sâmbătă, 23 iunie 2012

Damn Cool Pics

Damn Cool Pics


Whale Rainbow [Video]

Posted: 22 Jun 2012 10:20 PM PDT



A whale watcher caught the phenomenon on tape during a cruise in Nova Scotia. Video of the miraculous refraction has now gone viral.

"It looks as if the whale is blowing a rainbow out of its blowhole," rsean9000 posted along with the video on YouTube.


Instaglasses: Filters for Real Life

Posted: 22 Jun 2012 10:03 PM PDT

As all of you know Instagram is the photo sharing app with fun filters. German designer, Markus Gerke has come up with the idea of Instagram filters built into a pair of sunglasses. Since the proposal, many people have started working on the project, and we are eagerly waiting for these Instagramic sunglasses known as Instaglasses.




















How To Get More Likes, Comments & Shares on Facebook [Infographic]

Posted: 22 Jun 2012 09:28 PM PDT

Social media data expert Dan Zarrella who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates.

Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. News links bring in the least numbers of likes, shares and comments.

Click on Image to Enlarge.


Weekly Address: Congress Must Act on Transportation Bill and Student Loans

The White House

Your Daily Snapshot for
Saturday, June 23, 2012

 

Weekly Address: Congress Must Act on Transportation Bill and Student Loans

President Obama discusses the urgent need for Congress to act now on two common sense measures to help middle class families: preventing interest rates on federal student loans from going up and putting hundreds of thousands of construction workers back on the job.

Watch the President's weekly address:

President Barack Obama tapes the weekly address in the East Room of the White House, June 21, 2012. (Official White House Photo by Sonya N. Hebert)   

Weekly Wrap Up

Your quick look at this week on Whitehouse.gov:

G-20 Summit: Earlier this week, the President attended the G-20 Summit in Los Cabos, Mexico. There, he and other world leaders met to discuss the world's economy and how best to promote growth, and a large focus of the conference was spent on the Euro Zone economic crisis. Outside the official sessions of the Summit, the President also met in bilateral meetings with world meetings, including President Putin of Russia.

Down to the Wire: Unless Congress takes action before July 1, interest rates on federal student loans are set to double. This will mean an additional $1,000 of student loan debt for more than 7 million students, which is why the President has called on Congress once again to step up in favor of America's young people and the economy overall. The President also asked Americans to help urge Congress to act, asking people to use the hashtag #DontDoubleMyRate to show their support.

40 Years of Fairness: On Wednesday, the White House Council on Women and Girls hosted an event celebrating the 40th anniversary of Title IX. Title IX bans sexual discrimination in all sports programs at schools around the country. The Obama administration is a firm believer in equality and that's why a new set of policies has been announced to increase the enforcement of full gender equity under Title IX.

1 Is 2 Many: This week the White House teamed up with professional athletes and other male role models to deliver the message that dating violence is unacceptable. Take a look at the video that features David Beckham, Jeremy Lin, Eli Manning, Evan Longoria and Jimmy Rollins (among others) alongside President Obama and Vice President Biden 

This week we are proud to present the first West Wing Week video produced in Spanish, available here.

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What kind of content will work for your site?

What kind of content will work for your site?

Link to SEOptimise » blog

What kind of content will work for your site?

Posted: 22 Jun 2012 08:06 AM PDT

News stories, blog posts, dedicated product pages… Any SEO agency will tell you that you need compelling content on your site to boost your rankings.

But if you think your website already says everything you need it to then you might be a bit unsure about where you can add content, and how it will add value. Here's a rundown of some of the main options so you can see which will work best for you:

Landing pages

Landing pages have been around since the very first days of search engine optimisation (SEO). At their most basic, they simply consist of a description of a particular product or service, using the relevant keywords in prominent places.

With significant research done by conversion rate optimisers (CROs), including test creation, design, and understanding buying psychology, we know that there is significant return on investment in allocating resources in developing fresh landing pages.

Many website owners allocate a significant chunk of their budget to online advertising which help drive traffic, but with little or no consideration as to where traffic is directed. Therefore, it is imperative that website owners allocate resources in developing the most effective landing pages, which get visitors to take desired actions once they've found your site. Also, it helps keep your website content fresh if you regularly update product listings and prices.

Websites that make their revenue purely from advertising don’t really have landing pages in the traditional sense. This is particularly true for news and entertainment websites, where static content doesn't play a huge part in winning them traffic.

Blog posts

An increasing number of sites are growing their blogs rather than their static landing pages, and there are several good reasons for this.

Firstly, old blog posts (usually) don’t just vanish – your archive remains in place, growing with time, until your site contains potentially tens of thousands of search-visible pages.

Secondly, regularly updating your website shows Google (and your human visitors too) that your site is fresh and active – helping your search rankings and your appeal to readers.

Thirdly, blog posts are a little chattier than static content, giving you more freedom to relax the rules of grammar and tone of voice, which can help showcase a brand's personality and build loyalty.

In addition to the above three reasons, with Google's introduction of the authorship markup tag, blog authors are rewarded with their Google plus profile image being displayed alongside the search listing on SERPs, helping improve CTRs.

News updates

If you’re in a ‘professional’ discipline, and a relaxed, chatty blog wouldn’t be a good fit for your business, news updates can be a good alternative.

These give you the opportunity to comment on events and industry developments, and demonstrate that you have your finger on the pulse of your sector.

Like blog posts, they can be archived so that your site grows over time and they can have key phrases inserted into them to help with rankings.

Importantly, they can be promoted in several different ways – as part of an email newsletter, via RSS, as a headlines list on your homepage, or via Twitter and other social networks.

Multimedia content

Multimedia content is most often found in news and entertainment websites, but a welcome video or product demonstration is a fairly common feature of many ecommerce websites too.

Be careful about relying too heavily on multimedia – text is still the most search-visible format for your information to be in. Make sure each page has plain-text words for the search robots to index. A transcript can be a good way to do this, as well as being more accessible to visitors with hearing impairments.

Provided that you keep search visibility in mind, multimedia can add a new dimension to a website, giving a sense of interactivity and livening up an otherwise static page.

Just don’t force content upon your readers – unless it’s clearly the reason why they’re visiting the page, it may be wise to make sure that videos and audio clips do not auto-start.

Some people really dislike a noisy or fast-moving media clip that they did not expect to see, but it depends on your audience. Test pages to see what is most effective at keeping potential customers on the page.

Be innovative

Once your core website is up and running, don’t be afraid to try new things. Big brands often launch microsites which take nothing away from the main site, but offer information in a new or fresh way.

You can adopt a much more graphics-centric approach to microsites than you would for a main website or homepage, promote them to your social networking and email subscribers if their search visibility is not great, and generally use them as a testing ground for new ideas.

Remember, blog posts, tweets, and app-based gaming were all just somebody’s idea at some point; it’s not impossible that you might discover the Next Big Thing in internet content or gain viral support for a campaign.

Even if you don't, customers can appreciate a brand that takes the time to be playful and try new ideas.

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What kind of content will work for your site?

Related posts:

  1. Redefining "SEO Copywriting"
  2. High Risk SEO: 33 Ways to Get Penalised by Google
  3. 5 Ways a Client Can Sabotage SEO

Seth's Blog : Where does trust come from?

Where does trust come from?

Hint: it never comes from the good times and from the easy projects.

We trust people because they showed up when it wasn't convenient, because they told the truth when it was easier to lie and because they kept a promise when they could have gotten away with breaking it.

Every tough time and every pressured project is another opportunity to earn the trust of someone you care about.



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