|
BidVertiser (www.bidvertiser.com), All rights reserved. Contact us: 800.898.2069 Matam, Adv Tech Center, Building 9, Haifa 31905, Israel. |
|
|
BidVertiser (www.bidvertiser.com), All rights reserved. Contact us: 800.898.2069 Matam, Adv Tech Center, Building 9, Haifa 31905, Israel. |
|
When your public sees you choosing a path that's shameful, that they don't approve of, that offends their sensibilities, it creates a dissonance that might never be erased.
Brands work not because they have clever logos or taglines, not because they run a lot of ads, but because something about their story and their promise resonates with deeply held cultural beliefs. "People like us do things like this/buy things like this/like things like this," is the mark of a brand (a comedian, a clothing line, a store) that has become part of the zeitgeist, at least for a portion of the population. Most of all, it's, "people like us treat others like this."
When the brand stops resonating and starts undermining the way their audience thinks of themselves, it feels wrong, uncomfortable. When it crosses the line to behavior seen as shameful, the brand fades. Perhaps forever.
Organizations ought to do the right thing because it's the right thing to do. Failing that, they ought to do the right thing because their public doesn't belong to them, they belong to their public, and when they fail to understand that, value disappears.
[Shame between individuals is corrosive, an ongoing toll on many relationships. We don't like to talk about shame because the very idea of it is so overwhelming. But shame in the public sphere is fuel for the media, and it's a significant contributor to maintaining or changing the cultural status quo. It's also become an ever increasing part of political discourse, and as a result, virtually all political brands are permanently tarnished.]
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA. |
Mish's Global Economic Trend Analysis |
Investor Bets in Risky vs. Safe Assets Hits Record High Posted: 03 Jun 2014 11:38 PM PDT The June 3rd issue of SentimenTrader contains an interesting writeup on risk taking. Investor Bets in Risky vs. Safe Assets click on chart for sharper image Excerpt (below) and chart (above) by permission... Periodically, we check in on a ratio that first started to become concerning last year.Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Hosed at the Pump: Where are the Highest Gas Taxes in The Nation? Posted: 03 Jun 2014 03:11 PM PDT The Tax Foundation posted the following map of gasoline taxes. The Tax Foundation says "Gas taxes are generally used to fund transportation infrastructure maintenance and new projects. While gas taxes are not a perfect user fee like tolls, they are generally more favorable than other taxes because they at least loosely connect the users of roads with the costs of enjoying them. However, some of our recent analysis shows that many states do not rely on gas taxes and tolls as much as they could, and instead fund substantial amounts of transportation from other sources like income and sales taxes." Not That Simple States with high gas taxes do not necessarily have lower taxes elsewhere. Illinois and California are certainly cases in point. Property taxes in Illinois are over $14,000 on something like a $500K home. The Tax Foundation notes "rates shown do not include Federal excise taxes of 18.4 cents per gallon." Nor do they include applicable sales taxes or local gas taxes or Cook County gasoline taxes. Illinois also has "home rule" sales taxes for various locations within a county. For example, and in addition to special gasoline taxes in Cook County, the Illinois Department of Revenue Tax Bulletin shows that Cicero (in Cook County), has a sales tax of 9.75%, while Dolton (also in Cook County) has a sales tax of 8.75%. Why Are Chicago Gas Prices So High? Indiana radio station WBWZ 91.5 asks the question: Why Are Chicago Gas Prices So High? Customers may also have a desire to blame gas station owners for the high price of gasoline. But Beth Mosher, spokeswoman for AAA Chicago Motor Club, says it's not their fault.Our NW Indiana reporter bravely goes where no Hoosier (willingly) has gone before: a Chicago gas station. Hosed at the Pump An Illinois Policy Institute report "Hosed at the Pump" will put things in proper perspective. That graphic is from August of 2012. Rest assured taxes are higher today. And Illinois is one of only seven states that charge a sales tax at the gas pump! Illinois is #8 according to the Tax Foundation, but in reality, Illinois is near the top of the list, especially Cook County. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Smoke and Mirrors Hide the Collapse in Corporate Profits Posted: 03 Jun 2014 10:15 AM PDT Did you notice the collapse in corporate profits? John Hussman, Steen Jakobsen, and Albert Edwards at Society General did. Hussman tweeted the following chart this morning. Steen Jakobsen, chief economist at Saxo bank passed on the above tweet this morning along with an attachment from Albert Edwards and this comment: "John – who I met at the Wine Country Conference – is not only great economist and fund manager, but also a remarkable Gentleman who lives to support Autism. This is his link Hussman Funds." From Society General - No Link Available Smoke and Mirrors Stop Us Seeing a Slump in US Profits Thanks to Albert Edwards via Steen Jakobsen for the above charts. There is more in the report, including a discussion of why a renminbi (yuan) devaluation will crush US and European corporate profits. If I can get an online link I will post it. Wine Country Conference Videos Here is a link to the 2014 Wine Country Conference Videos. Steen Jakobsen's, Chris Martenson's, and my presentation will be out later this week. Inquiring minds should also take a look at Hussman's post today, Market Peaks are a Process. John speaks of the Wine Country Conference Presentations and the cause. Here is John's blurb on the cause. Last month, the second annual Wine Country Conference was held in Sonoma California, this year to benefit the Autism Society of America. As many of you know, my 20-year old son JP has autism, so the cause is close to my heart. The conference website has both PowerPoint slides and videos of the presentations and Q&A sessions (and more will be added over the coming weeks). The title of my presentation was "Very Mean Reversion"Please Consider Making a Donation More presentations are yet to come! And if you enjoyed the presentations (or even if you didn't), please Make a Donation to the Autism Society. On behalf of John and the Autism Society, thanks to all who make donations. Any amount helps. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
You are subscribed to email updates from Mish's Global Economic Trend Analysis To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
Damn Cool Pics |
See The Cast Of X-Men 14 Years Ago Posted: 03 Jun 2014 02:38 PM PDT |
The Science of Gay [Infographic] Posted: 03 Jun 2014 11:52 AM PDT |
She Dropped 130 Pounds Now She Looks Brand New Posted: 03 Jun 2014 11:36 AM PDT |
You are subscribed to email updates from Damn Cool Pictures To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |