vineri, 28 februarie 2014

A little surprise from the President and the Vice President

 

Hi everyone,

To mark the fourth anniversary of the launch of Let's Move!, I asked you to show me how you move.

I wanted to see all of the fun, creative things you're doing in your homes, schools, and communities to get kids excited about eating healthy and being active.

And I said that if we got enough responses, we'd have a little surprise -- the President, and maybe the Vice President, would show everyone how they move.

Well, let's just say you stepped up in a big way -- which means it's time to hold up my end of the bargain.

Here it is. Take a look at how the President and the Vice President move:

Click here to watch the President and Vice President show us how they move.

I'm so proud of Barack and Joe. But more importantly, I'm so proud of all of you.

Across the country, you've shared videos on Facebook, Twitter, Instagram, Vine, and other networks with the hashtag #LetsMove. You've shown how you work out, how you're making better food choices, and how you're moving your communities toward a healthier future.

It's been really inspiring to see.

And if we all keep moving forward like this, then I am confident we can give all our children the bright, healthy futures they so richly deserve.

Thanks so much for everything you're doing.

First Lady Michelle Obama

P.S. -- Yesterday, we announced that for the first time in two decades, we'll be updating the labels on our food so that we can provide families with better information about the products they buy and eat. Check out what this will mean for you.


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Watch: How the President and Vice President Move, and More

 
 
 
 
 
 
  Featured

Watch: How the President and Vice President Move, and More 

This week, the President announced two new manufacturing hubs, and his "My Brother's Keeper" initiative, toured a new light rail system in St. Paul, Minnesota, and spoke on the importance of supporting American infrastructure jobs. The First Lady celebrated the fourth anniversary of her Let's Move! initiative with both Will Ferrell and Amy Poehler, while the Vice President kicked off the inaugural episode of "Late Night with Seth Meyers."

Check out the latest West Wing Week and get caught up on what you've missed:

Watch: West Wing Week 2/28/14

 

 

  Top Stories

The Moment You've Been Waiting For: The President and the Vice President Show Us Their Moves

Last week, the First Lady encouraged Americans to show her how they move through eating well, exercising, or doing other healthy activities. She promised that if we get enough of a response, "the President, and maybe the Vice President, will show us how they move." Well, you showed us how you move, and the First Lady is keeping her promise.

READ MORE

Today: The First-Ever White House Student Film Festival

A few months ago, the White House challenged students to create short films answering a simple question: Why is technology so important in the classroom -- and how will it change the educational experience for kids in the future? The response was overwhelming. Today, the 16 official selections are going to be screened at the first-ever White House Student Film Festival.

READ MORE

Helping Families Make Healthier Choices: FDA to Update Nutrition Facts Label

The celebration of Let's Move!'s fourth anniversary continued yesterday with another announcement demonstrating how the country is moving toward a healthier new norm. As part of continued efforts to ensure that parents have the information they need to make healthier choices, the First Lady announced proposed updates to the Nutrition Facts label.

READ MORE


 
 
  Today's Schedule

All times are Eastern Time (ET)

10:00 AM: The President receives the Presidential Daily Briefing

12:15 PM: Press Briefing by Press Secretary Jay Carney 

3:50 PM: The President delivers remarks at the White House Student Film Festival WATCH LIVE

4:50 PM: The President delivers remarks at a DNC meeting

5:20 PM: The President attends a DNC event

8:00 PM: The Vice President attends an event for the Democratic National Committee

 

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Are Links Losing Value in Google's Algorithm? - Whiteboard Friday

Are Links Losing Value in Google's Algorithm? - Whiteboard Friday


Are Links Losing Value in Google's Algorithm? - Whiteboard Friday

Posted: 27 Feb 2014 03:18 PM PST

Posted by randfish

There are some great arguments to be made on both sides of the question of whether links are losing value in Google's algorithm. In some ways, it seems that they are -- and in some, they're more valuable than ever. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters.

Here's the link to coverage of Google's testing removing links from the algorithm, and to the roundup post where links as a ranking signal are discussed (in particular, check out Russ Jones' reply in the comments). For reference, here's a still of this week's whiteboard!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I want to talk a little bit about links losing their value in Google's ranking algorithm.

So Google recently came out and talked about how they had tested a version of their search engine, of search quality algorithms, ranking algorithms, that did not include links as a ranking signal. Of course, a lot of SEOs went "Wait, they did what?"

But it turns out Google actually said they really did not like the results. They didn't like what they saw when they removed links from the ranking elements. So maybe SEOs are going, "Okay, can I breathe easy, or are they going to keep trying to find ways to take links out of the ranking equation?" Certainly, links for a long time have been an extremely powerful way for SEOs and folks to move the needle on indexation, on rankings, on getting traffic from search engines.

I'm going to personally come out and say that, in my opinion, we will continue to see links in Google's rankings systems for at least the next five and probably the next ten years. Whether they continue to be as important and as powerful as they've been, I think is worthy of a discussion, and I do want to bring up some points that some very intelligent marketers and SEOs have made on both sides of the issue.

So, first off, there are some folks who are saying, "No, this is crazy. Links are actually growing in value." I thought Russ Jones from Virante made some excellent comments on a recent blog post where some experts had been asked to do a thought experiment around what Google might do if links were to lose signals.

He made some good points, one of which was as Google filters out . . . so let's say I've got this webpage on Google, and as I filter out the value that are passed from some links through algorithms like Penguin or through filtration systems that remove either Web spam or low-quality links or links that we don't find valuable in our relevancy algorithms, it actually is the case that these other links grow in importance. In fact, as Russ wisely pointed out, many of the other kinds of signals that Google might potentially replace links with, things around user and usage data, things around social signals, all of those things actually can be validated through the link graph, and you can use the link graph to add additional context and information about those other signals. So I think there's a point to be made.

People have also pointed out that as we get into this world where no-follow is very, very common, a lot of websites putting no-follow on there, social sharing is oftentimes a much more common form of evangelizing or sharing information than linking is. Before we had the popularity of Facebook and Twitter and LinkedIn and Google+ and all these networks, that social sharing would have been bloggers and people in forums linking out to these resources.

There's also, unfortunately, created a lot by Google themselves, and Bing to a certain extent, too, there are many, many webmasters and site owners and editorial specialists on the Web who have a fear of linking out. They worry that by linking to something bad or if they link out and then something happens to that website they link out to, that maybe something will happen to their site.

As a result, it's actually become a greater and greater challenge over time to earn editorial links for everyone. This is interesting because it actually suggests that there is more value when you do earn those editorial links. So I think there's a very credible case to be made.

On the flip side, there are SEOs who are pointing out, hey, look links are definitely a diminishing signal because there are elements in a ranking system, and anytime you have elements in a ranking system and you add new signals of relevancy, new signals of usefulness, of importance, of popularity, whatever those are, the pie chart has to squish those in. Then, the portion that used to be links, all of this stuff here, just this portion is still link-
based. So links become a smaller piece of the pie chart.

One good way of explaining this is think of, for example, Olympic ice skating, where you have judges who give rankings. Those judges, they'll give a score -- a 7.5 and an 8.5. They have criteria that they look at. As new criteria get added, the criteria for other pieces necessarily becomes a little bit less important.

Now, in Google's ranking system, it's not quite the same logic. We don't have a pie chart that can add signals and remove signals. It's not like everybody has a score out of just 10. But the ability of pages and sites to move up in the rankings is influenced by the elements that are in here in a similar fashion.

So what really should SEOs do? What should we take away from this sort of debate and discussion and this testing of Google by removing links from their algorithmic signals and not liking those results? Well, in an ideal world, in a best-case scenario, as a marketer, the way that I believe we should be thinking about this is to invest in the marketing, in the tactics and channels that provide value in multiple ways.

By "multiple ways," I mean provide value in terms of branding; provide value in terms of direct traffic; provide value in terms of growing my social network; provide value in terms of growing my e-mail network, in terms of growing my influence and thought leadership in this sphere; all those kinds of things.

If I can get those multiple ways and still earn links? So content marketing is one that a lot of SEOs and marketers have been investing in because it does these things. Content marketing means that I get social shares. It means that I get more social followers. It means that I grow the people who pay attention to my brand and are aware of my brand. That content can also earn links, which helps me in the search engine rankings. That's the ideal world. There are many forms of this. Content marketing isn't the only one.

It can also be good, not quite as good, to refocus the energy that you might currently be expending on building all kinds of links and instead concentrate very carefully on the few links that really matter. As we've seen here, even for those who are arguing, "No, it's becoming less important," it's not becoming less important. Those folks are saying, "Hey, there are a lot of things getting filtered out, and it's harder and harder to earn the good editorial links." Focusing on getting those is still very valuable.

Do not do these things -- keep getting any and every link. We've talked about this many times on Whiteboard Friday. You guys are all familiar. Especially the non-editorial kind. It's too dangerous a world. If you're building a site that you want to last in the search engines for a long period of time, many months and years in the future, you can't afford to be actively, proactively going and getting non-editorial links.

Please, don't ignore the value that you get from activities that might not directly earn you a link -- things that could get you brand mentions and grow your brand, things that could build up your resource of content, things that could build up your social channels -- just because those things don't earn you a link.

A great example of this one is a lot of folks have been talking about guest posting. Of course, I did a Whiteboard Friday right before Google made their announcement about guest posting. Guest blogging, guest posting, in that classic SEO for a link fashion, is not a great idea. But it can still be a great channel to earn brand awareness and attention, to earn direct traffic. I mean, a lot of folks can post on forums, on sites that earn them an additional audience, and that additional audience in the future might turn into people who share and link and become customers. So that's a beautiful world. Don't ignore the value of that.

I'm sure there's going to be some great debate and discussion in the comments, and I really look forward to hearing from all of you. Take care. We'll see you again next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com


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Today: The First-Ever White House Student Film Festival

 

Hello everyone,

The very best person to talk to about how modern technology is changing our classrooms isn't me, or even the President.

It's a student who is actually learning from those tools every day -- accessing school assignments online, watching video lessons to learn a new concept, or even talking directly with other students around the world with new technology.

That's why, a few months ago, the White House challenged students all across the country to create short films answering a simple question:

Why is technology so important in the classroom -- and how will it change the educational experience for kids in the future?

The response was overwhelming. And today, the 16 official selections are going to be screened at the first-ever White House Student Film Festival.

You're going to want to tune in for this one. Watch the official selections, then tune in today at 2:30 p.m. ET.

Watch Now

Today's going to be a fun day, but this event speaks to something much bigger.

That's because these students' films all illustrate the critical conversation about education in our country right now: the importance of connecting our classrooms.

The fact is that right now, only around 30 percent of our students have the high-speed Internet access they need for digital learning. That means millions of kids across the country aren't currently benefiting from the kinds of technologies that made the student films you'll watch today possible.

The President's ConnectED initiative is making sure that changes -- by connecting 99 percent of students to next-generation, high-speed broadband within five years.

Want to see exactly why that's so important? Just take a look at some of the incredible things kids can produce when they're connected.

See the official film festival selections, then make sure you're watching the event at 2:30 p.m. ET today.

Looking forward to continuing the conversation,

Secretary Arne Duncan
Department of Education


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