Damn Cool Pics

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These People Are Definitely Joining The Tattoo Regret Club Posted: 19 Nov 2014 10:11 AM PST Obviously not everyone quite realizes that a tattoo is for life and these people must be living with some regret after these terrible choices.

One Husband’s Precious Gift to His Wife Posted: 19 Nov 2014 09:18 AM PST Ernst Berlin decided to make a special gift for his wife Agnes. He hired 23 artists to make portraits of his family and they turned out to be incredible.

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PozzitifonShow: "ПЕЧАЛЬНЫЙ ТРОЛЛИНГ В ИГРЕ" and more videos

PozzitifonShow: "ПЕЧАЛЬНЫЙ ТРОЛЛИНГ В ИГРЕ" and more videos

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Seth's Blog : The wrong question to ask yourself before crowdfunding

 

The wrong question to ask yourself before crowdfunding

A friend explained to me all the reasons for her upcoming Kickstarter campaign. The machine she wanted to buy was sorely needed, it would increase her productivity and also make her day significantly easier--it made perfect business sense.

These are all great reasons to borrow money from a bank or a professional investor. They aren't good reasons to crowdfund.

No, the right question is, "how will the new financial relationship I offer to my biggest supporters enhance their lives?" There's a huge amount of emotion and story we tell ourselves before we send in money to crowdfund something. Almost none of it involves how it will help the organizer's business goals.

For many hammer-wielding entrepreneurs in search of money, crowdfunding looks like a nail. But we're seeing again and again that engaging directly with fans and friends in this way is more about connection and the audience's role in making a difference than it is about cash.

[Also on this topic.]

       

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