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Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Italy "Unexpectedly" Slips Back Into Recession Posted: 06 Aug 2014 11:26 PM PDT The optimism of mainstream economists is rather curious. Economics appears to be right up there with faith-healing as the most optimistic profession on the planet. Here is a case in point: Bloomberg reports Italy Unexpectedly Returns to Recession. Italy unexpectedly returned to recession and German factory orders dropped the most since 2011 as slowing global growth and rising tensions with Russia over Ukraine threaten the euro area's recovery.Today Italy, then France, then Germany. All will be "unexpected". Bad news is seldom if ever expected. But what the heck. Let's increase sanctions on Russia, and pray to God Russia does not retaliate. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 06 Aug 2014 11:50 AM PDT Not many people realize the US is dependent on Russian Soyuz rockets to ferry astronauts to the international space station. Former former NASA administrator Michael Griffin told ABC News "We're in a hostage situation. Russia can decide that no more U.S. astronauts will launch to the International Space Station and that's not a position that I want our nation to be in." That bit of news came out late July, and is under review by Russia today. Chicken, Cheese, McDonald's in Spotlight On July 31, Slate reported Russian Response to New Sanctions Could Devastate McDonald's McChicken with Cheese Market. Bloomberg reported, Russia Eyes Banning U.S. Chicken Facing tougher sanctions over Ukraine, Russia said yesterday it may ban imports of chicken from the U.S. and fruit from Europe and is investigating McDonald's Corp. (MCD) cheese for safety.Gary Blumenthal made a sensible comment, ignored universally, as are most sensible ideas. NASA, Pepsi, Autos in Spotlight Ealier today, the Russian Itar-Tass news agency reported Russia's retaliation to foreign sanctions may be heavy. Russia can and must respond to foreign sanctions in a balanced way, but at the same time the retaliation must be strong enough to let the countries that imposed the restrictions feel its effects, says the director of the Globalization Problems Institute Mikhail Delyagin, in the past an aide to Russia's prime minister.Russia Bites Back With Still More Food Bans The Financial Times reports Russia Bites Back With More Food Bans Russia has hit back at western sanctions over the Ukraine crisis with import bans on agricultural produce and food products from the US and EU in a wide-ranging retaliatory step designed to hurt foreign farmers.Who's Winning? Clearly, no one is. Punishing Russia is tantamount to punishing oneself, and vice versa. Yet, Russia felt forced to retaliate. Otherwise, Russia ran the risk of never-ending sanction escalation from the West. If Russia was smart, it would threaten to double natural gas rates immediately unless all parties involved would agree to sit down at the table to discuss things. By all parties I mean Russia, rebels, Ukraine, EU. The problem for Russia is that it needs natural gas revenues. Thus, a threat to raise rates would be more credible than a threat to shut supplies. The US really has no business in this fight, although it does have the biggest cheerleaders in McCain and Obama. This is largely a crisis of US and EU making. The US also stirred the pot in the first place, and that led to the overthrow of former Ukrainian president Viktor Yanukovych. The primary role of the US now is head cheerleader. I propose we stop the cheering, the fighting, and the sanctions, and instead start talking. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Retaining SEO Value in Syndicated Content and Partnerships
Retaining SEO Value in Syndicated Content and Partnerships |
Retaining SEO Value in Syndicated Content and Partnerships Posted: 05 Aug 2014 05:14 PM PDT Posted by Laura.Lippay Link exchanges vs. partnerships
Six years ago, Yahoo! was called out (on this very blog!) for buying text links. Being the lone SEO at Yahoo! in the US at the time, training, teaching, guiding and policing all of the people involved in over a dozen Yahoo! Media websites, my heart stopped when I saw this post. The thing is, though, I knew the biz dev team at Yahoo! had absolutely no concept of link exchanges for SEO (that said, I have no idea about Great Schools – those were some nice anchor text links). While most SEOs work on link relationships, most biz dev folks, especially in mid to larger sized online companies, work on business relationships. Every Yahoo! property had biz dev folks who were actively making deals to work with other sites for things like:
Most biz dev at Yahoo! was done horribly wrong in the SEO sense actually, with links in JavaScript or content in iFrames, or linking out to more SEO-savvy partners who were nofollowing their links back. So I set out to educate Yahoo! biz devs with the powerful opportunities they were missing with this guide to retaining SEO value in partnerships (updated for today's biz devs). I still use it often for the larger companies I work with, and I hope some of you find it useful for your clients or yourselves as well. Note that it's very important, whether you're an SEO working with biz devs or you're a biz dev working on partnerships, that the things mentioned below are thoroughly considered before writing and signing a contract with a partner, since some of these things will need to be spelled out in the contract, and oftentimes negotiated. Any additional ideas are gladly welcome in the comments! The importance of SEO in partnershipsSearch engines follow links across the web to discover and classify content. The content and context of pages linking to each other is taken into consideration in classifying content and surfacing it in search results. Consider these factors that contribute to a site and/or page's ranking:
Links = votesLinks to a site are treated like votes to the site/page. The quality, quantity and context of the links from one page to another are used by search engines in classifying and ranking a page.
Links = relationshipsAny pages linking to each other are related to each other. This can include links in articles, in footers, in content modules and in comments among others. This can be helpful when related content links to each other (on the same site or across different sites). This can be damaging when receiving links from low-quality, spammy sites (typical in link-building) or linking to low-quality or spammy sites (typical in UGC comments).
Syndication = content duplicationAny time the same or very similar content populates the majority of more than one page on the internet, there is a good chance that the duplicates will be hidden from search results. The search engine will attempt to pick/choose the best version of the duplicate for searchers and hide the rest so other content options can appears in the search results.
Search engines can't always determine content sourceWhen there is more than one version of the same content, search engines will try to determine the source and provide that in search results. Oftentimes when content is syndicated, the source does not actually rank first, especially if a small or newer site is syndicating out to larger, older and/or more popular sites with more activity. Best practices for linking to partnersThis depends on the nature of the partnership & competition. Consider what should be written into the contract ahead of time.
Best practices for getting links from partners
For any inbound links from partners (in articles, content modules, on the site, etc), check how the links will be treated, and make sure the treatment specifications you want are written in the contract. Here are suggested options:
Content sharing/syndication best practices
For content syndicated from your site to a site on another domain or subdomainImportant considerations
Highly Recommended Considerations (that may need to be negotiated)
Links in blog and editorial content being syndicated
Links in user generated content (UGC) on your site
This depends on the nature of the UGC content.
For more information Cross-domain canonical tags: Nofollow tags: Absolute vs. Relative URLs:
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