Central Perk

sâmbătă, 6 octombrie 2012

Damn Cool Pics

Assassin's Creed Meets Parkour in Real Life [Video]

Posted: 05 Oct 2012 08:21 PM PDT

Parkour/Free Runner Ronnie Shalvis runs through the streets of Salt Lake City dressed as Altair from Assassin's Creed.

Posted: 05 Oct 2012 07:55 PM PDT

Cinemagoers have been watching some of their favorite hit films including Top Gun, Anchorman and Zoolander while enjoying the back drop of London's spectacular skyline. Hot Tub Cinema was created by entrepeneur Asher Charman and contains 15 tubs for London residents to enjoy.

Via dailymail

Fun Unlocked: #Mozcation Milwaukee 2012

Posted: 05 Oct 2012 06:31 AM PDT

Posted by Erica McGillivray

This past Wednesday, October 3rd, Moz invaded Milwaukee for a Mozcation. Our gracious host, Kyle Faber from Regal Creative helped set us up at that Harley Davidson Musuem and show us the best beer.

Here are some highlights:

1. Making New Friends!

OMG new friends! and Rand Fishkin

Mozzers are truly the best people in the world. We love the opportunity to meet with all of you. Whether we're talking shop or sampling local brews, we couldn't ask for better company. You rock! Seriously, the photos say it all.

2. The Amazing Presentations!

First, we wouldn't have been anywhere without our wonderful emcee, Chiaryn Miranda, one of our Help Teamsters. She kept the event flowing.

Brittan Bright

Our first presenter of the night was iAcquire's Brittan Bright, Director of Client Strategy. Her talk, "From Mess to Success: A Case Study of Cross Discipline Collaboration Done Right," showed how much more successful we can be when we work together. As an Account Director for Organic Search at Mindshare, Brittan's team was brought in to collaborate with BBH & Edelman to essentially pull of an Online Reputation Management (ORM) campaign to help the term "Susan Glenn" appear to be an organic internet cultural phenomena.

Jamie Steven

Next up was SEOmoz's Chief Marketing Office, Jamie Steven. His talk "Technical Skills for Marketers" launched his newest endeavor, Technical MKTG. There's been a lot of talk of roles like Growth Hackers, Marketing Ninjas and Technical Marketers in the past year; regardless of if you subscribe to these labels, technical marketing skills are becoming a requirement to be a successful in online marketing. The marketers who know SQL, can write code or use PivotTables in Excel will be the most desirable and productive individuals in our industry. Jamie discussed the technical skills every online marketer should be developing along with strategies and resources on how to get there.

Luke Summerfield

Kicking off our Milwaukee community speakers was Luke Summerfield, Inbound Marketing Specialist at Savvy Panda. With his talk, Mobile Search Skyrocketing? Let's Optimize and Capture!, he dug into mobile search exploding in popularity (growing x4 times since 2010). Additionally, Google predicts that in 2013 more people will use their mobile devices to get online than PC’s. It’s critical that businesses do not ignore this growing trend and act now to position themselves above their competition in SERPS and with usability. Luke explored some key techniques and ideas for optimizing for both mobile search and the mobile user experience.

Victor Drover

Up next, Victor Drover, Founder and CEO of Anything Digital, dove into "How to SEO Optimize a CMS." He discussed the common SEO problems that many content management systems face and provide practical advice for the three most popular open source platforms, WordPress, Joomla, and Drupal.

Tom Snyder

Our final Milwaukee community speaker was Tom Snyder, Founder, President, and CEO of Trivera Interactive. His talk, "How Social Media Impacts Your SEO," covered the latest updates to Google's Algorithms that base your SERP position on how much people like your site. Success in social media is based on how much people like you. Figuring out how to accomplish both provides you with a powerful combination to help both your SEO and social programs succeed.

Rand Fishkin

Last, but not latest, was our CEO, Rand Fishkin discussing "The Big Picture of CRO." He dove into how just testing a button might not be your conversion rate optimization problem. There's a lot more factors when a user buys something from you or does what you want them to on your website.

3. Roger Learned to Ride a Motorcycle

Mozcation Milwaukee took place at the Harley-Davidson Museum. So what better place to learn how to ride! (Poor Nick Sayers, who volunteered to join him.)

Roger rides! With Nick on the back.

If you missed out on the fun, we recorded it just for you! (Sadly, we had some technical issues and missed the first few minutes.)

And there were a couple great wrap-up posts from the Milwaukee community:
#Mozcation in Milwaukee – A Fantastic Success! by Kyle Faber
What I Learned on SEO Mozcation in Milwaukee by Susan Spaight

For those of you who are interested in bringing a #Mozcation to your town, check out what Kyle and his Milwaukee compatriots built to lobby for their town. And I'd suggest starting to build your city's efforts in anticipation of 2013 nominations! See you soon in your city, Mozzers.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Weekly Address: Congress Should Keep America Moving Forward

Saturday, October 6, 2012

Weekly Address: Congress Should Keep America Moving Forward

In this week’s address, President Obama says that Congress should act to keep our nation moving forward by keeping taxes low for 98 percent of Americans, cutting red tape so responsible homeowners can save about $3,000 a year on their mortgage by refinancing at lower rates, and creating a veterans jobs corps to help our returning heroes find work.

Watch President Obama's weekly address.

In Case You Missed It

In October, the White House is working to recognize a range of important causes:

Breast Cancer Awareness Month: On Monday evening, the White House was illuminated pink to mark the first day of Breast Cancer Awareness Month. President Obama wrote in a Presidential Proclamation, “we honor those we have lost, lend our strength to those who carry on the fight, and pledge to educate ourselves and our loves ones about this tragic disease.”
National Energy Action Month: On Monday, in an official proclamation, President Obama called on the American people to “recognize this month by working together to achieve greater energy security, a more robust economy, and a healthier environment for our children.” The President is pursuing an all-of-the-above strategy to help the United States achieve energy independence. Watch this video outlining the progress we’ve made and President Obama’s plan for the future.
Domestic Violence Awareness Month: This month also marks Domestic Violence Awareness month. The Obama Administration is committed to raising awareness and preventing domestic violence. Earlier this year, President Obama directed federal agencies (PDF) to develop policies to assist victims of domestic violence in the federal workforce. Through Vice President Biden’s 1 is 2 Many campaign, we released a public service announcement featuring professional athletes and other role models speaking out against dating violence.

Energy Datapalooza: On Monday, the White House hosted an Energy Datapalooza highlighting private-sector entrepreneurs and innovators who are using freely available data from the government and other sources to build products, services, and apps hat advance a secure and clean energy future.

MRAP Task Force: Also on Monday at the Pentagon, the Vice President commemorated the achievements of the Mine-Resistant Ambush-Protected vehicle (MRAP) Task Force—the men and women who helped accelerate the production and fielding of protective vehicles to our forces in Iraq and Afghanistan, saving the lives of thousands of Americans. Learn more about the MRAP achievement here.

Educating the Educators: On Wednesday, Dr. Jill Biden announced that more than 100 colleges have signed on to Operation Educate the Educators, a partnership between the American Association of Colleges for Teacher Education and Military Child Education Coalition. To learn more, read Dr. Biden’s blog post about this major milestone.

The Employment Situation in September: Today, the Bureau of Labor Statistics released the latest jobs report, showing that private sector establishments added 104,000 jobs last month, and overall non-farm payroll employment rose by 114,000. The economy has now added private sector jobs for 31 straight months. For more information, read Chairman of the Council of Economic Advisors Alan B. Krueger’s blog post.

Equal Futures: Last week, the United States, along with 12 other founding nations, announced Equal Futures, a new partnership between the U.S. and other nations to advance the rights and opportunities of women and girls. Today, the White House hosted a special Office Hours session with Valerie Jarrett, Senior Advisor to the President and Chair of the White House Council on Women and Girls and Samantha Power, Senior Director for Multilateral Affairs, to answer questions about how the Obama Administration is working to empower women and girls through the Equal Futures Partnership. See what you missed during the live Q&A on Twitter here.

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Seth's Blog : Get the listing

Get the listing

Most successful (and honest) real estate agents will tell you that their business is about the listings, and that sales ability comes second. All other things being equal, the agent with a better home to sell will make a better sale.

The same thing is true for baseball managers—if you have a better lineup you're more likely to win the game. And of course that's true for the sushi restaurant with fresher fish. And the tech company with better programmers, and the college with better professors...

If this is all so obvious, why do we spend all our time trying to find cheap average inputs and then make them special through our magnificent sales and management skills? Why do we industrialize the hiring process, spend very little time on scouting, and seek out the replicatable instead of the special exception? Our ego demands that we spend all day polishing the average instead of seeking out the exceptional.

Better to invest the time and money on special people and raw materials instead.