joi, 2 august 2012

MozCon 2012 Wrap-Up

MozCon 2012 Wrap-Up


MozCon 2012 Wrap-Up

Posted: 01 Aug 2012 07:43 PM PDT

Posted by jennita

Last week, approximately 800 marketers from across the globe converged in Seattle for our annual conference, MozCon. The entire Moz staff attended as well, and we were all quite excited to have such a diverse set of attendees and speakers. For many of us, it was an experience we won't soon forget. Between the amazing speakers and brilliant content, to networking with the community, and even singing karaoke at the Garage, it was a magical three days.

I wanted to wrap all the great photos, posts, and presentations into one neat package, to make it quick and easy to find everything. So let's just jump right in!

Rand Kicks off MozCon 2012
Rand kicks off MozCon 2012

 


Jeremy Dearringer, Kim Greuel, and Muhammad Yasin chilling with Roger

Look at this photograph...

(every time I do it makes me laugh)

With so much love for Roger going around, we tried to get photos with him and as many people as possible. We've uploaded all the photos and you can view and download them from our Facebook page.

Check out all the photos with Roger:

But don't worry, those aren't all the photos! We went all out this year, and our photographer got shots of all the speakers and tons of pics around the conference and at the Garage party. We'd absolutely love for you to tag yourself in the photos and please feel free to download them and use them! Check out all the photos:

Aleyda Solis and Fabio Ricotta hang with Roger MozBot
Speakers Aleyda Solis and Fabio Ricotta hanging out with Roger

Presentations o'plenty

Yes, there will be videos to purchase. Whew! I just wanted to get that out of the way since that's the question we keep getting asked most often. :) We hope to have them available in the coming weeks, so watch for a specific announcement about that.

We had an amazing lineup of speakers and have made all of their presentations available for download. Please feel free to check out the decks:

 

Marty and Rand's fireside chat
Mary Weintraub and Rand Fishkin's "Fireside chat"

Recaps, Liveblogs, and Memes Oh My!

We're quite excited about all the coverage about MozCon and wanted to try to combine it all into one place. So let me just jump right in and be sure to check out all these great posts.

Kane Jamison at Hood Web Management
MozCon 2012 – Day One

MozCon 2012 – Day Two

MozCon 2012 – Day Three

Thomas Hogenhaven
Dozens of Content, SEO and Social Tools From #Mozcon 2012

Active Website
Build Relationships NOT Links

Paddy Moogan
MozCon 2012 - My Thoughts and Slidedeck

SEO.com - MozCon 2012 Recaps
35 Link Bulding Tips - Paddy Moogan

Build The Agile SEO Framework
Community as Inbound

How Relationships Drive Link Building
High ROI Content Strategies for SEO
Online Reputation Management
Secret Algo Project Launch

How to Earn Links Without Doing Anything
Google+ SEO & Authorship

A New Form of CRO

SEO Project Management

Mike Arnesen - MozCon in Memes
Day 1 in Memes (I know I'm biased but I think mine is best ;)
Day 2 in Memes
Day 3 in Memes

Zeph Snapp from NotJustSEO
A Glass Half Full Approach to MozCon

Gianluca Fiorelli on State of Search
Mozcon Day 1 Morning Sessions

Mozcon Day 1 Afternoon Sessions

Mozcon Day 2 Morning Sessions

Mozcon Day 2 Afternoon Sessions

Blastam
MozCon Day 1 Recap
MozCon Day 2 Wrapup
MozCon Day 3 Wrapup

Daniel Falcon from Neo.com (en espanol)
Presentaciones y resumen Dia 01
Presentaciones y resumen Dia 02
 

Please, please, please let me know if I've missed anything and I'll get it added! (no this is not a nofollowed link, I just thought it'd be fun to mess with you.

T-t-t-t-twitter

We put together a couple lists we used during the conference to help us keep track of what attendees were talking about (that is, when they were able to get wifi ;). You might want to follow these lists as well!

MozCon Speakers from 2012
MozCon Attendees from 2012

Plus, a huge thanks to Eventifier for putting together all the tweets, photos and videos that were tweeted with the #MozCon hashtag:


Amazing! Check out MozCon on Eventifier - All the tweets + images + videos from MozCon!

 

Cyrus Shepard, Pete Meyers and Thomas Hogenhaven at the Garage Party
Cyrus Shepard, Pete Meyers, and Thomas Hogenhaven hanging out at the Garage party

 

Rudy Lopez our photographer
Our fabulous photographer (and my husband) Rudy Lopez, even got to have a little fun.

For those of you who joined us this year, be sure to watch your email for a post-conference survey. We look forward to your feedback!


All photos by Rudy Lopez


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August Mozscape Update

Posted: 01 Aug 2012 08:23 AM PDT

Posted by randfish

It's that time of the month. Open Site Explorer, the Mozbarour tools and the API all have new link data as of today.

Much of this index is quite fresh, but with a caveat - there was a period of crawler downtime so some data from early in the index may be older (histogram below). It's slightly smaller than our prior index, coming in at 69 Billion URLs (compared to July 6th's 72 Billion).

mozscape index 60 histogram

(note that some data may be as old as May, but anything re-crawled in July would overwrite that older data, so there should be a significant amount of very fresh stuff in this index)

And, in more potentially good news (though it's hard to count chickens before they hatch given AWS' unreliability), we have another index that may be ready in the next 2-3 weeks, meaning more consistent updates. We're kicking off indices nearly every week at this point to help account for Amazon's weaknesses and give us a better chance of delivering on-time updates. This has pushed our costs into stratospheric territory ($600-$700K+/month to run Mozscape these days), but we can tolerate this pain a little longer while we work to move to our new hybrid cloud on our own, far-more-stable machines.

Let's take a look at the full metrics for this index:

  • 69,615,071,013 (69 billion) URLs
  • 692,061,972 (692 million) Subdomains
  • 164,242,043 (164 million) Root Domains
  • 712,648,940,825 (712 billion) Links
  • Followed vs. Nofollowed
    • 2.26% of all links found were nofollowed
    • 55.01% of nofollowed links are internal
    • 44.99% are external
  • Rel Canonical
    • 13.45% of all pages now employ a rel=canonical tag
  • The average page has 74 links on it
    • 62.43 internal links on average
    • 11.13 external links on average

And here are the latest correlations between Mozscape metrics and Google's search results:

  • Page Authority - 0.34
  • Domain Authority - 0.23
  • MozRank - 0.20
  • Linking Root Domains - 0.24
  • Total Links - 0.20
  • External Links - 0.24

You'll also find that some of the bugs around anchor text from the prior index are much improved. There may be a few artifacts of odd data, but 99% of queries won't surface these. 

Happy link data day to all! And please write in with feedback (or leave it in the feature request forum).


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Congratulating America's Medalists

The White House

Your Daily Snapshot for
Thursday, August 2, 2012

 

Congratulating America's Medalists

President Obama took time yesterday to congratulate some of America's newest Olympic gold medalists -- as well as the greatest Olympian of all time.

While traveling in Ohio, the President placed calls to the five members of the U.S. women's gymnastics team -- Aly Reisman, Jordyn Wieber, McKayla Maroney, Kyla Ross, and Gabby Douglas -- and Michael Phelps, who picked up his record-breaking 19th Olympic medal on Tuesday night.

Photo of the Day

President Barack Obama talks on the phone with members of the U.S. Olympic women's gymnastics team during a phone call from Air Force One, Aug. 1, 2012. The President called the women to congratulate them on their gold medal in the team competition. (Official White House Photo by Pete Souza)

In Case You Missed It

Here are some of the top stories from the White House blog:

White House Office Hours: Preventive Care Benefits for Women
Have questions about new free preventive services for women in the Affordable Care Act? Join us for a special session of White House Office Hours on Twitter, today at 5:00 p.m. EDT.

Collaborative and Cross-Cutting Approaches to Cybersecurity
The White House Cybersecurity Coordinator highlights some recent initiatives in cybersecurity preparedness.

Getting the Most Out Care of Your Insurance Dollars
Nancy-Ann DeParle explains how a new provision of the Affordable Care Act is helping millions of Americans get the most out of their health care dollars.

Today's Schedule

All times are Eastern Daylight Time (EDT).

10:15 AM: The President and The Vice President receive The Presidential Daily Briefing

11:00 AM: The Vice President meets with Attorney General Eric Holder

11:05 AM: The President departs the White House en route Joint Base Andrews

11:20 AM: The President departs Joint Base Andrews en route Orlando, Florida

1:15 PM: The President arrives Orlando, Florida

2:40 PM: The President delivers remarks at a campaign event

4:30 PM: The President delivers remarks to the BlogHer Conference

5:20 PM: The President departs Orlando, Florida en route Virginia

7:15 PM: The President arrives Virginia

7:50 PM: The President delivers remarks at a campaign event

8:50 PM: The President departs Leesburg, Virginia en route the White House

9:00 PM: The President arrives the White House

Get Updates

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Facebook on Limited Run’s Facebook Advertising Claims

Facebook on Limited Run’s Facebook Advertising Claims

Link to SEOptimise » blog

Facebook on Limited Run’s Facebook Advertising Claims

Posted: 31 Jul 2012 04:01 AM PDT

Following reports over Limited Run’s Facebook ad tests and their need to spend a minimum advertising budget of $2,000 a month in order to change their Facebook page name from Limited Pressing to Limited Run, we’ve been getting many inquiries from our clients.

We contacted Facebook and a spokesperson for the social network responded with the following:

Facebook is looking into the issue now so it can understand how Limited Pressing came up with these findings.

Facebook has a lot of advertisers that run sophisticated analytics – including many large international advertising agencies – and this doesn’t represent a typical experience.

This is a live post, so we will keep this story updated as the news unfold.

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Facebook on Limited Run’s Facebook Advertising Claims

Related posts:

  1. The Art of Setting Facebook KPIs
  2. Facebook Insights for Domains – Measuring Social Media Success
  3. 11 tips for a better Facebook ad campaign

Seth's Blog : "But first I'll try to make you feel really badly"

"But first I'll try to make you feel really badly"

Here's one strategy for handling returns from unhappy customers:

Let them know you don't accept returns. Explain that it must be a user error. Explain that the customer must have lacked care or intelligence or ethics. Explain that you're willing to accept a return, but just this one time. And finally, explain that you're now going to put the person on a list, and you'll never sell to him ever again.

Do all this in one continuous statement, without pausing for a response.

This has happened to me more than once.

What puzzles me is this: if you're going to give the customer a refund, why not make them delighted by the process? Why not create an aura of goodwill? At the very least, both of you will have a better day. Even better, perhaps one day someone will mention your company to this former customer--I wonder what he'll say?

One tip: if you say your meta-goal out loud (or jot it down) before you start an interaction, you're more likely to consistently create the outcome you seek, not the one you hyperventilate yourself into.



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