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When people say, "The tipping point," they often misunderstand the concept in Malcolm's book. They're actually talking about the flipping point.
The tipping point is the sum total of many individuals buzzing about something. But for an individual to start buzzing, something has to change in that person's mind. Something flips from boredom or ignorance to excitement or anger.
It starts when the story of a brand or a person or a store or an experience flips in your head and it goes from good to bad, or from ignored to beloved. The flipping point doesn't represent the sum of public conversations, it's the outcome of an activated internal conversation.
It's easy to wish and hope for your project to tip, for it to magically become the hot thing. But that won't happen if you can't seduce and entrance an individual and then another.
Before the tipping point, someone has to flip. And then someone else. And then a hundred more someones.
We resist incremental improvement in our offerings and our stories because it just doesn't seem likely that one good interaction or one tiny alteration can possibly lead to a significant amount of flipping. And we're right—it won't. The flipping point (for an individual) is almost always achieved after a consistent series of almost invisible actions that create a brand new whole.
And the reason it's so difficult? Because you're operating on faith. You need to invest and apparently overinvest (time and money and effort) until you see the results. And most of your competition (lucky for you) give up long before they reach the point where it pays off.
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“We Embittered the People to Protect the Future of the Nation" Posted: 06 May 2012 09:53 PM PDT If you want to understand the reason PASOK went down in flames in a crushing defeat in Greek elections, simply look at the arrogance and gall of party leader Evangelos Venizelos in a statement following the election. "We embittered the people so we could protect the future of the nation", said PASOK party leader and troika sponsored clown, Evangelos Venizelos. Ekathimerini reports Election swing leaves Greece teetering. PASOK leader Evangelos Venizelos and New Democracy chief Antonis Samaras both declared themselves open to the idea of forming a pro-European national unity administration that would include other parties and would seek to renegotiate the terms of the EU-IMF loan agreement.National Salvation Party The idea that Troika sponsored clowns can form the basis of Greek salvation is ridiculous. Furthermore, Venizelos' statement is right up there with other top Orwellian idiocies. Top Orwellian Comments Of All Times
We can safely add "We embittered the people so we could protect the future of the nation" to that list. As I said, Best thing For Greece is Tell the Troika "Go to Hell", and the election proves most Greek voters know it, even though they have been brainwashed into wanting to stay in the euro. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 06 May 2012 06:20 PM PDT Assuming no defects in Pasok or the New Democracy parties, the pro-austerity may just scrape together enough votes to barely piece together a ruling coalition. How long the coalition lasts is another matter as Pasok was humiliated with a third place showing. Reuters reports Angry Greeks reject bailout, risk euro exit The latest official results, with over 61 percent of the vote counted, showed the only two major parties supporting an EU/IMF program that keeps Greece from bankruptcy would be hard pressed to form a lasting coalition.Best thing For Greece is Tell the Troika "Go to Hell" Short-term Greece is likely to face strong inflation, perhaps even hyperinflation if it returns to the Drachma. However, long-term Greece faces a 10 year or longer permanent recession with austerity upon austerity upon austerity if the eurozone stays intact and Greece stays in the eurozone. Had Greece left the eurozone two years ago it would be far better off today, and the sooner it tells the Troika where to go, the sooner Greece has a chance to recover. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Splintering of Greece: Will Anyone Rule? Exit Poll Has Anti-Bailout Party in Second Place Posted: 06 May 2012 09:55 AM PDT Preliminary exit polls are not good for the pro-austerity, keep Greece in the Eurozone at any cost coalition as 3 parties vie for top post An exit poll commissioned by Greek media shows three parties are vying for the top spot in the country's critical parliamentary elections, with no definitive front-runner and none gaining enough votes to form a government.It is widely expected that New Democracy and PASOK will combine to form a coalition. Both want to stay with the Euro. However, New Democracy wants changes made to agreed upon austerity measures. PASOK leader Evangelos Venizelos is nothing but a tool for the eurocrat clowns and appears to be a big loser in the elections vs expectations just a few short weeks ago. Exit Poll Has Anti-Bailout Party in Second Place Other exit polls show the Radical Left Coalition (Syriza) at 16-19%. Bloomberg reports New Democracy Slightly Ahead in Greek Election, Exit Poll Shows Antonis Samaras's New Democracy party showed a slight lead in Greek elections today, receiving between 17 percent and 20 percent of the vote, an exit poll forecast.Spotlight on the Radical Left The Wall Street Journal proclaims Greek Leftist Comes Into His Own Young and charismatic, Alexis Tsipras may be the man to watch on the Greek political scene.The WSJ article was written three days ago. If exit polls are accurate, the Radical Left will not be in third place with 10% of the vote, but rather second place with perhaps as much as 18 or even 19 percent of the vote. It is going to be very difficult forming a coalition government out of this splintered mess. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 06 May 2012 01:07 AM PDT Housing has now gone full circle. President Bush's "Ownership Society" has morphed into the "Rentership Society". The attitude applies to more than houses as noted in the Wall Street Journal article Renting Prosperity by Daniel Gross. Americans are getting used to the idea of renting the good life, from cars to couture to homes. Daniel Gross explores our shift from a nation of owners to an economy permanently on the move—and how it will lead to the next boom.Zipcars and College Textbooks Gross points out that students are increasing renting books as opposed to buying them. Of course there are also Kindle and other electronic ways of purchasing or renting books as well. The same holds true for cars, and not just long-term leases either. Gross writes ... The Bureau of Labor Statistics says that private transportation—owning and running a car—is the second largest cost for a typical American household, accounting for 16% of expenditures. Factoring in finance costs, depreciation, repairs, insurance, taxes and gas, AAA calculates that an owner of a midsize sedan who drives 15,000 miles a year spends $8,588 a year on his car.Will Rentership Fuel the Next Boom? When? Why? Gross put together a nice article explaining what is happening but the article falls far short of the opening premise "how it will lead to the next boom". I see no reason renting Zipcars, textbooks, or houses will lead to a boom in anything. Every dime Zipcars makes is a dime lost by GM, Ford, and Toyota. Kindle is going to put numerous bookstores out of business. Younger Americans are not buying cars and houses because they cannot afford them. Collectively saddled with a trillion dollars in student loans, many cannot afford to buy much of anything, especially poor job prospects and falling wages. I see no boom from this. Rather, I see pressures on profits in multiple places for multiple reasons. What About Housing? Renting cars and textbooks is the start of a trend that makes perfect economic sense. However, Zipcars, textbooks, clothes, and electronics are one thing, and housing is another. When sentiment on houses reaches the widespread belief "It's Better to Rent", prices are bottoming. I expressed that thought on numerous occasions since 2005. This is how I currently see things. This is how I have called the housing bubble and bust in real time over the years.
The first four links above are quite humorous. The denial from Bernanke and others is stunningly funny. Bottoming Process Some cities are further from the bottom than others, but it is likely some cities have now finally bottomed. That said, I do not think home prices are going much of anywhere "in general" because there is still years of shadow inventory and years of foreclosures to work through. Moreover boomer demographics suggest much downsizing is ahead (and who will boomers sell their mansions to?) Finally, generation Y has far different attitudes than boomers regarding wealth, debt, and possessions and will carry those attitudes for a long time having seen firsthand the trouble their parents and grandparents got into with too much debt, and how they are in the same boat with student debt. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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At the local gym, it's not unusual to see hardcore members contorting themselves to fool the stairmaster machine into giving them good numbers. If you use your arms, you can lift yourself off the machine and trick it into thinking you're working yourself really hard.
Of course, you end up with cramped shoulders and a lousy workout, but who cares, the machine said you burned 600 calories...
The same thing happens with authors who put themselves and their readers through the wringer to get a spot on the New York Times Bestseller list (more on this here). Danielle LaPorte built a huge campaign around putting her book on the list, she succeeded in selling a huge number of hardcover copies in a week (far more than most other books) but didn't make the list because of a secret editorial decision that she's not privy to. At the same time, other authors who do a better job of decoding the secrets end up on the list with far fewer sold.
The point isn't that the list is crooked and unfair (though it is). It measures how good you are at getting on the list, not how many copies of the book your readers buy. The reason to avoid the false metric is that it messes with your shoulders, with the way you approach the work, with the real reason you did the project in the first place.
A third example: many car brands now go to obsessive lengths to contact recent car buyers and ask them to rate their buying experience on a scale of one to five. They use these rankings to allocate cars to dealers, ostensibly to reward the good dealerships. Of course, the dealers are in on the game, and instead of doing the intended thing--providing a great experience--all they do is work hard to get people to give them a five when a drone in a call center makes the call. Many of them will clearly state to a customer, "If anything has happened today that would prevent you from giving us a five when they call, please tell us right now..."
The system of false metrics doesn't create a better buying experience, it creates a threatened customer with pressure to give a five.
And my last example: The Arbitron radio rating system used to rely on diaries in which it asked radio listeners to write down which station they had listened to during the day. Several consultants came along with a service that they guaranteed would raise the ratings of any station that hired them. The secret? Repeat the station's call letters twice as often. It turned out that more repetition led to better recall, which led to more people writing down the call letters which led to 'better' ratings.
A useful metric is both accurate (in that it measures what it says it measures) and aligned with your goals. Making your numbers go up (any numbers--your bmi, your blood sugar, your customer service ratings) is pointless is if the numbers aren't related to why you went to work this morning.
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Posted: 05 May 2012 11:53 AM PDT Since mid-2010, precisely the time millions of US citizens used up all of their 99 week of unemployment insurance, disability claims have risen by 2.2 million. Those on disability are not counted in the workforce and are not considered unemployed. Please consider Disabled Americans Shrink Size of U.S. Labor Force The number of workers receiving Social Security Disability Insurance (SSDI) jumped 22 percent to 8.7 million in April from 7.1 million in December 2007, Social Security data show. That helps explain as much as one quarter of the decline in the U.S. labor-force participation rate during the period, according to economists at JPMorgan Chase & Co. and Morgan Stanley.Non-Solutions Richard Burkhauser, a policy professor at Cornell University, and Mary Daly, associate research director at the Federal Reserve Bank of San Francisco, think the solution is to raise taxes on businesses with larger shares of people on disability. So does David H. Autor in a white paper The Unsustainable Rise of the Disability Rolls in the United States: Causes, Consequences, and Policy Options. While the paper provides a clear understanding of the problem, their proposed solutions, centering around more taxes, would make it more likely that businesses fire workers before they go on disability, make it more likely businesses will seek younger, not obese workers in excellent health in the first place. While I am sure that happens today, nothing like incentives from the Fed to increase that pressure on businesses. How About Stopping the Fraud? Autor's proposals dot not go far enough to stop what is clear fraud. Indeed, Autor explicitly states "A second lesson, evident from the drug and alcohol addiction experience, is that highly motivated applicants in many cases will eventually succeed in obtaining benefits, particularly because of the 1984 liberalization of the criteria for pain and mental illness. While this latter observation highlights that the SSDI disability determination system is badly in need of modernization, my main conclusion is that better gatekeeping cannot be the centerpiece of effective SSDI reform." I do not buy that, nor do I buy the excuse "Revoking benefits en masse from needy beneficiaries is not politically viable, whether or not this would be desirable from an efficiency standpoint." What about the "not-needy, fraudulent beneficiaries"? Moreover, this country better come to grips about what is "politically viable" before government percent of GDP soars to 56% like it is in France, or worse yet, the extremely unstable mess in Greece or Spain. From an "efficiency" standpoint one has to be nuts to not to want to stop the fraud. And throwing money at alcoholics, drug addicts, and those claiming mental stress does nothing but increase those number of claims. Mental Illness I talked about mental illness and fraud on February 20, 2012 in Disability Fraud Holds Down Unemployment Rate; Jobless Disability Claims Hit Record $200B in January Pre-crisis, mental illness constituted about 33% of claims. Now it's 43%. The cost is staggering, over $200 billion a year. I did some calculations in the above link and this is what it looks like with a mere 10% rate of fraudulent claims. Unemployment Rate with 10% FraudThose numbers are as of the February BLS jobs release and would undoubtedly be worse now given Friday's Payroll Disaster: Nonfarm Payroll +115,000 Establishment Survey But -169,000 Household Survey, Labor Force Drops by 342,000 Amazing Achievement is Fraud In the last year, the civilian population rose by 3,638,000. Yet the labor force only rose by 945,000. Those not in the labor force rose by 2,693,000. In the last month, actual employment fell by 169,000, but the unemployment rate dropped by .1%. That is an amazing "achievement" to say the least. Since Mid-2010 2.2 Million Went on Disability Notice the jump in claims after the recession was allegedly long-over. The timing coincides with unemployment benefits expiring at 99 weeks. Supposedly higher taxes will fix the problem. I say "nonsense". Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
China's Population Poised to Crash in Perfect Demographic Storm Posted: 05 May 2012 12:19 AM PDT Those who still have not gotten the message that China's expected growth rate of 7% is not going to happen are advised to consider the viewpoints of Nicholas Eberstadt who studies demographics for the American Enterprise Institute. Bloomberg covers Eberstadt's demographic projections in an interesting article on China's Pending Population Crash Today's most important population trend is falling birthrates. The world's total fertility rate -- the number of children the average woman will bear over her lifetime -- has dropped to 2.6 today from 4.9 in 1960. Half of the people in the world live in countries where the fertility rate is below what demographers reckon is the replacement level of 2.1, and are thus in shrinking societies.World Population Prospects and the Global Economic Outlook Enticed by that lead-in, inquiring minds are digging further into the views of Nicholas Eberstadt. Please consider the following snips from World Population Prospects and the Global Economic Outlook, a 42 page working paper by Nicholas Eberstadt. ChinaFive Reasons China's Growth Rate Projections Will Not Happen
Those are five powerful reasons supporting the thesis China's growth is not sustainable. Any one of them could sink growth prospects. Collectively, they represent an overwhelming obstacle to rosy growth projections. For more on points two and three, including a pair of bets between Michael Pettis at China Financial Markets and The Economist magazine, please see 12 Predictions by Michael Pettis on China; Non-Food Commodity Prices Will Collapse Over Next Three to Four Years; Nails in the Hard Landing Coffin? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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