| |||||||||||||||||||||||||||||||||||||||||||
joi, 21 august 2014
Chart of the Week: Auto Production Hits Highest Level in 12 Years
First Day at the White House
|
Facebook 
Twitter | More Ways to EngageGoogle Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup
Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup |
| Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup Posted: 20 Aug 2014 04:01 PM PDT Posted by RobertFisher This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. What if you owned a paid directory site and every day you received emails upon emails stating that someone wants links removed. As they stacked up in your inbox, whether they were pleasant or they were sternly demanding you cease and desist, would you just want to give up? What would you do to stop the barrage of emails if you thought the requests were just too overwhelming? How could you make it all go away, or at least the majority of it? First, a bit of backgroundWe had a new, important client come aboard on April 1, 2013 with a lot of work needed going forward. They had been losing rankings for some time and wanted help. With new clients, we want as much baseline data as possible so that we can measure progress going forward, so we do a lot of monitoring. On April 17th, one of our team members noticed something quite interesting. Using Ahrefs for link tracking, we saw there was a big spike in the number of external links coming to our new client's site. When the client came on board on two weeks prior, the site had about 5,500 links coming in and many of those were less than quality. Likely half or more were comment links from sites with no relevance to the client and they used the domain as the anchor text. Now, overnight they were at 6,100 links and the next day even more. Each day the links kept increasing. We saw they were coming from a paid directory called Netwerker.com. Within a month to six weeks, they were at over 30,000 new links from that site. We sent a couple of emails asking that they please stop the linking, and we watched Google Webmaster Tools (GWT) every day like hawks waiting for the first link from Netwerker to show. The emails got no response, but in late May we saw the first links from there show up in GWT and we submitted a domain disavow immediately. We launched their new site in late June and watched as they climbed in the rankings; that is a great feeling. Because the site was rising in the rankings rather well, we assumed the disavow tool had worked on Netwerker. Unfortunately, there was a cloud on the horizon concerning all of the link building that had been done for the client prior to our engagement. October arrived with a Penguin attack (Penguin 2.1, Oct. 4, 2013) and they fell considerably in the SERPs. I mean, they disappeared for many of the best terms they had again began to rank for. They had fallen to page five or deeper for key terms. (NOTE: This was all algorithmic and they had no manual penalty.) While telling the client that their new drop was a Penguin issue related to the October Penguin update (and the large ratio of really bad links), we also looked for anything else that would cause the issue or might be affecting the results. We are constantly monitoring and changing things with our clients. As a result, there are times we do not make a good change and we have to move things back. (We always tell the client if we have caused a negative impact on their rankings, etc. This is one of the most important things we ever do in building trust over time and we have never lost a client because we made a mistake.) We went through everything thoroughly and eliminated any other potential causative factors. At every turn there was a Penguin staring back at us! When we had launched the new site in late June 2013, we had seen them rise back to page one for key terms in a competitive vertical. Now, they were missing for the majority of their most important terms. In mid-March of 2014, nearly a year after engagement, they agreed to do a severe link clean up and we began immediately. There would be roughly 45,000 – 50,000 links to clean up, but with 30,000 from the one domain already appropriately disavowed, it was a bit less daunting. I have to say here that I believe their reticence to do the link cleanup was due to really bad SEO in the past. They had, over time, had several SEO people/firms and at every turn, they were given poor advice. I believe they were misinformed into believing that high rankings were easy to get and there were "tricks" that would fool Google so you could pull it off. So, it really isn't a client's fault when they believe things are easy in the world of SEO. Finally, it begins to be funAbout two weeks in, we saw them start to pop up randomly in the rankings. We were regularly getting responses back from linking sites. Some responses were positive and some were requests for money to remove the links; the majority gave us the famous "no reply." But, we were making progress and beginning to see a result. Around the first or second week of April their most precious term, geo location + product/service, was ranked number one and their rich snippets were beautiful. It came and went over the next week or two, staying longer each time. To track links we use MajesticSEO, Ahrefs, Open Site Explorer, and Google Webmaster Tools. As the project progressed, our Director of Content and Media who was overseeing the project could not understand why so many links were falling off so quickly. Frankly, we were not getting that many agreeing to remove them. Here is a screenshot of the lost links from Ahrefs. Here are the lost links in MajesticSEO. We were seeing links fall off as if the wording we had used in our emails to the sites was magical. This caused a bit of skepticism on our team's part so they began to dig deeper. It took little time to realize the majority of the links that were falling off were from Netwerker! (Remember, a disavow does not keep the links from showing in the link research tools.) Were they suddenly good guys and willing to clear it all up? Had our changed wording caused a change of heart? No, the links from Netwerker still showed in GWT; Webmaster Tools had never shown all from Netwerker, only about 13,000, and it was still showing 13,000. But, was that just because Google was slower at showing the change? To check we did a couple of things. First, we just tried out the links that were "lost" and we saw they still resolved to the site, so we dug some more. Using a bit of magic in the form of a User-Agent Switcher extension and eSolutions, What's my info? (to verify the correct user-agent was being presented), our head of development ran the user-agent string for Ahrefs and MajesticSEO. What he found was that Netwerker was now starting to block MajesticSEO and Ahrefs via a 406 response. We were unable to check Removeem, but the site was not yet blocking OSE. Here are some screenshots to show the results we are seeing. Notice in the first screenshot, all is well with Googlebot. But A Different Story for Ahrefs And a Different Story for MajesticSEO We alerted both Ahrefs and MajesticSEO and neither responded beyond we will look into it canned response. We thought it important to let those dealing with link removal know to look even more carefully. Now August and three months in, both maintain the original response. User-agents and how to run these testsThe user-agent or user-agent string is sent to the server along with any request. This allows the server to determine the best response to deliver based on conditions set up by its developers. It appears in the case of Netwerker's servers that the response is to deny access to certain user-agents.
A final summaryIf you talk with anyone who is known for link removal (think people like Ryan Kent of Vitopian, an expert in Link cleanup), they will tell you to use every link report you can get your hands on to ensure you miss nothing. They always include Google Webmaster Tools as an important tool. Personally, while we always use GWT, early on I did not think GWT was important for other than checking to see if we missed anything due to them consistently showing less links than others and all of the links showing in GWT are usually showing in the other tools. My opinion has changed with this revelation. Given we gather data on clients early on, we had something to refer back to with the link clean-up; today if someone comes in and we have no history of their links, we must assume they will have links from sites blocking major link discovery tools and we have a heightened sense of caution. We will not believe we have cleaned everything ever again; we can believe we cleaned everything in GWT. If various directories and other sites with a lot of outbound links start blocking link discovery tools because they, "just don't want to hear any more removal requests," GWT just became your most important tool for catching the ones that block the tools. They would not want to block Google or Bing for the obvious reasons. So, as you go forward and you look at links with your own site and/or with clients, I suggest that you go to GWT to make sure there is not something showing there which fails to show in the well-known link discovery tools. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
| You are subscribed to email updates from Moz Blog To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
SEO 2014: the biggest news so far this year
SEO 2014: the biggest news so far this year |  |
| SEO 2014: the biggest news so far this year Posted: 21 Aug 2014 01:31 AM PDT 2014 has already been an undeniably busy year in the way of important news. In a blind fit of rage, Solange Knowles attacked Jay Z in a lift, Kim Kardashian got married to Kanye West in a relatively low-key $12 million ceremony, and Prince George played with a ball in an extremely royal manner; one heard it was spectacular. But in much less important news, there have been a number of interesting developments that have taken place in the ever-changing world of SEO and the Web since the start of 2014. Ranging from title tag modifications all the way to a certain algorithm update of the aviary kind, these changes so far have likely had an effect of some sort on the way you work, whether you’re an in-house SEO, agency side, or running your own business. Before we start though, I've listed a few bits of news that didn't make the cut, but may have been on the mouths of many SEOs. These are my honourable mentions. Matt Cutts went on holiday.On the 3rd June, Matt Cutts announced that he was going on holiday for three months, citing time off to be with his wife and do a bit of travelling. After almost 15 years of work, he’s now taking some well-deserved time off. What does this mean for you? A blogger was fined for a reviewBack in July, a French blogger was fined for ranking too highly in Google. After writing a scathing review about a local restaurant, the restaurant owner sued the blogger as the page ranked highly in Google and according to the owner had a negative effect on business. It went to court and interestingly, and in my view surprisingly, the Judge ruled in favour of the restaurant owner. The blogger was fined and ordered to change the title of the piece. What does this mean for you? Orkut is closing downAs of the 30th September, Orkut, once a social media force to be reckoned with, will close its web gates to the public after 10 years. What does this mean for you? Right now that’s out of the way, let’s get on to some real news shall we?
The ‘mighty’ Pigeon landedOn July 24th, Google released its most recent algorithm update. ‘Pigeon’, as it was dubbed by Search Engine Land, was released with the aim of providing more accurate and relevant local search results. It also aimed to return results that were tied closely with search ranking signals of the more traditional kind. According to Search Engine Land, Google told them that ‘Pigeon’ tied deeper in to their search capabilities and incorporates many of the ranking signals that they use, such as synonyms, and spelling corrections, as well as the Knowledge Graph. It also apparently improves distance and location ranking parameters. From what we can tell, Google seems to still be testing the algorithm, as users were reporting rankings as well as page layouts changing on a daily basis, and they couldn't understand why. What does this mean for you? As Search Engine Land reported, the changes were mostly behind the scenes, but the algorithm was said to “impact local search results rankings” and that “local businesses may notice an increase or decrease in web site referrals, leads and business from the change”. It's unclear when this 'Pigeon' will migrate over to the UK, but hopefully it won't happen before Google has worked out the kinks in the current version, which listed Expedia as a hotel. So for now, keep an eye on the updates and ensure that your local SEO is in check, just to be on the safe side. The fall of guest bloggingBesides ‘Pigeon’, this was arguably the biggest news to have hit the SEO world so far this year. On 20th January, Matt Cutts wrote a blog post all about how it was time to stop using guest posting websites for SEO purposes. Then, on March 19th, Cutts took to Twitter to announce that they had taken action against a large guest blogging website; MyBlogGuest as we soon found out. As we’ve seen before, this was yet another once-legitimate link building method that, alas, began to be manipulated and abused. Previous examples include: As with all link building tactics that are manipulated and abused, Google stood up and said that it had had enough. While the number of penalties handed out as a result of the hit on MyBlogGuest can only be guessed at, it was evident that a large amount of web masters found themselves suddenly stung as a result of Google’s action against guest blogging. Even we didn’t manage to escape the Google penalty furnace, as you can read in a recent post by Charlie Williams all about the lessons learnt. What does this mean for you? You have the right to be forgottenAs you may know, during May, Courts in the European Union decided that people have the “right to be forgotten” on the Internet. This means that people in 32 countries now effectively have legal grounds to make it more difficult to find inaccurate, outdated, and even embarrassing information about them online. The number of rules, set out by Google, include insisting that you are a resident of one of the 32 countries, the need to provide photo ID, and the fact that the website that you want forgotten must be “outdated, inappropriate, or irrelevant” to named searches for you. Google will then review the request and approve or deny it, depending on whether it fits the criteria. The irony of the whole situation can not be seen better, than in this rather comical case of Mario Costeja Gonzalez, the man who went to court to have his actions removed from the internet as he felt they were damaging his image. The only problem, this made him famous, now everyone knows what he did, which I can only assume he knew was going to happen. What does this mean for you? So don't worry about it for now, but just be aware that requests could disrupt search results, so keep an eye out for posts of yours that could be affected. As more and more businesses spring up with the sole intention of filling out the right to be forgotten form for you, it will be interesting to see how the number of requests rises.
Google’s SERP makeover/underIn March this year, Google rolled out an updated design of their SERPs. The changes weren’t drastic, but there were subtle changes that are still important. Possibly the most noticeable change was the size increase of the title tag. Instead of the standard 50-60 character limit, it’s now important to take pixel width in to account. For instance, capital letters take up a higher pixel width, so the more you use, the shorter your title tag can be. The second interesting change we witnessed was that Google removed the peach/orange background for the ads and replaced it with a small yellow ‘Ad’ button. Besides these two changes, the rest were mostly slight size increases in text and the removal of underlining for all links, as you can see below:
What does this mean for you? New robots.txt testerAs of July, the Google Webmaster Tools robots.txt testing tool received an update designed to help it highlight errors that caused Google to be unable to crawl certain pages on your website. The update also lets you edit your file, test if any URLs are blocked, as well as allowing you to view older versions of your file. The updated robots.txt tester will now let you test whether you have an issue with your file that’s blocking Google from crawling a page, or a part of your website. As you may well know, this part of GWT used to be called Blocked URLs. What does this mean for you? In a post on the subject, Google’s Jon Mueller explained that you should check your robots.txt file, even if you believe it’s fine. He also wrote that you should “double-check how the important pages of your website render with Googlebot, and if you’re accidentally blocking any JS or CSS files from crawling.” Google removes people’s facesBack in June, Jon Mueller shocked a few SEOs by announcing that Google were going to be removing the images from the search results, or as he put it, “simplifying” the way authorship is displayed in search results. This change was met with mixed results, since including the image next to an article was supposed to increase click through rates. But on the other hand, some claimed that the authorship image tactic had, like so many other SEO tactics, been abused. So Google removed them all. But wait, did they? No, not all of them as it turns out. In a move that we might have expected by Google, they removed all of the authorship images from external sites, so the only images that now show up are from Google+ posts, only if you’re logged in it seems. While some might not be happy about this move, it must be said it’s an ingenious way of drawing attention, and engagement, to Google+. The only downside I seem to find is that these images will only show up if you’re connected to whoever wrote the post on Google+. So someone like myself, who neither uses or entirely understands Google+, I rarely see authorship images anymore. What does this mean for you? Secondly, the authorship images will show up for those that you are connected to on Google+, which is good if you’re inactive user who is connected to every single person… But this does encourage you to get more involved on Google+, and in a y case, there’s no reason not implement Google authorship on posts that you publish. In my personal opinion, this seems quite harsh on those that have put in the effort to have their posts, and faces, appear in the search results. While this might not change the rankings drastically, it’s quite evident that authorship images have a certain amount of power over what a user might click. This change simply seems to make it easier than ever to have your authorship image appear in the SERPs for people that you’re connected to. Bottom line: Google+ isn’t going anywhere, so it’s more important than ever to look to see Google+ as an asset an actively utilise it to benefit yourself, your business, and your clients. — Have you had experience with any of these changes? Have I missed anything? Do you have any predictions for the latter part of the year? If so I'd love to know, as there is a very good chance I've missed a crucial update or piece of news and I’d love to update the page if more ideas come in! Feel free to comment below, email me on bobby@white.net, or simply tweet me @robertjmcgill! — Featured image credit: Armando G Alonso ✈︎ via Compfight cc The post SEO 2014: the biggest news so far this year appeared first on White.net. |
| You are subscribed to email updates from White.net To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
Get More Visitors To Your Website
Increase Your Website Traffic. Get the website traffic you need today quickly and affordably. Our traffic network generates over 15 million unique visitors and over 50 million page impressions daily!
|
Postări
