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3 Steps to Identify Blog Topics that are Relevant to Your Audience |
3 Steps to Identify Blog Topics that are Relevant to Your Audience Posted: 26 Feb 2014 03:16 PM PST Posted by Aleyda If you're reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don't know what to write about. Sometimes you get away by writing about breaking news or a trend in your field, by doing a review of a new product or service, or by covering a recent conference or meetup that you have attended, but you can't do this all the time. You also want to write about something that is not only useful but also attractive, something that allows you to connect with your audience. And you might be an experienced blogger, copywriter, or marketer. You might also know your audience pretty well; you have built your personas, completed and developed keyword research, and have already tried some techniques to get through the "writer's block." You have browsed through the content of prolific creators to get inspired and even tried Portent's content idea generator, but you still have a hard time finding a relevant and exciting blog post idea each time that your deadline approaches. This likely happens because although you know where to find the dataâ"and might even have it alreadyâ"to get you inspired and identify ideas, the hardest part is to make it actionable, since it's so easy to get lost in such a vast amount of information. What you need in order to identify blog post ideas that will allow you to connect with your audience is an actionable and simple process that is easily repeatable, applicable to any industry, and scalable: Step 1: Gather the relevant dataHow can we avoid getting lost when there's so much data available through so many sources? By focusing only on gathering the most important data that's relevant to your goal: Identifying a relevant and attractive blog post idea for your web audience. Here's the data that you will need: 1. Your own most popular postsYou don't need to go through all of your previous posts, just select the most popular ones:
After gathering the data, consolidate these two "Top 20%" lists, eliminate the duplicates, and create a spreadsheet with the following information for each post:
Now you know which of the posts has been, until now, your own most popular content. You know what has attracted better traffic and visibility in social networks, and the social networks that your audience prefers. 2. Your competitors' most popular postsIt's time to collect the most popular posts from your competitors, and although you don't likely have access to their full analytics, you can still identify some important statistics:
With this information you can consolidate these two lists into one and create a spreadsheet for the top 20% of posts by your competitors that includes the following data:
Here you have another very valuable and highly targeted source of information: 3. Your community's and influencers' most shared contentBesides your own top content and that of your competitors, you can also identify which content is most liked in your own social communitiesâ"the different groups that are connected to each other and form your audience. For Twitter, you can get your communities and the influencers, topics, and locations per communities by using Tribalytics, just by adding your Twitter handle: Once you identify your different communities, their most popular topics, and influencers, you can get even more specific by using Twtrland to obtain the most popular tweets for your influencers:
Create a list with the top content shared in your influencers' top tweets and segment it using the different topic areas identified for your communities. Complete it with social and search popularity-related data for each one of them:
Here's another very relevant input for your blog post ideas: The content that your influencers like to share and that has been popular in your own Twitter communities. 4. The hottest relevant content in social networksAfter having identified the posts topics and pieces that have performed better for you, your competitors, and in your social communities in the past, you can identify which have been the overall most popular pieces of content in social networks about those same topics in the latest times. Organize the best-performing content that you have now into different topics categories or areas and use Buzzsumo to search for them. Download the most shared content in social networks for each category. You will have a list with the following information:
Consolidate the lists, segmenting again per category and organize it by prioritizing the overall best performing content for your topics in social networks. 5. Your relevant web industry questionsAnother very relevant source of blog post ideas is the questions asked by your online community in social networks, such as Twitter, and on sites like Quora. Go to your relevant topic's questions, and create a list with the highest-voted questions. Automate this process by creating an IFTTT recipe for their RSS feeds, by adding them directly into a Google Docs Spreadsheet. You can complete the previous list of questions with the ones that users make directly in Google by using the SEOchat related keywords tool, a multi-level suggestion keyword finder that will give you the queries that your audience searches for in Google about your desired topics. By doing this, you will learn which are the biggest questions that people ask on the web about your relevant topics. A direct source of ideas to create posts that answer them. 6. Your industry web content requestsSubscribe to HARO or ProfNet and get daily email alerts each time a media outlet asks for the input of a specialist about your selected categories of content. Create filters to apply a label to those emails that specifically include one of your relevant content topics: By doing this you will learn how journalists are looking to cover these topics and the type of content they're writing about them already. This can serve as an ongoing reference for content ideas: See what important sites are writing about your relevant topics at the moment. Step 2: Ask the relevant questionsOnce you have gathered all the previous data you will have a very complete, but still manageable, prioritized and categorized source of potential blog post ideas from different type of sources: Analyze and make this data actionable with the next steps:
Prioritize those ideas that have the highest level of interest and that haven't been published yet. Step 3: Identify your blog post opportunitiesFor each of the highly prioritized potential ideas for posts, ask the following questions to filter them further and validate your opportunities:
The winning idea will be those for which you answer yes to the questions.
In case that you have identified a topic that has been already covered in the past with a blog post, but it complies with the rest of the previous criteria so is still attractive to pursue, then think about how you can create a unique selling proposition that differentiates yours from what came before. Two common options are:
Some examples; rinse and repeat.I contribute my writing to Moz, State of Digital, and at WooRank and it´s fundamental for me to have a process to follow to be able to come up each month with new blog posts ideas, so I've followed this process in the past to write these posts:
It has worked pretty well for me in the past and hopefully it does for you too! Do you use a process to identify your blog posts ideas? I would love to hear about it. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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The Future of Content: What To Do Now Guest-Posting Is Dead |
The Future of Content: What To Do Now Guest-Posting Is Dead Posted: 27 Feb 2014 02:41 AM PST
As every SEO is aware, Matt Cutts recently made a very strong statement against the use of guest-posting. The points he made were clear and (if we're honest) fair. Guest-posting has become more and more spammy over the past few years, and has been over-utilised by many in the SEO industry. However, this condemnation of guest posting means that many people working in content and/or outreach may now be at a loss as to what to do and how they can utilise their skills. Luckily, this post is here to help, and will concentrate on ways you can improve your (and your client's) website and boost rankings without spammy link-building tactics.
Website Basics If your answers to any of the above are less than certain, then it's time to put a plan together to thoroughly update your website.
Your Own Content Start planning and creating useful, engaging pieces of content that will actively encourage people to visit your site. Ensure that they will actually be beneficial to your users, and take this opportunity to improve your brand's image within its industry. Doing this should help to improve your user engagement, boost brand visibility and reputation, and help drive new yet relevant users to your site. It could even lead to a few people naturally linking back to your site without resorting to any dodgy or spammy tactics at all! To get you started on ideas for onsite content, check out one of our older blog posts on the subject.
Try Something New
And Now For Something Completely Different… Finally, it might be time to try something a little different. Obviously, guest-posting used to have an added benefit of pushing your brand out there and raising awareness in those who had never heard of you before. So what can you do to replicate this without annoying Google? First, you can try to start a company newsletter. Make it weekly, monthly, quarterly – as frequently as you like. Just ensure that you make it very easy for people to sign up, and encourage them to do so. It's a good way to push your brand out to people who may have been on your site but haven't yet converted. It's also a good way to bolster fresh onsite content. Secondly, leverage the connections you do have. If people have reviewed you or your services, ask them for a link back. Alternatively, encourage satisfied customers to recommend you to others – you can simply ask, or provide incentives for them to do so, depending on budgetary restraints. Utilise those skills you developed outreaching all those spammy guest-posts and hone them into doing something much more beneficial (and debatably easier) – getting people who like you to talk about you online. The post The Future of Content: What To Do Now Guest-Posting Is Dead appeared first on White Noise. |
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Money's pretty new. Before that, we traded. My corn for your milk. The trade enriches both of us, and it's simple.
Money, of course, makes a whole bunch of other transactions possible. Maybe I don't need your milk, but I can take your money and use it to buy something I do need, from someone else. Very efficient, but also very abstract.
As we ceased to trade, we moved all of our transactions to the abstract world of money. And the thing about an abstract trade is that it happens over time, not all at once. So I trade you this tuition money today in exchange for degree in four years which might get me a better job in nine years. Not only is there risk involved, but who knows what the value of anything nine years from now is?
Because of the abstraction and time shift, we're constantly re-evaluating what money is worth. Five dollars to buy a snack box on an airplane is worth something very different than five dollars to buy a cup of coffee after a fancy meal, which is worth something different than five dollars in the grocery store. That's because we get to pretend that the five dollars in each situation is worth a different amount--because it's been shifted.
Most of the time, when we're buying non-commodity items, we're asking ourselves questions like:
Pricing based on cost, then, makes no sense whatsoever. Cost isn't abstract, but value is.
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Mish's Global Economic Trend Analysis |
Job Creation and Destruction: Do Small, Medium, or Large Corporations Account for Job Growth? Posted: 26 Feb 2014 07:43 PM PST The hunt for jobs is on. But where is the job growth? Is job growth in small, medium, or large corporations? Unfortunately, that question is insufficient to answer the question. One must also factor in job destruction and the closing of businesses. With that in mind, please consider the Wall Street Journal report: Say It Together: Young Businesses, Not Small Ones, Drive Job Growth It's not size that matters — at least when it comes to job creation. The age of the company is a bigger factor.Small or Large vs. New The above article says job growth is not small vs. large, but rather old vs. new. But what about job destruction? Job Creation and Destruction by Firm Age and Size To help answer the question, please consider the following interactive map from Tableau Software. Tableau Chart of Job Creation vs. Destruction The above Tableau interactive map is from The Pattern of Job Creation and Destruction by Firm Age and Size by the Federal Reserve Bank of Atlanta. Here is a snip. Colors represent age categories, and the sizes of the dot represent size categories. So, for example, the biggest blue dot in the far northeast quadrant shows the average rate of job creation and destruction for firms that are very young and very large. The tiny blue dot in the far east region of the chart represents the average rate of job creation and destruction for firms that are very young and very small. If an age-size dot is above the 45-degree line, then average net job creation of that firm size-age combination is positive—that is, more jobs are created than destroyed at those firms. (Note that the chart excludes firms less than one year old because, by definition in the data, they can have only job creation.)Appearances vs. Reality It's not small vs. large but rather old vs. new in conjunction with small vs. large. But what about the influence of regulations, of unions, of Fed policies, of local taxes, federal taxes, and currency manipulations everywhere one looks? Since regulations and tax laws overwhelmingly favor large corporations over small corporations (thanks to huge campaign contributions from the former vs. latter), I ask a simple question: Are the Wall Street Journal and Fed reports totally worthless? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 26 Feb 2014 10:36 AM PST Ukraine's currency, the Hryvnia, has fallen nearly every day for two weeks straight. US$ vs. Hryvnia On February 13 the Hryvnia went for 8.41 to the US dollar. Today it sells for 10.15 to the US dollar. That is a decline of 17.14% in two weeks. Ukraine Seeks Help From IMF Reuters reports Ukraine Asks IMF for Help on New Financial Aid Program Ukraine has asked the International Monetary Fund to help prepare a new financial aid program, its central bank chairman said on Wednesday, adding that the new government would soon have its own anti-crisis program ready.7% of Bank Deposits Withdrawn in 3 Days CNBC reports Risk of a Bank Run Heightens in Ukraine Fears of a bank run in Ukraine are rising, as central bank reserves sink and some 7 percent of bank deposits were lost in just 3 days. The lead sentence in the above article is a bit curious. A run on Ukrainian banks has clearly started. The fear is not that a run starts, but rather that it does not soon stop. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 26 Feb 2014 12:45 AM PST Steen Jakobsen, chief economist at Saxo Bank in Denmark, sent an interesting email yesterday regarding China, Germany, the European debt crisis, and equity prices. Steen is one of the speakers at Wine Country Conference II, May 1-2 in Sonoma, California. What follows is from Steen, I dispense with my usual blockquote style for ease in reading. Economic Vacuum China's flag is waving strongly these days, the direction of the economic- and political winds have changed but the present multitude of macro changes is yet to be recognized by consensus and the market. My conclusion is this:
The changes will during 2014 mean that:
I simply believe that China leads the world. They took the burden of world growth in their hands during the peak of the crisis in 2008/09 through the biggest fiscal expansion ever seen (550 billion US Dollars), then they increased their investment to GDP ratios securing export orders for major European and US exporters until late 2013, but since the Third Plenary Session of the 18th CPC Central Committee in November 2013 the main objectives for the political elite in China have changed from growth and export to rebalancing, fighting graft, reducing pollution and betting a small crisis now is better than a big one later. I have already spent considerable amount of ink explaining why China is proactively seeking a small crisis rather than a big one and how China can no longer afford to keep its investment to GDP levels excessive but now China seems to have engaged in a fundamental change to its FX rates – attempting to weaken the CNY [Yuan]. China is a long term critic of Abenomics and the ensuing devaluations as Japan and Korea remains its key competitors in the export market, but until last week China held their FX tight and tightening but now things have changed: Source: Bloomberg LLP & Saxo Bank With the present geopolitical tension between China and Japan this chart is cause for concern for all of us: China no longer will play 'nice', they are this time ignoring "best practice" of playing paying lips service to the US-Sino relationship. Clearly Obama once again receiving the Dalai Lama in the White House is not helping the situation. That the rally in USD-CNY happened almost to the day Obama hosted the Dalai Lama is of course a pure coincidence! (They met Friday February 20th!) China is not happy these days: The domestic economy needs rebalancing with the risk for upsetting the population and the bureaucrats. Overseas, Japan's Abe is insisting on a stronger Japan, the US is clearly ignoring China advice on the Dala Lamai and overall the G-20 meeting had the developed world blaming the recent slow-down on the EM. Not a good month for monetary coordination and friendly summits. The political crisis is biting ironically at a time where stock markets across the world is reaching 5, 7, and in the case of the UK 14 year highs! My old economic theory: The Bermuda Triangle of Economics is still in place: Slow growth, high unemployment and high stock market valuations kept in place by a policy where the 20% of the economy which is the listed companies and banks gets 95% of all credit and access to subsidies while the 80%, which creates 100% of all jobs, the SME's [Small and Medium Enterprises] get less than 5% of credit and less than 1% of the political capital. Markets and monetary policy It's the weather! The reason for the disappointing start to 2014 is all to do with the big cold in the US – well partly, I think most investors/pundits forgets that data coming in for December, January really was "born" 3,6, and 9 month before due to that specific times change in outlook, interest rates and the overall cycle. The slow-down in housing was "expected" in our models as I have constantly conveyed it to you through my economic co-op on econo-physics it has to do with spike in rates in mortgage rates between May and August 2013. The US Consumer must have known the weather would be bad already last summer looking at this chart of Retails Sales: The US consumer remains 2/3 of the economy but he is still conservative: Spending rose 2.0% in 2013 after 2.2% and 3.4% in 2012 and 2011. This is mainly due to low wage growth. Since 2010 the Average after tax income adjusted for inflation have only been 1.6%. To reach the magic 3% growth we will need wages to grow 3% on their own! Not likely to happen in world of excess capacity, but never the less the pundits started the year with a 2.9% average expected growth for 2014. One month into the year, revisions came pouring in as Q1 is already reduced from 2.3% to 2.0%. The blockbuster Q4 growth of 3.2% is now expected to come in at 2.4% only! One has to laugh at how imprecise these measures are – we watch them, take decisions on them but ultimately their reliability is really only valid six months past the first announcement. Talk about reverse engineering! Strategy Fixed income: Still see new lows in 2014 – mainly in Q4- into Q1-2015. ETF flow into fixed income has been +16 billion US Dollars year to date, could be largest inflow since 2002! I mainly like US and Core Europe although Italy and BTP's have done well with the power change from Letta to Renzi. The bet on rates down goes back all the way to last year. [Expected] Dividend yield @ 1.89% vs. [current] 2.72% still attracts my money. Equity: We have had a call for peak in Q1 – admittedly I did not expect 1840 to be broken, but my partner in Economo-physics still see chance of 1870/90 before top is in place. I submit our updated November 2013 forecast which slightly corrected still stands – The risk reward is now wrong: Upside is 50 S&P points vs. 500 points down-side. Remember a 20/30% correction happens every 4-5 years – a 10% correction twice on average in 'normal year'. FX: Overall the US Dollar should soon find support. The best long term gauge of the US dollar is World Growth minus US Growth. Why? Because US dollar is the reserve currency and often the currency of choice in trade. When the world growth is slowing (now…) then the US and the US Dollar needs to pull ahead to fill the gap. This is one of the catalysts we need to monitor over the next week or two as the US Dollar Index is right on its support line: Conclusion: The world economic flags is still almost in vacuum but some countries are now changing the position of the flag pole to get better wind conditions. Safe travels, Steen Thanks Steen! Wine Country Conference II Want to hear a live discussion of what Steen Jakobsen thinks about Europe and China? Then come to the second annual Wine Country Conference which will be held May 1st & 2nd, 2014. We have an exciting lineup of speakers for this year's conference.
In addition, we expect confirmation from a number of other highly respected fund managers and speakers. This year's event is two days and will include additional "break-out" groups. For speaker bios, please check out Wine Country Conference Speakers. This Year's Cause: Autism $100,000 of the money raised last year came from a generous matching grant from the John P. Hussman Foundation. Some of us in the industry who have done well are making an effort to help others. John Hussman is at the very top of that list. One of John's kids has severe autism. This year, all net proceeds will go to support autism programs. Conference Details For further details about the 2014 conference, please see Wine Country Conference May 1st & 2nd, 2014 Nothing Like It! This event is not just another "come and hear someone talk" kind of thing. Attendees and their significant others can expect an educational, fun, and relaxed time. Last conference, we arranged wine tours. They were a big hit. We will do so again. One of the wine estates we visited had a Bocce Ball court. On a couple of miracle shots, I won both games I played. Stay an extra day and golf or travel. I did. The conference hotel is a fun place in and of itself. Unlike many other conferences, you will have easy access to speakers. Want to chat with me, Steen, John, or anyone else at the conference? You will have an easy chance. Not only do we have an excellent lineup of speakers, you will have an opportunity to meet with them, have intimate discussions on important investment topics, with a lot of fun on the side, including wine tours and great wine. There's nothing like it in the investment business. And your money goes to a great cause! What can be better? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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