things we find associated with web page that actually are associated with negative rankings. We don't pay a lot of attention to those, but they are actually in there in the ranking factors and they are all the way at the bottom, but they are sort of worth paying attention to, because if we can avoid these, we might be able to learn something about better ranking models and better correlations.
Domain Name Length
Starting with some simple ones, an obvious negative correlation is the domain name length, 0.07. This is kind of an obvious one. If you had a domain, Shoes.com, this tends to rank better in search results than something like Buy-Cheap-Mens-Shoes.com. Now again, correlation does not equal causation. We can think of a lot of reasons for this. For example, Shoes.com, that's probably a much older domain name. It's probably been around for 10 years, has a lot of back links going to it. Buy-Cheap-Mens-Shoes.com kind of looks a little spammy. It is probably not something that is going to earn a lot of links. By the way, if you go ahead and look at these correlation statistics, dashes actually are another negative factor. The more hyphens a domain name has, that is actually another negative correlation factor. That doesn't mean you can't use long domain names. It just means they tend to not do as well from what we observed.
Response Time
Kind of a controversial one here - response time. We love drawing small pictures of animals here on Whiteboard Friday, so here is our tortoise and our hare. 0.05. Now, we don't really know what this is. There is a lot of debate in the SEO world if slower web pages, slower servers cause lower rankings. We don't really have a lot of data on that. We don't really have a definite answer. What we can see from the correlation, this isn't a huge correlation, but we see that these pages tend to rank a little lower than others. We know that faster websites, faster response times present a better user experience. If you have a slow site, it is definitely worth looking into.
AdSense
Now here is a surprising one. There are a lot of people, getting new into SEO, they think that if you use Google services, such as installing Google Analytics on your site or putting AdSense on your site, that Google tends to favor those websites and that you'll rank higher. Correlation data shows exactly the opposite. Google AdSense slots correlated with lower rankings, 0.06. So website A here, if it has all these AdSense, and you've seen these pages - you click on them and they are filled with AdSense - they tend to not rank as well as pages with fewer AdSense slots. Another thing is the number of pixels. So, not only the amount of slots you have, but the pure amount of volume, of space on your website that is taken up by AdSense, we see those associated with lower rankings. Again, doesn't necessarily cause it, but that's what we see. As a user, if you think about it, which page would you rather link to? Both things being equal, I'd much rather link to that page. So it makes sense.
Percent of Followed Linking Pages
The most surprising result of this year's correlation data was the percent of followed linking pages. This requires a little bit of explanation. This means that if all your links pointing towards your domain are followed, we tend to see those sites ranking a little lower. That doesn't seem to make a lot of sense off the get-go. You'd think if all your links were followed, you'd just be great in rankings. But think of domain diversity. Sites that rank well tend to have a lot of sites linking to them. They have sites like Wikipedia that have no followed links, citations no followed links. In general, they have a diverse link profile, whereas spammier sites, smaller sites, newer sites, they are going after those links. They have to work very hard for each one of them, and their diversity is not as great.
These are only a few of the negative ranking factors that you'll find in this year's 2011 SEOmoz Ranking Factors. You can dig into it. We'll link to it in the bottom of this post and Explore Your Own. It's worth looking into all of them. You can learn so much SEO. I love to hear your comments. Thanks everybody. Have a great day.
Seven months ago, I announced a new publishing venture, powered by Amazon.
To date, we've published four books. We now have more than 250,000 copies in circulation across the four titles, and every one of them hit the Top 10 list (either hardcover, Kindle or both) on Amazon.
The blog has a bunch of juicy posts you might have missed, and subscribers to the blog get first dibs on our limited, free or sponsored titles.
The collectibles (one of my favorite parts) haven't been as fast to catch on as I expected, though the last two sold out within two days. I've been delighted at the great work BzzAgent and our street team have done in getting the word out, and blown away by how effective sponsored editions of Kindle books are. We've also had good luck with foreign translations, with many countries and languages in the works.
In the next four weeks, we've got four new titles coming out, each very different in its own way. I thought this would be a good time to invite you to subscribe to the blog. I'll keep our readers (friends) updated on the Domino blog. Thanks for reading and spreading the word.
Welcome to the West Wing Week, your guide to everything that's happening at 1600 Pennsylvania Ave. This week, President Obama welcomed a civil rights icon, placed a call to the international space station, made an important personnel announcement and hosted a roundtable focused on education with business leaders. But throughout he remained focused on finding a balanced solution to deficit reduction. That's July 15th-21st, or "Two Minute Warning."
Here are some of the top stories from the White House blog.
Join a Twitter Interview on Development and Aid with the ONE Campaign Gayle Smith, Special Assistant to the President and Senior Director for Development and Democracy for the National Security Staff, is taking your questions on topics ranging from the GAVI vaccines pledge to the latest issues on foreign aid, global health and international development.
9:30 AM: The President and The Vice President receive the Presidential Daily Briefing
11:00 AM: The Vice President administers the oath of office at a ceremonial swearing-in for Secretary of Defense Leon Panetta
11:00 AM: The President participates in a Town Hall on the on-going efforts to find a balanced approach to deficit reduction 1:35 PM: The President meets with the Prime Minister Key of New Zealand
2:20 PM: The President and the Prime Minister Key deliver statements to the press
2:45 PM: The President meets with Secretary of Defense Panetta and Admiral Mullen
3:30 PM: The President meets with Ambassador Karl Eikenberry and Mrs. Eikenberry
The value of breaking news (news = whatever is new to you) is dramatically overrated, and the cost of keeping up with what someone else thinks is urgent is just too high.
If it's important today, it will be important tomorrow. Far more productive to do the work instead of monitoring what's next.
[Exceptions: Emergency room doctors, producers at CNN, day traders.]
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