joi, 21 februarie 2013

How to Build an Affiliate Website Google Doesn’t Hate Graywolf's SEO Blog

How to Build an Affiliate Website Google Doesn’t Hate Graywolf's SEO Blog


How to Build an Affiliate Website Google Doesn’t Hate

Posted: 21 Feb 2013 09:50 AM PST

In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail. Single Offer Website When I first started, [...]

This post originally came from How to Build an Affiliate Website Google Doesn’t Hate

How Low Can #1 Go? (A Ranking Study)

How Low Can #1 Go? (A Ranking Study)


How Low Can #1 Go? (A Ranking Study)

Posted: 20 Feb 2013 07:00 PM PST

Posted by Dr. Pete

In the days of 10 blue links, getting a #1 ranking on Google was the ultimate goal. As advertising becomes more prominent, local and vertical results become more complex, and Knowledge Graph and other rich SERP features become more prevalent, though, a #1 ranking isn’t always what it used to be. We’ve seen a lot of anecdotes over the past year or two, but I thought it was time to ask the question – where, on average, does a #1 Google ranking appear on the page?

Visualizing 10,000 #1 Rankings

I’ll dig into the methodology in a minute, but let’s cut right to the chase – we measured the vertical (Y) position of the #1 organic ranking across 10,000 keywords during business hours (roughly 10am-5pm ET) on Wednesday, February 12th. The following visualization shows what we found:

How Low Can #1 Go? (visualization of 10,000 #1 rankings)

Embed this image:

I’ll spell out a few stats, for the sake of accessibility and because not all of them fit neatly in the visualization:

  • Y=157 – Top position without Google Plus Bar
  • Y=221 – Average position of SERPs with no ads
  • Y=358 – Average position of SERPs with 1 ad
  • Y=375 – Average position across all 10,000 queries
  • Y=482 – Average position of SERPs with 2 ads
  • Y=493 – Average position of SERPs with 3 ads
  • Y=976 – Lowest position in our data set (see below)

Vertical position was well correlated with the number of ads that appeared at the top of the page (r=0.80), not surprisingly, but that doesn’t paint the whole picture. Rich SERP features are occupying more and more of the real estate.

The Big “Winners”

I thought it might be interesting to look at a couple of specific examples, so here are three “winners” – the queries with the lowest vertical positions for the #1 organic spot:

2nd Runner-Up: “Myrtle Beach Weather” (Y=869)

Here’s an example of the latest weather forecast widget – add in just one ad, and the #1 organic listing on this page is almost nowhere to be seen. Note: all of these screenshots have been cropped horizontally but are displayed in their actual vertical size.

SERP for "myrtle beach weather"

1st Runner-Up: “Family Portraits” (Y=876)

This SERP combines two ads, both with links/extensions, plus a mega-block of images:

SERP for "family portraits"

2013’s Winner:  “Disney Stock” (Y=976)

Our winner pushed the #1 organic position down to nearly 1,000 pixels, well below the fold on many screens. This was a perfect storm of ads plus an enhanced stock ticker plus News results:

SERP for "disney stock"

The Basic Methodology

I want to briefly explain how the data was collected, for transparency’s sake. The 10,000 keywords were taken from Google AdWords keyword research tools, split evenly across 20 categories. Naturally, these keywords are probably more commercial than the “average” keyword, but they do represent a wide range of volume, competition, query length, etc.

We did not count News results or Places blocks (local results that specifically say “Places for…”) as “organic”, but we did count video results (these are integrated now), and blended or “Pack” local results. The problem is that pack results are, at least within the DOM, very difficult to distinguish from organic – Google seems to count some as blended and some as “pure” local. This also gave Google the benefit of the doubt, which seemed only fair.

The actual technology was a bit of a Frankenstein’s monster. Queries were crawled from a variety of IPs (and, presumably, data centers) with personalization off, and rendered automatically in a Chrome browser. The #1 organic ranking was detected programmatically and a new DIV ID was injected. This ID’s vertical position was measured via jQuery’s offset() function and was passed via AJAX to the proper database. We spot-checked measurements against screenshots – the approach was crude but effective.

How Much Is #1 Worth?

To be fair to Google, most of the #1 rankings we measured that were really pushed down were in the bottom 20th percentile. Many #1 rankings still have reasonably good on-screen real-estate. The trick is knowing where your own rankings fall. This is a very dynamic situation, and non-standard SERP features are becoming more common and more diverse. If you only see what your rank tracking tool tells you and celebrate staying in the “top” spot, but the top spot is below 3 ads, a stock ticker, 3 news links, and a Places block, you probably don’t have much to celebrate. This is why it’s critically important to actually look at your SERPs in the wild, and to keep an eye on “downstream” metrics, like your organic traffic.


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January's Best Photos

The White House Your Daily Snapshot for
Thursday, February 21, 2013
 

January's Best Photos

The White House Photo Office just released a set of behind the scenes photos from January 2013 -- including scenes from the Inaugural swearing-in and festivities, meetings around the White House, and more. 

Check out the best of January's behind-the-scenes photos.

Photo Gallery: Behind the Scenes in January 2013

In Case You Missed It

Here are some of the top stories from the White House blog:

Vice President Biden Honors Public Safety Officers with Medal of Valor
Yesterday, eighteen brave public servants received the highest national award for valor in a ceremony at the White House.

Equipping the Nation’s Future Innovators
Some of America's most innovative scientists explain how a STEM education transformed their lives.

Setting the Record Straight About the Sequester
The only party unwilling to compromise to avoid the dangerous across the board budget cuts that are slated to take effect March 1 are Congressional Republicans, who would rather see our recovery and middle class economic security be put at risk than close one tax loophole for big corporations and the wealthiest.

Today's Schedule

All times are Eastern Standard Time (EST).

9:30 AM: The President receives the Presidential Daily Briefing

10:45 AM: The President meets with senior advisors

11:25 AM: The President records radio interviews with Al Sharpton, Joe Madison and Yolanda Adams

12:30 PM: Vice President delivers remarks at a conference on gun violence

1:00 PM: Press Briefing by Press Secretary Jay Carney WhiteHouse.gov/live

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Seth's Blog : Dripping and syncing the buzz

 

Dripping and syncing the buzz

In launching an entire seasion of House of Cards at once, Netflix made a mistake (fwiw, I haven't seen it):

Buzz is a function of both interest and timing. If 100 people talk about something over the course of a week, it pales in comparison to 100 people talking about something right now. Conversations beget conversations. The next big thing, the it girl, the one of the moment--most buzz is meta-buzz, talk about the talk. Think about it... Superbowl buzz is almost entirely about the buzz, not about the game. It's the sync that matters.

HBO understands this, and used shows like the Sopranos to build subscriptions. The day after each episode, people at work would talk about what happened the night before. Not two days later, or four days later, but the very next day. If you didn't watch or didn't have HBO, you felt left out. So what they were selling a decade ago was the feeling of not being left out. (It works in Norway too).

Today, of course, we don't wait for work the next day. We talk about it now. And the mistake Netflix made was that they didn't drip. They didn't queue it up for their viewers, didn't coordinate and sync the buzz. In short: they didn't tell you WHEN to talk about it. If "spoiler alert" comes up too often, then we're afraid to speak and afraid to listen (depending on where we are in the viewing cycle).

Participating in buzz is fun. While mass marketers often try to manipulate their customers into buzzing in a way that benefits them, most of the time, we're glad to be doing it, glad to be part of something with excitement and energy. The Kony video spread largely because it was already spreading. The buzz led to more buzz, and we didn't want to be left out.

It takes guts and discipline to patiently coordinate the buzz, to avoid blurting out everything you have to say all at once. But that's what your audience wants from you. When trust and awareness build over time (it rarely happens magically, just when you need it), you have the ability to put new ideas and new discussions in front of the people waiting to not just hear them, but tweak them and spread them and make them their own.


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miercuri, 20 februarie 2013

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Montebourg Responds, Cites Normandy Landings and Barack Obama

Posted: 20 Feb 2013 08:46 PM PST

The amusing story of a letter from the CEO of Titan, regarding the unproductive nature of French workers, continues.

For background please see Incredible Letter from CEO of Titan to France Minister of Industrial Renewal, Blasting French Unions and USA: "How Stupid Do You Think We Are?"

I was pleased to beat all major English press outlets to the story and was able to do so because the letter from Titan to Montebourg was in English, but in image form, and posted on a French news site.

Today I have Montebourg's response EXCLUSIVE Titan Montebourg promises' redoubled zeal, French customs also posted on Les Echo.

However, Montebourg's response is in French and in image form. If a reader cares to submit an accurate translation, I will gladly post it. I expect it will be humorous.

Anyone willing?

Here is a Google translation of the Les Echos article, but it only gives a brief description of Montebourg's response.

'Les Echos' have obtained a copy of the Minister's response recovery productive vitriolic letter addressed to him by Maurice Taylor, CEO of Titan International. Arnaud Montebourg denounces the remarks "ridiculous than offensive," talks about La Fayette, the Normandy landings and Barack Obama.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Greek Official Sends 2000 Cases of Fraud and Embezzlement of Public Money to Authorities, Zero Results

Posted: 20 Feb 2013 04:36 PM PST

Reader "Lefteris" from Greece writes ...
Hi Mish,

The General Inspector of Public Administration in Greece, Mr. Rakitzis, stated that he has send more than 2000 cases of proven corruption to justice, and none of them has brought any results.

This person, by the way, is considered a highly ethical and effective inspector by all political parties in Greece.

One of the problems is that Greek law considers embezzlement of money in the public sector as a misdemeanor for amounts less than 72,000 euros. Corrupt officials are taken to justice (upon review by a board of their peers) and then they are released and work again normally in the public sector.

Batting Zero for Two Thousand

From Google Translate Rakitzis: "I Sent 2000 Cases to Court and Not One Verdict"
Mr. Rakitzis said that in 8 years in his position he sent to Justice 2000 cases of which not one decision has been rendered.

He attributed much of the blame for delays, obstruction, and problems of public administration in the poor performance of local government in action and trade union circles.

Mr. Michael, the president of the Central Union of Chambers of Commerce and Industry of Athens said the fight against corruption is a matter of survival. "The misery of wage workers in the public sector is one factor that exacerbates the problem" commented Mr. Michael.

Reforms are needed to tackle the roots of the problem: legislative complexity and ambiguity in the laws, excessive state intervention in the economy, bureaucracy, poor utilization of new technologies, and the culture of impunity.
Culture of Impunity

Politicians on the take have no interest in strengthening the law that defines embezzlement of money in the public sector under 72,000 euros, a misdemeanor. Extortion, graft, and fraud is seen as a benefit of public "service".

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Germany Warns Against "Silvio the Savior" (And That May Backfire); Fake Horse Race Odds Get Around Blackouts

Posted: 20 Feb 2013 12:45 PM PST

Italians head to the polls on February 24-25 to replace the technocrat government of prime minister Mario Monti.

Pier Luigi Bersani, who heads the centre-left Bene Commune (Common Good) coalition was considered a shoo-in a few short weeks ago, at least in the Chamber (the lower house of parliament).

It's all up in the air now as Silvio Berlusconi, head of the centre-right Il Popolo della Libertà (the People of Freedom) has staged a massive rally in the polls (now blacked out). Berlusconi has been on a rampage lately blaming Germany and Chancellor Angela Merkel for the unemployment problems in Italy. It's a populist message that is resonating well with voters.

Beppe Grillo's Movimento 5 Stelle (Five Star Movement) has been largely ignored in the Italian press, yet Grillo has been wildly popular at rallies. Grillo has a chance to come in second, and I would not be surprised by a first place finish.

Mario Monti, who heads the centrist Con Monti per l'Italia (With Monti for Italy) coalition, is running a very distant 4th.

"Fare per Fermare il Declino" (literally "Act to Stop the Decline", acronym FiD), is a primarily Libertarian party founded less than a year ago but until a recent stumble had been gaining enough steam to possibly overtake Monti.

For further analysis of FiD and the other parties, please see European Reader Offers Insights on Upcoming Italian Election

Poll Blackouts

Officially, pollsters cannot post poll results in a blackout period before the election. That blackout period started February 9. Here is a snapshot of the polls on February 8.



Those results are misleading because they do not include undecided voters, and the undecided vote is a whopping 20-25 percent!

With such little difference between Berlusconi and Bersani, and with huge rallies for Beppe Grillo and Berlusconi, any outcome is possible. Will Grillo take votes from Berlusconi or Bersani (or both). If enough of both I could even envision a win. If he takes more votes from Bersani, then Berlusconi is likely to win.

From my experience, late deciders break in a massive way for one candidate or the other (and in the US election I predicted for Obama). Here, it appears against Bersani (to who is more uncertain).

Fake Horse Race Odds Get Around Blackouts

Adding more confusion rather than clarity, Yahoo!News reports Fake horse racing blog dodges Italy's election polls blackout
A blog appears to have found a way around a publishing ban on polls in the two weeks before the vote by writing up the results of pretend "underground horse races", which appear to reflect each party's standing.

On the final day polls could be published before the blackout fell, bloggers Andrea Mancia and Simone Bressan posted "The illegal races return!" on their site Notapolitica.it setting out the main "stables" and "jockeys" competing.

In line with the last published official polls, the winning horses of Tuesday's "San Nicola Racetrack" came from the "Bien Comun" stables, a thinly disguised name for the centre-left "Italia Bene Comune" coalition.

The centre right of former Prime Minister Silvio Berlusconi was shown coming in just 3.5 "seconds" behind.  Using a mix of puns and French, Notapolitica.it renders centre-left leader Pier Luigi Bersani as jockey "Pier le Smacchiateur" and Mario Monti as "Mario de la Montaigne". Berlusconi is dubbed "Burlesque".

Horses representing Beppe Grillo's 5-Star Movement are referred to as "stellar", while the names of races allude to different pollsters. "San Walter Giuliano Racecourse", for example, appears to refer to research group SWG.
It is difficult to say if those are official polling results or fictional. Assuming the polls are accurate (not an assumption I am ready to make), it is still difficult to know how undecided voters were handled.

Germany Warns Against Berlusconi

Of potentially more importance, Berlin Warns Italians against Berlusconi

Here are a few examples from the story.

German Finance Minister Wolfgang Schäuble reportedly said (but later denied) "Silvio Berlusconi may be an effective campaign strategist, but my advice to the Italians is not to make the same mistake again by re-electing him."

Polenz, a senior member of Chancellor Angela Merkel's Christian Democrats, said: "Italy needs political leaders who stand for the future. Berlusconi is certainly not one of them."

One Italian bank even went so far this week as to issue a report arguing that a Berlusconi election would almost certainly force the country to apply for emergency bailout aid from the EU. Mediobanca, Italy's largest investment bank, wrote that "a last-minute Berlusconi victory would scare the market sufficiently to put pressure on the spread."

"Silvio the Savior"

In Italy, the opposite is happening. Spiegel reports Berlusconi's Faithful: 'Only Silvio Can Save Italy'
Adoration of Berlusconi in Italy remains widespread. In the parallel universe occupied by his followers, there is no room for doubt about Berlusconi and lines are clearly drawn. Silvio is good and the others are bad.

These fans gather at his speeches, like the Saturday rally in Palermo, where thousands crowded into the venerable Teatro Politeama. There were women in long fur coats and fine gentlemen in three-piece suits. Dock workers like Ferrante squeezed with them through the entrance, everyone pushing and shoving each other like adolescents at a rock concert. The hundreds who didn't make it in must stand outside.

Silvio the Savior

Fans of the 76-year-old ex-premier see him as more than just a beacon of hope. "Berlusconi will now start a revolution," says teacher Marinella Romano. She confesses "I have always loved Silvio." Donatella Catalano, a friendly retiree, gushes, "He stands for everything that is good in the world." The unemployed Ferrante says that "only Silvio can save Italy, he will bring us much good."

Fully a quarter of Italians are prepared to vote for Berlusconi again. It is an astounding degree of homage paid to man who faces allegations of abuse of power and bribery; who faces the scandal surrounding the underage escort Karima el-Marough, alias Ruby Rubacuori; who has been blasted for blatantly misogynistic comments; and who broke many promises as prime minister. Instead, the opposition, left-leaning judges and even the Germans are blamed for all that is not right with Italy.

"It was Merkel who toppled him," says retiree Catalano, referring to the German chancellor. She then turns to her neighbor and says: "It's better not to tell the man anything, because the Germans always write negatively about Berlusconi." Another voice yells: "First World War II and now attacks against Berlusconi!"

The comments are not surprising. In almost every campaign speech, Berlusconi rails against Germany. "Should we continue to allow Germany to dictate policies that ruin Italy?" he calls out. "Nooooo!" scream his followers.

Election Predictions

It's difficult to judge from this side of the Atlantic, but things do not look good for a viable center-left coalition. At best, Bersani will win the Chamber and lose the Senate. That would likely result in a hung parliament.

Anti-German sentiment in Italy is high already. The entrance of German politicians into the battle may fuel that sentiment in a major way.

It is conceivable "Silvio the Savior" pulls off a stunning upset win in both the Chamber and Senate, but a Senate victory would still require a coalition (no party will come close to a majority).

In theory, Movimento 5 Stelle and Silvio Berlusconi could form a nice anti-Euro coalition and put the Euro to a vote, but given the anti-political party platform of Movimento 5 Stelle it's hard to see that coalition forming.

Indeed it may be difficult if not impossible for any party to form a Senate coalition if Monti's party does poorly enough (as I expect it will).

The most likely outcome once again is a hung parliament, and the next most likely outcome may very well be a return of Silvio Berlusconi (rather than a weak center left coalition of some sort that most seem to expect).

Regardless, Berlusconi is no savior (nor is there one to be found in the entire group). There are no good outcomes for Italy.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Reader Asks Me to Prove "Inflation Benefits the Wealthy" (At the Expense of Everyone Else)

Posted: 20 Feb 2013 01:20 AM PST

In response to Top 1% Received 121% of Income Gains During the Recovery I received a couple of emails from readers that I would like to share.

Reader "Gordon" wondered how it was possible for a group to get 121% of income gains. Here is the example I sent Gordon.

Mary, Tom, and Joe work for the XYZ Corporation. They are the only three employees. Mary's salary rose from $100,000 to $200,000. Tom and Joe were informed of hardships in the corporation and their salaries fell from $100,000 to $80,000 each.

In the above example, net salaries rose by $60,000. Mary's salary rose by $100,000 (more than 100% of the total).

Quantifying Inequality

Reader "Z" writes ... "Inequality in the US has been rising since the 80s. How do you justify your theory that inflation benefits the wealthy? Not qualitatively, quantitatively."

First, let's take a look at inflation as measured by the CPI (any alternative measure of inflation would suffice for this example).

CPI Percent Change From Year Ago



click on any chart for sharper image

Except for a brief period in 2009, price inflation has been positive. The question is "Who Benefited?"

I claim it is those with "first access to money" namely banks and the already wealthy. A few charts courtesy of Doug Short at Advisor Perspectives will prove my point.

Nominal US Household Incomes



From the above chart it appears the average and median household income has been growing nicely since 1967. If that's what you believe, think again.

Real US Household Incomes



In "real" (CPI-adjusted) terms, 50% of households are no better off than they were in 1988. Let's dig a litter deeper.

Growth in Real Household Income by Quintile



The above chart shows percentage income growth by quintile since 1967. Since 1988, the bottom, 4th and middle quintiles (a combined 60% of households) have negative real income growth.  The next chart shows the same thing in a different way.

Real Household Income by Quintile



No matter what your timeframe, only the top quintile did well. And from 1980 until 2000 the top 5% got the lion's share of income gains.

Ponder on that for a bit, then consider the following charts on total net worth.

Nominal Total Net Worth



Real Total Net Worth



Total net worth includes stocks, bonds, real estate, pensions, etc. I cannot precisely quantify quintiles but we all know (at least we should) who has the assets and who doesn't. The top 5 or 10% have most of the assets, the next 15% or so are OK and nearly everyone else is asset poor and high in debt.

Millionaire Households

The Wall Street Journal has some interesting stats on the Millionaire Population.
According to the Chicago-based Spectrem group, there are now 8.6 million households in the U.S. with a total net worth (minus principal residence) of $1 million or more. There are now 1,078,000 households worth $5 million or more and about 107,000 people worth $25 million or more.

The report also broke down today's millionaires by occupation and former occupation if retired. Managers make up the largest group, with 17%, followed by educators (12%), corporate executives (7%), entrepreneur/business owners (6%) and attorneys and accounts.

The $5 million-plus crowd, is dominated by senior corporate executives (17%) and entrepreneurs/owners (12%).
Household Net Worth



Chart from Spectrem Group

There are about 114 million households. Of that number 8.6 million (7.5%) have a net worth of $1 million or more.

37 million households have a total net worth of $100,000 or more. Thus, 77 million households (67.5%) have a net worth less than $100,000. Counting underwater houses, I suspect most of them live paycheck to paycheck and have minimal if not negative net worth.

So who did inflation benefit? The answer is those with assets and those with first access to money: the banks and the already wealthy.

The poor do not have assets, they have debt.

In spite of the often-heard mantra that "inflation wipes away debt", I suggest otherwise. Income typically does not keep up with expenses, and most have too few assets to inflate. The poor (last on the credit totem pole) overpay for their assets with cheap credit given to them at precisely the wrong times (as happened right before the housing bust).

Inflation Clobbers Those on Fixed Income

In case you missed it, please consider Hello Ben Bernanke, Meet "Stephanie", my response to a reader on fixed income attempting to live on Social Security plus interest on a $16,000 CD.

If routine price inflation did not benefit the banks and the wealthy at the expense of everyone else, we probably would not have it. The word that best describes the process is "theft".

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

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