sâmbătă, 24 decembrie 2011

Damn Cool Pics

Damn Cool Pics


Star Wars: The Old Republic Flash Mob in Time Square

Posted: 23 Dec 2011 10:22 PM PST



A crowd of people with lightsabers joined forces with the Jedi and Sith to freeze battle in a flash mob at Time Square in New York City. It was done to help promote Star Wars: The Old Republic, which was released on the same day.


Darth Vader Sculpture Made Out of Old Cutlery

Posted: 23 Dec 2011 10:04 PM PST

French artist Alain Bellino sculpted this Darth Vader bust out of old pieces of metal, including silver spoons for the eyes and cabinet hinges on the mask.














Odd Things to Be on a Leash

Posted: 23 Dec 2011 09:05 PM PST

BuzzFeed collected this silly little gallery full of hilarious images of odd things on leashes. Some of them are questionable in terms of strangeness (people leash their kids all the time, right?) while others are truly weird, and really make you wonder what we humans will be leashing up next?






























Happy Holidays from the Obama Family

The White House Saturday, Dec. 24, 2011
 

Happy Holidays from the Obama Family

President Obama and First Lady Michelle Obama recorded a special video to wish the American people a Merry Christmas and Happy Holidays.

Check it out:

The holidays are the perfect time to give thanks to our men and women in uniform and the families who support them. You can join the President and First Lady in thanking our troops, military families and veterans for their service and sacrifice by visiting JoiningForces.gov.

Happy Holidays!

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Being Nice Isn't a Marketing Tactic. Or Is It?

Being Nice Isn't a Marketing Tactic. Or Is It?


Being Nice Isn't a Marketing Tactic. Or Is It?

Posted: 23 Dec 2011 04:03 AM PST

Posted by wrttnwrd

Being nice doesn't have to mean you have an ulterior motive. But if it does, that's OK.

Ever since the Great Diet Coke Delivery that Charles made to my office, folks have been buzzing. I've watched the comments on Charles' YouMoz post regarding the whole adventure, and there are three schools of thought:

  1. I rewarded Charles with a link and mention because he did a really nice thing.
  2. Charles did a nice thing knowing it might result in a link and a mention.
  3. This is a savvy, cynical marketing 'stunt' that's worth repeating, and now SEOs the world over will be sending each other soft drinks.

I had no plans to comment on the whole discussion. I took the gesture at face value: A #1 with a strong dose of #2. It totally made my day, week and month.

But then I read a comment by Sha Menz that I found particularly telling:

Now I suppose anyone in the SEO world that receives a silly surprise in the mail from me is going to assume there is some sort of ulterior motive behind the gesture. :( Of course, that's just tough for me (and the people I will think twice about surprising in the future).

Is 'good' still 'good' when you do it expecting to be rewarded? I dunno. That's getting pretty deep for a bunch of marketing nerds. But here's why I wish everyone did more stuff like Charles, even if there is an ulterior motive:

Nice is nice

A genuinely 'nice', helpful act, performed with an ulterior motive, is just fine in the marketing world. That's called 'customer service' or 'networking' or 'being a mensch.' Zappos does it. Tiffany's does it. So does Virgin Airlines. It gets people talking. It also makes people happy.

If I can build my business and make people happy... wow. Just wow. That's a perfect marketing utopia. Read Guy Kawasaki's Enchantment if you want to learn just how perfect it can be.

Nice is currency

I'm not saying this cynically: Nice is a currency. It has value. That value declines if you overdo it. For example: The telephone customer service rep who keeps saying "I'm really sorry, I understand your frustration" after two hours' of frustrating troubleshooting. Yeah, I'm frustrated. You want to make me happy? Fix my cable!

Overuse reduces value.

Irrelevant niceness is spam

Send me a free pair of boxing gloves. You know what they are for me? Crap. So I remember you for sending me crap. AKA spam.

Those gloves might be the best on the market: State of the art boxing gloves that the best fighters would beg for. Doesn't matter. My only punches are verbal.

Send me a free pair of cycling gloves, when I already have three pairs? More crap.

These kinds of gifts fail, because I don't need them. If I don't need them, right then, then the chances I want them are pretty slim. And the odds that I'll appreciate the gift are slim, too.

Note that all of this assumes these gifts are sent to me from strangers. I'm not a completely ungrateful wretch. If a friend sent me boxing gloves, I might look at them strangely, but I'd still say 'thanks'.

Nice proves you listen

Most important, a truly 'nice' act proves you listen to me. The generic "I'm really sorry. I understand your frustration." fails because it's overused, and because the person saying it sounds like they're reading from a script. Which they are. They're not listening to me, at all. That reduces the niceness quotient to about zilch.

Charles showed up with Diet Coke. Just a short time after my panicked tweet. Clearly, he listened. He went out of his way, just a bit, to respond. Totally fantastic.

Nice is intrinsically rewarding

If you do a favor with an ulterior motive, don't whine if you get nothing in return. That's tacky. If the warm feeling you get from the favor itself (the intrinsic reward) isn't enough, then you shouldn't be taking action at all.

The extrinsic reward - the link, or the tip, or the new customer - is gravy. If you can't grasp that, stop.

Rules for genuine niceness

Go ahead and commit acts of kindness for strangers. Even if you do so expecting something in return. Just follow these rules:

  1. Be nice when appropriate. Don't slather it everywhere like cheap syrup on lousy pancakes.
  2. Do relevant nice things. Don't send crap to random people, or do favors no one wants.
  3. Listen first. The closer the match between the favor and the context, the more the recipient appreciates it. No match at all may mean you're a stalker.
  4. Do it for the intrinsic reward. Sure, expect something extrinsic. But ask yourself if the intrinsic reward (the warm glow you get) is enough. If it's not, you're making a mistake.

I'm a pretty cynical guy. But I do think marketing communications can make the world a far better place. One of the ways it can do that is by rewarding acts of kindness, good behavior, etc. informing the community. So be nice!


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Seth's Blog : Merry

Merry

You can't be merry by yourself.

Sure, you can be content, happy, possibly even delirious. But merriment requires a group, and that group is almost always a group you can see and touch, one that's sharing the same molecules of air, face to face.

The digital revolution continues to get deeper, wider and more important. But it has made no progress at all at increasing merriment. That's up to us.

 

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vineri, 23 decembrie 2011

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


4 out of 5 Australians Worry about Debt; New Reality - Owing More on Your Home Than You Own; Shocking Year for Corporate Collapses ; Merry Christmas to Those Down Under

Posted: 23 Dec 2011 10:01 PM PST

Merry Christmas to all my Australian readers. Here is an economic roundup, with many links sent from Australian readers over the past couple weeks, especially Tony the "Brisbane Bear".

Boxing Day Sale Before Christmas

Boxing Day is traditionally the day after Christmas. Not this year, at least for all retailers.

Tony Writes ... "Talk about desperation! We are now having the traditional Boxing day sales before Christmas. This will not make any difference in the longer run as everyone is now so accustomed to deals that any retailer who doesn't offer substantial discounts won't get any business. It is a whole new paradigm in retail that will eventually spread to all sectors. Businesses with high fixed costs will go broke in droves."

Please consider Myer brings forward online 'Boxing Day' sale
December 23, 2011
The annual Boxing Day sales need a new name, it seems.

This year retail giant Myer will launch its annual post-Christmas shopping bonanza two days early, on Christmas Eve, for online customers.

Myer spokesman Steven Carey said more than 1100 new items would be available for purchase on the Myer website from 6pm tomorrow - the first time the company had launched its stocktake sale early online.

While some customers were expected to stick to the annual tradition of queueing outside stores on Monday to snap up a bargain, Mr Carey said more and more people were choosing to shop from the comfort of their own home.

''We've got to cater to both the online and the bricks-and-mortar customer,'' Mr Carey said.

It comes as electronics giant Harvey Norman, which has long complained about the rise of international online shopping, began selling computer games this week via a website in Ireland that lets Australian consumers avoid GST.

Chairman Gerry Harvey said the company had launched the initiative reluctantly. "We are not doing this with a great deal of joy. We have been able to do this for a long time, we have held off," he said. "But you get to a point where you can't hold off."

Mr Carey said if Myer's online experiment this year was successful, it could become an annual event.
Treasurer Swan takes a potshot at 'whinger' Retailer Gerry Harvey

Tony writes ..."The Treasurer and our biggest retailer are having a slanging match right on Christmas. The party is over and everyone is getting very, very agitated as they try to deal with the new reality."

Please consider Swan takes a potshot at 'whinger' Gerry Harvey
December 23, 2011
Treasurer Wayne Swan says it's just not Christmas if retailer Gerry Harvey isn't whingeing about soft sales.

The co-founder of Harvey Norman has been highly critical of the rise of international online shopping, which he says is threatening Australian jobs and businesses.

Mr Swan defended the GST threshold on goods bought offshore, saying a Productivity Commission report into the issue found it wasn't the cause of retailers' woes.

"I can't remember a Christmas where Gerry Harvey wasn't whingeing," he told ABC Radio today.

"Back when we put the original stimulus package in place he spent a lot of time whingeing about that, but ultimately it did lift consumption in Australia."

Mr Harvey responded, saying he wasn't a whinger and just wanted to protect the whole retail sector, not only his business.

"To call me a whinger when you are poll-driven, that's just an illusion," he told ABC Radio.

He told Mr Swan: "I've been telling you and your government for a long time ... you have a major problem: the GST. You thought it was more important to think about the votes you were going to get."
Retailers Rocked as Debt Crisis Spreads

Tony writes ... "Hi Mish. I have been saying for ages that we have cost structures set to boom time conditions with no way of lowering costs.

Panic is setting in. Prominent broker Charlie Aitken has warned that the industry has a cost base tailored for a boom year such as 2007, when volumes are more in line with 2002.
"

Please consider Retailers rocked as debt crisis spreads
December 20, 2011
THE nation's shoppers have firmly closed their wallets amid fears of a full-blown debt contagion in Europe, while Billabong shares were smashed by 44 per cent yesterday after the iconic surfwear company released a shock profit downgrade.

The Billabong malaise extended to other discretionary retail stocks such as David Jones and JB Hi-Fi, as more than $30 billion was shed from the value of local equities.
4 out of 5 Australians Worry about Debt

The Sydney Morning Herald reports Most Australians worried about debt
December 19, 2011
Four out of five Australians are worried about their ability to meet future debt repayments, a survey shows.

The biannual survey by data intelligence company Veda, found 82 per cent were worried about their ability to meet debt repayments in the future, up from 75 per cent a year ago.

The survey also found that one in five Australians was struggling to repay their current credit commitments.

However, about 29 per cent of this sub group were considering applying for more credit in the next six months, the survey found.

"It is concerning that there are people struggling with their current debt levels but are turning to more credit as the answer, potentially edging closer to a debt spiral," Veda senior adviser Matthew Strassbourg said in a statement.
Here is a stat straight from the Twilight Zone: 82% are concerned about debt yet 29% of those worried want more credit.

New Reality - Owing More Than You Own

The Age reports on the "New Reality" Owing More on Your Home Than You Own
Rising property values have been an article of faith in the housing market for a generation of Australians who borrowed big as real estate prices marched ever upward.

While the percentage of home owners with so-called negative equity remains tiny - about one in fifty of the 3 million households with mortgages - the number may well swell in 2012 if home prices extend their declines as some analysts expect.

The emergence of a sector of the housing market ''under water'' on their mortgages may hurt an already fragile real estate market. Any forced sales would obviously dent individual household wealth but further drops in home prices would deter investors from buying residential properties.
Tony writes "Hey Mish, Negative equity is a new buzz word slowly entering the lexicon."

Yes indeed. For starters, I highly doubt that only 1-in-50 are underwater. Regardless, I expect that number to be 40-in-50 of those who bought or did a substantial cash-out refi in the last four years. I do not know what percentage that is, but I do known it is far more than 2%.

Shocking Year for Corporate Collapses

Tony comments "Hey Mish, panic is setting in as retail chains go broke daily. The banks are warning that next year will be very tough. It is a vicious cycle and it is gathering speed as panic spreads and people stop spending"

SmartCompany reports Tools chain Glenfords placed in voluntary administration
The shocking year for Australian corporate collapses has continued, with discount tools chain Glenfords now up for sale after being placed in voluntary administration last week.

The sale of the chain comes as the do-it-yourself sector has reached a major transformation point, with market leading hardware chain Bunnings now battling the Woolworths-backed Masters chain.

Analysts have said mid-tier and smaller operators will slowly be pushed out of the market as Bunnings and Masters stores dominate areas once controlled by SMEs.

The construction industry has been one of the worst hit this year – it suffers the highest number of insolvency appointments out of any sector. Glenfords has likely suffered alongside that drop in demand.
Talent Two and Billabong Shares Smashed

Tony writes ... "The interesting downgrade was Talent2, these guys have been very successful for a long time but it seems white collar jobs are drying up fast"

The Australian reports No 'ho ho' from Billabong, Talent Two
December 19, 2011
THERE'S no ho ho ho on the bourse today, as hopes for a consumer-led recovery evaporate as quickly as snow on an outback nativity set.

Talent Two and Billabong -- smashed by 50 per cent and 37 per cent respectively -- tell two parts of the dismal story.

Talent Two, a leading recruiter, reported current-half earnings wouldn't come within cooee of expectations because of reduced hiring caused by "fears of European contagion and the volatility of financial markets".

Talent Two's full-year EBITDA is expected to come in at less than half the expected $30m or so, but the shares probably received an extra dollop of punishment because the "market update" was issued at beer-o-clock on Friday.

Talent Two focuses on white-collar hiring, especially in the financial services sector where fearful workers rue their lack of skill at driving mining earthmovers or sealing S bends with O rings. It doesn't take a (still employed) rocket scientist to work out scared workers won't be buying electronic gizmos or surfwear, hence JB Hi-Fi's surprise downgrade last week (also after market close) and the ever-erratic Billabong's shocker this morning.
Retail Malaise Spreads Like Wildfire

The Age Reports Myer to close or shrink stores as retail malaise bites
Last week, failed apparel retailer Fletcher Jones said it would close a third of its stores immediately and shed 61 staff as administrators try to revive and sell the company.

Myer stores at Tuggeranong in the Australian Capital Territory and at Forest Hill in Melbourne's east will close early next year. Others outlets will be shrunk when the shopping centres in which they operate are redeveloped.

Real estate stockbroking analysts suggested the Myer stores at Dandenong Plaza and possibly in Wollongong, south of Sydney, could also be closed.

It is not just the stores that are shrinking. Myer has already reduced the range of white goods, electrical items, DVDs and CDs it offers, and is also reducing the number and range of location devices such as GPSs in response to changed sales conditions.

Harvey Norman is following suit, shrinking the space devoted to electrical goods in response to a plummet in prices, which means the retailer has to sell many more television sets, for example, to make the same money.
Tony writes ...
Hey Mish.

Myer is probably our oldest and most respected retail department store. (I would guess Sears or Bloomingdale's would be US equivalents) they are in real trouble and are proposing closing stores and downsizing others.

Retail business models are broken (as are 1000's of other business models in various sectors) and reality is sinking in. It will be very ugly when people realise that there is literally no way out.

Wages are way, way too high and working conditions are way too generous and most all other overheads are way too costly. Throw in terrible industrial relations laws that this Socialist government has introduced and you have a recipe for disaster.
Spotlight on Australia

For those who think Australia can do no wrong and the Australia is the place to be, need to take another look at Australian housing, Australian retail, and also the slowdown in China.

I contend things are going to get very nasty for those down under. 

Thanks for the Links - Merry Christmas

I get links from "Brisbane Bear" nearly every day and links from Bran in Spain nearly every day.

Indeed, I get links from all over the world every day and I appreciate them. Sometimes they stack up like this before I use them and sometimes I never use them. But I do appreciate them regardless.

Many times I get 30 or more emails on a story gone viral. I Typically do not respond to such articles or use them.

If you do send a link, my most common response is simply "thanks". I get hundreds of emails a day and often cannot say much more than that.

If I never respond (not once, but repetitively), I cannot use the stories you send, you are consistently late, or I have already seen them. Most often I will not use or respond to conspiracy theories.

Finally, to those who email every day, please note I may say "thanks" only occasionally.

Merry Christmas Australia (they are a nearly day ahead of Chicago), and to everyone else too!

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Consumers Win Game of Chicken; 40-60% Off "Entire Store" at Some Retailers; Low Prices are Good; US Senate Economic Illiteracy

Posted: 23 Dec 2011 10:33 AM PST

Buyer's Remorse

I have questioned all these glowing retail sales estimates in light of Buyer's Remorse; Record Volume of Returns Before Christmas; $217 Billion Returns Expected, Up 14%.

Retail Sales Not In Alignment With Shipping

Moreover, stores were supposed to be run low on merchandise so they could charge full prices. Yet reported retail sales are not in alignment with truck fuel usage as noted in Ceridian Fuel Index Shows Christmas Doesn't Come Early to the Trucking Industry

However, the Ceridian index is in essential alignment with with energy usage as noted on December 9 in US Petroleum and Gasoline Usage Plunges Last 5 Weeks Compared to Prior Years

Consumers Win Game of Chicken

Today we get a third piece of evidence that all is not well in retail-land. In spite of a glowing "Black Friday" reports, consumers held back and won a victory over retailers.

This was not supposed to happen, but Retailers Are Slashing Prices Ahead of Holiday, not just select items but rather entire stores.
Half off at the entire store at Ann Taylor. Sixty percent at Gap. Forty percent off almost everything at Abercrombie & Fitch.

"It's really a game of chicken," said David Bassuk, managing director and head of the retail practice at the consultant firm AlixPartners.

Many retailers entered the season "with pretty optimistic plans" that shoppers would rush into stores and pay full price, Mr. Bassuk said. But that did not pan out, and the final days before Christmas have retailers being "much more aggressive in terms of promotions being offered," he said.

Toys "R" Us announced on Thursday new deals on dozens of items for Friday and Saturday, including 'buy one, get one half off" on popular toys like Legos. A sampling of other promotions: Up to 70 percent off toys at Amazon; up to 50 percent off gifts at Restoration Hardware; 40 percent off almost everything at American Eagle Outfitters, Talbots, Limited and Wet Seal; and 30 percent off everything at J. Crew.

"There's been kind of a waiting game with retailers," Gerald L. Storch, the chief executive of Toys "R" Us, told CNBC last week. "And it looks like the consumer wins."

Paul Lejuez, an analyst at Nomura Equity Research, surveyed mall deals over the weekend and said he was concerned. "It looks like 40 percent is the new level you have to be at, 40 percent off, to drive traffic. Those that weren't at that level weren't getting their fair share," he said.

Going into the holiday season, inventories had grown more than three times as fast as sales at several retailers, including American Eagle Outfitters, Aéropostale, Gap Inc., Urban Outfitters, Chico's and Talbots.

"The inventory is worth so much less in two weeks," said the chief executive of a retailer, who asked not to be named because he did not want to reveal his store's strategy. "With that kind of inventory, you've got to get rid of it. Whatever the margin is today, it's that much lower next week and the week after when traffic stops."
Low Prices are Good

Low prices are good. The more the competition the better. Yet economic fools including US senators think otherwise.

Senator Snowe Calls on Amazon to Cancel Attack on Small Businesses


In an extremely misguided news conference Republican Senator Olympia Snowe Calls on Amazon to Cancel Attack on Small Businesses
U.S. Senate Committee on Small Business and Entrepreneurship Ranking Member Olympia J. Snowe (R-Maine) issued the following comment regarding Amazon.com's upcoming promotion targeting small business pricing:

Senator Snowe, said:

"Amazon's promotion - paying consumers to visit small businesses and leave empty-handed - is an attack on Main Street businesses that employ workers in our communities. Small businesses are fighting everyday to compete with giant retailers, such as Amazon, and incentivizing consumers to spy on local shops is a bridge too far. I often tour Main Streets in cities and towns across Maine to speak directly with local business owners, and they have told me repeatedly that they rely on increased sales during the holidays to grow their businesses and create new jobs. Indeed, according to the latest NFIB Economic Trends Survey, small business owners listed "poor sales" as the top problem they face. As such, during the busiest shopping season of the year, we should remember that our local restaurants, bookshops, and hardware stores are the economic engines in our communities. I urge Amazon to cancel its planned promotion, and look for ways to partner with Main Street, not promote anti-competitive behavior that could shutter the doors of America's small businesses."
Economic Idiocy at Its Finest

Senator Snowe's message is economic idiocy at its finest. She wants everyone to pay more for merchandise to protect small businesses. For starters, people have enough problems with high gas prices, high food prices, high debt, and shrinking real wages. Consumers need to save every cent they can. Competition from Amazon is a godsend.

Effectively Senator Snowe is asking everyone suck up to protect mom-and-pop businesses. Her message is misguided in more ways than one.

As noted, Snowe's position is a bad bargain for consumers, regardless of whether Amazon would comply. Ironically, even if Amazon complied (Amazon won't and they shouldn't), business would not go to mom-and-pop stores but to Walmart or Target or some other firm slashing prices 40-60%.

Need for More Amazons!

We need more Amazons not less. Every dollar consumers save on clothing, electronics, books, etc is another dollar that can go to food, shelter, and gasoline.

Speaking of which, more online shopping would help cut down on gasoline usage, and in case no one has noticed the world is running out of cheap energy sources.

It is disappointing but not surprising to see such economic incompetence in the US Senate, and that is one of the reasons the US is in such a fiscal mess in the first place.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


ECB Holds Off Bond Purchases, Italian 10-Year Yield Back Over 7 Percent

Posted: 23 Dec 2011 08:56 AM PST

The ECB has held off purchasing sovereign debt bonds in Europe the past two weeks and the results were easily predictable. Yield on 10-Year Italian debt is back over 7%.

Italy 10-Year Government Bond Yield



ECB Buys Mere $25 Million in Bonds

Yahoo!Finance reports ECB buys few bonds for second week
The European Central Bank held its bond purchases to a bare €19 million ($24.8 million) this week.

The scant amount indicates that the bank has for now almost ceased the controversial program which has helped keep borrowing costs down for Italy and Spain.

It bought a minimal €3.36 million last week. That makes two weeks of near-negligible purchases, following €635 million the week ending Dec. 9 and €3.66 billion the week ending Dec. 2.

The program has helped keep Italy and Spain from financial disaster from high borrowing costs. But the ECB says it is of limited amount and duration and that it is up to governments to cut their deficits and not wait for a central bank bailout.

Portugal 10-Year Government Bond Yield



I expect Portugal to blow sky high at any time, but the yield stubbornly remains at or near an unsustainable 13 percent. Nonetheless, the upward trend is clear and it is only a matter of time before this blows.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List