joi, 21 martie 2013

Take a Peek at the President's Trip to the Middle East

Your Daily Snapshot for
Thursday, March 21, 2013

Take a Peek at the President's Trip to the Middle East

It's President Obama's second day in the Middle East, during the first foreign trip of his second term. While in the region, he's met with both Israeli and Palestinian leaders, and today he addressed the Israeli people from Jerusalem, where he spoke about the future of the region: "That is where peace begins – not just in the plans of leaders, but in the hearts of people."

See photos and videos from President Obama's trip to the Middle East.

President Barack Obama is greeted by Israeli President Shimon Peres and members of Hora, a local children's dance troupe, upon his arrival at the President's residence in Jerusalem, March 20, 2013. (Official White House Photo by Pete Souza)

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Google AdSense Newsletter - March 2013

March 2013

Publisher ID ca-pub-1492172262972996

Dear publisher,

As 2013 continues, make sure you're maximizing your revenue potential by reviewing Part 1 and Part 2 of the optimization checklist. The lists cover basic and advanced optimizations. Along with reviewing those checklists, read this issue of our newsletter for updates on:

Review your contact information
Activate your mobile web content with AdSense
Learn from other publishers about user experience best practices
Gambling content can now be monetized with AdSense in select countries
Verify guidelines for monetizing flash gaming sites

Sincerely,

Peter

The Google AdSense Team

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Activate your mobile web content with AdSense

We've recently updated our Help Center information in relation to monetizing your mobile web content. It's now even easier to find all the information you need to know when monetizing your mobile content, whether you have a mobile WAP or a high-end site. Please visit our AdSense for mobile section in the Help Center for more details.

Start monetizing your online gambling content with AdSense

We've recently updated our gambling content policies for publishers in selected countries where gambling is legal. Publishers in these countries can now apply to monetize their online gambling content. Permitted gambling content includes: online casino games, sports betting, bingo, lotteries, tips, odds, handicapping, mahjong, educational/supplemental materials and bonus codes.

Please visit our AdSense gambling policy page for more details on this new policy and contact us if you're interested in monetizing your gambling content.

User Experience Tips

MakeupAlley.com simplifies its site and sees revenue increase

MakeupAlley.com uses Google's tips for publishers to improve user experience, growing revenue with a simplifying, reorganizing makeover. MakeupAlley.com decided to test some simple changes to its main landing page, streamlining its content and design to make relevant information easier to find. The changes led to a 171% increase in on-site interactions and a 50% increase in AdSense revenue. Read the full story.

Program Policies

Verify guidelines for monetizing flash gaming sites

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Seth's Blog : Building your backlist (and living with it forever)

Building your backlist (and living with it forever)

Authors and musicians have one, certainly. This is the book you wrote seven years ago or the album from early in your career. The book keeps selling, spreading the ideas and making a difference. The album gets played on the radio, earning you new fans.

"Backlist" is what publishers call the stuff that got published a while ago, but that's still out there, selling.

The Wizard of Oz, Bob Dylan's Greatest Hits and Starsky and Hutch all live on the backlist

Without a backlist, all book publishers would go out of business in no time. The backlist pays dividends long after the work is over.

Advertisers didn't used to have a backlist. You paid for that magazine or newspaper or TV ad, and within just one cycle, it was gone, forever.

Today, of course, the work you put on the internet has a good chance of staying there for a very long time. The internet doesn't easily forget.

That TED talk, then is going to be around for your grandchildren to see. The review of your new restaurant, or the generous connection you made on a social network--they're going to last.

I almost hired someone a few years ago--until I googled her and discovered that the first two matches were pictures of her drinking beer from a funnel, and her listed hobby was, "binge drinking." Backlist!

Two things are going to change as you develop a backlist:

--You're going to become a lot more aware of the posterity of the work you do. It's all on tape, all left behind. Just as you're less likely to litter in your own backyard, the person aware of his backlist becomes more careful and civic minded.

--You're going to want people to pay attention to your backlist... in my case, the free videos, various ebooks and printed things I've done over the years. In your case, maybe it's your blog, or the projects you've built or the reputation you've earned.

Your history of work is as important as the work you'll do tomorrow.