Dr. Alan Kwan and several other geneticists showed the human faces of the future. This is what human faces may look like 20,000, 60,000 and 100,000 years later.
According to Dr. Kwan, the changes might include: • a larger head to accommodate a larger brain • larger nostrils for easier breathing in off-planet environments • denser hair to contain heat loss from a larger head • eyes getting larger, as attempts to colonize Earth's solar system and beyond see people living in dimmer environments farther away from a sun • skin becoming more pigmented to lessen the damage from harmful UV radiation
There are tons of incredible health benefits from drinking fresh juice that many people aren't aware of. Research has found that drinking fresh pressed juice can improve sleep, increase energy, decrease stress, and even lead to a long life. The following infographic breaks down these benefits along with the differences between pasteurized juice and fresh juice, and much more. Read on to learn all that you need to know about fresh juicing!
It's been 50 years since President Kennedy signed the Equal Pay Act, but its goals today stand unrealized. In 2013, full-time working women still make less than men on average.
The President has made tackling this issue a priority since his first day in the White House, but there's still more to do.
In his most recent weekly address, President Obama says that the United States Senate will soon take action to fix our broken immigration system with a commonsense bill, and urges lawmakers to act quickly to pass this bill so that we can continue to live up to our traditions as a nation of laws, and also a nation of immigrants.
For the first time last year, DREAMers found some relief through the Obama Administration’s deferred action process, but the only way to give Dreamers the peace of mind they need to live productive lives is to fix our broken immigration system through common sense reform.
And I argued internally at Distilled against it being an important trend.
But I think I might have been wrong.
Before I explain why I think I might have been wrong, I want to give you a few of bits of information in my defence:
I don't drive much, and almost never on my own; I commute on the train and most of my driving is with my family.
I work in an open-plan office without so much as a cubicle to shield my embarrassing experiments with voice search from the world.
I actually don't like using the phone much, so it may have passed me by that talking into that small device is a perfectly acceptable thing that normal people do.
My main arguments why voice search wasn't an important trend were:
1. You look stupid talking into your phone
In hindsight, perhaps this was the most shortsighted of all my arguments. Of course we don't always look entirely sensible holding a bit of technology up to our ears, but it seems like we have made it socially acceptable in most environments.
More importantly, I think that I underestimated the speed with which things can become socially normal. I'm personally more up for trying this kind of new thing than most, and I think I underestimated everyone else's willingness to try new things.
I increasingly make calls on my computer. Between Google+ Hangouts, Skype, and GoToMeeting, I probably average 2-3/day, so even in my cubicle-less existence it's becoming more and more normal for me to talk to my computer.
2. You can't edit things easily
Anyone who tried early voice dictation software is familiar with the process of trying to get it to recognise stop words and having it write out what you said:
"Delete word back. DELETE WORD BACK. Screw it."
My imagined future of voice search had all kinds of similar problems. While some people are reporting that third parties can activate Google Glass, I imagine that is just teething difficulties.
There are two big things that give me hope for the future of voice search in terms of query editing:
(a) So much context is going with each query
You only have to look at Google Now to realise how far this has come:
You know that when they are capable of returning results for things you haven't even searched for yet (see Danny's write-up), they must be doing a lot of enhancement of queries with implicit data even when you are explicitly searching. Here's how we've been thinking about it at Distilled:
All of this gives Google ever-increasing ability to get the query right by appending context and other information to it.
(b) Conversational search is amazing
Of all the many things that should impress me (like Google's ability to return results for a never-seen-before query in a fraction of a second), conversational search is perhaps one of the more gimmicky in its current incarnation.
All of this makes me think that query correction may not be needed too much, and when it is, it may not be too much of a problem. It's already quicker than typing for relatively easily spoken mid-length queries.
3. It doesn't matter anyway â€" they're just queries
I honestly hadn't thought too much about the marketing implications, because I figured that not only was voice search not going to catch on, but that even if it did, it would make no practical difference to us as marketers. I figured the way it would work would be something like:
Voice --> text --> query --> result
In actuality, the clumsiness of voice input appears to be a driving force behind Google relying less on the query itself and more on the implicit and explicit input from the user.
I wonder if we should have seen this coming, with "(not provided)" foreboding the death of the keyword? I had interpreted the statements from Googlers about "the death of the number one ranking" as being all about naive personalisation (location, search history, etc.). In fact, it appears that they are talking about the capability to process a whole load of new implicit inputs, including things like:
Device
Current activity
Daily routine
Interests
Significant places
Social network
Calendar entries
Gmail information (flight confirmations, etc.)
Voice search is a powerful driver towards queryless search and (more importantly, I think) query-enhanced search, where sparse input information is combined with ambient and personal information to return the results you need right now.
Is voice search the future, then?
I think it's part of the future. I don't see it cannibalising much of desktop search, where I imagine it'll remain a novelty or an add-on, and I expect much of the its application to mobile search is incremental on top of more complex written queries.
The more important part in my mind is the impact of the technology it takes to power voice search. The fact that Google can roll out voice search this effective speaks not only to their natural language processing ability but also to the maturity of their ability to understand the web.
What should we do as marketers?
As web marketers, we need to realise that the dumb robot we've been considering all these years is rapidly becoming smarter. I think the actions for marketers have far less to do with voice search itself than with a real understanding of the underlying technology.
If you haven't seen this video (I found it via Justin), I highly recommend taking the time to watch at least the first half hour (up to the Q&A):
...and that's from over two years ago. It's quite stunning how far Google's understanding of the web has come, and technologies like Google Now are highlighting ability to put it all together.
The biggest actions I would recommend are therefore to prioritise all the things that help Google understand rather than just index your site. That means things like:
Authorship information
Structured markup (and structured data)
Accurate meta information for objects and pages
Machine-readable feeds of anything they consume (location data, prices, new content)
Conceptually, I think we need to change our mindset around keywords. "(not provided)" isn't the only thing taking away query information; queries will increasingly be composed largely of implicit information alongside the explicit query.
Even if "(not provided)" rolled back (some chance!), we would still be left with less and less information to explain why and how a particular visitor arrived on our site and why we ranked for them. I see analytics and reporting moving towards a content- and user-centric model (across repeat visits and across devices), and moving away from a transactional, session-based view of keywords. You can set yourself up for future success by moving towards content-centric metrics now, and by implementing user-centric tracking with your analytics platform of choice (or waiting for it to come to universal analytics).
I'm looking forward to some disagreement in the comments, but remember: there's a lot of science left to come.
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Why is it so hard for organizations to understand what Tony did with customer service at Zappo's? Instead of measuring the call center on calls answered per minute, he insisted that the operators be trained and rewarded to take their time and actually be human, to connect and make a difference instead of merely processing the incoming.
People hear this, see the billion dollars in goodwill that was created, nod their heads and then go back to running an efficient call center. Why?
In the industrial era, the job of the chief operating officer revolved around two related functions:
Decrease costs
Increase productivity
The company knew what needed to be done, and operations was responsible for doing it. Cutting costs, increasing reliability of delivery, getting more done with less--From Taylor on, the job was pretty clear.
In the post-industrial age, when thriving organizations do something different tomorrow than they did yesterday, when the output is connection as much as stuff, the objectives are very different. In today's environment, the related functions are:
Increase alignment
Decrease fear
Alignment to the mission, to the culture, to what we do around here--this is critical, because in changing times, we can't rely on a static hierarchy to manage people. We have to lead them instead, we have to put decision making power as 'low' (not a good word, but it's left over from the industrial model) in the organization as possible.
As the armed forces have discovered, it's the enlisted man in the village that wins battles (and hearts and minds) now, not the general with his maps and charts. Giving your people the ability to make decisions and connections is impossible in a command and control environment.
And a decrease in fear, because this is the reason that we're stuck, that we fail, that our best work is left unshipped. Your team might know what to do, might have an even better plan than the one on the table, but our innate fear of shipping shuts all of that down.
So we go to meetings and wait for someone else to take responsibility. We seek deniability before we seek impact. The four-letter word that every modern organization must fear is: hide.
Our fear of being wrong, of opening up, of creating the vulnerability the leads to connection--we embrace that fear when we go to work, in fact, that's the main reason people take a job instead of going out on their own. The fear is someone else's job.
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