vineri, 9 septembrie 2011

Damn Cool Pics

Damn Cool Pics


The Future According to Films - Infographic

Posted: 09 Sep 2011 02:40 PM PDT

Twitter user @TremulantDesign has created an amazing inforgraphic called The Future According to Films. He built a timeline showing us what our future will look like according to films from 2011 all the way through the year 3001988. There are also a couple cool little trvia facts such as... Did you know the events of Avatar occur inbetween Alien and Aliens? Check out the infographic below and tell us what you think! We've got a pretty crazy future ahead of us.

More Infographics.

Click on Image to Enlarge.


The Future of Motion Control Gaming

Posted: 08 Sep 2011 09:51 PM PDT



Join Freddie Wong as he gives you a glimpse into the possible future of motion control gaming. He's got a fully loaded gaming pack with projection head gear that allows him to have a 360 degree gaming environment. Think Danger Room from the X-men. Just wave your gun up and down and get ready for battle. You never know where enemies may lurk.


Vintage Coca-Cola Advertising Posters

Posted: 08 Sep 2011 01:35 PM PDT

Coca-Cola Company each year spend millions on advertising. They have creative, futuristic ads. But do you know how Coca-Cola ads looked more than 100 years ago? If not, then take a look at our collection of Old Coca cola ads and posters. This post showcases 45 inspiring Coca-Coal advertisements from the past century, featuring some modern, some retro, vintage and some just weird.


























































































SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


Beyond Exact Match Anchor Text To Next Generation Link Signals - Whiteboard Friday

Posted: 08 Sep 2011 02:02 PM PDT

Posted by Cyrus Shepard

We love exact match anchor text! It's the Holy Grail of links that make our rankings soar - or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda. We've seen evidence of this phenomenon over the past year and many expect to see the value of exact match drop even further. 

Many webmasters wonder if they should give up link building altogether. Not at all! Search engines collect a ton of data through links to better understand your content and how valuable it is. Recognizing these link signals can help you make the most out of every link you gain. Do you have any tips on anchor text? Let us know in the comment below!

 

Video Transcription

Howdy SEOmoz! Welcome to another edition of Whiteboard Friday. My name is Cyrus. I do SEO here at SEOmoz. This week I want to talk about anchor text. Every week I get emails, I am sure you do too, from webmasters asking for a link, and they always want that exact match anchor text for the specific term they're trying to rank for. It is a good practice. It works well. But things are changing in the SEO world.

1. Exact Match

In the old days, if you wanted to rank for something, your tactic was very simple. If your target keyword was Bing cherries, you just tried to get as many exact match anchor text that said Bing cherries as possible to your website. Those of you who have been practicing SEO for a long time noticed something about a year and a half ago or so, that this method did not work as well as it used to. If you got too many exact match anchor texts, it could actually hurt you. That's why you say, that's such a 2009 tactic.

Now with the Google Panda update, we're talking about a whole other realm of ranking signals, such as engagement metrics, social signals, but we don't want to forget these link signals. Even if exact match isn't the end all be all, there is still a lot of information that Google and other search engines are getting from these link signals, and that's what we want to talk about today.

2. Partial Match

Now, one of the most overlooked types of anchor text links is the partial match, and I am in love with partial match. I really quit going for these a long time ago. Now it is all about partial match. People sort of misunderstand what partial match is. The technical definition of partial match is any anchor text that contains at least one of your keyword phrases. So, if your keyword phrase was Bing cherries, these would all count as partial match anchor texts: Bing are the best cherries; I love cherries; Bing is awesome. Yeah, it's probably not what they are talking about, but it is still technically partial match anchor text.

If you are a fan of the 2011 Ranking Factors that SEOmoz did - we'll link to it in the text below - we took a look, one of the factors we looked at was the power of partial match anchor text versus exact match anchor text. Now, in general, if you look at the root domain metrics, the correlation between the number of exact match anchor text was 0.17. All things being equal, the power of partial match anchor text was 0.25. Significantly more power and more correlation between the number of partial match anchor text and exact match anchor text. So, all things being equal, it seems like people rank higher, just a little bit, if they have more partial match as opposed to these exact match that everybody is always going for.

This is how I'd like to explain it. If you give me a choice, if you could say I could have any 300 links I want but they have to be 300 partial match anchor text or 300 exact match anchor text, a lot of webmasters would go for this thinking it is the best policy. Statistically though, this is your best choice. This is going to contain some of your exact matches, but you're going to have such a bigger broad tail, long tail queries that you can rank for. You're going to get more traffic. You're going to rank better for your targeted keywords, and this method is future proof. As Google deemphasizes these exact matches, this is going to take you forward in the long run. Those links are going to have a lot longer long-term value, and it is just going to give you a better natural looking link profile.

3. Context, Placement and Relevance

Other link signals, how do you make these links count? If you're not getting the exact match anchor text, what are other context signals that Google could be looking at? Well, first of all, they are going to be looking at the on-page signals of the page that's giving you the link. If you are trying to rank for Bing cherries, you want the title tag of that page to be cherries. There is an article Rand wrote a couple years ago, "The Perfectly Optimized Page." All those on page signals, those are what you want on the page linking to you - the title tag, the H1 headers, keyword usage, alt text in the photo. Those are all signals to Google that this page is about Bing cherries. It's linking to you. You're more likely to interpret that as this link is about Bing cherries.

Context, Google is getting increasingly more sophisticated at being able to do block analysis and determine what the page is about. So, if you have a section of ads, Google can kind of tell that is a section of ads. If you have a link in that section of ads, probably not going to count for very much. Same on the sidebar. If you have a link about Bing cherries on a page about monkeys and it is hidden in this link of text, well, the context and the placement of that link, Google says that's probably not about cherries. It looks kind of like a paid ad, and that's not going to count for very much. So, context, on page signals, all those traditional on page optimization, those things that you would want on your own page, you want to look for from the link.

4. The Future of Link Signals

Google is spending a lot of money to learn how to understand pages, to learn context. The days of the dumb search engine are kind of leaving us behind. Google is getting better and better at figuring out what these pages are about. If you read Google patents, which a lot of us like to do, SEO by the Sea is a great blog to read, they're seeing patents such as sentiment analysis, such as in online reviews. Google will actually try to figure out if that review is a positive review or a negative review. So, even if you get the link, if there are words around it like Joe's Pizza sucks, well that might not be, in the future, as good as link as Joe's Pizza is awesome. Now, this is all theory. We don't have the data and the facts to back this up, but the patents tell us this is where the future is going. Author profiling, the author tags that Google is using, they might be asking is this person an authority? If Rand Fishkin links to you with anchor text about SEO, Google may in the future decide Rand Fishkin is an expert about SEO. That link is so much more important then Joe Schmoe SEO because they know his author profile.

In the end, this system was easy to game. Exact match profiles, very easy to game. That's why it went away. In the future, it is much harder to game. Search engines are becoming sophisticatedly more like human beings. So, when we look at these pages, we have to be human as SEOs. We have to judge these pages like a human. We have to write them like a human. We have to link like a human. The higher quality you do that, the longer your strategy is going to work and anchor text, linking signals, they're all going to work for you.

That's all. Thank you very much.

Video transcription by Speechpad.com

Bonus - A Final Note

Different SEOs hold widely varying opinions as to how much exact match anchor text is "too much." Estimates range between 25-80%. I don't believe there is any perfect ratio, as other factors such as source, context and authority play significant roles. While there certainly needs to be more study in this area, I found the following articles interesting:

As always, I'm interested in your thoughts and recommendations about "perfecting" anchor text.


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Seth's Blog : Getting serious about your org chart

Getting serious about your org chart

Manu's funny brilliance aside, this collection of org charts might help you think hard about why your organization is structured the way it is.

via sethgodin.typepad.com

 

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Will Google Author Accounts Become the Next Spam Tactic Graywolf's SEO Blog

Will Google Author Accounts Become the Next Spam Tactic Graywolf's SEO Blog


Will Google Author Accounts Become the Next Spam Tactic

Posted: 09 Sep 2011 10:36 AM PDT

Post image for Will Google Author Accounts Become the Next Spam Tactic

In the last few weeks, Google has announced its support of Google Author Profiles. While the rollout and acceptance has been limited, for those of us who have been around the block a few times, it’s easy to see that this will become the next big spam tactic like link exchanges, article directories, guest posts, and page rank sculpting.

To be perfectly clear, at the moment this article was written, there is no evidence of any kind that having an author account in any way helps your website. However, if you watch this video, it’s clear that Google does want to use it as a signal in the future.

Click here to view the embedded video.

While it remains to be seen how important having a Google Author Profile linked to your website will be, it’s not a huge leap of faith to think it will play a role. What will be interesting to see is whether having multiple author profiles linking to your website will play an incremental role.

Once Google gets past the beta startup testing phase, it makes sense for them to try to get magazines and newspapers on board. Having multiple expert author profiles like the New York Times, Sports Illustrated, Readers Digest, or Motor Trend could be a huge indicator of trust. Having multiple authors linking to smaller sites would be something Google could look upon favorably. Once such a situation exists, it’s not a huge leap to see guest author requests coming to your website, and mentioning that they will link to you from their profile. We could even enter a paid scenario in which websites that are looking to build trust seek out authors who will write and link to a website in exchange for “compensation.”

What are the takeaways from this post:

  • Work toward getting as many of of your current authors into the Google author program.  Have them link back to your website.
  • When new guest author opportunities present themselves, give preferential treatment to authors who are part of the program.
  • Only work with authors who are real and create good, high-quality content.
  • Stay away from shady or fake profiles that are more concerned with the link than with the content.

photo credit: Photospin

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Will Google Author Accounts Become the Next Spam Tactic

Here's how the American Jobs Act works


The White House, Washington


Good afternoon,

Last night President Obama walked Congress and the nation through the American Jobs Act, his plan to create jobs in America now. It's up to Congress to act on this set of bipartisan ideas that put people back to work and put more money into the pockets of working Americans.

You can watch a special enhanced version of the speech, featuring charts and other relevant information here:

Here are a few important points about how the American Jobs Act works, and why Congress should act quickly:

  • First, it provides a tax cut for small businesses, not big corporations, to help them hire and expand now and provides an additional tax cut to any business that increases wages.
  • Second, it puts people back to work, including teachers, first responders and veterans coming back from Iraq and Afghanistan, and construction workers repairing crumbling bridges, roads and more than 35,000 public schools, with projects chosen by need and impact, not earmarks and politics.
  • Third, it helps out-of-work Americans by extending unemployment benefits to help them support their families while looking for work and reforming the system with training programs that build real skills, connect to real jobs and help the long-term unemployed.
  • Fourth, it puts more money in the pockets of working and middle class Americans by cutting in half the payroll tax that comes out of every worker's paycheck, saving families an average of $1,500 a year. And it removes the barriers that exist in the current federal refinancing program (HARP) to help more Americans refinance their mortgages at historically low rates, save money and stay in their homes.

The American Jobs Act is based on ideas supported by both Democrats and Republicans, and is fully paid for by closing corporate tax loopholes and by asking the wealthiest Americans to pay their fair share. It would have an immediate impact on job and economic growth, but Congress has to act now.

You can learn more about the American Jobs Act on Whitehouse.gov.

Over the next few days there are a number of ways for you to ask questions and engage with Administration officials about the American Jobs Act including Open for Questions live panels and Twitter Office Hours.

In fact, next week, I’ll be participating in my very first White House Office Hours on Twitter, so be sure to tune in and send me your questions using the hashtag #WHChat.

Here’s a list of the full lineup of events so far:

  • Today at 4:30 p.m. EDT: Brian Deese, Deputy Director of the National Economic Council will be answering your questions on Twitter during White House Office Hours using the hashtag #WHChat.
  • Monday September 12 at 4:30 p.m. EDT: White House Office Hours on Twitter with Stephanie Cutter, Assistant to the President and Deputy Senior Advisor.
  • Tuesday, September 13 at 5:30 p.m. EDT: I’ll be answering your questions on Twitter during White House Office Hours using the hashtag #WHChat.
  • Wednesday, September 14th at 4:00 p.m. EDT: White House Office Hours with Brian Deese, Deputy Director of the National Economic council.

Sincerely,

David Plouffe

Senior Advisor to the President

P.S. After last night’s address, a few White House policy experts answered questions about the speech. Check out the video of the event: WhiteHouse.gov/JobsSpeechOFQ

 




 
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American Jobs Act: Get the Facts

The White House Your Daily Snapshot for
Friday, September 9, 2011
 

The American Jobs Act: Get the Facts

Last night, President Obama addressed a joint session of Congress and presented the American Jobs Act, a comprehensive plan to put America back to work. It was created from a set of ideas supported by both Democrats and Republicans, and it acknowledges that if we are going to restore America's middle class, we need to rebuild the economy the American way, based on balance, fairness and the same set of rules for everyone from Wall Street to Main Street.

President Barack Obama delivers an address on jobs and the economy to a Joint Session of Congress in the House Chamber of the U.S. Capitol in Washington, D.C., Sept. 8, 2011. Behind the President are Vice President Joe Biden and House Speaker John Boehner. (Official White House Photo by Pete Souza)

President Barack Obama addresses a Joint Session of Congress in the House Chamber of the U.S. Capitol in Washington, D.C., Sept. 8, 2011. Vice President Joe Biden and House Speaker John Boehner are seated behind the President. (Official White House Photo by Chuck Kennedy)

In Case You Missed It

Here are some of the top stories from the White House blog.

West Wing Week: 9/9/11 or "American Jobs Act"
Welcome to the West Wing Week, your guide to everything that's happening at 1600 Pennsylvania Ave. This week, the President visited New Jersey communities recovering from Hurricane Irene, celebrated Labor Day in Detroit, welcomed NASCAR Champions to the White House and unveiled the American Jobs Act before a Joint Session of Congress.

Your Voice Makes a Difference in Putting America Back to Work
Deputy Assistant to the President and Director of the Office of Public Engagement, Jon Carson, discusses the impact collective voices from around the country can make on protecting investments in our future.

Patient Centered Care: Equal Health Care Rights for All Americans
Health and Human Services Secretary Kathleen Sebelius announces guidance for enforcing new rules that give all patients, including those with same-sex partners, the right to choose who can visit them in the hospital.

Today's Schedule

All times are Eastern Daylight Time (EDT).

9:10 AM: The President departs the White House en route Joint Base Andrews

9:45 AM: The President departs Joint Base Andrews en route Richmond, Virginia

10:25 AM: The President arrives Richmond, Virginia

11:35 AM: The President delivers remarks at the University of Richmond WhiteHouse.gov/live

12:45 PM: The President departs Richmond, Virginia en route Joint Base Andrews

1:25 PM: The President arrives Joint Base Andrews

1:40 PM: The President arrives the White House

5:15 PM: The President participates in an Ambassador Credentialing Ceremony

WhiteHouse.gov/live Indicates events that will be live streamed on WhiteHouse.gov/Live

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