Central Perk

miercuri, 23 noiembrie 2011

Damn Cool Pics

Tips and Tricks for Getting More Out of Google [infographic]
Owl Loves Its Head Scratched
Pepper Spraying Cop Becomes Internet Meme
Midnight Rider: The World’s Biggest and Heaviest Limousine
Most Popular Cars of the Future [Infographic]

Tips and Tricks for Getting More Out of Google [infographic]

Posted: 23 Nov 2011 12:16 PM PST

Get More Out of Google, Tips en Tricks for Students Conducting Online Research

With technology advancing as quick as it does, we sometimes forget the simple things that brought us here. To educate the students of tomorrow, we've got to continually remember the basic, but crucial tips of one of the biggest tech giant in our day has to offer – so get more out of Google.

More Infographics.

Click on Image to Enlarge.

Source: hackcollege

Owl Loves Its Head Scratched

Posted: 22 Nov 2011 11:14 PM PST

Who knew that owls enjoyed getting scratched on the head as much as any cat? This barred eagle owl, which looks more like a Furby than a living thing, coos and closes its eyes in contentment when someone touches its head, and then grimaces unhappily as soon as the hand leaves.

Pepper Spraying Cop Becomes Internet Meme

Posted: 22 Nov 2011 09:46 PM PST

Last week, news broke out that U.C. Davis campus police pepper-sprayed non-violent students protesting on campus as part of the Occupy Wall Street movement. The videos shot of the scene showed a policeman, Lt. John Pike, walking up to the protesters, pulling out his pepper spray and then dousing them at close range. As expected, over the weekend, the incident went viral.

The Internet found a way to shame Lt. Pike for his actions. An accompanying Tumblr blog called Pepper Spraying Cop has now sprung up and that notorious photo is being photoshopped into everything from Edward Hopper paintings to Pink Floyd album covers to Star Wars stills.

Midnight Rider: The World’s Biggest and Heaviest Limousine

Posted: 22 Nov 2011 09:00 PM PST

The 25-ton, 70 foot long Midnight Rider is the world's heaviest limousine, according the the Guinness Book of World Records. Technically a "Tractor-Trailer Limousine," it was built between 1997 and 2004.

The owners of "The Midnight Rider" built it in order to recreate the possibility of relaxed, long-distance, luxury travel that used to be available via railroad. It has been classified as a one of a kind "Tractor-Trailer Limousine" with its 1870's Presidential Pullman Car décor. It's 70 feet long, 14 feet tall and holds up to 40 passengers. There are 3 separate lounges, a full-sized bar, and of course a bathroom.

Posted: 22 Nov 2011 07:42 PM PST

If you have been keeping up with sci fi movies in the past few decades, chances are you have seen plenty of futuristic cars. Thanks to the advancement of technology, cars of the future are becoming a reality. How would you like a battery-powered car? One with the strength of nearly 600 horses? Forged aluminum wheels? Those cool doors that open upward? They can be yours… in the world of tomorrow!

Source: compareautoinsurance

Seth's Blog : Please consider WEIRD

Please consider WEIRD

My latest book, We Are All Weird, came out 8 weeks ago, to very strong reviews and gratifying feedback.

It's likely you haven't had a chance to read it yet. I hope you'll give it a shot. (The Kindle edition runs on all computers and tablets and you can read it for free if you're an Amazon Prime member).

Here's an excerpt from the beginning of the book:

The mass market redefines normal

The mass market—which made average products for average people—was invented by organizations that needed to keep their factories and systems running efficiently.

Stop for a second and think about the backwards nature of that sentence.

The factory came first. It led to the mass market. Not the other way around.

Governments went first, because it's easier to dominate and to maintain order if you can legislate and control conformity. Marketers, though, took this concept and ran with it.

The typical institution (an insurance company, a record label, a bed factory) just couldn't afford mass customization, couldn't afford to make a different product for every user. The mindset was: This is the Eagles' next record. We need to make it a record that the masses will buy, because otherwise it won't be a hit and the masses will buy something else.

This assumption seems obvious—so obvious that you probably never realized that it is built into everything we do. The mass market is efficient and profitable, and we live in it. It determines not just what we buy, but what we want, how we measure others, how we vote, how we have kids, and how we go to war. It's all built on this idea that everyone is the same, at least when it comes to marketing (and marketing is everywhere, isn't it?).

Marketers concluded that the more the market conformed to the tight definition of mass, the more money they would make. Why bother making products for left-handed people if you can figure out how to get left-handed people to buy what you're already making? Why offer respectful choice when you can make more money from forced compliance and social pressure?

Mass wasn't always here. In 1918, there were two thousand car companies active in the United States. In 1925, the most popular saddle maker in this country probably had .0001% market share. The idea of mass was hardly even a dream for the producer of just about any object.

At its heyday, on the other hand, Heinz could expect that more than 70 percent of the households in the U.S. had a bottle of their ketchup in the fridge, and Microsoft knew that every single company in the Fortune 500 was using their software, usually on every single personal computer and server in the company.

Is it any wonder that market-leading organizations fear the weird?

The End of Mass

This is a manifesto about the mass market. About mass politics, mass production, mass retailing, and even mass education.

The defining idea of the twentieth century, more than any other, was mass.

Mass gave us efficiency and productivity, making us (some people) rich. Mass gave us huge nations, giving us (some people) power. Mass allowed powerful people to influence millions, giving us (some people) control.

And now mass is dying.

We see it fighting back, clawing to control conversations and commerce and politics. But it will fail; it must. The tide has turned, and mass as the engine of our culture is gone forever.

That idea may make you uncomfortable. If your work revolves around finding the masses, creating for the masses, or selling to the masses, this change is very threatening. Some of us, though, view it as the opportunity of a lifetime. The end of mass is not the end of the world, but it is a massive change, and this manifesto will help you think through the opportunity it represents.