sâmbătă, 3 noiembrie 2012

Damn Cool Pics

Damn Cool Pics


What are the Issues for Small Businesses for Election 2012 [Infographic]

Posted: 03 Nov 2012 06:57 PM PDT

How are small business owners and entrepreneurs going to vote in the 2012 election? What are the hot button issues for small businesses? And how has the election affected the decisions made by small businesses?

Find out in this fact-filled infographic that pulls data from a variety of recently released surveys about the small business vote.

Click on Image to Enlarge.
Via: Vote 4 Small Business


Select Your Stache - Movember Infographic

Posted: 03 Nov 2012 06:46 PM PDT

During the month of November each year, Movember begins. Yep, that's right...Movember. "Mo" is Australian slang for mustache and Movember means thousands of men growing mustaches around the world during the month of November to raise awareness and money for men's health issues.

The funds raised particularly support the awareness, research, education and survivorship of prostate and testicular cancer. Since Movember's founding in Melbourne, Australia years ago, it has become a global movement with millions of participants each year. Help Surex Direct, an Alberta, Canada Insurance Broker, spread the word and make this Movember one to remember!

And be sure to share all your great staches with us at the end of the month. Let the best mustache win!

Click on Image to Enlarge.
Via: Surex Direct


Awkward Family Photos - Part 4

Posted: 02 Nov 2012 08:46 PM PDT

It's Search Marketing, not Search Listing, *&^&$%^!

It's Search Marketing, not Search Listing, *&^&$%^!


It's Search Marketing, not Search Listing, *&^&$%^!

Posted: 02 Nov 2012 05:27 AM PDT

Posted by Yoast

I gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of my talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that.

For those interested, you can see my slides here:


It annoys me that we talk about rich snippets this much, and 90% of the implementations of rich snippets are reviews and ratings, and most of them are, excusez le mot, shit, at best. You’ve probably seen your own share of listings where there are 5 or 6 ratings in a search result, all 4 or 5 stars and all nonsense.

There’s more to rich snippets! There’s more to “standing out” in the SERPs. This is why I built my Video SEO plugin: Video is a really cool way to stand out in the search results. That’s why I love rel=author: it allows you to choose your own picture, to stand out in the search results. And even then, when we get to choose the picture, we forget to market. I use a light blue background for my author image. It stands out. Why do hardly any other people do that?

As I was telling people during that presentation, as you can see in the slides above, SEO and PPC combined form a trade that is called SEM: Search Engine Marketing. No, SEM is not just PPC. That M, for Marketing, is the bit that loads of SEOs seem to forget. I admit, I too like reading about Google patents all day long, I can even enjoy the occasional bit of correlation / ranking research and I can fully geek out on running my own tests and tools too. But that’s only part of what an SEO needs to do.

The most successful SEO campaigns I’ve seen in the last years were campaigns that were properly combined with television advertising and other forms of marketing. But you don’t even have to go that far.

What SEOs should learn from PPC people

A lot of “old-school” SEOs, myself included, speak about PPC with some disdain, calling it “checkbook SEO” and “anyone can do that”. When I do so, I do so in jest, and I know that most of my friends who say stuff like that mean it that way too. But we’re probably not helping our industry when we do that, because the one thing that PPC guys and girls do best, is the one thing that most SEO’s suck at the most: optimization for clicks.

No AdWords campaign will survive if it doesn’t have a decent CTR. SEO campaigns with a ridiculous CTR did survive over the last few years, but it’s getting harder. Some of the research we’ve seen recently is showing that Google is using CTR as a ranking factor in organic search too, which makes sense. They’re measuring bounces back to search result pages too, which makes sense as well.

So talk to your PPC guy or girl and go over your titles and descriptions with them, heck, try some AdWords copy in those meta descriptions. It sometimes works wonders!

Conversion Rate Optimization starts in the SERPs

On conferences, you’ll see tracks about SEO and tracks about Analytics. You’ll see tracks about Conversion Rate Optimization. But you’ll never see a track about SEO and Conversion Rate Optimization at the same time. But that exactly is what we should be studying. How does the title I use for the search results affect not only my ranking, but also my conversion and bounce rate.

Am I making good on the promise I’m making in the SERPs with my title and description, on the page that people land on? That is the question you should be answering when you got that ranking. And when the answer isn’t a very clear “YES!”, you’ve got more work to do, even though you’ve achieved that ranking.


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Weekly Address: Recovering and Rebuilding after the Storm

The White House Saturday, November 3, 2012
 
Weekly Address: Recovering and Rebuilding after the Storm

In this week’s address, President Obama thanks the brave first responders and National Guardsmen for their tireless work following one of the worst storms in our nation’s history, and reassures the millions of Americans affected by Hurricane Sandy that their country will be there for them during the long road to recovery.

Watch President Obama's weekly address.

President Obama delivers the Weekly Address

In Case You Missed It

Here's the week in review of the federal response to Hurricane Sandy:

Sunday: President Obama traveled to the Federal Emergency Management Agency (FEMA) headquarters in Washington D.C. to meet with FEMA Administrator Craig Fugate, FEMA Deputy Administrator Richard Serino, and the FEMA regional directors, to ensure federal resources were pre-positioned and plans were in place to support state and local response efforts.

Monday: The President convened a meeting in the White House Situation Room, and received updates from FEMA and the National Hurricane Center on the ongoing response to Hurricane Sandy. Following the briefing, the President urged residents in the path of Hurricane Sandy to follow the directions of their state and local officials.

Watch the President’s full remarks here.

Tuesday: Tuesday morning, the President and other officials met in the White House Situation Room to receive updates on the impact of Hurricane Sandy. Federal response teams had already started providing assistance to those affected by the storm. And overnight, at the request of the governors, the President approved major disaster declaration for New Jersey and New York, making additional federal support for state and local efforts available.

Tuesday afternoon, the President traveled to the U.S. Red Cross headquarters in Washington D.C. to provide updates on federal efforts to assist with the recovery and cleanup of Hurricane Sandy. He made clear that there was no excuse for inaction, and for federal agencies to do what is necessary to get people the help they need as quickly as possible:

There are places like Newark, New Jersey, for example, where you’ve got 80, 90 percent of the people without power. We can't have a situation where that lasts for days on end. And so my instructions to the federal agency has been, do not figure out why we can't do something; I want you to figure out how we do something. I want you to cut through red tape. I want you to cut through bureaucracy. There’s no excuse for inaction at this point. I want every agency to lean forward and to make sure that we are getting the resources where they need -- where they're needed as quickly as possible.
Watch the President’s full remarks here.

Wednesday: The President toured New Jersey to witness first-hand the devastation of Hurricane Sandy, and comfort the Americans affected by the storm. The President and New Jersey Governor Chris Christie surveyed the damage from Marine One, then walked the streets of Brigantine, and visited a community center now serving as shelter for displaced citizens. He reminded the American people of our remarkable ability to come together as a country when we go through tough times, and the importance of never leaving anybody behind:
And when you see folks like that respond with strength and resilience, when you see neighbors helping neighbors, then you're reminded about what America is all about. We go through tough times, but we bounce back. And the reason we bounce back is because we look out for one another and we don’t leave anybody behind. And so my commitment to the people on this block, the people in this community, and the people of this state is that that same spirit will carry over all the way through until our work is done.
Watch the President’s full remarks here.

Recovery and Cleanup: Recovery and cleanup in the wake of Hurricane Sandy has now started along much of the East Coast. As survivors of the storm begin to deal with the aftermath of the giant storm, people across the country are asking what they can do to offer aid to their fellow Americans, and the federal government remains committed to providing all available resources to support affected areas, as directed by President Obama.

We've put together this page to help you find the information you're looking for, whether you want to get help, or get involved in the recovery process.
Stay Connected

 

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Seth's Blog : The best way to get unstuck

 

The best way to get unstuck

Don't wait for the right answer and the golden path to present themselves.

This is precisely why you're stuck. Starting without seeing the end is difficult, so we often wait until we see the end, scanning relentlessly for the right way, the best way and the perfect way.

The way to get unstuck is to start down the wrong path, right now.

Step by step, page by page, interaction by interaction. As you start moving, you can't help but improve, can't help but incrementally find yourself getting back toward your north star.

You might not end up with perfect, but it's significantly more valuable than being stuck.

Don't just start. Continue. Ship. Repeat.



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vineri, 2 noiembrie 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Obamanomics Explained

Posted: 02 Nov 2012 02:45 PM PDT

In the following video, Porter Stansberry explains the difficulties facing small business owners using an easy to understand example of an Obama "offer" to create a partnership with business owners.



Link if video does not play: Why There Are No New Jobs In America

Porter says "You'll see why there are no jobs in the U.S."

Not quite. Jobs are soaring now because of Obamacare, just not in a way anyone should brag about.

Businesses are reducing part-time hours across the board from 30-34 hours to 25 hours or less because Obamacare defines full-time work as 30 hours. Business owners (small and large) are cutting the hours people work so they can avoid penalties for not offering health-care insurance.

For details please see Obama Slashes Four Hours Off Definition of "Full-Time" Employment.

Today I learned of another company with 2,000+ part-time workers sending out a notice to part-time employees that their hours would be capped at 25. I was asked not to mention the company, so in deference to the worker who told me, I will honor the request.

Other examples are easy to find however, just check out the reference to Olive Garden and Red Lobster below.

Do the math. Reducing hours from 30 to 25 for 2,000 workers is a net reduction of 10,000 hours. To make that up, the company will have to hire 400 workers, an increase of 20%.

This is happening across the board in many industries. 10-20% staff increases in fast food chains, restaurants, grocery stores, etc., is one hell of a lot of jobs and right at election time as well. Did someone figure this out in advance or was it pure luck?

Obamacare Employment Recap

I have written about this issue three times recently. Here is a recap.



Obamacare is yet another "partnership" offer Porter could have explained, and the distortions as I have shown are quite the thing.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com


Nonfarm Payrolls +171,000, Unemployment Rate 7.9%; Good All Around Numbers

Posted: 02 Nov 2012 09:06 AM PDT

Initial Reaction and Election Impact

The establishment report of +171,000 jobs was above what most expected. Hurricane Sandy had no effect. The BLS finished gathering stats before the hurricane hit. This report will likely be viewed as favorable for the president.

On the surface, and in detail, this is the best jobs report in quite a while. Jobs gained were full-time jobs for a change. I do not attribute this report to BLS manipulation.

October Jobs Report at a Glance

Here is an overview of today's release.

  • Payrolls +171,000 - Establishment Survey
  • US Employment +410,000 - Household Survey
  • Involuntary Part-Time Work -269,000 - Household Survey
  • Involuntary Part-Time Work +582,000 last month - Household Survey
  • Baseline Unemployment Rate +.01 at 7.9% - Household Survey
  • U-6 unemployment -.01 to 14.6%.
  • The Civilian Labor Force +578,000

Recall that the unemployment rate varies in accordance with the Household Survey not the reported headline jobs number, and not in accordance with the weekly claims data.

Quick Notes About the Unemployment Rate

  • US unemployment rate +.1 to 7.9%
  • In the last three months the unemployment rate dropped .4%
  • Those "not" in the labor force fell a second month, last month by 211,000 and this month by 369,000
  • In the last year, those "not" in the labor force rose by 2,128,000
  • Over the course of the last year, the number of people employed rose by 3,087,000.
  • Participation Rate rose .01 to 63.6%
  • Long-Term unemployment (27 weeks and over) was 4,844 million a decline of 189,000
  • Were it not for people dropping out of the labor force, the unemployment rate would still be well over 10%.

Over the past several years people have dropped out of the labor force at an astounding, almost unbelievable rate, holding the unemployment rate artificially low. Some of this was due to major revisions last month on account of the 2010 census finally factored in. However, most of it is simply economic weakness.

October 2012 Jobs Report

Please consider the Bureau of Labor Statistics (BLS) September 2012 Employment Report.

Total nonfarm payroll employment increased by 171,000 in October, and the unemployment rate was essentially unchanged at 7.9 percent, the U.S. Bureau of Labor Statistics reported today. Employment rose in professional and business services, health care, and retail trade.

Click on Any Chart in this Report to See a Sharper Image

Unemployment Rate - Seasonally Adjusted



Nonfarm Employment - Payroll Survey - Annual Look - Seasonally Adjusted



Employment is above the total just prior to the 2001 recession, and about where it was in mid-2005.

Nonfarm Employment - Payroll Survey Monthly Changes - Seasonally Adjusted



click on any chart for sharper image

Between January 2008 and February 2010, the U.S. economy lost 8.8 million jobs.

Since the employment low in February 2010, nonfarm payrolls have expanded by about 5.0 million jobs. Of the 8.8 million jobs lost between January 2008 and February 2010, approximately 57% percent have been recovered (not accounting for normal demographics growth)

Statistically, 125,000+- jobs a month is enough to keep the unemployment rate flat. For a discussion, please see Question on Jobs: How Many Does It Take to Keep Up With Demographics?

Since the beginning of the year, job growth has averaged 155,000 per month, compared with an average monthly gain of 175,000 in 2011.

Current Report Jobs



Average Weekly Hours



Index of Aggregate Weekly Hours



The index of aggregate hours paints a good picture of the stall in the recovery. Employment is up, but hours are not up proportionally. This reflects the trend to part-time workers and the reduction of hours in part-time workers.

Average Hourly Earnings vs. CPI



Average hourly earnings has been falling for years and lagging CPI inflation since September 2009. Simply put real wages have been declining. Add in increases in state taxes and the average Joe has been hammered pretty badly.

For further discussion, please see What's "Really" Behind Gross Inequalities In Income Distribution?

BLS Birth-Death Model Black Box

The BLS Birth/Death Model is an estimation by the BLS as to how many jobs the economy created that were not picked up in the payroll survey.

The Birth-Death numbers are not seasonally adjusted, while the reported headline number is. In the black box the BLS combines the two, coming up with a total.

The Birth Death number influences the overall totals, but the math is not as simple as it appears. Moreover, the effect is nowhere near as big as it might logically appear at first glance.

Do not add or subtract the Birth-Death numbers from the reported headline totals. It does not work that way.

Birth/Death assumptions are supposedly made according to estimates of where the BLS thinks we are in the economic cycle. Theory is one thing. Practice is clearly another as noted by numerous recent revisions.

Birth Death Model Adjustments For 2011



Birth Death Model Adjustments For 2012



Birth-Death Notes

Once again: Do NOT subtract the Birth-Death number from the reported headline number. That approach is statistically invalid.

Note the historically rare occurrence this month of a negative non-January adjustment.

In general, analysts attribute much more to birth-death numbers than they should. Except at economic turns, BLS Birth/Death errors are reasonably small.

For a discussion of how little birth-death numbers affect actual monthly reporting, please see BLS Birth/Death Model Yet Again.

Household Survey Data



click on chart for sharper image

In the last year, the civilian population rose by 3,714,000. Yet the labor force only rose by 1,584,000.

Those not in the labor force rose by 2,128,000 to 88,341,000.

That is an amazing "achievement" to say the least, and as noted above most of this is due to economic weakness not census changes.

Decline in Labor Force Factors

  1. Discouraged workers stop looking for jobs
  2. People retire because they cannot find jobs
  3. People go back to school hoping it will improve their chances of getting a job
  4. People stay in school longer because they cannot find a job

Were it not for people dropping out of the labor force, the unemployment rate would be well over 10%.

Part Time Status



click on chart for sharper image

There are 8,344,000 workers who are working part-time but want full-time work. This is a volatile series. This month's decline of 269,000 follows last month's jump of 582,000.

BLS Alternate Measures of Unemployment



click on chart for sharper image

Table A-15 is where one can find a better approximation of what the unemployment rate really is.

Notice I said "better" approximation not to be confused with "good" approximation.

The official unemployment rate is 7.9%. However, if you start counting all the people that want a job but gave up, all the people with part-time jobs that want a full-time job, all the people who dropped off the unemployment rolls because their unemployment benefits ran out, etc., you get a closer picture of what the unemployment rate is. That number is in the last row labeled U-6.

U-6 is much higher at 14.6%. Both numbers would be way higher still, were it not for millions dropping out of the labor force over the past few years.

Duration of Unemployment



Long-term unemployment remains in a disaster zone with 40% of the unemployed in the 27 weeks or longer category. Median duration of unemplyment has been rising for 3 months while the average has been hovering right around 40 week for a year.

Grossly Distorted Statistics

Given the complete distortions of reality with respect to not counting people who allegedly dropped out of the work force, it is easy to misrepresent the headline numbers.

Digging under the surface, the drop in the unemployment rate over the past two years is nothing but a statistical mirage. Things are much worse than the reported numbers indicate.

Finally, before anyone gets too excited about this jobs report, note that it is just one month, and it may be revised away. Even if not, take another look at the index of aggregate hours and average wages vs. CPI because those charts reflect very important stories not at all seen in the headline numbers.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

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