joi, 21 martie 2013

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Google AdSense Newsletter - March 2013

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Seth's Blog : Building your backlist (and living with it forever)

 

Building your backlist (and living with it forever)

Authors and musicians have one, certainly. This is the book you wrote seven years ago or the album from early in your career. The book keeps selling, spreading the ideas and making a difference. The album gets played on the radio, earning you new fans.

"Backlist" is what publishers call the stuff that got published a while ago, but that's still out there, selling.

The Wizard of Oz, Bob Dylan's Greatest Hits and Starsky and Hutch all live on the backlist

Without a backlist, all book publishers would go out of business in no time. The backlist pays dividends long after the work is over.

Advertisers didn't used to have a backlist. You paid for that magazine or newspaper or TV ad, and within just one cycle, it was gone, forever.

Today, of course, the work you put on the internet has a good chance of staying there for a very long time. The internet doesn't easily forget.

That TED talk, then is going to be around for your grandchildren to see. The review of your new restaurant, or the generous connection you made on a social network--they're going to last.

I almost hired someone a few years ago--until I googled her and discovered that the first two matches were pictures of her drinking beer from a funnel, and her listed hobby was, "binge drinking." Backlist!

Two things are going to change as you develop a backlist:

--You're going to become a lot more aware of the posterity of the work you do. It's all on tape, all left behind. Just as you're less likely to litter in your own backyard, the person aware of his backlist becomes more careful and civic minded.

--You're going to want people to pay attention to your backlist... in my case, the free videos, various ebooks and printed things I've done over the years. In your case, maybe it's your blog, or the projects you've built or the reputation you've earned.

Your history of work is as important as the work you'll do tomorrow.


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Just for You from YouTube: Weekly Update - Mar 21, 2013

miercuri, 20 martie 2013

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


"The Positive Impact of the Declining Yen Has Yet to be Seen"

Posted: 20 Mar 2013 11:02 PM PDT

Those who thought a declining yen would be a savior to Japan need to reconsider as Japanese February Exports Fall 2.9%.
Japan's exports fell more than economists forecast and the nation's trade deficit persisted, underscoring challenges to Prime Minister Shinzo Abe's campaign to revive the world's third-biggest economy.

Shipments dropped 2.9 percent in February from a year earlier, the Finance Ministry said in Tokyo today. The median estimate of 22 economists surveyed by Bloomberg News was for a 1.7 percent decrease. Imports rose 11.9 percent, leaving a trade shortfall of 777.5 billion yen ($8 billion).

Extra easing by the Bank of Japan (8301) is "likely to weaken the yen, boosting import costs and expanding the trade deficit," Junko Nishioka, chief economist at RBS Securities Japan Ltd. in Tokyo and a former central bank official, said before the release. "The positive impact of the declining yen has yet to be seen."
"Yet to be Seen"

I am laughing out loud at that last sentence. I suggest the "positive impact" will not be seen because there isn't one, at least for the average Japanese citizen.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Spanish Firm Markets Mattress With Built-In Safe

Posted: 20 Mar 2013 04:35 PM PDT

Putting new meaning to an old phrase (keep your money under the mattress), a Spanish firm touts 'Mattress Savings' the first mattress with built-in safe.
"Savings, are better under the mattress". How often have we heard this phrase! The difficult economic situation in recent months and various scandals involving financial institutions have led many to dream about fluffy Spanish euros. Francisco Santos also dreamed, and woke up to make it happen: he created the first mattress with built-in safe.



Santos had a dream. He consulted with his pillow, news about the distrust and uneasiness of savers, and in doing he rediscovered the old habit of keeping money under the mattress. And thus was born the idea of creating a safe mattress with built in such a way that "it is not necessary to keep the money under the mattress" but in a safe within the mattress, says Santos.

"History repeats itself. Ancient people thought the safest place to keep your money under the mattress was. Now we propose the same thing, and we've seen people's uneasiness about the current situation."

The campaign to promote this product is a parody on the advertising of a financial institution touting 'My Mattress Savings'.
Distrust of banks and governments is widespread and growing (and rightfully so).

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com 

Views from "Out of This World" (a Non-Economic Diversion)

Posted: 20 Mar 2013 12:50 PM PDT

If you need a break from money supply, jobs, Cyprus, France, Europe in general, or housing (who doesn't) I have a wonderful visual diversion that is literally "out of this world".

You can Watch the Aurora Borealis from an International Space Station that captures otherworldly famous lights.
The best time to see the aurora borealis here on Earth is during the coldest and darkest nights of the year, so people in the Northern Hemisphere still have a few more nights of ideal viewing. However, here on Earth we only get to see half the show. But luckily for us, the folks orbiting 240 miles above us on the International Space Station have been documenting what we've been missing. The aurora borealis and its southern sister, the aurora australis, are just as breathtaking from above, and the astronauts get a clear view any time of year. These atmospheric light shows are a product of charged particles interacting with the Earth's magnetic sphere and are often tied to solar wind or other sun surface activity. Whichever way you look at it, the phenomenon is surreal. Check out this preternatural light show below.
Here are a couple of images. Click on the above link to see the rest.



A southern aurora captured from the International Space Station as it zipped by at 17,239.2 mph. Image by NASA's Marshall Space Flight Center.



This striking aurora ribbon, snapped over the Indian Ocean, was likely caused by a major sun spot event. Image by NASA's Marshall Space Flight Center.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Record Corporate Insolvencies in Australia

Posted: 20 Mar 2013 10:09 AM PDT

The housing bubble in Australia has popped but the biggest declines are still ahead. Meanwhile other problems have surfaced, as expected in this corner, namely Insolvencies hit record levels in January
A total of 628 firms collapsed in January, the highest-ever for what is a traditionally quiet month and a 21.2 per cent increase from the previous year, accounting company Taylor Woodings said in a report released on Wednesday.

NSW recorded the highest number of collapses among the states, with 189 insolvencies, although it was 2.6 per cent lower than the previous corresponding period. In contrast, insolvencies doubled in Western Australia from 29 in January 2012, to 58 this year.

In the first seven months of the 2013 financial year, ASIC reported 6053 company insolvencies, the second-largest recorded and 0.2 per cent lower than last year.

The high number of collapses came despite a recent increase in consumer sentiment.

Mr Schwarz [Taylor Woodings' Melbourne partner Andrew Schwarz] said construction activity remained low, with housing starts well down from their trend and high point. "Having said that, property prices have started to rebound a little bit, so whether that increase in property prices and in consumer confidence will lead into new housing starts, time will tell," he said.
Optimism is hardly warranted. Australia's fundamentals (a housing-bust economy, a slowdown in mining with falling Chinese demand, overpriced rents, and high labor costs) are simply horrendous.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Fraudulent Guarantees; Fictional Reserve Lending; Comparison of US to Cyprus; What About New Zealand?

Posted: 20 Mar 2013 01:24 AM PDT

Reader "MB" who lives in New Zealand is concerned about confiscation of deposits. He writes ...
Hi Mish

Apparently articles are appearing in a NZ newspaper editorials saying that the NZ government has the same policy of confiscation as that being used on Cyprus by the EU. In the event of a banking crisis, the government will be able to take deposit funds to bail out a bank.

MB
Theft?

A letter to the Reserve Bank of New Zealand states Reserve Bank policy looks like theft.
As a super-annuitant who depends on interest from term deposits to top up my pension, I'm horrified to learn that the Reserve Bank will put in place a process by which ordinary bank depositors will, without notification and without their consent, have their savings used to bail out a bank in financial distress.

If a banking crisis arises, banks will be able to freeze bank accounts overnight and reopen them the next day, but the account will have been "shaved".

Those of us who suffered loss of retirement savings in the finance institutions' crashes in 2008 thought we'd be safe keeping the remainder in our banks, especially the Kiwi-owned bank.

What a shock to learn that our money isn't safe after all.

This is a terrifying prospect for those of us who have no way to replace any losses because our days of being able to earn are long behind us.

Jill
Open Bank Resolution (OBR) Policy

To understand what Jill and others are concerned about, let's go straight to the source, the Reserve Bank of New Zealand's Open Bank Resolution (OBR) Policy
Why should depositors bail-out banks?

The OBR policy is designed to ensure that first losses are borne by the bank's existing shareholders. In addition, a portion of depositors' and other unsecured creditors' funds will be frozen to bear any remaining losses. To the extent that these funds are not required to cover losses as more detailed assessment of the position of the bank is completed, these funds will be released to depositors. At a high level, this outcome replicates the outcome that would apply in the event that a failed bank was liquidated. The primary advantage of the OBR scheme, however, is that depositors would have access to a large proportion of their balances throughout the process. This contrasts with what would happen under a normal liquidation, where depositors might not have access to any of their funds for a significant period.

Why aren't deposits guaranteed?

During the recent global financial crisis the government took the decision to put in place a temporary guarantee on retail deposits. On 11 March 2011 the Minister of Finance announced that further guarantees would not be provided following the expiry of the existing scheme. Furthermore, the Minister ruled out the possibility of introducing a compulsory deposit insurance scheme. In coming to this conclusion the Minister noted that deposit insurance is difficult to price and blunts incentives for both financial institutions and depositors to monitor and manage risks properly. The full statement from the Minister can be accessed at http://www.beehive.govt.nz/release/maintaining-confidence-financial-system
The subject of New Zealand is on the verge of going viral. Typically when that happens, the concern is overblown. And that is precisely the case here.

Sensible Policy

Readers who are unfamiliar with my overall stance on deposit guarantees, especially in light of my posts on Cyprus may be surprised to learn that I commend the Reserve Bank of New Zealand's policy for precisely the reasons it stated:

"Deposit insurance is difficult to price and blunts incentives for both financial institutions and depositors to monitor and manage risks properly."

Consider a US example.

In buildup to the housing bubble crisis, investors flocked to shaky institutions that paid the highest yields on deposits simply because the deposits were guaranteed. The FDIC guarantee enabled hundreds of banks such as now-bankrupt Corus to secure funds used to build condos in Florida and Las Vegas.

No one in their right mind would have placed money in Corus and other such banks without those guarantees. In essence, deposit insurance helped fuel the housing bubble.

The difference between the policy of New Zealand and what happened in Cyprus is the guarantee itself.

Wikipedia has a nice table of 99 countries with deposit insurance. Those without deposit insurance are at least being honest.

The problem in Cyprus was the fraudulent deposit guarantee, made by the ECB, and repeated just last month by the president of Cyprus.

Fraudulent Guarantees

Guarantees in and of themselves are inherently fraudulent by nature. A look at money supply numbers will show why.

Base Money



click on any chart for sharper image

The Adjusted Monetary Base is the sum of currency (including coin) in circulation outside Federal Reserve Banks and the U.S. Treasury, plus deposits held by depository institutions at Federal Reserve Banks.

M1



M1 is narrow money supply. It consists of currency, demand deposits (checking accounts), travelers checks, and other checkable deposits. Travelers checks are actually double-counted but the numbers are so small the error is essentially meaningless.

M2



M2 consists of M1 plus savings deposits (which include money market deposit accounts, or MMDAs); (2) small-denomination time deposits (time deposits in amounts of less than $100,000); and (3) balances in retail money market mutual funds (MMMFs).

There are better measures of money supply, such as True Money Supply (TMS) and I encourage you to learn about them. I used to maintain charts of TMS (I called it M') but Michael Pollaro does a fantastic job.

I used M1 and M2 above because those are the widely reported numbers, and the numbers most economists follow.

For the purpose of this discussion, M1, M2, and Base Money supply will suffice. The next chart will help explain why.

Total Credit Market



Chart Recap

  • Base Money Supply: $2.9 Trillion
  • M1: 2.4 Trillion
  • M2: 10.4 Trillion
  • Total Credit Market Debt Owed: $56.3 trillion

One Giant Ponzi Scheme

Clearly far more money has been lent than exists. How can it possibly be paid back? If it can't be paid back, how good is a guarantee?

In 2010 Bernanke proposed ending reserve requirements completely, but long-time Mish readers understand that is the de facto state of affairs already.

For example, even the $2.4 trillion in M1 money that is "guaranteed" to be in your checking account and "available on demand" isn't in your checking account at all. It too has been lent.

I have talked about this before on numerous occasions but it's worth a review.

Please consider my March 23, 2010 post Bernanke Wants to End Bank Reserve Requirements Completely: Does it Matter? What Chaos will Result?
There are no reserve requirements on savings accounts right now.

There are reserve requirements on checking accounts, but you have to take into consideration the fact that Greenspan allowed sweeps in 1994.

Sweeps allow banks to move (sweep) money from checking accounts into savings instruments nightly (unbeknown to customers who think the money is really there in their checking accounts).

Once Greenspan allowed banks to sweep, banks did so in mass, and the end result is there are essentially no reserve requirements on checking accounts either.

The bottom lines is banks will continue to do what they have done since 1994, and that is to keep enough reserves on hand to meet estimated withdrawals.
Fictional Reserve Lending

Should banks (large too-big-to-fail banks) run out of reserves, the Fed is Johnny on the spot, ready and willing to create reserves out of thin air. However, other banks can't count on it.

In essence, the system is one giant Ponzi scheme (not just in the US but everywhere), kept afloat by wizards willing to ramp money supply every time big banks get into trouble.

An enabling factor to all the bank leverage is Fractional Reserve Lending (which on numerous occasions I have likened to "Fictional Reserve Lending" but is really better thought of as "Negative Reserve Lending".

Please see my 2009 post Fictional Reserve Lending And The Myth Of Excess Reserves for further discussion. It's well worth a read.

Amusingly, people were arguing at the time such policies would soon cause massive price inflation, but I took the other side of the bet (and still do - for the time being).

The Fed, was and still is willing to step in and help any "too big to fail" bank, but numerous small banks went bust in the Great Financial Crisis, and depositors with money over the FDIC limit did on occasion suffer losses.

In that regard, the Reserve Bank of New Zealand at least has the courage to tell the truth, with precisely stated reasons: "deposit insurance is difficult to price and blunts incentives for both financial institutions and depositors to monitor and manage risks properly"

I am planning a follow-up post on the fraudulent nature of Fractional Reserve Lending, deposit insurance, and related topics, but the five key points for now are as follows:

Five Key Points

  1. In a Fractional Reserve Lending scheme, the notion there are meaningful reserves is ridiculous
  2. Far more money has been lent out than really exists (the rest is a fictional accounting entry)
  3. Fractional reserve lending constitutes fraud (just as lending something you do not own is fraud)
  4. There is no way for all this money to be paid back (so it won't be)
  5. Of all the central banks, the Reserve Bank of New Zealand has the most sensible policy for the most sensible reasons of all the central banks.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Note: Some ATT users (not a fault of ATT) received timeouts on my "Wine Country Conference" link (see below). If you were one of them, please try again. The problem has been fixed.

Wine Country Conference

I am hosting an economic conference on April 5 in Sonoma, California. Proceeds go to the Les Turner ALS Foundation (Lou Gehrig's Disease).

Please see My Wife Joanne Has Passed Away; Stop and Smell the Lilacs for my association with the disease.

To learn about the economic conference with world-class speakers including John Hussman, Michael Pettis, Jim Chanos, John Mauldin, Mike "Mish" Shedlock, Chris Martenson with guest moderator Lauren Lyster and other Special Guests, please visit Wine Country Conference April 5, 2013