Central Perk

vineri, 20 ianuarie 2012

What to Do When You Need Boring Content to Rank Well in Competitive SERPs - Whiteboard Friday

Posted: 19 Jan 2012 12:45 PM PST

What happens when you have a page that ranks very well, but it isn't the page that pulls in the sales that you need? Often times the page that does convert very well is "boring" and subsequently ranks poorly.

In this weeks Whiteboard Friday, we are going to go over some strategies you can use to get those classically "boring" pages to rank well. Don't forget to leave your comments below. Enjoy!

Video Transcription

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West Wing Week: "The Time is Always Right to Do What is Right"

Your Daily Snapshot for
Friday, January 20, 2012

West Wing Week: "The Time is Always Right to Do What is Right"

This week, the President called for government reform through reorganization and a new Cabinet position, honored Martin Luther King, Jr., welcomed the Tuskegee airmen, the King of Jordan, and the 2011 World Series Champs, and traveled to the Magic Kingdom to unveil the latest “We Can’t Wait” action.

Watch the video and take a look behind the scenes of the President's week.

SEOptimise

Did Google Just Roll-Out Panda 3.2 (2012 Edition)?

Posted: 20 Jan 2012 02:26 AM PST

Yesterday Google announced a new page layout algorithm update – this is a landing page quality update, which looks at “the layout of a webpage and the amount of content you see on the page once you click on a result”. As opposed to having the need for scrolling beneath ads to get to this. Doesn’t this sound very similar to Panda though?

At Pubcon in November last year, Matt Cutts mentioned that:

"If you have ads obscuring your content, you might want to think about it," asking publishers to consider, "Do they see content or something else that's distracting or annoying?"

With Danny Sullivan following up to say:

“Many already assume that Google's Panda algorithm is already penalizing ad heavy pages. This suggests that this either is not part of the Panda algorithm or that it might be made a separate and more specific algorithm in the works.”

So reading into this, I would suggest that if this wasn’t rolled out last year - it just has been!

Google has stated that this isn’t a change which will affect every site that has ads above the fold, just those that have an excessive number of ads which obstruct users from getting to the content that they were searching for:

“This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly. You can use our Browser Size tool, among many others, to see how your website would look under different screen resolutions.”

So that means that if you’ve been penalised, it should be easy enough to get out of. It’s an algorithmic penalty, not a manual one – so if you fix the layout of your page, Google’s filters will pick this up the next time it’s re-crawled and whatever penalty you had previously will be lifted. We’ve seen this many times with other algorithm penalties – and once you figured out what’s caused the drop in rankings, it’s not too difficult to get out of. It’s the manual penalties you want to avoid, Google take note!

And overall it’s not likely to affect a huge number of sites (1% predicted by Google), but it looks like affiliates and ad monetised sites are those most open to suffering. So is this the latest, unofficial panda update? Maybe Google has just got bored of keeping track of the numbers now that it’s 2012 – what do you think?

Image credit: David Allen

Time Management for SEO

Posted: 18 Jan 2012 02:23 PM PST

Over the last few months I have been trying to work on improving my time management skills, not only at work but in my personal life as well. I am forever being told that I am late or don’t do anything on time, and that is just from the wife.

So I took to improving my time management skills, and thought that I would share with you a few techniques that I am using now in my working life.

Time Planning

Whether you have your time scheduled out for you by management or you prefer to manage your time yourself, ensure that you plan your work in advance.

I use a spreadsheet within Google Docs to create a monthly calendar that I populate with the hours that I need to complete, for the forthcoming month.

By planning your month in advance, you know exactly what is in store for you on a daily basis. It provides you with the flexibility to move your schedule around to suit the needs of your clients and any unexpected changes that may happen.

Email

Communicating via email is a great way to get information to and from your clients and contacts quickly, but it can be a massive distraction.

I, like most others, get distracted by emails and tend to reply immediately to any queries that come through, taking your attention away from what you are currently doing.

If this happens several times throughout the day you are potentially taking an hour or more of productivity out of your day.

Recommedation: Check your emails at certain times during the day, and closing it during the other times.
e.g
9:00 – 10:00am Open
10:00am 12:30pm – Closed
1:30pm – 2:00pm – Open
2:00pm – 5:00pm – Closed
5:00pm – 5:30pm – Open

Email Categories/Labels

Prioritising emails can help save you a large amount of time. Most people, myself included, set up rules that move emails straight into allocated folders. I find this a very useful trick to keep my inbox organised, allowing me to find specific emails quickly.

As well as using rules, I would recommend using the categories (outlook) or labels (gmail) to separate emails that need to be actioned.

Recommendation:
Create two categories called “To Action” and “Completed”. When you recieve an email that requires you to do an action, then assign it to the “To Action” category. This will provide a constant reminder that you have emails to action, and work that needs to be done. Once you have actioned the emails you can change the category to “Completed”, this will allow you to see all the emails that you actioned. This will help you to keep track of the emails that you need to action and the ones that you have completed, ensuring that your inbox is efficient.

To-Do Lists

To me, knowing what I am doing on a daily/weekly basis is an essential part of managing my time correctly.

Personally I think the best way of organising your work is by having a to-do list. I am such a big believer of this that I actually have three to-do list methods. I know it’s a bit over the top but hey, it seems to work for me. :)

1. Remember the Milk:
I use Remember the Milk, an online to-do list mainly for personal use, including picking up the milk or feeding the cat.

I do however, use it for work when I am on the move and need to add something to my to-do list. Using the iPhone application I record anything that I think of whilst I am not at the office or don’t have my notepad with me.

If I have made any notes whilst I am out, I transfer any tasks that have been created to the most relevant to-do list.

2. Project Management Tools – Monthly To-do Lists:
There are many project management tools available, but I am a big fan of Basecamp. It gives you a lot of functionality including the ability to keep track of all communication, files, calendar meetings and to-do lists.

In Basecamp I plan out the next three months worth of work for all my clients, split into monthly to-do lists. Doing this allows me to tick off the tasks on completion.

An example monthly to-do list might include the following:
- Monthly Report
- Monthly Client Meeting
- “keyword1″ link building
- “keyword2″ link building
- Keyword Research Review

Although the list tends to be a lot bigger, you get the general gist of what I mean about the monthly to-do lists.

Using project management tools such as Basecamp allows you to share the work that needs to be done with the rest of your team, whilst also providing visibility to the client on what work has and will be carried out.

3. Written To-do List – Weekly:
As mentioned above I create monthly to-do lists that plan out the next three to six months work. Because I am planning for the future these tend to be high level lists.

At the end of each week I take time to look at the monthly to-do lists and write a weekly task list on my notepad for the following week. This would generally include more detailed information.

Example:
Client A
Keyword Research Review
- Long tail keywords
- Analyse keywords generating conversion
- Analyse potential ROI
“keyword1″ link building
- Blogger Outreach
- Guest blogging x3
- www.example.com
- www.example1.com
- www.example2.com

Time Sheeting

Keeping track of what you do for your clients on an hourly/daily/weekly basis is important, not just for you but for your agency.

There are many ways that you can keep track of the time you have spent on a particular project, either manually using spreadsheets or using a database driven tool.

My personal preference is using a tool called Harvest to track time. Harvest allows you to do much more than just time tracking. It includes invoicing, expenses, reports, etc, which are all very valuable. To me the time tracking aspect of the product is great – you create projects and tasks that you record time against as and when you work on a specific client.

As you begin to track your time against the projects you are working on you can see how much time has been spent, how much is left and where the time has been spent. From a project management perspective the account manager can see what the team has been working on and who has done what very quickly by running a quick query.

These are just five techniques that I believe can help improve your time management when working on your projects. Now I just need to solve my personal time management skills to make the wife happy :).

What techniques do you have for managing your time? Do you agree with my suggestions? I look forward to hearing your thoughts and opinions in the comments below.

Image credit – Roby Ferrari on Flickr.

Seth's Blog : The problem with reassurance

The problem with reassurance

The taxi's waiting, it's honking its horn, time to go to the airport.

Yes, the passport is in my pocket. I checked five minutes ago.

Of course, the cost of checking again, just one more time, is tiny. Hardly worth discussing with myself. And compared to the cost of being wrong, of missing the flight... go ahead, check again.

And like giving into a toddler every time he whines for ice cream, this is the problem.

The lizard brain seeks constant reassurance. It will wheedle and argue and debate with the rest of your head, pushing for one tiny bit of evidence, some sort of proof that everything will be okay.

Don't do it.

When you indulge the lizard, it gains power. It doesn't walk away ashamed, humiliated at its anxiety. Instead, it merely sidesteps and looks for the next thing to worry about, because, ready for this? It's nice to be reassured.

Developing the reassurance habit is easy to do and hard to kick. The problem is this: there are some ventures where no reassurance is possible. There is important work for you to do where no proof is available.

If you've trained the lizard brain that reassurance is forthcoming, it will scream even louder when those projects that don't come with proof are at hand.