luni, 15 septembrie 2014

Damn Cool Pics

Damn Cool Pics


Robin Williams: The Man Who Made the World Laugh [Infographic]

Posted: 15 Sep 2014 02:53 PM PDT

Mammoth Infographics has put together the following visual representation which serves as a tribute to Robin Williams, chronicling his life and achievements.

Click on Image to Enlarge.



Women's Logics You'll Never Understand

Posted: 15 Sep 2014 02:36 PM PDT

Female logic will never be explained or understood, you just have to accept it.














The World's First Professional Mermaid

Posted: 15 Sep 2014 12:42 PM PDT

Have you ever dreamed of becoming a mermaid? Well this 19 year old British girl took things one step farther and she actually did it. You're looking at the world's first professional mermaid.
























Life Is Full Of Beautiful Moments

Posted: 15 Sep 2014 10:42 AM PDT

Life is pretty amazing. Take a second to look around and you might see beautiful things like this.























Epic Uniform Fail

Posted: 15 Sep 2014 10:08 AM PDT

These poor women have to try really hard to show team spirit when they're wearing this uniform.
















Where we were; where we are

 

It was six years ago today that Lehman Brothers filed for chapter 11 bankruptcy. It shocked Wall Street -- and plunged this country into the worst financial crisis since the Great Depression.

The fallout was immense.

The ensuing recession eliminated nearly 9 million jobs, threatened the American auto industry, and shrunk the economy by hundreds of billions of dollars. So when President Obama took office in January of 2009, he took swift action to rescue the economy and make sure that a crisis like this could never happen again. Thanks to the grit and resilience of the American people, our economy has added more than 10 million jobs, and is adding more every day.

Six years after the collapse of Lehman Brothers and a financial crisis that rocked our economy, we've made real progress. Want to know what that looks like?

See just how far we've come: Check out these interactive charts and listen to senior Administration officials talk about what we faced as a country -- and where we are now.

Click to make this graphic interactive.

There's still more work to do, but these charts and audio show where we stood when President Obama took office, where we are now, and what it took to get there. From breaking ground on new homes and building more cars, to selling more American products abroad and buying more at home, check out these graphics -- and listen to senior Administration officials talk about the critical decisions President Obama made.

Jason

Jason Furman
Chairman, Council of Economic Advisers
The White House
@CEAChair


 

The Medal of Honor: Behind the scenes

 
 

The White House

 

The Medal of Honor: Behind the scenes

Go behind the scenes of the Medal of Honor ceremony.

Today, President Obama awarded the Medal of Honor to two men -- Army Command Sergeant Major Bennie G. Adkins and Army Specialist Four Donald P. Sloat -- for their service in Vietnam.

"Nearly half a century after their acts of valor," the President said, "a grateful nation bestows upon these men our highest military decoration -- the Medal of Honor."

Most Americans know that the Medal of Honor is the highest military award that a member of the U.S. Armed Forces can receive. But have you ever wondered what goes into the preparation for an actual Medal of Honor ceremony at the White House?

In June, we went behind the scenes of the award ceremony for Corporal William "Kyle" Carpenter, a retired United States Marine, for his actions during combat operations in Afghanistan.

And at 1:15 in the video above, you can hear the phone call where President Obama tells Corporal Carpenter that he'll be receiving the Medal of Honor. It's an amazing moment.

Take a look here, and pass it on.

 
 
 

Inside the White House: The Medal of Honor

 
Here's what's going on at the White House today.
 
 
 
 
 
  Featured

Inside the White House: The Medal of Honor

This afternoon, the President awarded the Medal of Honor to Army Command Sergeant Major Bennie G. Adkins and Army Specialist Four Donald P. Sloat for their brave actions in Vietnam.

While you probably know that the Medal of Honor is the highest military award that a member of the U.S. armed forces can receive, have you ever wondered what goes into the actual award ceremony at the White House?

This past June, we took a look behind the scenes -- check it out here:

Learn more about the Medal of Honor Ceremony.


 
 
  Top Stories

Growing Our Economy and Strengthening Our Financial System

Six years after the financial crisis, Jeff Zients, Director of the National Economic Council, reflects on the significant progress that has been made in strengthening the economy and reforming the financial sector.

READ MORE

Vice President Biden: "20 years ago today"

"Twenty years after the Violence Against Women Act was enacted, I remain hopeful as ever that the decency of the American people will keep us moving forward," Vice President Biden wrote on the 20th anniversary of the Violence Against Women Act this past Saturday.

READ MORE

Weekly Address: We Will Degrade and Destroy ISIL

In this week's address, the President reiterated his comprehensive and sustained counter-terrorism strategy to degrade and ultimately destroy the terrorist group ISIL.

READ MORE


 
 
  Today's Schedule

All times are Eastern Time (ET)

10:00 AM: The President and the Vice President receive the Presidential Daily Briefing

11:30 AM: The President meets with Secretary of Education Duncan; the Vice President also attends

11:45 AM: Press Briefing by Press Secretary Josh Earnest

12:30 PM: The President and the Vice President meet for lunch

1:50 PM: The President awards Army Command Sergeant Major Bennie G. Adkins and Army Specialist Four Donald P. Sloat, the Medal of Honor

5:20 PM: The President attends a DSCC event


 

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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content


5 Hacks for Creating and Promoting the Right Content

Posted: 14 Sep 2014 05:16 PM PDT

Posted by Paddy_Moogan

In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 

1. How to verify you have a good idea

I could write a whole post on this one topic, but maybe that's for another day! For now, I want to share a few ways you can make sure you're on the right track and increasing the likelihood that you have a content idea that is going to be well received.

Made to Stick principles

I really like the book  Made to Stick by Chip and Dan Heath. They go into detail about a framework that can be used to evaluate whether an idea is "sticky" or not. There are six core parts of this framework:

  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories

You'll notice that is spells "succes" (deliberately leaving off the s at the end!) which makes it sticky to remember. I encourage you to read the book but I'll quickly summarise each part of the framework so that you can get an idea of how it can help verify your content ideas.

Simple

Is the idea simple to understand and explain? A good way of testing this is to force yourself to explain the idea to someone who you previously haven't spoken to about it. If you can do this pretty quickly and they understand it, then it's probably simple enough.

The other thing to remember here is if you can't explain the idea quickly and easily, then you are probably also going to struggle when it comes to promoting the idea using email or the phone.

Unexpected

This doesn't mean that your whole idea needs to be totally unexpected, but there needs to be something unexpected about it. It may be the design, an interactive element or a new story that has been crafted from some data. If you're just doing something that has been done before and are not adding anything unexpected to it, then you may struggle to get coverage and interest. 

Concrete

When doing client training, this is always one that provokes confusion. So I'm going to use an example from the book itself.

When JFK made  this speech in 1961 about landing a man on the moon, his wording was very concrete. It had to be because he wanted to capture the imagination and support of congress and the US public. This is what he didn't say:

"We will win the space race."

If he had said this, he wouldn't have ben wrong. This is what they wanted to do right? However, it's not concrete. What does it actually mean? 

Contrast this with what he actually said:

"First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth"

This is really clear for anyone to understand, you can see what JFK intends to do and there is very little room for ambiguity. 

Credible

There are two types of credible when it comes to content we may produce. 

The first one is the credibility of the author themselves, what makes them qualified to write on this particular topic? Are they an expert? Are they respected in their field? It would make sense to say that someone like Phil Nottingham is qualified to  write about video marketing or being a pirate. But Phil isn't qualified to talk about quantum physics or Python programming. 

The other side of credibility is whether or not the brand behind the content is qualified to talk about a certain topic. This is a mistake I see made quite often and quite honestly, one I've made myself. Sometimes, you can produce a piece of content with the explicit purpose of getting links which means it can go off topic a bit. A car insurance company probably isn't qualified to publish an infographic about cats for example! Even if the infographic gets lots of links and social shares.

Emotional

How can you trigger an emotional response through your content? Ultimately, forcing some kind of emotional response is very difficult but can be one of the most powerful elements of this framework. I'd be careful here though because provoking a negative reaction can be dangerous and lead to bad feeling towards your brand. I'm not a believer in "all PR is good PR" - even if it generates links as a result!

Stories

The final element of the framework is whether your content tells a story. A story can inspire people to take action and a story can make people remember something. We always remember a great story, it's programmed into us from when we were kids and not a lot changes, even as we get older!

Chip and Dan Heath recommend that an idea ticks a couple of these boxes but remind us that it's very, very rare for an idea to tick all of them. There can also be times when an idea or piece of content performs very well and becomes sticky without any of these elements! However if you use this framework, it can help reduce the chance of your idea failing.

2. Use FullContact for audience research

It took me a while to start using  FullContact but once I did, I really liked it and it has a range of uses. The use I want to talk about in the context of content creation is audience research.

For those of you that aren't familiar, there is a feature of FullContact called person enrichment which allows you to gather more information about someone based on various inputs. These inputs currently are:

  • Email address
  • Phone number
  • Twitter handle
  • Facebook ID

In the Excel template mentioned below, it looks something like this:

So you could upload a list of email addresses and FullContact try to find associated pieces of information such as:

  • Twitter account
  • Facebook account
  • LinkedIn profile
  • Klout score
  • Twitter bio
  • Location
  • Gender
  • Job title

You can download their  Excel template here which allows you to do this kind of report without having to use the API yourself. To use the Excel template, you'll need to go get an API key too. Once you have that, you can upload your data and start to enrich it.

So where does audience research fit in?

As you may have noticed above, one of the data points that FullContact tries to find is job title. Another data point is Twitter bio. You can use these points to get insight into your audience and tailor your content accordingly. 

You can with uploading your information to FullContact, let's say this is a list of Twitter handles. These Twitter handles are your followers on Twitter which you've exported using a tool like  Followerwonk. Once it's finished running, you'll have a list of these handles with related information if FullContact has been able to find it. Here is a snippet of one of my outputs to give you an idea what you'll get back:

If you take the column for "Occupation" and paste the entire column into a word cloud tool such as Wordle, you'll get something like this:

This gives you a really good, quick snapshot of the type of people who follow you on Twitter. If you're looking to create content that will appeal to these people, you can immediately see where you may choose to pitch it. In the case above, this may mean we want to create content that appeals to senior management / marketing people and perhaps we should promote this content using something like LinkedIn where these people may be active.

3. Pay to promote your top content

With the right tracking setup in your analytics, it's possible to see how content has contributed to conversions. Most content created outside of product / category pages is unlikely to lead to direct conversions, but it is perfectly possible for them to play a part in the process somewhere. 

If you use Google Analytics, then you can do to the  assisted conversions report and then set the report to include the landing page URL for your content piece. This looks something like this:

Once you've done this, you'll be able to see if any of your content pieces contribute to the conversion process:

Assuming they have contributed to conversions as the example above did, you can make a decision to try and send more traffic to this piece of content, knowing that it may help send more conversions. There are obviously a few ways to do this including usual organic outreach to try and get links. But you should also consider using some budget to send paid traffic to the content piece too. You wouldn't want to spend loads of money on this because the conversion rate for the page is likely to be pretty low in comparison to product and category pages.

Having said that, using something like Twitter, LinkedIn, Outbrain, Taboola or Facebook advertising as outlined in  my previous post could be a good way to send more traffic and more assisted conversions.

4. Find your content competitors and learn from them

Most of us have done competitor analysis at some point or another. The goal is usually to get an idea of where your website sits in the industry landscape and know what you're up against. The problem with the usual type of competitive analysis that we do is that it tends to show us pure search competitors - based on similar product or service offerings. 

Your competitors in terms of products and services can be very different to those who publish content which competes with you. 

Let's use an example to illustrate the point. 

A while ago at Distilled, we published a guide to social media for  Simply Business. If we'd limited our competitor research to their direct competitor - websites that sell business insurance - then we wouldn't have come across this guide from Mashable.

Clearly, Mashable don't sell business insurance! 

By looking outside their immediate competition, we could see that the content idea had been done before. This meant that we could take a look at how successful the piece was and see what we had to do in order to be successful too. It also meant that we had to ask ourselves questions around whether we could do a better or different job on it. Remember the Made to Stick principles above? Those applied to us and we had to try and do a better job than Mashable.

There are a number of ways to find your content competitors but the simplest way is to use Google!

In the example above, it was simply a case of searching for "social media guide" and searching through the results. If you want to go a bit further, you can use the  Moz keyword difficultly tool which gives you all sorts of metrics alongside each result too:

Whilst a goal of your content may not be to rank for many keywords (although it very well could be), these metrics are useful because it gives you an idea of how linkable this kind of content is. This is valuable to know if  goal of your content is links!

5. Find positive or negative sentiment from your target audience

When it comes to generating content ideas, one of the things you should think about is the mindset of your target audience. What causes them problems when it comes to your product, service, brand, competitor or industry? Going back to Made to Stick, this would sit in the emotional part of the framework. 

Once you can find something that causes them pain or causes them to be positive, you can use this to drive your content ideas forward. 

One hack for this which I've stolen from  Mark, our VP Creative, is to use the following searches to reveal these kind of things:

These can reveal discussions from your target audience that are emotional in nature. The words love and hate are pretty strong, especially when being typed! So if you can find discussions that mention these words, it could lead you towards content ideas that your target audience feel emotional about in some form or another. 

To wrap up, I'd encourage you to also take a look at this slide deck from Mark which steps through his process for producing ideas, as it gives lots of examples of the things I've described above.


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