sâmbătă, 12 noiembrie 2011

SEOptimise

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154 Awesome Pubcon 2011 Takeaways, Tips & Tweets

Posted: 11 Nov 2011 10:25 AM PST

Having been out at Pubcon in Las Vegas this week, I’ve been going a bit tweet-crazy with my coverage of this. There’s been so many great tips and takeaways, that I thought it would be good to share this with our readers.


Image credit: Guy Levine

So for now here’s my twitter coverage of Pubcon 2011:

General SEO Trends
1) #7 ranking for a long-tail term can get as much traffic as #2 for head-of-tail! Due to CTR behaviour @ArnieK
2) 42% of people click #1 result for head-tail terms – 25% 1st result for long-tail, but much more traffic spread across rest of SERPs
3) Wow! Sites get a higher CTR being in the #7 position for a long-tail keyword than a #2 position for a head term.
4) +1 annotated URLs receive 20% higher CTR - @robgarner
5) Google’s in big trouble right now according to @leolaporte – next big thing isn’t search!
6) Via @leolaporte – A single engaged viewer is worth at least 10 loosely engaged viewer. (Unless they’re a stalker!)
7) Build targeted niche audience in order to maximise advertiser revenue, instead of short-term trick tactics @leolaporte

On-site Optimisation
8) Provide consistent geo signals in titles, URL, breadcrumbs, content. etc. via @AlanBleiweiss
9) Worst #SEO thing to do: pick obvious phrases & rank below the 7pack :( -@GregBoser
10) Slightly black-hat tip from @graywolf his “friend” forges updated blog publish date to increase SERP CTRs
11) Exact match title tags used to work better, now natural language titles performing much better @uberjill

Technical SEO
12) Robots exclusion preferred option for blocking indexing – saves Google load because they don’t need to visit page @gregboser
13) Great free tool for creating micro formats from @RavenTools http://t.co/waMQWXi0
14) Research shows that a penalized domain with 301 redirects to a new domain will pass the penalty to the new domain
15) There’s an exponential decline in PageRank passed as the number of 301 redirects increase.
16) If you haven’t played with codecademy.com then your missing out… Try it!
17) Don’t 301 redirect throwaway blog content – SE’s are getting smarter. Update content to make more commercial instead @graywolf
18) A special webmaster video for : How does Google determine page speed? http://t.co/f2a1T6Zy

SEO Strategy
19) Client focuses; don’t be afraid to go rogue, proof-of-concept is key, embrace open graph & individual employee identities @GregBoser
20) Key agency focuses; learn to say no, autonomous solutions & new products/services to solve common problems @GregBoser
21) Clients convinced they need more links to get rankings – quite often they need less. Tidying profile having big impact @GregBoser
22) Ask your client; do you think you deserve to rank in top 3 for priority keyword? If not, why not? @bruceclay
23) “Get your SEO included in the specification team” via @ashnallawalla
24) Great tip by @sspencer – if you see indented listing, add num=9 to URL – if 2nd listing removed, true position = 10
25) Ambiguity is a problem for SEO – Google need behavioural targeting to find personalised user intent behind query @bruceclay
26) “if you as a parent can say to a child go to a site & learn from it, then you have a quality site” Amit Singhal, Google
27) 2012 predictions: personalisation to determine rankings, local PPC & evolution of more integrated internet marketing @bruceclay
28) Web is only place where the small businesses can move faster than big guys – eg Zappos were small & achieved huge success @mattcutts

Google Webmaster Tools/Algorithm
29) Google suggested searches can be quite different from Geo to Geo, pay attention & find opportunities -@GregBoser
30) “link:http://t.co/zfAOUcUg inurl:twitter” query shows that Google are indexing Twitter links! @sspencer
31) #pubcon poll: Would you rather get more search queries in GMT (40%) or more history (60%) @mattcutts
32) Make sure you subscribe to Google Webmaster blog, Inside Search & Webmaster Video channel @mattcutts
33) Signup for GWT, setup email alerts, setup “fat pings” when publishing, use http://t.co/PmmNZKbT @mattcutts
34) Google looking to provide more communication updates – eg GWT alert on out-of-date WordPress @mattcutts
35) Got a page topped with ads? google’s evaluating algo changes to penalize these says @mattcutts
36) Google currently looking into figuring out what content is above the fold as part of algorithm @mattcutts
37) Google giving communication big push in 2011 – more feedback via GWT over reconsideration requests etc @mattcutts
38) SEO=Coaching – only constant in search is change, you don’t want to go where SEs are – go where they’re going to be! @mattcutts

Google Panda
39) There’s no quick fix to panda – quite often you need to change business model & accept you’ll never get back to peak @GregBoser
40) Pre-panda strategy; bigger the net, the more fish you catch. Post-panda; can’t get away with overloading index @GregBoser
41) Weak UGC – e.g. spun articles & 1000′s of pages of crap content is affecting overall domain performance in Google @gregboser
42) Panda update = Google far more concerned with overall site quality vs page quality @gregboser
43) Google rates content on how helpful it is to users – bounce rate/usage data very important post-panda @sspencer
44) Low quality content is typically; aggregated, paraphrased, generic, duplicated – lacks; expertise, research, citations @beussery
45) G panda update biased by quality of links. @bruceclay has seen + impact follow link pruning to reduce low quality

Social Search
46) If video is part of your strategy – make sure you use keywords when you speak! = getting found via transcript search @bruceclay
47) Correlation is important, Google don’t tell us the answers. Facebook shares currently top human engagement factor @GregBoser
48) Wikipedia & YouTube nofollow external links, but not internal links. So get content hosted on there ranking instead @sspencer
49) “the name of the writer can be used to influence the ranking of web search results” v important quote from Google about authors
50) Video & image search is much better on Bing than Google @GregBoser
51) Important social authority tip: meet people in real life! Make connection between on&offline to improve likelihood of sharing
52) What does google look for in social authority? Number of replies/comments, automation vs manual, relevancy & association with groups
53) According to keynote SEO may be dead in 6 months, so let’s talk about social! @johnwellis

Google SSL
54) Number of users with SSL is single-digit percentage in aggregate. Tech sites will be higher due to type of users @mattcutts
55) Main argument by @mattcutts was it’s what users want, total SSL no is <10% & you can get keyword data from GWT for top 1000 kws
56) 96% of website’s get full keyword query data from 1,000 term limit in GWT @mattcutts
57) PPC gets data, organic doesn’t. Advertisers get the data b/c they can’t do negative KWs and make useful.
58) Google unlikely to back down on SSL, users are happy with it because of privacy issues @mattcutts
59) 96% of sites get ALL keyword data from GWT (1000 KWs) – getting around SSL not provided GA report @mattcutts

Analytics
60) “Track what matters. Compare year over year. Not month over month. Consider trends/seasonality” @RobSnell
61) To have rankings in GA will take a ton of resources but Google is looking into having something like that in the future @mattcutts

Local Search
62) Anyone else starting to see Google suggest results influenced by local? See example from Vegas: http://t.co/hqopvPbm

Content Creation/Linkbait
63) You can write a resourceful, 800-word post and link out to 40 different sites – well worth it if it garners a ton of links
64) 1) find related content with great links 2) write killer content about topic 3) write to those who already link to topic @jimboykin
65) View top content ordered by links for competitors in OpenSiteExplorer to find content ideas @ArnieK
66) Great tip for content ideas! Use Google discussions in more search options to find simiar keywords people are talking about @ArnieK
67) Attract links; videos, interviews, ebooks, infographics, contests, solid blog posts all get great backlinks @ArnieK
68) Content marketing tactics: blog, hosted videos, infographics, whitepapers, twitter feed, glossary, lists @lorenbaker
69) Brute force doesn’t work anymore – content marketing marketing makes it a link magnet! @lorenbaker
70) Don’t cut corners and go cheap on content creation. It’s your brand. It’ll be out there a long time. via @arniek
71) If there are no recognized awards in your industry, create one. Make yourself #6 or something @JoannaLord

Link Building  
72) If your link velocity/anchor text profile doesn’t match other/older sites in your industry you prob got it unnaturally
73) Find great blogs in your niche using http://t.co/komEvJNp & forums: http://t.co/jczhz3CU @chriswinfield
74) Dixon just announced a new redesign of @MajesticSEO – coming very soon!
75) Nice tip! Check referral visits in analytics are from cached pages. If not link to it using “as seen on” widget @rjonesx
76) Consider paid infographic placement – very difficult for Google to detect @rjonesx
77) Every natural link has a reason – most common; fact citation, content attribution & interest links @rjonesx
78) Forum communities are approx 5x larger than the blogosphere – they predate the web! -@crowdgather
79) Relationship link building; offer testimonials, sponsor events, send samples, speak at conferences, run good cause site @dixon_jones
80) Widgets having great impact for link building to retail sites – eg shoe size finder, random outfit builder @aaronshear
81) E-commerce link building via affiliate programs – use naked link cookie method to get backlink credit @aaronshear
82) Add on to someone else’s list post with a list of your own, then ping the author to get a link to your list.
83) Great case study for IT jobs infographic by @lorenbaker – not just about direct coverage, also promote sites which embed @lorenbaker
84) Build seasonality content – what worked last year, which will work again this year? Content has a long life @lorenbaker
85) Link building went off track up until last year: exact match links, Google PageRank was a marketplace, unnatural links @lorenbaker
86) Use PPC display placements & adPlanner to find link targets - great tip by @bgtheory
87) It’s much easier to be natural than to fake natural ~@mattcutts
88) @mattcutts on press releases: you’re going up to someone & asking them to write about you…
89) linkresearchtools.com is being recommend by Stephan Spencer as GREAT. Live Demo now
90) “site:http://t.co/fmuNNjRd inurl:.pdf” – shows that Google is indexing & values links from PDFs @sspencer
91) Mine ~ queries to find synonyms/related searches. Bolded keywords are commonly anchor text used in backlinks @gregboser
92) Focus on brand based anchor text – no exact match in 1st 6 months, use synonyms & related searches, branded partial match @gregboser
93) Human engagement is new PageRank – @gregboser highlights Google’s purchase of PostRank in need to monitor social attention
94) Total indexed pages vs. total organic landing pages. And look at total indexed pages to deep links. Good points.
95) Social media is not the new links – links are still the precursor to rankings – @joehall

Competitor Analysis
96) Never try to replicate anyone’s backlink profile. competitive intel is about finding out what metrics to compete on.” @jane_copland
97) ID what domains they own. site:http://t.co/PPXe6FLm “competitors name” -@streko
98) Competitor analysis can be deceptive. A site which has 10k links may be ranking because of 1 editorial link, not volume @mattcutts

Keyword Research
99) Ninja takeaway from day 1 - http://t.co/VdrGvn6N – Uber awesome KW research tool!
100) Great tip – own head KW & then run ranking report to optimise around top phrase matches & converting terms @wilreynolds
101)Google WT keyword info uses avg pos & only 1000 KWs – not ideal but still worth using @wilreynolds
102) Research on getting KW data to stop bitching about SSL http://t.co/YjN3wUb3 by @wilreynolds
103) Kw tools: Compete.com, SEMrush, Raven KW Insights, ConcentrateMe, Wordstream, OpenSiteExplorer anchor text report
104) http://t.co/njlqtl28 recommended for instant-style keyword research from Google, Bing, YouTube, Amazon etc @sspencer

Social Media
105) YouTube will eventually become a CDN @bruceclay
106) Twitter ROI long value: avg lifetime value eg: cust bought $50 & buys 20x in their life & tweets drives new custs
107) YouTube tips; include channel link on site, keep videos short, brand your channel, be active commenter @chriswinfield
108) Facebook tips; make page visible, tag other brands in posts, get fans talking to improve Edgerank score @chriswinfield
109) http://t.co/p24kQimS monitor keywords, http://t.co/ns6vBoDI find lists & curate private lists to watch competitors @chriswinfield
110) Figure out social strategy, then go all in! Maintain a blog, create great content, use Twitter for an hour a day etc @chriswinfield
111) Social tip: find out where your customers are – ask them what sites they use? @chriswinfield
112) Be social, meet colleagues & look for influencers (add a few contacts per week), meet in real life! @chriswinfield
113) No magic bullet in social media – keep it simple & get fundamentals right @chriswinfield
114) 98% of Facebook fans view content through their Newsfeed. Focus on great content not fancy tabs on your page
115) Optimized video is 53 times more likely to show up on page 1 of Google than a standard HTML page.
116) Slideshare = obscenely powerful for search+social @KristaNeher
117) Upload video transcripts in different languages = instant subtitles! -@sspencer
118) Make your own machine transcriptions. You can override the default transcription with your own. It’s searchable too!
119) Use http://t.co/LtfTRb9Z to track search rankings & engagement metrics in YouTube @sspencer
120) Social goals: you’re not trying to make sales – capture attention, build links/social signals & create searchable brand @graywolf
121) Social push: tweets have lifespan of 3-5 hours, stagger retweets, ask friends, real trusted account > 1,000 zombie accounts @graywolf
122) Blogging still best platform to push content & attract links - sacrifice keywords for viral content @graywolf
123) Be entertaining, make people laugh/think/cry or be an informational resource = social attention & links @graywolf
124) Google is looking at as much social data as possible! 5,000 new links & no social media coverage = unnatural sign @graywolf
125) Social signals in search: author highlighting, establish social authority, Facebook & Google+ profile optimisation
126) Google+ optimisation tips: link to other social profiles, stay fresh, use & optimise every field, use your name multiple times
127) Quick show of hands highlights everyone uses Facebook daily - no-one uses Google+ daily @johnwellis

Conversion Optimisation
128) If people are in a buy cycle & merchant offers 1-click buy process, tablets have a higher conversion rate. @Szetela
129) Humanise your content – people buy from people; write with unique voice, demonstrate expertise & leverage knowledge @robsnell
130) The site needs to say: 1.) We are experts 2.) This is what you should buy 3.) please buy it from us! -@robsnell
131) Google Ace recommended by @bgtheory to test conversion rates from SEO campaigns: http://t.co/nLwouUV8
132) Here’s your diamond in the rough when scouring Revenue Analysis: LOW vol. / HIGH Revenue
133) Use GA filters to show clients $. Calculate conversion rates & revenue pm http://t.co/Of6irvjp @wilreynolds
134) Use orange 4 CTA buttons. Green blends in. Red says Stop. @bgtheory: Red works 4 a DUI atty, user is in penalty mind
135) Do not use submit button on your website!!! Use Get This Offer, or Start Your Order, or Continue, or Proceed via
136) Conversion tool options: eye-tracking, mouse-tracking (CrazyEgg/ClickTale), software algorithm (AttentionWizard) @tim_ash
137) Avoid triggering visual motion online – rotating banners e.g. http://t.co/rkmvsfpu distracts attention from static content @tim_ash
138) Never prefill fields. Our eye is trained to find empty spaces. @bgtheory
139) The more questions you ask, the more qualified the lead but the fewer leads you’ll get – @bgtheory
140) Some form questions should never be required – eg how did you find us? That’s what analytics is for! @bg_theory
141) Brand strengthening for conversions: mission statements, testimonials, awards, customers, logos, badges, press mentions
142) Essential to understand the weight of these secondary conversions – how likely is someone who subscribes to pay you $?
143) Secondary conversion examples: email capture, subscribers, social votes, membership, downloads/views, comments/engagement, feedback
144) Basic landing page optimisation tips: be specific, clean & concise, call-to-action, branded/certified/trusted @JoannaLord
145) Site search is 2nd biggest place to find the easy money after checkout

Paid Search
146) Good argument for running both SEO & PPC for same term; PPC landing pages can be better optimised for conversions @bgtheory
147) Retargeting is teaching new habits. People put things in a cart, then leave. Remarketing ads almost always offer disco …
148) PPC tip to build remarketing audience – use tracking code on Facebook fan page, email marketing newsletters & industry sites for $!
149) PPC bidding strategy tip for B2C – use higher budget at start & end of month. Conversion rates often higher around payday!
150) Big potential PPC win. Analyse conversion rates & bidding strategies for day-of-week & time-of-day stats
151) Think about customer mindset for bidding timings – e.g. search volume for “baby nappies” correlates with most popular nap times for babies
152) PPC demographic & interest targeting may be available for search as well as display soon – predicted by @dszetela
153) PPC remarketing tips – mix up banner creatives, use frequency capping, separate campaigns, build audience
154) Google now uses searchers proximity as a ranking factor for paid search business listings

Some of these are retweets as well, there’s to many to organise but thanks to Ruth Burr, Merry Morud, Tony Verre, Berian Reed and Dave Reynolds amongst many others.

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 154 Awesome Pubcon 2011 Takeaways, Tips & Tweets

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Analytics: How to Get Clients to Track the Correct Metrics

Posted: 11 Nov 2011 04:36 AM PST

In an ideal world everybody uses analytics tools in a way that ensures that

  • conversions
  • leads
  • sales
  • ROI

get tracked and both client and SEO can

see where the most valuable visitors come from and how SEO efforts contribute to the overall success of a site.

Sadly, in reality it’s not always as easy to accomplish. While it’s now easier to sell analytics services to clients (as everybody agrees that you need them and clients are quick to give you access to Google Analytics), in many cases there are lots of issues that combined make you apply SEO tactics blindly.

In recent years many clients of mine (not SEOptimise clients), even some having good knowledge of SEO themselves, have failed to establish and provide a working measurement system for the long term SEO campaign. Usually one of the first things is to determine the conversion goals, what a lead or sale is and where your most valuable visitors are at. Sometimes it can be as simple as a click on a PPC or affiliate link; sometimes it’s a complex e-commerce transaction that you have to track.

I’ve seen a lot of great resources on how to measure ROI or prove the value of SEO.

It doesn’t suffice to know how when you can’t make the client track the correct metrics according to the highest standards though. Also, many clients tend to work with lots of other people who directly or indirectly influence analytics. I have seen web developers or third parties break the conversion tracking so many times that I often wished to return to simpler site independent metrics, which you can’t break easily. Just measuring rankings and traffic is rarely sufficient though.

  1. One client of mine has broken goal tracking by using frames on their thank you page, which I pointed out a few days after it happened, but he wasn’t able to fix it or provide alternative tracking methods for months.
  2. Another client has been unable for several months to get exact amounts for e-commerce tracking because some of the payment handling providers did not return the data properly.
  3. In another case, a third party “pay per performance” PPC agency has been hired by a client of mine. The agency used a redirect on all of the Google ads served by their system so that they can track their “performance”, but in Google Analytics these referrers didn’t show up as “paid” anymore.

As an SEO consultant I don’t do everything myself so that clients and their employees have to perform tasks I recommend them.

Analytics often seems to be a low priority.

As long as the site is obviously doing great that may be no problem, but the first day the obvious metrics such as traffic or rankings drop, the SEO practitioner has to explain. If they don’t have data beyond the obvious, they can’t.

Third party tools that work without any installation on the client side can work wonders in such cases. Most of them are paid ones though, and you don’t want to pay for analytics tools for clients who can’t acknowledge the importance of such tools. I always suggest additional, easier to implement analytics tools in cases where clients can’t get their GA to work properly. Even such a simple alternative is often neglected.

The free Google Webmaster Tools shows lots of valuable data that no broken Google Analytics installation can disturb. It’s always a good idea to check your GWT data regularly, be it for sheer SEO inspiration or to identify potential issues Google may point out there. When your analytics set-up is insufficient and the client or site owner is not able to or keen on spending time and effort on fixing it, you can use GWT data to show the impact of your SEO campaign. You can track micro conversions like click throughs. Also, approximate rankings get tracked by GWT automatically. Sadly the GWT data is now less exact than it once was; it gets rounded and we can only see a few weeks of data. Older data gets deleted.

You don’t have to give up yet though. Even clients unwilling to fix their Google Analytics tracking or install other analytics tools to get proper data can be shown the advantages of conversion tracking. I’ve recently discovered a free third party Google Analytics tool called Paditrack that enables you to export and analyse GA data with ease. It’s even fun to do so. Also, you can gain quick insights whereas conversion and conversion funnel tracking in Google Analytics can be a little tricky sometimes. Even with the additional “Multi-Channel Funnels” data from new Google Analytics you often have funnel visualisations that confuse clients more than they demonstrate the value of the actual SEO campaign.

With Paditrack you can quickly set up conversion funnels you expect to work for you and check whether they do. For example, I chose to add four conversion funnels for the SEOptimise website to see how they perform assuming that the conversion goal is to request a proposal:

  1. Homepage -> Contact Us -> Thanks
  2. Blog -> Contact Us -> Thanks
  3. Services -> Contact Us -> Thanks
  4. Careers -> Contact Us -> Thanks

This way, most of the actual events of the Contact Us page being visited has been accounted for. That is, most of the visitors who decided to contact us used one of the four paths or conversion funnels. Then you can visualise the conversion funnels for each traffic source or even keyword when you choose “Google” as the segment you want to examine.

In Google Analytics itself you can check the “reverse goal path” to find out a lot about where the converting users come from.

What do you do when GA goal tracking is broken though, as in the “frames” case above? Well, rejoice, the Paditrack conversion funnel visualisation still works. I tried it on that project. Using Paditrack I could quickly reinforce my own assumptions on which paths convert and why. The “Careers” path converts best, as almost 20% of the people who visit the site use the Contact Us form. This is no surprise, but it shows that using the same form for job and client inquiries can have a negative impact on measuring website success.

The blog, on the other hand, converts worse and has an overall low conversion rate. This is again no surprise, as the blog is not for direct conversions but mostly for users searching for informational queries. These users ideally link to the helpful blog posts and at the end of the day the whole site ranks better for related queries that then convert.

For actual client inquiries, of course, the services path converts best.

That’s only half the story though. The reason why the people find the services section in the first place are more complex as suggested above.

Using the conversion funnel visualisation I can both argue that we need a better analytics set up and can also point out the potential improvements. These should be a better motivation for the client to act upon.

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Analytics: How to Get Clients to Track the Correct Metrics

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  3. How to Pass the Google Analytics Exam

Seth's Blog : Lifetime value of a customer/cost per customer

Lifetime value of a customer/cost per customer

Two things every business and non-profit needs to know:

  • How much does it cost you to get one new customer.
  • On average, what's that customer worth over the relationship you have with her?

The internet revolutionizes both sides of the equation.

Facebook and Twitter are marvels because for each, the cost of a new customer is vanishingly close to zero. When you can get people into a relationship for nothing, you don't need to make much on each one to be delighted with the outcome.

Note that the ongoing, digital connection with a customer can dramatically increase the lifetime profit as well. Netflix is far more likely to have a higher average lifetime value than the local video store. Musicians are moving from making a dollar a listener from CDs to hundreds of dollars a true fan in collectibles and concert tickets--things they can only deliver because they know who their best customers are.

On the other hand, legions of unsophisticated marketers are getting both sides of the equation wrong.

They invest a lot in hoopla, spin and hype to get strangers to notice them (once), making the cost of a connection high, and then, once they borrow a little attention, they put everything into a one shot transaction, which few people engage in, and those that do create little value, because the permission asset is then discarded.

Dates, not singles bars. Subscriptions, not vegomatics.

 

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vineri, 11 noiembrie 2011

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


European Crisis Through Eyes of 11-Year Old in Comic he Created

Posted: 11 Nov 2011 11:11 PM PST

Reader Geoffrey writes ...
Dear Mish

I read your column daily and am always refreshed by your insight. I often discuss the topics with my children who show great interest in the world economic situation.

Lately we have been discussing the economic crisis in Europe and my 11-year-old drew a cartoon that he feels is an approach as sensible as any that are being proposed by the "experts" in Europe.

It is attached as a jpeg and you may publish it if you wish!

Geoffrey Robertson
Panel 1 of 2.
Click on panels for sharper image.



Panel 2 of 2.



Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


"I Want You All Fired" Yet Another Fantastic Video from Nigel Farage, Speaking to European Parliament

Posted: 11 Nov 2011 03:32 PM PST

Farage asks MEPs "What planet are you on?", then proposes they all be fired.



It's an awesome video. Please play it as a stark contrast to everyone wanting to keep the Eurozone intact, at any cost.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Greece Turns to Iran for Oil as Credit Shut Down Elsewhere; EU Considers Oil Sanctions on Iran

Posted: 11 Nov 2011 02:00 PM PST

Greek suppliers concerned about the potential default of Greece have shut off financing for oil. In turn this has caused Greece to turn to Iran. However, the EU is now threatening to impose more sanctions on Iran over nuclear issues. If the EU acts that stupidly, the Greek economy will shut down.

Please consider Greece turns to Iranian oil as default fears deter trade
Nov 11, 2011
Traders said Greece has turned to Iran as the supplier of last resort despite rising pressure from Washington and Brussels to stifle trade as part of a campaign against Tehran's nuclear program.

The near paralysis of oil dealings with Greece, which has four refineries, shows how trade in Europe could stall due to a breakdown in trust caused by the euro zone debt crisis, which is threatening to spread to further countries.

More than two dozen European traders contacted by Reuters at oil majors and trading houses said the lack of bank financing has forced Greece to stop purchasing crude from Russia, Azerbaijan and Kazakhstan in recent months.

Greece, with no domestic production, relies on oil imports and in 2010 imported 46 percent of its crude from Russia and 16 percent from Iran. Saudi Arabia and Kazakhstan provided 10 percent each, Libya 9 percent and Iraq 7 percent, according to data from the European Union.

"They are really making no secret when you speak to them and say they are surviving on Iranian stuff because others will simply not sell to them in the current environment," one trader in the Mediterranean said.
EU Considers Oil Sanctions on Iran

Reuters reports EU mulls new sanctions against defiant Iran
Nov 10
The European Union may approve fresh sanctions against Iran within weeks, after a U.N. agency said Tehran had worked to design nuclear bombs, EU diplomats said Thursday.

Iran denies trying to build atom bombs and its Supreme Leader Ayatollah Ali Khamenei said any U.S. or Israeli attack on its nuclear sites would be met with "iron fists.

Iran already faces a wide range of U.N. sanctions, as well as some imposed unilaterally by the United States and the EU.

New EU sanctions would be a significant part of Western efforts to ratchet up pressure on Tehran after the U.N. nuclear watchdog's report this week that laid bare a trove of intelligence suggesting Iran is seeking nuclear weapons.

Tehran, which says its nuclear program is for producing electricity and other peaceful purposes, said Wednesday it remains ready for negotiations with world powers on the issue.
Economic Insanity

Banning Iranian oil would be the kiss of death for the Greek economy and economic insanity in general for Europe. Given the oversupply of economically insane ideas lately, it is difficult to predict the outcome.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Slovenian Bond Yield Breaks 7%, First Time Since Euro Entry in 2007; Might Slovenia Exit the Eurozone First?

Posted: 11 Nov 2011 12:03 PM PST

Slovenian Prime Minister Borut Pahor's government was toppled in a no-confidence vote on September 20 and the crisis in Slovenia has worsened ever since.

Bloomberg reports Slovenian Bond Yield Breaks 7%, First Time Since Euro Entry
Slovenia's 10-year government bonds slid for a fourth day, with the yield topping 7 percent for the first time since the nation adopted the euro in 2007, as the debt crisis in Europe roils markets.

The yield rose to 7.14 percent at 1:05 p.m. in Ljubljana, according to Bloomberg data. Slovenia, which holds early elections next month, was cut by Standard & Poor's, Moody's Investors Service and Fitch Ratings on the government's collapse, the poor economic outlook and a weak banking industry. The former Yugoslav republic is also a victim of its "proximity" to Italy, which is struggling to fend off an investor crisis of confidence.
Slovenia Must Tackle Debt

Bostjan Vasle, Slovenia's chief economic forecaster, says Slovenia Must Tackle Debt as Recession Looms
Slovenia's next government must cut public spending as the likelihood of the nation sliding into a recession because of the euro region's debt crisis increases, according to the government's forecasting institute.

Slovenes will vote on Dec. 4 after Prime Minister Borut Pahor's government was toppled in a no-confidence vote on Sept. 20. Its failure to cut public spending and the rejection of the pension changes in June prompted credit rating companies to lower the country's assessment.

The export-driven economy is faltering as demand in Europe weakens after governments embarked on spending cuts to allay investors' concern over debt sustainability. Gross domestic product weakened to an annual 0.9 percent in second quarter from a 2.3 percent pace in the first three months.

"The key challenge for the new Cabinet will be to consolidate public finances," Bostjan Vasle, the institute's director told reporters in Ljubljana today. "We can't rule out the possibility economic growth will be negative in some quarters as there are visible signs of an economic slowdown in Europe."
Recession 100% Guaranteed

Some of these bureaucrat's comments are rather humorous, such as "We can't rule out the possibility economic growth will be negative in some quarters."

Good grief. Negative growth is 100% guaranteed.

Might Slovenia Exit the Eurozone First?

Slovenia had no business joining the Eurozone in the first place. With all eyes on Greece, perhaps it is Slovenia that says goodbye first.

The first thing Slovenia has in its favor is the ECB and IMF did not blow hundreds of billions of euros attempting to rescue it.

The second thing it has in its favor is recent grief immediately after joining the Eurozone.

Let's see what a new government brings. Hopefully a sensible one that exits the EMU, proving the world will not end when a country does.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Whack-a-Mole Euphoria; Reflections on 6-Sigma Events

Posted: 11 Nov 2011 10:14 AM PST

Hooray! The Borg Technocrats have saved us already, even though they have yet to lift a metallic finger.

The Borg took a huge whack not at a mole actually, but an Italian Elephant. This event instantaneously brought upon mass-euphoria.

The market has more-or-less been in a continual state of euphoria recently having been saved (by something), for the 83'rd time in the last 63 days.

Today's euphoria is about falling yields on Italian government debt. The yield on 10-Year Italian bonds is down 44 basis points to 6.45%. The yield on 2-year government bonds is down a whopping 70 basis points to 5.70%.

Is this another 6-Sigma event? I will get back to that in a moment, but first consider a few charts.

Italy 2-Year Government Bonds



Spain 2-Year Government Bonds



France 2-Year Government Bonds




While the Italian elephant took a big whack, the Spanish mole did not. France, an even bigger elephant than Italy, barely budged in relation to the huge recent surge in yields.

This should give notice that the rise in French yields cannot be blamed on the huge gaff by the S&P, accidentally sending out a notice of a rating change lower on France (that the S&P immediately took back).

The irony is the S&P should cut the rating of France.

Reflections on 6-Sigma Events

In my article France, the New Elephant in the Room I stated ... "The two-day move in French bond yields vs. German is likely a 6-sigma event. Today alone, the 2-year yield rose 27 basis points vs. 2 for Germany."

Almost

One inquiring mind intrigued by the idea, sent in the following charts with the comment "no credit required. It was your idea: I just put it into my Bloomberg. Love your site."

2-Year Bonds France vs. Germany



click on chart for sharper image

10-Year Bonds France vs. Germany



click on chart for sharper image

As shown in the upper-right of each chart with a label of "Off Avg StDev" the first chart depicts a 5.79 sigma event, the second a 5.92 sigma event.

6-Sigma Events

Financial Risk Manager has this explanation of 6-Sigma Events.
A six sigma event assumes a 99.99996 % probability of occurrence. For a daily horizon this translates into one event happening once every 2,500,000 days.

All the recent market slumps i.e. '87 Crash, Mexican Tequila effect, Russian Devaluation, Asian Crisis and Internet speculative bubble, .. have all been six sigma events and they've all happened in the past two decades.

That such event happen far more frequently than expected says that assumptions of financial models simply are not correct.

S&P 500 Futures 10-Minute Chart



I expect that gap to fill sooner rather than later as whack-a-more euphoria wears off.

Don't worry, there is no reason to expect the current trend of 83 euphoric events in 63 days will end any time soon.

On the other hand, don't expect any of these euphoric events and announcements from Borgs will accomplish anything.

Finally, do expect more 6-sigma events, with increasing frequency, in spite of what the odds suggests. Borg technocrats and EMU bureaucrats will make sure of that.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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We Must Crush Ambrose Evans-Pritchard, Nouriel Roubini, Martin Wolf, the Army of Krugmanites into Submission; Reflections on "Dangerous and Insane"

Posted: 11 Nov 2011 12:15 AM PST

Two days ago, Financial Times columnist Martin Wolf made an attempt at Thinking through the unthinkable. The "unthinkable" was the breakup of the Eurozone.

Reflections on the Easily Thinkable

For starters, a eurozone breakup is hardly unthinkable given that no currency union in history has ever survived in the absence of a fiscal union, and the Eurozone has no such fiscal union.

I suppose one might not want to think about history while praying for a miracle union, but the German Supreme court gratefully put a kibosh to the bureaucratic nanny-zone of never-ending regulation with a definitive ruling that no more German taxpayer funds can be out at risk without a common voter referendum.

Please see Germany's Top Judge Throws Major Monkey Wrench Into Leveraged EFSF Machinery, Demands New Constitution and Popular Referendum for Further Powers for details.

I do not want to dwell on the "easily-thinkable unthinkable", I want to focus on poor economic theory within Wolf's post in regards to proposed solutions to the crisis.

Four Proposed Solutions

Wolf quoted Nouriel Roubini's proposed list of solution.

  1. Restoration of growth and competitiveness through aggressive monetary easing, a weaker euro and stimulatory policies in the core, while the periphery undertakes austerity and reform.
  2. A deflationary adjustment in the periphery alone, together with structural reforms, to force down nominal wages
  3. Permanent financing by the core of an uncompetitive periphery
  4. Widespread debt restructuring and partial break-up of the eurozone

Wolf points out that option 2 will morph into option 4. I concur while pointing out that is the path we are on, also in agreement with Wolf.

Wolf points out that German would veto option 3 but fails to point out the absolute silliness of the idea in the first place, which I will get to in a moment.

Option 4 is where we are headed, and the debate ought to be how to do that correctly instead of how to achieve the impossible option 1 which Germany would also veto.

I propose, as has Michael Pettis before me, that the best solution is to have Germany exit the Eurozone rather than Greece, then, Portugal, then Spain exit in succession.

Breakup Inevitable but How?

Here is a snip from France, Germany have "Intense Consultations" on Smaller Eurozone; Breakup Inevitable, but How?
Realization the Eurozone is no longer tenable is at long last at hand. In fact, "intense discussions" have been underway for months but are just now admitted to by senior EU officials. ....

The Eurozone is a failed experiment. A breakup is inevitable just as it has been from the beginning. Structural flaws were too great, built up over the years. No currency union in history has ever survived unless there was also a fiscal union.

The key question now is how?

It would be best for all involved if Germany left the Eurozone and went back to the Deutschmark. Germany would have an immediately credible currency. Should Greece or Spain leave first, those countries might experience hyperinflation or massive inflation.

Breakup Scenarios and Logistics of Denial

It's important to remember that Germany suffers regardless. As long as the Eurozone stays intact (it can't and won't over the long haul) German taxpayers have to keep acting bailing out foreign countries, foreign banks, and their own banks.

On the other hand, were Germany to leave, the debts to German banks will not be paid back in Deutschmarks but rather deflated Euros.

On the whole, Germany exiting the Eurozone would be less disruptive, than massive inflation scenarios in Greece, Portugal, and Spain.

If France wants to stay in the Euro, let them. They can have the ECB as well. Then the ECB will print money to bail out the French banks (just as French president Sarkozy wants).
Logistics of Denial

Micahel Pettis presented a more detailed discussion of various breakup scenarios as well as a discussion on the "Logistics of Denial", in my September 16 article Eurozone Breakup Logistics (Never Believe Anything Until It's Officially Denied)

In his opening gambit, to the lead question "Will the eurozone survive?" Wolf surmises "I suspect the answer is, no."

Thus, it would be more helpful to debate the merits of "how" a breakup should happen, which countries should leave, and details on how that happens rather than hoping it won't.

Unfortunately, Wolf pines near his conclusion "[we] must go back to the first on the menu of options laid out by Mr Roubini. Potentially solvent countries would be financed and the eurozone would grow its way out of the crisis."

History and Common Sense

As noted earlier, unless there is a complete fiscal-nanny-zone with a one size fits all policy, option 1 cannot possibly work.

Germany would veto option 1, for solid reasons. Moreover, and more importantly, option 1 would not work anyway for the same reason option 3 cannot work: Printing money never solves anything.

How many times does this have to be proven before it sinks in?

Japan offered mammoth quantities of fiscal and monetary stimulus and all it has to show for it is debt in excess of 200% of GDP. Economist Richard Koo pines the lesson was Japan did not do enough stimulus. Sheeesh.

Cash-for-clunkers, multiple tax credits for housing, QE 1, QE 2, a trillion in fiscal stimulus and a myriad of other fiscally insane programs did not create jobs or a lasting recovery.

No amount of stimulus would work because the problem is debt. Yet, the Army of Krugmanites propose we need to do more.

Greenspan resorted to loose monetary policy and it created the biggest housing bubble the world has ever seen.

Now Cristina Romer proposes GDP targets by the Fed to which I responded in Dear Christina ... in light of the facts I presented above in regards to the experiences of Japan, the excess reserves at the Fed, the increase in inflation with no increase in jobs, and the number of people on fixed income destroyed by the rise in price level while getting 0% on their CDs, you have a hell of a lot more explaining why "It's different this Time".

For starters the Fed does not control GDP so the suggestion in and of itself is blatantly idiotic. The Fed can encourage spending but cannot force it. A trillion dollar mountain of excess reserves of banks is proof enough, yet the Monetarists want more.

No matter how much money one throws at a problem it is never enough. We had a housing bubble followed by a crash. Throw enough money around and we will have another bubble and a bigger crash, or simply a massive debt problem from which there is no escape.

The average eighth-grader can easily understand this. The average economist cannot because they are so tied up in monetary theory that has no real world application.

In September, Bernanke himself said he was puzzled by weak consumer spending.

Bernanke is puzzled over something an eighth-grader can easily figure out. Consumers have a mountain of debt and are underwater in their mortgages. Debt is made worse by declining real wages, global wage arbitrage, and a dearth of jobs.

ZIRP did nothing to create jobs but it did affect food and gas prices and effectively destroyed anyone on fixed income.

I would think that should be obvious, but obviously it's not because Bernanke is puzzled over it. This is what happens when academics become addicted to economic models that do not work in periods of debt deflation (assuming they ever worked at all).

Original Sin

Krugman is a big believer in the idea "debt does not matter". He made the mistake of using Italy as the prime example. Oops!

Guess what? Debt matters. Now Krugman is attempting to pass off a foolish statement by blaming Original Sin for the Euro Crisis.
One question that keeps coming up is, how can I reconcile my scorn for warnings about bond vigilantes with what is happening to Italy? This seems especially pointed because I have in the past used Italy's ability to carry debt exceeding its GDP as an illustration that debt concerns were overblown.

The answer lies in the concept of original sin. Not the Pope's kind, but the economics kind — the long-standing notion that developing countries were especially vulnerable to financial crises because they borrowed in foreign currency.

The key point is that by joining the euro, Italy took a bite of the apple — it converted its advanced-country status, as a nation issuing debt in its own currency, into original sin, with debts in someone else's currency (Europe's in principle, Germany's in practice). That is the root of its new vulnerability.
Krugman finishes with "More on all this later, I hope."

I hope so too, starting with my questions

  • When did you realize Italy gave up the Lira?
  • Did you not understand Italy was on the Euro when you used it as an example?
  • Are you looking for excuses after the fact?

Krugman Joins the Euro Cannot Work Parade

For all Krugman's pissing and moaning about imposed austerity measures on Europe, he now has the gall to blame the mess in Italy on "Original Sin" (which I might add also applies to Greece, Portugal, and Spain).

Oh well, it's a start. Perhaps we can get Krugman discussing the best way to break up the Eurozone instead of everyone pretending Roubini Option 1 is still in play.

As an aside, if Krugman turns to Japan for his "debt does not matter" model, he will be wrong again.

Two Things We Can Say for Certain

  1. Japan's Debt Does Not Matter Now
  2. It Will, and in a Major Way (we just do not know when, as with Italy)

All it takes to crush Japan is rising interest rates or a collapse in its export model. Given the cyclical nature of a great many things, one or the other or both will. And when it does, Japan will not be able to get financing.

Debt matters when it matters, and it eventually will. Until it does, we have to put up with foolish statements from major economists that it doesn't, followed by excuses when they are proven wrong.

America and China must crush Germany into submission

Wolf's article was hard enough to take but it was followed by an even more preposterous article by Ambrose Evans-Pritchard.

Please consider America and China must crush Germany into submission
As we watch Italy's 10-year bond yields near 7.5pc and threaten to detonate the explosive charge on €1.9 trillion of debt, it is time for the world to reimpose order.

Yes, this means mobilizing the full-firepower of the ECB – with a pledge to change EU Treaty law and the bank's mandate – and perhaps some form of quantum leap towards a fiscal and debt union.

The EU Project has become both dangerous and insane.
Reflections on "Dangerous and Insane"

  • What's dangerous and insane is economists like Prichard demanding treaties be tossed to the wind to test poorly thought out economic ideas.

  • What's dangerous and insane is economic theory that says printing presses are the answer. It has never worked in history and will not work now.

  • What's dangerous and insane is more leverage. Didn't Lehman and LTCM prove that? How many more times do we have to prove that before it sinks in?

  • What's dangerous and insane is the idea is that central banks can impose their will on the world.

  • What's dangerous and insane is doing the same damn thing over and over and over again hoping for a different result

  • What's dangerous and insane is the moral hazard policy of time-and-time-again forcing the 99% to bail out the 1%.

The world will not end if banks fail. Forcing the 1% (banks and bank bondholders) to take a hit will not cause the world to end either, nor will it cause lending to cease.

Please, let's stop the blatant hyperbole that suggests otherwise.

The ECB could have and should have let Greece default. "We Say No To Default" said a dangerously arrogant ECB president Jean-Claude Trichet.

Trichet loaded up the ECB balance sheet with Greek debt against the advice of Axel Weber. Trichet's move blew up in his face, and I for one am glad to see it. If only he would have learned something from it.

The hubris of central bank wizards and economists is dangerous and insane. Indeed it is central bank wizardry combined with fractional reserve lending and insane levels of government bureaucracy that is at the root of the problem.

Corruption, Bloated Bureaucracy, Poor Productivity

My advice for Pritchard would be to stop writing dangerously insane ideas and start reading fellow columnist Nick Squires who has the common sense to write Italy's debt crisis: doomed by corruption, bloated bureaucracy and poor productivity

Insane Welfare System

I would also recommend Pritchard, Krugman, and Wolf read Eight Reasons Why Italy Is Such a Mess
Wacky Welfare System

The root of Italy's problems, the Wall Street Journal argues today, is that the country "financed generous entitlements with high taxes and towering piles of debt," and now finds the money running out as the economy sputters. Indeed, Italy has more pensioners than workers and currently spends about 14 percent of GDP on pensions -- more than any other country in the Organization for Economic Cooperation and Development (OECD).

Silvio Berlusconi pledged to raise the retirement age in Italy to 67 as part of his raft of austerity measures, but it's a controversial move. In late October, two Italian lawmakers exchanged blows in parliament during a debate about whether to revamp the country's pension system. House Speaker Gianfranco Fini had noted on television that the wife of the Northern League's Umberto Bossi had taken early retirement at 39 and cashed in on Italy's generous benefits.

Public Union Pension Woes

Bear in mind that is just one of the eight reasons Foreign Policy Magazine mentioned. The author called the pension system "wacky". I call it fiscally insane.

Italy currently has more pensioners than workers. Is that insane or what?

In light of the above, can someone, anyone explain how Roubini's option number 3 "Permanent financing by the core of an uncompetitive periphery" can possibly work?

By the way, the same public union pension problem exists in the US and it is the cause behind massive state and city deficits. Our system will blow up as well, just give it time.

Instead of focusing on those problems (and for the US I propose scrapping Davis Bacon, ending all prevailing wage laws, and ending collective bargaining for public unions) Krugman wants more freaking fiscal stimulus.

Quite frankly, it's insane. Want a compromise? Give me those three things and I will even take higher taxes.

Exceptionally Sound Advice

My friend Pater Tenebrarum offers exceptionally sound advice in The 'Technocrats' Are Coming
What's the EU All About?

"One keeps hearing demands for more centralization – tax 'harmonization', which is new-speak for 'let's impose the highest possible taxes everywhere', more 'redistribution', and above all, 'more regulation', especially of the evil financial markets where all sorts of bad things are happening to sovereign bonds nowadays.

Naturally, fractional reserve banking and the inflationary boom-bust sequences it has brought forth doesn't even rate a mention – since it has also enabled the growth of this huge statist moloch the EU and many of its member nations have become.

What is really needed is some introspection and remembering what the EU was originally about. Its founders wanted to restore 19th century liberalism to Europe – free trade and freedom of movement for people and capital within Europe.

They emphatically did not want to erect some sort of socialist super-state. They wanted to bring back to Europe what the mad socialist and fascist ideologues of the 20th century had destroyed.


Now we have a bureaucratic monster in Brussels that has produced nearly 300,000 new regulations over the past decade, in addition to the hundreds of thousands of pages of 'administrative law' and other regulations the member states themselves produce every year.

It is a miracle we still have a functioning civilization.

If we want the problems to be solved, the most important question should be: what is needed to enable the production of new wealth? What kind of environment will be most conducive to reviving the entrepreneurial spirit? It should be simple enough, but it would of course threaten a great many vested interests."
Crush Into Submission

You cannot fix a problem unless you understand it. Moreover, even if you do understand the problem, you cannot fit it with unsound theory.

The discussion from Wolf, Pritchard, Roubini, Romer, the vast army of Krugmanites, and the smaller army of equally misguided Monetarists suggests they do not fully understand the problem, nor do they understand sound economic theory as to what it takes to fix it.

To use Pritchard's catchy title, I respond "We Must Crush Ambrose Evans-Pritchard, Nouriel Roubini, Martin Wolf, the Army of Krugmanites into Submission."

That is the mission, and it is a desperately needed mission at that. To accomplish the mission we must prove to the group, to their satisfaction, their solutions are nonsensical.

Unfortunately, the only way I can think of doing that is to give the group everything it wants, then watch it blow sky high. That means turn on the global printing presses, bail out the public pension plans, pour more money into Medicare and Medicaid, create a "living wage" indexed to inflation, give Krugman his tariffs, and declare China a currency manipulator. Not enough jobs? No problem, the government can easily create them. That's what the vast army of Krugmanite Borgs thinks.

There is only one problem with the idea. When the plan blows sky high, Krugman would say "It wasn't enough".

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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