marți, 14 octombrie 2014

Damn Cool Pics

Damn Cool Pics


Visions Of Hell By Murdered Polish Painter Zdzislaw Beksinski

Posted: 14 Oct 2014 05:35 PM PDT

Zdzisław Beksiński (1929-2005) was a Polish born painter with no classical training who showed no real interest in museums or galleries. He started out studying architecture, then began work as a construction supervisor but he hated that. He eventually found an interest in sculpture, then photography and later painting. Those that knew him reported him to be a kind, humorous and well measured man who took little interest in over analyzing his own work. His inspiration for his art is supposed to have mostly come from music, I would absolutely love to know what he was listening to.

The late 90's were a bleak time for Zdzisław Beksiński, his wife died of an illness and his son, Tomasz, committed suicide. In 2005 the son of his long time caretaker stabbed him to death, 17 wounds in total, because he wouldn't lend him the equivalent of $100.






















Ethiopian Girl Has A Very Unique Talent

Posted: 14 Oct 2014 04:55 PM PDT

A film crew recently stumbled upon 20-year-old girl named Athy Eligidagne in Ethiopia and you aren't going to believe what she can do with her mouth.















Jennifer Lawrence Before She Was Famous

Posted: 14 Oct 2014 03:26 PM PDT

Jennifer Lawrence is all over the news lately after some scandalous photos leaked to the internet. She might be ridiculously famous now but as you can see, she cam from humble beginnings. 























Announcing the 2014 Local Search Ranking Factors Results

Announcing the 2014 Local Search Ranking Factors Results


Announcing the 2014 Local Search Ranking Factors Results

Posted: 13 Oct 2014 05:00 AM PDT

Posted by David-Mihm

Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!

Hard to believe, but this is the seventh year I've conducted this survey—local search has come a long way since the early days of the 10-pack way back in 2008! As always, a massive thanks to all of the expert panelists who in many cases gave up a weekend or a date night in order to fill out the survey.

New this year

As the complexity of the local search results has increased, I've tried to keep the survey as manageable as possible for the participants, and the presentation of results as actionable as possible for the community. So to that end, I've made a couple of tweaks this year.

Combination of desktop and mobile results

Very few participants last year perceived any noticeable difference between ranking criteria on desktop and mobile devices, so this year I simply asked that they rate localized organic results, and pack/carousel results, across both result types.

Results limited to top 50 factors in each category

Again, the goal here was to simplify some of the complexity and help readers focus on the factors that really matter. Let me know in the comments if you think this decision detracts significantly from the results, and I'll revisit it in 2015.

Factors influenced by Pigeon

If you were at Matt McGee's Pigeon session at SMX East a couple of weeks ago, you got an early look at these results in my presentation. The big winners were domain authority and proximity to searcher, while the big losers were proximity to centroid and having an address in the city of search. (For those who weren't at my presentation, the latter assessment may have to do with larger radii of relevant results for geomodified phrases).

My own takeaways

Overall, the algorithmic model that Mike Blumenthal developed (with help from some of the same contributors to this survey) way back in 2008 continues to stand up. Nonetheless, there were a few clear shifts this year that I'll highlight below:

  • Behavioral signals—especially clickthrough rate from search results—seem to be increasing in importance. Darren Shaw in particular noted Rand's IMEC Labs research, saying "I think factors like click through rate, driving directions, and "pogo sticking" are valuable quality signals that Google has cranked up the dial on."
  • Domain authority seems to be on its way up—particularly since the Pigeon rollout here in the U.S. Indeed, even in clear instances of post-Pigeon spam, the poor results seem to relate to Google's inability to reliably separate "brands" from "spam" in Local. I expect Google to get better at this, and the importance of brand signals to remain high.
  • Initially, I was surprised to see authority and consistency of citations rated so highly for localized organic results. But then I thought to myself, "if Google is increasingly looking for brand signals, then why shouldn't citations help in the organic algorithm as well?" And while the quantity of structured citations still rated highly for pack and carousel results, consistent citations from quality sources continue to carry the day across both major result types.
  • Proximity to searcher saw one of the biggest moves in this year's survey. Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new Centroid.
  • For markets where Pigeon has not rolled out yet (i.e. everywhere besides the U.S.), I'd encourage business owners and marketers to start taking as many screenshots of their primary keywords as possible. With the benefit of knowing that Pigeon will eventually roll out in your countries, the ability to compare before-and-after results for the same keywords will yield great insight for you in discerning the direction of the algorithm.

As with every year, though, it's the comments from the experts and community (that's you, below!) that I find most interesting to read.  So I think at this point I'll sign off, crack open a GABF Gold-Medal-Winning Breakside IPA from Portland, and watch them roll in!

2014 Local Search Ranking Factors


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Seth's Blog : Avoiding magical thinking

 

Avoiding magical thinking

There's a relationship that's easy to imagine but actually incorrect: We often come to the conclusion that in order to make something magical, we'll need magical events to occur to get there.

Building a startup is hard. Publishing a great book successfully is quite difficult. Launching a non-profit that matters is a Herculean task. I hope you will do all three, and more, often.

But while your intent is pure and your goal is to create magic, the most common mistake is to believe that the marketplace will agree with your good intent and support you. More specifically, that media intermediaries will clearly, loudly and accurately tell your story, that this story will be heard by an eager and interested public and that the public will take action (three strikes).

Or, more tempting, that ten people will tell ten people to the eighth power, leading to truly exponential growth (some day). Because right now, you've told ten people and they have told no one.

Or, possibly, that you will call on businesses and offer them a solution so powerful that they will pay you at that very first meeting, generating enough cash flow that you will be able to immediately hire more (and better) salespeople to grow your organization exponentially.

All great organizations make change. Change is hard. Change takes time. In markets that matter (meaning not gossip, not snark, not spectator sports), people rarely tell dozens of other people about what they've discovered. And action is taken, sometimes, but not as much as you deserve.

No, you'll need to work hard to create something magical, and a big part of that hard work is relentlessly eliminating all magical thinking from your projections and your expectations of how the market will react.

Only count on things that have happened before, a funnel you can buy and time you can afford to invest. Anything more than that is a nice bonus.

[HT, worth reading: Aaron]

       

 

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