luni, 27 februarie 2012

The Epic Failure of Google+ Graywolf's SEO Blog

The Epic Failure of Google+ Graywolf's SEO Blog


The Epic Failure of Google+

Posted: 27 Feb 2012 10:30 AM PST

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In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of your average McDonald’s customer along with the incessant blood sucking social media guru’s top ten posts about how to leverage Google+ for everything from attention, mindshare, links, SEO, and Fritos covered with caviar. It’s all a bunch of BS: Google+ is doomed to fail. The only people too blind to see it are the techno-weenies, social media charlatans, or any other clueless half wits who think getting on the homepage of techmeme is a meaningful goal worth achieving.

if you are a Silicon Valley reporter, talking with a Googler on video chat is the equivalent of a 13 year old girl talking to Justin Bieber…

Let’s get one thing straight: Google is an amazing company. They have built some amazing top of the line products that I love and use by choice daily because they are top of the line (like Google Apps). Other products (like Google buzz and Google wave) suck worse than a Bethany Getting Married weekend marathon on Bravo. But what makes a Google product work and what doesn’t? It’s really quite similar to way things work in the rest of the world.  What works is building products that solve problems for CONSUMERS and are things that “normal people” want to use, not products companies want to ram down the throats of normal consumers for the company’s own best interests. The reason Facebook works is because it allows “regular” people to connect and socialize with their friends. The reason people loathe Facebook ads and Facebook pulled their online stores is because it was like trying to sell things to your friends while they were hanging out at the bar. You were the annoying Amway dude that no one wanted to talk to or be around.

So why does Google+ suck despite all the free hippie love from the tech community fan boys? First off the tech community has the attention span of a squirrel on ADD medication. This is the new shiny cat toy of the moment. They all want to play with it. To be honest, they are like political commentators on CNN: they have 24 hours a day to fill with programing (or, in their case, a day’s worth of page view journalism). They will say anything for 15 more seconds of air time time, more attention, or a boost in klout score. You should pretty much ignore 90% of the things that come out of their mouths. Secondly, deep down inside they all want to work for Google. Maybe it’s the peer respect, the pay, the perks, or just maybe it’s the free lunch. Since Google tied all of the Google employee’s benefits to the success of Google’s social network, Google employees are now highly motivated to engage with “the common folk” using all the nifty things on Google+ like video chat. This is all smoke and mirrors to get you to think Google+ is where the cool kids are when they’re really not (its the real world equivalent of paying celebrities to show up at a party). However, if you are a Silicon Valley reporter, talking with a Googler on video chat is the equivalent of a 13 year old girl talking to Justin Bieber. Yea, I went there–but just try and tell me it’s not true.

But you can’t build a data collection system and Rube Goldberg it into a social network

When Google started out, their goal was to build a great search engine. They did, and it changed everything. Nowadays when Google sets out to build something, they don’t do it to build the best product in its class; they do it to extract more data from/about you, profile you better, and sell you to advertisers as a more targeted and qualified prospect (ad retargeting anyone). Google wallet wasn’t designed to build a great, frictionless commerce system. It was designed to pull you away from PayPal and to extract as much data as possible about your purchasing habits. Google buzz wasn’t designed to help you discover cool fun stuff on the web. It was designed to build a set of trust data about your friends (aka your social graph) and what they read and like. Then it filters out the fake social media spam and SEO BS with social proof so companies can make their SERPS better to charge more to advertisers. They just were too good at it and got busted. Google+ wasn’t designed to create an amazing social network to allow you to connect with your friends. It was built to validate your social graph data, keep you off Facebook and Twitter, keep you in the filter bubble of your “friends likes” and, more importantly, keep you in the Google ecosystem as much as possible.

Aside from the naive delusional tech press, who are little more than puppets on strings at this point, regular people “know without knowing exactly why” that Google is being disingenuous and lying to them. But for now, thanks to SPYW being integrated into Google’s SERPS, if you sell anything on the web, you have to play with social media to remain competitive. However, you should never put all your eggs in one basket, especially one you are going to let Facebook, Twitter, or Google+ carry around for you. You’ll never know when they will decide to change or phase out your mission critical business functions or take your data and keep it to themselves, leaving you to swing from the gallows.

photo credit: Shutterstock/Akva

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The Epic Failure of Google+

Backstage at White House Red, White & Blues Concert

The White House

Your Daily Snapshot for
Monday, February 27, 2012

 

Backstage at White House Red, White & Blues Concert 

Legendary American music duo, Susan Tedeschi and Derek Trucks were on hand in the East Wing, for our "In Performance at the White House: Red, White & Blues" concert.

Check out this behind the scenes video of the two performing "Rollin' and Tumblin' " at the White House.  

Backstage with Tedeschi and Trucks 

In Case You Missed It  

Here are some of the top stories from the White House blog:

Weekly Address: An All-Of-The-Above Approach to American Energy
President Obama talks about how important it is to embrace an all-of-the-above approach to addressing our nation’s energy challenges.

Backstage with Warren Haynes
The Blues giant was at the White House last week for the Red, White & Blues event, and he sat down for a backstage performance of "River's Gonna Rise" in the East Wing.

By the Numbers: $4 Billion
Oil companies receive $4 billion every year in taxpayer-funded subsidies, despite bringing in record high profits. Meanwhile, gas prices are on the rise—just like they were this time last year—and the same people funding those subsidies are paying more at the pump for the gas they need to get to school and work.

Today's Schedule

All times are Eastern Standard Time (EST).

9:30 AM: The President and the Vice President receive the Presidential Daily Briefing

10:00 AM: The President meets with senior advisors

11:20 AM: The President and Vice President deliver remarks to the National Governors WhiteHouse.gov/live  

3:15 PM: The President and Vice President meet with Secretary Geithner

4:30 PM: The President attends a campaign event  

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Create Crawlable, Link-Friendly AJAX Websites Using pushState()

Create Crawlable, Link-Friendly AJAX Websites Using pushState()


Create Crawlable, Link-Friendly AJAX Websites Using pushState()

Posted: 26 Feb 2012 01:11 PM PST

Posted by RobOusbey

Many people have an interest in building websites that take advantage of AJAX principles, while still being accessible to search engines. This is an important issue that I've written about before in a (now obsolete) post from 2010. The tactic I shared then has been superseded by new technologies, so it's time to write the update.

This topic is still relevant, because of a particular dilemma that SEOs still face:

  • websites that use AJAX to load content into the page can be much quicker and provide a better user experience
  • BUT: these websites can be difficult (or impossible) for Google to crawl, and using AJAX can damage the site's SEO.

The solution I had previously recommended ends up with the #! (hashbang) symbols littering URLs, and has generally been implemented quite poorly by many sites. When I presented on this topic at Distilled's SearchLove conferences in Boston last year, I specifically called out Twitter's implementation because it 'f/#!/ng sucks'. Since I made that slide, it's actually got worse.

Why talk about this now?

I was driven to blog about this now, because after some apparent internal disagreements at Twitter in early 2011 (c.f. this misguided post by one Twitter engineer, followed by this sensible response by another) they seem to working to reverse the decision and replace all those dreadful URLs for good. Even though Twitter shouldn't be held up as the paragon of great implementation, it's valuable for all of us to look at the method that many smart-thinking websites (Twitter included) are planning to use.
 
In general, I'm surprised that we don't see this approach being used more often. Creating fast, user-friendly websites that are also totally accessible by search engines is a good goal to have, right?

What is the technology?

So - drumroll please - what is the new technology that's going to make our AJAX lives easier? It's a happy little Javascript function that's part of 'HTML5 History API' called window.history.pushState()
 
pushState() basically does one thing: it changes the path of the URL that appears in the user's address bar. Until now, that's not been possible.
 
Before we go further, it's worth reiterating that this function doesn't really do anything else - no extra call is made to the server, and the new page is not requested. Plus - of course - this isn't available in every web browser, and only modern standards-loving browsers (with Javascript enabled) will be able to make use of it.
 
In fact, do you want a quick demo? Most SEOmoz visitors are using a modern browser, so this should work for you. Watch the page URL and try clicking ON THIS TEXT. Did you see the address change? The new page URL isn't a real location, but - so far as you're concerned - that's now the page you're looking at.
 
SEOmoz readers are smart people; I expect that you're realizing various ways that this can be valuable, but here's why this little function gets me excited:
  • you can have the speed benefits of using AJAX to load page content (since for many websites, only a fraction of the code delivered is actually content; most is just design & templating)
  • since the page URL can accurately reflect the 'real' location of the page, you have no problem with people copy/pasting the URL from the address bar and linking to / sharing it (linking to a page that uses #fragment for the page location won't pass link-juice to the right page/content)
  • with the #!s out of the way, you don't need to worry about special 'escaped URLs' for the search engines to visit
  • you can rest easy, knowing that you are contributing good quality URLs (as discussed in the post montioned earlier) to the web.

The Examples

I launched a pushState demo / example page to show how all this performs in practice.

window.history.pushState() example

Click the image above to visit the demo site in all its glory.

If you click between the cities in the top navigation, you'll be able to see that only the main content is being loaded in with each click; the page navigation.
(This can be confirmed by playing the Youtube video on the page; notice that it doesn't stop playing as you load in new content.)
 
If you want to see a bunch of examples of this 'in the wild', you can take a look at almost any blogspot.com-hosted-blog with one of their new 'dynamic views' in place, just add '/view/sidebar' to the end of the URL.
 
For example, this blog: http://n1vg.blogspot.com can be viewed with the theme applied: http://n1vg.blogspot.com/view/sidebar 
 
If you click posts in the left hand column on that second link, you'll see the content get loaded in with very impressive speed; the URL is then updated using pushState() - no page reload took place, but your browser still reflects the appropriate URL for each piece of content.

The Techie Bit

If you like the sound of all this, but you start to feel out of your depth when it comes to tech implementation, then feel free to share this with your developers or most tech-oriented friends. (References are linked at the end of this post.)
 
The important function we're utilizing takes three parameters:
window.history.pushState(data, title, url)
 
There's no value in worrying about the first two parameters; you can safely set these to null. In the brief example I gave at the top of this post, the function simply looked like this:
window.history.pushState('','','test/url/that-does-not-really-exist')
 
Our workflow for implementing this looks like the following:
  • Before doing anything else, make sure your site works without JS; Google will need to be able to follow your links and read content
  • You'll also have to create server-side processes to serve just the 'content' for particular pages, rather than the fully rendered HTML page. This will depend a great deal on your server, your back-end set up; you can ask in the comments below if you have questions about this bit.
  • Instruct Javascript to intercept the clicks on any relevant internal links (navigation elements, etc.) I'm a big jQuery fan, so I rely on the click() function for this
  • Your Javascript will look at the attributes of the link that was clicked on (probably the href) and use whatever JS/AJAX you want to load the appropriate content into the page
  • Finally, get all the SEO benefits by using the pushState() function update the URL to match the content's 'real' location
By having your internal links work 'as normal' and then adding this AJAX/HTML5 implementation on-top, you are taking advantage of the benefits of 'progressive enhancement': users with up-to-date browsers get the full, fast and spiffy experience, but the site is still accessible for less capable browsers and (critically in this case) for the search engines.
 
If you want some code to implement this, you can take a look at the head section of the demo that I shared above - that contains all of the Javascript necessary for doing this.
 
Basic code for getting this done looks like this:
 
// We're using jQuery functions to make our lives loads easier
$('nav a').click(function(e) {
      url = $(this).attr("href");
 
      //This function would get content from the server and insert it into the id="content" element
      $.getJSON("content.php", {contentid : url},function (data) {
            $("#content").html(data);
      });
 
      //This is where we update the address bar with the 'url' parameter
      window.history.pushState('object', 'New Title', url);
 
      //This stops the browser from actually following the link
      e.preventDefault();
}

Important Caveat

Although the code above works as a proof of concept, there are some additional things to do, in order to make this work as smoothly as my demo.
 
In particular, you'll probably want the 'back' button on the user's browser to work, which this code snippet won't allow. (The URL will change, but the content from those historical pages still needs to be loaded in.) To enable this, you'll need the popState() function; this detects a URL change, allowing you to fire whatever function you have for grabbing page content and loading it in.
 
Again, you can see this in action in the head of the demo page at http://html5.gingerhost.com.

Resources and Further Reading:

There are plenty of resources that cover the HTML5 History API pretty thoroughly, so I'll defer to them in letting you read about the details at your leisure. I'd suggest taking a look at the following

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Seth's Blog : www.stopstealingdreams.com is ready to read and share

www.stopstealingdreams.com is ready to read and share

"What do you think we ought to do about education?"

My readers ask me that question more than just about any other. So here's my question back: What is school for? (Click the link to get to the free download).

I've just published a 30,000 word manifesto, totally free to read, share, translate, print and, most of all, use to start an essential conversation. It took a lot to get it to you, and I'm encouraging you to take a few minutes to check it out. After you read it, perhaps you'll write one of your own.

This is an experiment in firestarting--I'm hoping that removing friction from the sharing of this idea will help it spread. If you're interested in the topic (and I hope you are), please tweet or like the project page, download the files, post mirror copies on your own blog and if you can, email them to every teacher, parent and citizen who should be part of the discussion about what we do with our kids all day (and why). If just a fraction of this blog's readers shared it with their address book, we'd reach a lot of people.

If you get a chance, visit the page and give a shoutout to a teacher that's made a difference to you or your kids. Ultimately, our future belongs to a generation that decides to be passionate about learning and shipping, and great teachers are the foundation for that.

 

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duminică, 26 februarie 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


German Interior Minister Says EU "Should Create Incentives for Exit That Greece Cannot Turn Down"; Greece Delays Swap Until March 8

Posted: 26 Feb 2012 10:58 AM PST

It is possible if not likely we have to suffer through at least 11 more Groundhog days as Greece sets March 8 deadline for investors in bond swap.
Greece has set a March 8 deadline for investors to participate in its unprecedented bond swap aimed at sharply reducing its debt burden, according to a document outlining the offer.

Greece formally launched the bond swap offer to private holders of its bonds on Friday, setting in motion the largest-ever sovereign debt restructuring in the hope of getting its finances back on track.

In the document, Greece said the March 8 deadline could be extended if needed. Athens in the past has said it wants to conclude the transaction by March 12.
Interior Minister Says Greece Should Exit Eurozone

In yet another break in Merkel's ranks, German interior minister Hans-Peter Friedrich says Greece should exit eurozone.
With German Chancellor Angela Merkel facing a parliamentary vote Monday on a second Greek bailout, her interior minister, Hans-Peter Friedrich came out over the weekend in favour of Greece leaving the eurozone.

Friedrich told the news magazine Der Spiegel, "I do not mean that Greece should be kicked out of" the 17-nation eurozone, but he said the bloc should "create incentives for an exit that they cannot turn down."

Merkel is opposed to Greece leaving the eurozone, and agreed in January with French President Nicolas Sarkozy that Greece should be kept in the monetary union, as long as its government imposes strict budgetary reforms. She expects the Bundestag to approve the second bailout package in a vote Monday.

Friedrich, of the CSU, the Bavarian sister party to Merkel's Christian Democrats, is the first member of the federal government to have spoken out suggesting a radical change of course in euro crisis policy.

"Outside European monetary union, Greece's chances of regenerating itself and becoming competitive are definitely better than if it remained inside the eurozone," Friedrich told Der Spiegel.

Meanwhile, at a meeting of G20 finance ministers and central bankers in Mexico City, German Finance Minister Wolfgang Schäuble said it made "no economic sense" to be "endlessly" pumping money into eurozone rescue funds.
It should have been obvious Germany wanted Greece out of the Eurozone no later than January 27 when Merkel demanded Greece to Cede Sovereignty to Eurozone "Budget Commissioner".

Merkel's Official Denial "I will have no part in forcing Greece out of the euro" Should have made it all the more clear on February 7.

At the same time Schäuble started "Salami Tactics" on German participation (see above link). On February 23, came the Pact With the Devil Over Gold.

Then on February 23 Troika Demands 38 New Changes in Greek Tax, Spending and Wage Policies in Next 6 Days.

Finally, at long last, the German Interior Minister came flat out and stated what previously Finance Minister Wolfgang Schäuble only hinted at, and Merkel herself "officially denied". As I have said many times, Merkel's denial is not plausible. She just not does to be on record as the person causing any country to exit the Eurozone.

Merkel is to be pitied for one of two reasons.

  1. She is so amazingly dense that she cannot see that Greece needs to leave the Eurozone
  2.  
  3. She is so concerned about her legacy that she does not have the honesty and decency to say what she knows is true, and she is willing to further destroy Greece in the process.

I vote for door number 2.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Seth's Blog : Stick to what you (don't) know

Stick to what you (don't) know

One of the dumbest forms of criticism is to shout down an expert in one field who speaks up about something else. The actor with a political point of view, or the physicist who talks about philosophy. The theory is that people should stick to what they know and quietly sit by in all other situations.

Of course, at one point, we all knew nothing. The only way you ever know anything, in fact, is to speak up about it. Outline your argument, support it, listen, revise.

The byproduct of speaking up about what you don't know is that you soon know more. And maybe, just maybe, the experts learn something from you and your process.

No one knows more about the way you think than you do. Applying that approach, combining your experience, taking a risk--this is what we need from you.

 

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sâmbătă, 25 februarie 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Bill to Destroy California Businesses Introduced in Senate; Bill Mandates Employers with 5 or More Employees to Create "Personal Defined Benefit Plan" Managed by CALPers

Posted: 25 Feb 2012 01:25 PM PST

The gall, arrogance, and stupidity of public union pandering has reached new heights. A senate bill sponsored by written by Sen. Kevin de León, D-Los Angeles seeks to force businesses with five or more employees to create personal defined benefit plans, managed by CALPers.

The Sacramento Bee reports California Democrats push pension plan for nongovernment workers
Senate Bill 1234, written by Sen. Kevin de León, D-Los Angeles, would require businesses with five or more employees to enroll them in a new "Personal Pension" defined benefit program or to offer an alternative employer-sponsored plan.

The new system's investments would be professionally managed by CalPERS or another contracted organization. Employees would contribute about 3 percent of their wages through a payroll deduction, although they could opt out of the plan.

The fund would assume much lower investment returns than the 7.75 percent that the California Public Employees' Retirement System says its investments will generate, de León said.

Steinberg rejected suggestions that Democrats are pushing de León's bill to fend off pressure to enact substantial public pension changes.

"Absolutely not. We're not running away from it," Steinberg said, calling de León's bill the private sector "bookend" to public pension reform measures he expects lawmakers will send to Brown before the current session ends.
Pure Insanity

There is no polite way to put this so I won't. Sen. Kevin de León is clearly a certifiable nutcase.

Stoctkon and Vallejo California are both bankrupt over insane promises made to public union employees. So is Detroit Michigan, Central Falls Rhode Island, Providence Rhode Island, and Harrisburg Pennsylvania.

Numerous other cities will eventually be forced to seek bankruptcy. Los Angeles and Oakland and at the top of the list.

Numerous airlines and GM went bankrupt over defined benefit pension plans.

De León's bill would bankrupt countless small businesses trapped in its wake.

Things That Would Happen If Passed

  1. Immediate large-scale firings by small businesses. No small business owner in his right mind would have over four employees. 
  2. Any business that could, would leave the state. 
  3. Many businesses that do stay would be destined to go bankrupt.
  4. California would end up like Detroit or Greece

States on the Right Path

The road to reform is 180 degrees opposite. Governor Scott Walker in Wisconsin, Governor John Kasich in Ohio, and Governor Mitch Daniels are on the right path.

Five Point Road to Reform

  1. End collective bargaining of public unions
  2. Scrap Davis-Bacon and all prevailing wage laws
  3. Scale back existing pension benefit promises via bankruptcy if necessary
  4. Eliminate defined benefit pension plans
  5. Institute national right-to-work laws

Corruption of America

The gall, arrogance, and stupidity of Senate bill 1234 sponsored by Sen. Kevin de León, D-Los Angeles, is absolutely stunning.

Here are a few particularly relevant paragraphs from my post Fatally Flawed Approaches to the Budget Deficit and Taxes; Debt Will Swell Under 3 of 4 Republican Hopefuls' Tax Plans 
Porter Stansbury wrote a tremendous article on The Corruption of America and how public unions are at the center of it.

Golden State on road to Greece, by way of Detroit

Stansbury touched on Detroit in his article and so did the Orange County Register in an editorial Golden State on road to Greece, by way of Detroit

The Chicago Tribune reported Chicago teachers asking for 30% raises over next 2 years.

Is that insane or is that insane? The only way to stop such insanity is by ending collective bargaining of public unions, scrapping Davis Bacon and all prevailing wage laws, and instituting national right to work laws.

Legal Bribery

As long as public unions, corporations, and lobbyists can bribe legislators with campaign contributions, then bills are going to be written by public unions, corporations, and lobbyists.
Tax reform alone cannot and will not work. In addition to a balance budget amendment, something must be done to rein in the power of public unions and corporate lobbyists at the center of this mess.

Ending collective bargaining rights of public unions and passing right-to-work legislation would be a wonderful first step.

Addendum:

I missed the words "Employers could make voluntary contributions into the fund." Sorry, but I still don't buy it. This would be the first step towards mandated involuntary contributions. Moreover, maintenance of the plan would cause headaches, and giving money over to CALpers to manage is inane.

If people want to enter such programs on their own, let them. Mandating businesses offer such plans is another ridiculous burden on all businesses, especially small businesses. Nothing at all stops private companies from offering such plans.

Who is going to guarantee these benefits anyway, and who will be at risk when the plans fail to meet the goals? The answer today may be one thing, the answer down the road is sure to be taxpayers and businesses.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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160 German Tax Collectors Volunteer to "Help" Greece

Posted: 25 Feb 2012 12:22 PM PST

Goodness gracious, how gracious! The German business weekly WirtschaftsWoche reported Saturday that Germany offers to send tax men to Greece
The German government is prepared to send 160 financial experts to Greece to help the country overhaul its tax collection, the business weekly WirtschaftsWoche reported Saturday.

Hans Bernhard Beus, deputy finance minister, told the magazine that the tax officials are ready to jump in to help the ailing country. They would need to at least speak English, but about a dozen of the volunteers speak Greek, he said.

A large number of the volunteers would come from western German state of North Rhine-Westphalia, where state Finance Minister Norbert Walter-Borjans of the centre-left Social Democrats (SPD) told WirtschaftsWoche: "Greece is facing the problems that former East Germany faced in 1990."

The central German state of Hesse is also prepared to send in volunteers, the state's Finance Minister Thomas Schäfer of the conservative Christian Democrats (CDU) said.

"In helping Greece, we should also entertain the idea of bringing in retired tax collectors, because considerable practical experience could be used here," he told WirtschaftsWoche.

In January, the Greek government released a 170-page list of 4,000 tax evaders, who owe the state approximately €15 billion. The Greek government under Prime Minister Lucas Papademos has announced that it will be seriously pursuing tax evaders.
Is this tax collection help or the beginning of colonization?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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