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marți, 21 ianuarie 2014

Google AdSense Newsletter - January 2014


	Adsense Newsletter

January 2014

Publisher ID: ca-pub-1492172262972996

Dear Publisher,

Even though it's already a few weeks into January, we'd like to wish you a happy new year. As you begin your 2014 resolutions, consider adding some of these AdSense goals to your list:

•	Update your opt-in preferences
•	Prepare for every platform
•	Try custom-sized ads
•	Understand your audience
•	Pursue your passions
•	Help maintain the value of AdSense for everyone

See you online,

Julia
The Google AdSense Team

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Updates

Update your opt-in preferences so that it's right for you

As you start the new year, don't miss out on important information that can help your business grow. In addition to the Google AdSense Newsletter, you can subscribe to receive occasional emails from AdSense including performance suggestions and special offers. Make sure you're getting the most relevant information on your account by updating your opt-in preferences.

Prepare for every platform to capture every device

Today, the majority of media consumption is screen-based and 90% of people use multiple screens at once. Responsive ad units will help you capture users on every screen. Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers.

Try custom-sized ads for a better user experience

Creating custom ad unit sizes for your website will enable you to better design your site for your audience. We now have 434,216 new ad unit options which behave just like their standard sized counterparts. Check out our blog for more information on getting started with custom ad units.

Understand your audience with Analytics reporting

The key to growing a loyal and engaged audience is to understand your users. This year, we're planning on giving you more guidance on how to pull key insights from your Google Analytics reports. Want to get targeted site tips from our optimization specialists? If you've linked your AdSense account with Analytics, opt in to the Account specialists data sharing setting.

Case Study

Pursue your passions

Looking for inspiration as you make your AdSense resolutions? Meet Dave Taylor tech support expert and founder of AskDaveTaylor.com. He started using AdSense in 2003, and, shortly after, his site brought in enough revenue to cover his monthly mortgage repayment. Watch the video below to hear how AdSense has helped Dave turn his site into a business and enabled him to spend more time with his family.

Share your AdSense success story.

Program Policies

Help maintain the value of AdSense for everyone

As part of our ongoing efforts to increase transparency around our policies, we've recently launched a policy FAQs section in our Help Center. Stay up to date with our policies by checking responses to the commonly asked questions that we receive from our publishers. AdSense works well because it equally balances the interests of publishers, advertisers, and users. By adhering to our policies, you'll help maintain the value of AdSense for everyone.

Find out about our different support options.

More about AdSense:

AdSense Forum

AdSense on YouTube

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In just one week:

Hello, everyone --

In just one week, President Obama will head to the Capitol to lay out his plan for the upcoming year of action, and what we need to do so that every working American can succeed.

It will be the President's fifth State of the Union address since taking office -- part of a tradition that dates back to our Founding Fathers.

Now, I've attended dozens of these events, and it's a big moment for the country.

White House Chief of Staff Denis McDonough sat down to give you a look at this tradition. Watch the video, then RSVP to watch next Tuesday.

This year, there will be more opportunities than ever for you to take part in the State of the Union: brand new ways to interact with the speech on the night of the address and during the days that follow it, and a glimpse beforehand of interesting behind-the-scenes content.

Over the next week, stay tuned for updates on what's going on around the White House. It will be quite a week, and I want you to take part in it.

Be part of the tradition. RSVP now.

Thanks,

Vice President Joe Biden

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Watch: FLOTUS Dunks on LeBron

Featured

Watch: FLOTUS Dunks on LeBron

Last week, the Miami Heat visited the White House to celebrate their 2013 Championship win. During their visit, they teamed up with the First Lady in support of Let’s Move! to highlight the importance of eating healthy and drinking water in order to perform like a champion.

Make sure you watch the video:

Getting Authorship to Work: A Moz.com Case Study

Posted: 20 Jan 2014 03:14 PM PST

Posted by Ruth_Burr

Having author markup working on your site is importantâ€"especially if, like Moz, you're producing new blog content daily. Not only does having an author picture snippet in the SERPs help increase clickthrough, it also builds trust with users when they see an author they already know and respect has written a piece of content. Author markup may also help sites get other special results such as the in-depth article result. All in all, Google seems to be doing a lot to encourage blog owners and writers alike to implement authorship markup on their sites.

So why is it so $@%#! hard to get working properly?

Behold the epic saga of trying to get authorship working on Moz.com. It's been almost two years, and we've finally gotten it working (mostly) correctly. I wanted to share our journey with you in the hopes that it will take you less time to figure out what's going on with your own site.

Part I: In which we have a brief hiccup followed by success

When I started at Moz back in 2012 (in the before times; the long long ago; the SEOmoz), authorship wasn't working properly on Moz.com becauseâ€¦ wellâ€¦ it hadn't been implemented properly. In the "Join the Moz Community" buttons you see to the right of each blog post, the link to our Google+ page was overriding author markup on individual posts. This meant that Google thought that the Moz page was the author of each posts. We were getting a nice little author snippet with Roger's picture, but individual authors were out of luck.

A friendly Moz community member pointed this out right after I started, and we were able to get it fixed up pretty quickly. The result: SUCCESS!

We started seeing correct authorship snippets almost right away. And I was all like:

But then, something changed.

Part II: In which everything is terrible

After several months of authorship appearing for content on Moz.com with no problems, our authorship snippets disappeared. Poof! Suddenly we couldn't find a single example of the snippet appearing for Moz content.

The worst part was that Google's Structured Data Validator tool claimed that our author markup was working just fine:

What often happens in situations like this is that Google changes the criteria for a snippet to appear, but doesn't update the validator tool until much later. In this case, what I suspect happened is that Google got stricter about how markup could be implemented and still work, probably due to too many false positives. Our markup wasn't perfect, but it was close enough for Google to connect the dotsâ€"until they decided not to anymore.

Unfortunately, this also meant we couldn't rely on the validator tool to tell us whether or not we'd fixed the problem. With no more information than "it stopped working for some reason," I set out to troubleshoot everything I could think of.

Part III: In which things are tried

We were using the 2-link method for authorship markup, in which we link from the author's byline to his or her Moz profile with "rel=author" and then from the author's profile page to their Google+ page with "rel=me." Like I said, this was working fine until it wasn't anymore.

Here are the things we tested to try to get authorship working again:

Nofollow links from social sharing buttons to Google+. Remembering our earlier fiasco, we tried nofollowing links to Google+ from our social sharing buttons. I remember thinking "if this is the problem, that's really stupid" but it wasn't.
Result: No change.

Linking directly from author byline to Google+ profile. Historically on the Moz blog, the post author's byline links to his or her profile page in our community section. Concerned that this made for too many links for Google to parse, we tested linking directly to authors' Google+ profiles from their bylines.
Result: No change. Also, you guys HATED it. Turns out that the ability to click through from an author's byline to read more posts by that author is a feature our readers love.

Adding nicknames in Google+. Many of our authors don't blog under their real names. For example, Dr. Pete's first name isn't really Doctor. To see if the nickname thing was throwing Google off, we got a few of our authors to add their nicknames in Google+.
Result: No change.

Start using authors' real names. In your Moz community profile settings, you have the option to tell us whether or not you're comfortable with us displaying your real first and last name, as opposed to your username. Because not everyone chose this option, our default was to show everyone's usernames. Since Google+ is such a stickler for people using their real names and faces, we updated our settings so that users' first and last names were their author bylines instead of their usernames.
Result: No change, butâ€¦

Link to Google+ with real names. Feeling sure we were onto something with the whole "real names" thing, we tried switching the anchor text on profile page links to Google+ profiles. Now, instead of saying e.g. "randfish on Google+," links to Google+ from Moz profile pages would say "Rand Fishkin on Google+."
Result: Successâ€¦?

Our "use real names" initiative got authorship snippets appearing in the SERPs again: hooray! However, in many cases they were the WRONG results:

This is a post by Rand.

This is a picture of Erica.

Part IV: In which all (OK, most) is revealed

It turns out that Google is currently very sensitive to byline information. Any instance of the word "by" followed by someone's name â€" especially if that person also has authorship set up on the site as well. On the Moz blog, any comment that had been edited after posting had a notice that said "Edited by (user) on (date)." That extra instance of "by" followed by a name was messing Google UP. We changed the wording on edited comments, and authorship was fixed! Mostly!

We are actually still seeing this problem crop up from time to time in posts where we say "by (person's name)" in the body of the blog post, and then that person comments on the post. It's not a super common occurrence, but it does happen, especially since people tend to comment on posts in which they're mentioned. Beyond removing the instance of "by" and changing the post wording, I haven't figured out a systemic fix for that yet. Further bulletins as events unfold!

TL;DR

In order to get authorship working, here are some things to keep in mind:

You can't always trust the validator tool. Check your SERPs (in an incognito window or with personalization turned off) to be sure.
Google takes any instance of "by (person's name)" seriously, so if you're getting the wrong author snippet, check for that first.
Adding nicknames in Google+ is much less effective than using your real name. Wherever possible, use real first and last names to get author snippets.
For more on troubleshooting authorship, read Mark Traphagen's post from last year (notice I didn't say "this post byâ€¦" well, you get the idea).

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Seth's Blog : Who has a seat at the table?

Who has a seat at the table?

When designing a new product or program, it's pretty clear that a successful organization will invite:

The lawyer, so you don't break any laws.

The CFO, so that you'll understand how much this thing will cost and how well it will pay off.

The CTO/Tech folks, so you'll spec something that can actually be built and will work.

And probably designers, marketers and lobbyists--all the people you need to bring the thing into the world.

But where's the person in charge of magic?

In our quest to get it done, to survive the project, to avoid blame, to figure out a solution, it's magic that gets thrown under the bus every time.

Who is obsessed with creating delight, with building in remarkability, with pushing the envelope (every envelope--money, tech, policy) to get to the point where you've created something that people will be proud of, that will change things for the better, that will make a dent in the universe?

It won't happen on its own. It never does.