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Justin Bieber Gets 32K Retweets Per Tweet - Can You Beat That? |
Justin Bieber Gets 32K Retweets Per Tweet - Can You Beat That? Posted: 05 Dec 2012 06:47 PM PST Posted by @petebray Yep! At least in one metric, you stand a good chance of getting more retweets than Justin Bieber. Before we discuss Canada's sweet prince and his Twitter followers, let's take a look more generally at how people engage on Twitter. This will help lay the groundwork to understand the true value of retweets. Twitter is a lot less social than you might think! When I first started using the platform, I assumed that it was all these little conversations zipping back and forth. And, sure, that does happen. But it turns out that Twitter, still, is primarily a broadcast medium where people spend the majority of their time sending out their thoughts in a non-conversational manner. Well, that's at least judging by the relatively scarcity of @contact tweets (tweets that begin with an @mention).
In fact, there's actually a slight negative correlation between @contacts and follower count. This simply means that the more followers you have, the fewer @contacts you will make. Perhaps this makes sense; Twitter superstars have less use for us "little people." (Although Justin Bieber, for one, has a significantly higher engagement rate with his fans.) There's also a scarcity of retweets, too. In an average user's timeline, you'll find that just 10% of their tweets are retweets:
So, retweets are really quite valuable. It's a true marker of a tweet's value. However, some tweets get retweeted more than others. In fact, the most basic division of retweet counts is between @contact and non-@contact tweets. (Remember, an @contact tweet is one that begins by @mentioning someone; it is either the start of a new conversation, or a reply to that person.) Simply put, non-@contact tweets often get 10x's more retweets than @contact tweets. Perhaps this is one of the reasons why people actually engage at a relatively low rate, as there are fewer retweet rewards!
This is an important consideration in any comparison. We need to compare apples to apples, and so in my analyses, I always look at the average of a user's non-@mention tweets. And what do we find? Well, the average retweet rate correlates pretty tightly with follower count. Namely, the more followers you have, the more average retweets each of your tweets will get.
That's Bieber in the upper-right hand corner, by the way. Since it's pretty unlikely that you will have 20+ million followers, a useful way to compare your tweets' performance (in terms of retweets) is to look at how many retweets they generate per 10K followers. It turns out that you should expect each of your tweets to get roughly 1.3 retweets per 10,000 followers that you have.
So, if you have 50,000 followers, the median user at that level will generate about 5+ retweets per tweet. Only have 1,000 followers? Then you can expect, at that rate, to get one RT per 10 tweets that you make. This, my friends, is how you can outperform Bieber!
This chart shows you the retweet rate per 10K followers for a sample of users. Note that these rates are pretty consistent across all follower counts. (There is a slight upward tendency for lower follower count users, simply due to the fact that one or two random retweets that they may get is equivalent to several 1000 retweets for high follower count users.) Check it out: Bieber gets about 10 retweets per tweet per 10K followers that he gets. That's pretty high. @rihanna, on the other hand, gets around one retweet per 10K of her followers. That's lower than average. With Followerwonk, we'll be coming out with tools down the line to help you perform comparisons like this. But in the meantime, take your follower count and divide by 10,000. Then multiply that number by 1.3. That is the average number of retweets that your non-@contact tweets should get. Are you outperforming Bieber? Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A) Posted: 05 Dec 2012 04:24 AM PST Posted by Nathan Latka This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO. Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good. This post provides a few more tips on optimizing your Facebook page for SEO right now, and answers your Q&A questions from my Mozinar with Rand. Enjoy! 7 Ways to optimize your Facebook fan page SEO right now1. Choose the best name for your Facebook fan page This may sound like a no-brainer. However, it's the most basic step when it comes to optimizing your brand on Facebook, and is also the most important. There is always the temptation to stuff your fan page name with tons of keywords, like "Bob's Bakery - Muffins, Bagels, Cookies, Breads - Catering & Events." In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed - imagine the horror! Don't be too generic either, though. Facebook's intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans. Quick Tip: The first word in your fan page title is given the most weight (importance) by Google. 2. Create a custom fan page vanity URL After your fan page has 25 Likes, Facebook gives your you the ability to create a unique URL (or usernames as Facebook calls them) for the page. Because URLs are heavily weighted by search engines, it is vital that your fan page URL reflects an aspect of your business. If, by some misalignment in the stars, you find that another fan page has claimed your business' name already, make sure to include what your business is about in the URL. You can check out some different username options Facebook offers before selecting your one for your fan page. 3. Use keywords in strategic locations on your fan page Just like traditional websites, keyword optimization is the most fundamental form of on-site SEO. The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are actually pulled from your fan page as SEO elements. Here is an example of how a search engine would index your page: SEO Title = Your fan page name
To optimize your page for local searches, it is very important to include your Address, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information. Quick Tip: Just like your website's meta data, you may want to consider using a brief, 140- character description for your fan page so your whole message displays in the search engine's snippet. 4. Include your phone number and address As surprising as it sounds, there are a good amount of businesses out there that don't include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page. In addition, Google places higher importance on pages with specific information like your business's phone number and address. So, pages that include this type of data can effectively increase your brand's overall SEO. 5. Backlink to your fan page on existing channels The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc. This same principle applies to your Facebook fan page. So, where it is appropriate, include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.
6. Optimize Facebook fan page status updates When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to "Write something..." since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.
Quick Tip: Just like your fan page's name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword. 7. SEO for Facebook Notes Facebook Notes is something that is very under-utilized. When used appropriately, Facebook Notes can provide your fan page with an effective way at increasing your overall SEO. The SEO elements pulled in from Facebook Notes are: SEO Title = the title of your note Facebook Notes gives your page the ability to create multiple "pages" underneath the main fan page. Notes are also a good way to expand on special offers or events that your business is hosting and have them indexed in search engines. Bottom line for Facebook fan page SEO Don't forget that the overarching objective of Facebook SEO is adding to the value of your overall brand. It is important to pay attention to the comparison between raw traffic and engagement level. Your Mozinar questions answered#mozinar Tweets:
Mozinar viewer questions:
Well, there you have it, folks! Thanks for reading, and don't forget to leave a comment to share your thoughts with us. Have you used any of these SEO tips before? Did they work for you? Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Mish's Global Economic Trend Analysis |
Charts of the Day: Consumer Debt Components Since 2003 and Since the Start of the 2007 Recession Posted: 05 Dec 2012 01:08 PM PST In response to Deflationary Trends in Consumer Credit, reader John, owner of 37 Fast Food restaurants writes ... Hi MishImpact of Obamacare on Jobs Please see Mish Obamacare Mailbag: Expect More Part-Time Jobs and how it's influencing the unemployment rate] for a collection of reader emails, including one from John, regarding the impact of Obamacare on jobs. Impact of Recession on Consumer Debt John's idea on charting student loan balances is an interesting one. Doug Short at Advisor Perspectives does a phenomenal job with charts and Doug was kind enough to chart the comparison of various consumer debt ratios two ways, per my request. Household Debt Since 2003 click on either chart for sharper image Household Debt Since Start of 2007 Recession Fed data for the above charts is quarterly. As you can clearly see: mortgage debt, home equity debt, auto loans, credit cards, and other miscellaneous debt is all down since the start of the recession. Overall consumer debt is down 8.6% but student loans are up 74.6%. This is what happens when government purportedly attempts to find solutions to problems. The result is education costs have increased unabated, and millions of students have been turned into debt-slaves for life in a game of Student Debt Lotto. The deleveraging of consumer debt is by definition deflationary, as is turning students into debt slaves. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 05 Dec 2012 09:55 AM PST The socialists and the Keynesians would have you believe that austerity is a bad thing, and that firing government workers when unemployment is already high is the wrong thing to do. Anyone believing those myths needs to consider Euro Countries (and the IMF) Can Learn from Latvia's Economic Success. In 2008–09, Latvia lost 24 percent of its GDP. It was heading toward a budget deficit of 19 percent of GDP in 2009 without a program of radical austerity.Latvia has a flat personal tax, low corporate tax, fired a third of public workers and the results speak for themselves: low inflation, high growth, and politicians re-elected. Contrast Greece and Spain with Latvia. The latter fired huge numbers of public workers in one fell swoop, while implementing work rule changes and not hiking taxes. Greece and Spain raised taxes while doing relatively little about work rule reforms, pension reforms, or making it easier to fire workers. Latvia rejected the IMF's recommendation for a progressive income tax, and as a result of the recovery, the IMF can no longer dictate Latvia policy. Iceland is also in recovery after telling the IMF and the rest of Europe where to go. The only mystery is why Latvia would want to join the eurozone giving up control down the road to a bunch of socialist nannycrats who will not like Latvia's low corporate tax structure or its non-progressive flat income tax. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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