luni, 21 mai 2012

Damn Cool Pics

Damn Cool Pics

Depressed Copywriter

Posted: 21 May 2012 03:01 PM PDT

In the new Tumblr 'Depressed Copywriter', copywriters Chris Sheldon, Mariana Oliveira, Whitney Ruef and Tedd Wood have altered some pretty standard, altogether bland , print ads morphing them into hilarious, topical, poetic messages. As a copywriter myself, I find this highly entertaining.

Manhole Cover Art in Japan

Posted: 21 May 2012 11:47 AM PDT

Manholes aren't really artists's first choice. However 95% of Japan's 1,780 municipalities you will find artistic manhole covers unique to each city and town. It has become apart of the country's national culture and it's fascinating to see the different designs and styles that each town and city has chosen to represent them. With over 6,000 manhole cover artworks, it's no surprise that spotting and photographing them has become a hobby for many.






























































Via MRSY on Flickr

A Look At The Modern College Student [Infographic]

Posted: 21 May 2012 11:22 AM PDT

College students today are more tech savvy than ever before. Just how important is technology to their academic lives?

More than 90% use email to communicate with professors and 73% say they cannot study without technology. Seven in 10 take notes on keyboards instead of paper, virtually all students who own an ereader read textbooks on it and most use digital tools when preparing a presentation.

All that tech has caused something of a dependency too — 38% of students can't go more than 10 minutes without checking their smartphone or other device. All told, students spent $13 billion on electronics in 2009.

Click image to see a larger version.

Via Mashable
Publicat de 1 la 19:29 0 comentarii

Seth's Blog : The endless emergency of politics

The endless emergency of politics

Good governance is like great marketing--it takes the long view, and relentlessly focuses on delivering on agreed upon goals over time.

Politics, on the other hand, is more like a ping pong match, and, thanks to electronic media, it's getting faster when we'd be better off if it slowed down.

Those that work in politics are now addicted to today's emergency, whatever it is. It could be a world event, a faux scandal or merely something the other side said. They use it to fundraise, they use it to distribute talking points and they use it to get attention and score points on the opposition. And they use polls to keep score, daily.

It's practically impossible to get the attention or effort of people on a campaign unless you've got something urgent and imminent to discuss. This is no way to do serious marketing.

One side effect of the endless emergency is an insatiable need for cash. Clearly, money spent on campaigns is effective (particularly in depressing the vote for an opponent), but just as clearly, it doesn't scale. Twice as much money is not twice as effective. When the campaign falls in love with the combination of instant reaction plus unlimited fundraising, all strategy and leadership go out the window.

The problem with getting elected using emergency tactics is that it makes it harder than ever to govern for the long term.

[Here's my post about the endless emergency of poverty].



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