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The Art of Concision: How to Effectively Make Your Point in Fewer Words Posted on: Tuesday 17 March 2015 — 01:12 Posted by Isla_McKetta
You and your readers are being bombarded with information. Too often that's in the shape of long-winded emails, blog posts, and reports that say very little or assume that because digital space is (virtually) free and unlimited, so is your time. But time and attention are valuable. If you learn to practice concision in all your writing (from emails and reports to blog posts, whitepapers, and product copy), you'll not only get your point across, you might also earn your readers' trust, gratitude, and repeat traffic. Plus, concise copy converts better. Quick advice on writing conciselyThe best advice I ever received about writing concisely came from former newspaperman (and current Moz associate) Ronell Smith. He said that in order to clearly get your point across in the fewest possible words it's essential to:
Now if I were writing the most concise blog post ever, I'd stop right there, because Ronell already said the most important things. But sometimes it's helpful to see how someone else puts advice into action. So here's how I'm putting Ronell's advice to work to write a post about concision. Write a one-sentence description of the postLearning how to make your point in as few words as possible will help you capture your audience's attention. I could (and should) stop there. But I want to make a couple of points about why this is important:
Think of the number one thing you'd like readers to take away from the postFewer words often makes for clearer, more impactful communication. Once I know exactly what it is that I want you to take away from this post, I can make a promise that everything will contribute to that number one goal. This is good because:
Highlight at least three facts that support this main pointTechnically, I've been cheating so far and adding in facts along the way. This step will help you:
Jot down notes that help you tell the story using those three factsHooray! You finally get to elaborate. I'll start my elaboration by telling you that I've deleted about 500 words from this post already just because I was thinking so hard about concision. Do I miss a little of my standard whimsy and storytelling style? Yes (although I'm making up for it in this paragraph). Because you've already honed in tight on your subject, you can let your creative self a little loose now. Enjoy embellishing your evidence with relevant examples and case studies. Relish the chance to make your points more memorable and engage your audience by sharing pertinent stories. Spend a few days letting the elements "breathe"Once you've pulled together your main point with supporting facts and illustrated those with stories, you need to step away from your writing. If you're writing an email, you might not have a few days, but at least go to lunch or grab a coffee. Giving your writing room to breathe allows you to:
The rest of the storyNow that we've seen Ronell's points in action, there are a few more things I want to add. Concision usually happens in editingIf you've been following Ronell's advice, your writing is going to be a lot clearer, shorter, and more impactful. But don't count on your first draft to be the best draft. You can usually clean up a lot of extra words (and random errors) with a second draft. Why concision?You're busy. Your boss is busy. Your reader is busy. We're all reading less and less of the information presented to us. But reading is still a critical way that we share information. By learning to say more with fewer words, you'll get your point across and come out on top. Concision ain't easyIn fact, you might spend more time crafting your message. Making your point makes that time and effort worth the extra work. Take the Moz Top 10 for example: over the last six editions, the ones with the fewest number of words have had the highest click-through rates.
Shortening the Moz Top 10 often takes me an extra draft, but that kind of increase in CTR is worth one more pass. How this works at MozI was shocked when Trevor and I found that the most popular Moz blog posts (usually) come in at 1,200-1,800 words. That seemed long to me (especially for the Internet), but then I realized how much advice and education are usually packed into one post. Compare that with what we sometimes see in YouMoz, which are initial drafts of 4,000-8,000 words. I am certain that a few of those authors have that much valuable information to share about one topic. But my guess is that most of those articles are trying to do too much in one post or are repeating themselves unnecessarily. I'd also be really surprised if most readers manage to reach the end of a post that long. That's the real tragedy of overly wordy writing: No matter how brilliant you are, unless you are the most engaging writer ever, no one is reading what you're writing. And according to one study, visitors only read 18% of content beyond the 1,250 word mark. Do you have tips for stripping the bloat from your writing? Or do you truly love (and actually read) long-form writing on the web? Write me a novel in the comments ☺ Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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This is a much more stable response than pushing coming to shoving, because shoving often leads to something unsustainable.
Hugging is a surprising and difficult response to pushing, but it changes the trajectory, doesn't it?
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Posted: 16 Mar 2015 07:56 PM PDT Constant China Accommodation A major spat between the US and the UK broke out last week with the Obama administration attacking UK prime minister David Cameron and the UK for Britain's decision to join AIIB, a new China-sponsored financial institution that allegedly could rival the World Bank. In particular, Obama accused David Cameron of "Constant China Accommodation". The Obama administration accused the UK of a "constant accommodation" of China after Britain decided to join a new China-led financial institution that could rival the World Bank.US Pressure, Self-Serving Statement In a self-serving if not downright idiotic statement, a US official claimed "Large economies can have more influence by staying on the outside and trying to shape the standards it adopts than by getting on the inside at a time when they can have no confidence that China will not retain veto powers." I do not believe it's possible to ever have more influence on the outside than in. And certainly had the US, UK, other European nations, and Australia all gotten together on the inside, the position of the US is downright idiotic. The US pressured Australia to not join the group. Australia initially relented, but now has had second thoughts. Australia Shifts Stance Please consider Australia Shifts Stance on China-Led Development Bank Australia may overturn its opposition to joining the China-led Asian Infrastructure Investment Bank after the UK opted to sign up to the institution against the wishes of Washington.France, Germany, Italy Join AIIB Finally, please consider Europeans Defy US to Join China-Led Development Bank. France, Germany and Italy have all agreed to follow Britain's lead and join a China-led international development bank, according to European officials, delivering a blow to US efforts to keep leading western countries out of the new institution.US Influence Clearly Waning Clearly US influence on global financial matters is seriously eroded. I happen to think that is a good thing. Yet, please do not consider it an endorsement of AIIB, on which I have no opinion. "We are wary about a trend toward constant accommodation of China, which is not the best way to engage a rising power." What about constant accommodation of a waning power? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Banco Madrid Files Bankruptcy Following Money Laundering Charges, Accounts Frozen Posted: 16 Mar 2015 07:03 PM PDT A bank run on Banco de Madrid following money laundering charges did the bank in today. The Wall Street Journal reports Banco de Madrid Files for Bankruptcy After Parent Accused of Money Laundering. Banco de Madrid SA, the Spanish unit of an Andorran lender accused of laundering money for organized-crime groups, has filed for protection from its creditors, Spain's central bank said Monday.Goodbye Bank Madrid Guru Huky says Goodbye Bank of Madrid. Operations Suspended Huky comments ... "Banco de Madrid, will be the first bankrupt entity to see in action at our brand new Deposit Guarantee Fund which guarantees the first €100,000 depositors have in a financial institution in trouble." Looking at financial numbers Huky concludes "Oh, well, [Banco de Madrid] is a technically bankrupt zombie with a negative net worth of €1.637 billion." Anyone who had over €100,000 in deposits probably lost it. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Dollar Shortage Revisited; Is Japan Zimbabwe? Who's in Control? World Gone Mad Posted: 16 Mar 2015 09:57 AM PDT This post is a followup on the alleged US dollar shortage thesis as well as further discussion of the Yuan, and the Yen. Let's start with a recap of the US dollar debate, after which I will tie up some loose ends. US Dollar Margin Call Shortage Thesis On March 8, ZeroHedge commented The Global Dollar Funding Shortage Is Back With A Vengeance And "This Time It's Different". ZeroHedge wrote "The last time the world was sliding into a US dollar shortage as rapidly as it is right now, was following the collapse of Lehman Brothers in 2008. As we discussed back then, this systemic dollar shortage was primarily the result of imbalanced FX funding at the global commercial banks, arising from first Japanese, and then European banks' abuse of a USD-denominated asset-liability mismatch, in which the dollar being the funding currency of choice, resulted in a massive matched synthetic 'Dollar short' on the books of commercial bank desks around the globe: a shortage which in the aftermath of the Lehman failure manifested itself in what was the largest global USD margin call in history." No Shortage Thesis On March 11, I replied to the above idea with Is There a US$ Shortage? Will it Sink the Global Economy? Again? "I do not believe there is a dollar shortage or even a synthetic dollar shortage. More importantly, a dollar shortage certainly did not cause the crash in 2008. Excess debt and speculation caused the crisis in 2008. Any alleged or apparent dollar shortage was a result, not a cause of the crash."Acting Man Chimes In Pater Tenebrarum at the Acting Man blog contributed to my reply. Then on March 12, Tenebrarum did his own followup: The Dollar Squeeze – How Problematic Is It? "The visible currency effects (such as a soaring dollar exchange rate and funding gaps, see below) are usually mainly a consequence, not a cause of crisis conditions. Of course, the recent rise in the dollar was initially triggered by perceptions of monetary policies between the US and other currency areas diverging – everybody expects the Fed to hike rates, while rates are being lowered everywhere else. It should be added to this that there are of course feedback loops at work: the stronger the dollar becomes, the more difficult it will be for dollar debtors abroad to service their debt, so any future crisis situation will tend to feed on itself. Note in this context that if a debtor has hedged his dollar exposure, the associated currency risk has not disappeared – it has merely been shifted to his counterparty." Tenebrarum provides many charts in his explanation. I caution that it's not light reading to say the least. Then again, money in general is nearly always a complex read. $9 Trillion Stress Test On March 11, Ambrose Evans-Pritchard at the Telegraph chimed in with Global Finance Faces $9 Trillion Stress Test as Dollar Soars. Contrary to popular belief, the world is today more dollarized than ever before. Foreigners have borrowed $9 trillion in US currency outside American jurisdiction, and therefore without the protection of a lender-of-last-resort able to issue unlimited dollars in extremis. This is up from $2 trillion in 2000.I have no problems with the above. However, close scrutiny shows conditions are opposite of the conditions ahead of the Lehman crisis. In 2007-2008 there was a flight out of dollars. Now everyone seems to want them. How times change. Tightening More Urgent? Pritchard continues ... The most recent Fed minutes cited worries that the flood of capital coming into the US on the back of the stronger dollar is holding down long-term borrowing rates in the US and effectively loosening monetary policy. This makes Fed tightening even more urgent, in their view, implying a "higher path" for coming rate rises.That last paragraph makes no sense to me. But rather than plant the same idea in anyone's head, I simply asked Tenebrarum what he made of it. Tenebrarum replied ""It can't be right. It has things the wrong way round. A stronger dollar is akin to a tightening, not a loosening of policy, in the sense that it will pressure import prices and that prices in the economy at large will adjust to that with a lag - precisely what usually happens when monetary policy becomes less accommodating. If you look at short term rates, you will see they keep hitting new highs for the move (1, 2, 3, 5 year yields). It is actually the market perception that tightening is underway that causes the dollar to move higher."" Speculator Dollar Shorts Let's now take a look at speculator positions on US dollar bets. On the futures market, for every long there is a short, but let's look at who is long and who is short, and by how much. Charts are courtesy of SentimenTrader. Hedgers are the commercial traders including market makers like JP Morgan. The market makers take the opposite side of speculators such as hedge funds. The number of contracts in numerous currencies is at all time high levels. US Dollar Hedgers Euro Hedger Positions Canadian Dollar Hedgers Yen Hedgers Extreme Opposite of Conditions in 2007 Not only are the positions opposite that of the start of the crisis in 2007, the magnitude of the bets is enormous. The motto appears to be bet with leverage. Hedge funds that win on such bets win big. If they lose, well, it's typically OPM (other people's money). That does not mean a reversal is guaranteed. Hedgers after all, hedge (and that is why JP Morgan never was hurt being allegedly short silver all the way up to its high near $46). But given that speculators and hedge funds (in spite of their name) don't often hedge, the above charts show there is fuel for a massive reversal. Five Reasons for Dollar Strength
If any of those conditions change, and especially if there is a cascade of reasons, a reversal in the fate of the US dollar will be enormous. This is not a timing mechanism, but rather an observation there is potential for this alleged "dollar shortage" thesis to start looking like a "euro shortage" event. And that is not all that far-fetched. Events in Greece or Spain can change things in a hurry. Investors who believe the ECB has everything under control,may find out otherwise. In fact, I guarantee you things are not under control anywhere: Not in the US, not in Europe, not in China, not in Japan. Is Japan Zimbabwe? Having discussed the dollar and euro in depth, let's turn the spotlight on the Yen for a moment. Axel Merk asks Is Japan Zimbabwe? The other day, when I was on a panel discussing unsustainable deficits in the U.S., Eurozone and Japan, the risk of inflation and Zimbabwe style hyperinflation came up. When asked about the difference about Japan and Zimbabwe, I quipped that there isn't any. My co-panelists were all over me, arguing Japan is different. Notably that Japan could not possibly go broke because, unlike Zimbabwe, it's an advanced economy. The argument being that Japan produces goods the world wants.Yen Shortage? A curious thing happens in hyperinflations. It actually appears to leaders of countries in such circumstances that there is a shortage of currency. After all, money doesn't buy anything. They need to print more and more of it to purchase anything, with obvious results. The current COT position is such there could be a different kind of demand for Yen. Which comes first? I don't know and neither does anybody else. That said, way back in 2005 I made a couple of statements that seemed absurd at the time.
The US did go into deflation, depending on how one measures it. My definition is credit marked to market. On a CPI basis (a very flawed but widely used measure) the US also went into deflation. My many times stated proposal still holds: The US will go in and out of deflation a number of times over the next decade. I discussed deflation at length in 2008, in Humpty Dumpty On Inflation I remember that title well because I have referred to it many times. Curiously, that post started with a discussion by Axel Merk. Here we go again, this time with a discussion on the Yen. Who's in Control? Hopefully the answer to that question is obvious. No one. This is clearly uncharted territory with competitive currency debasement ending (for now) in the US but taken over by the ECB and Bank of Japan. Odds of a Greece default are huge, and in my opinion rising. Is the ECB and eurozone prepared? They say they are, I think they are mistaken. With 691 Trillion Dollars of Derivative Bets, how can anyone believe any central bank is in control of anything? US GDP is not quite 18 trillion. Derivatives are roughly 38 times US GDP. Imagination Sets In These numbers defy my imagination. Yet ...
And people are dumping gold for dollars because the Fed is "tightening" It's truly a world gone mad. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Putin Prepared to Use Nukes to Keep Crimea; Wild Rumors of Putin Missing Debunked Posted: 16 Mar 2015 09:52 AM PDT Putin resurfaced today following wild rumors on March 13 after he failed to appear at some expected meeting. Back from hiatus, Putin says he was Ready to Put Nuclear Weapons on Alert in Crimea Crisis. Vladimir Putin was ready to put Russia's nuclear weapons on alert last year during Russia's annexation of Crimea.Putin Missing Rumors I had written what follows for a post on Saturday but considered the theories so ridiculous I did not bother. Now that Putin is back, let's take a look at what was circulating. Here's a summation of rumors regarding the "missing" Putin taken from the Financial Times article Russia in a Spin as its Main Man Goes Missing. Rumor 1: On Twitter, critics of the president have been tweeting morbid jokes and memes under the hashtag "Putin is dead", while Russian bloggers and pundits pore over the official Kremlin website looking for discrepancies in Mr Putin's alleged work schedule. Rumor 2: Andrei Illarionov, a former adviser to Mr Putin now based in Washington, claimed in a blog post that Mr Putin had fallen victim to a palace coup and fled abroad. There was no link to the alleged blog. Rumor 3: Konstantin Remchukov, an influential Moscow editor, alleged that the state-owned oil company Rosneft's chairman Igor Sechin was about to get the boot, indicating that a big government shake-up was looming. Rumor 4: In Switzerland, the news outlet Blitz.ch ran a report claiming that Alina Kabaeva, a former gymnast and Duma deputy who has been linked romantically with Mr Putin, had given birth to a child this week in Switzerland's Italian-speaking region of Ticino, suggesting that the Russian president had taken time off for a "baby mission". Mr Putin was last seen in public on March 5 at a Moscow meeting with Matteo Renzi, Italy's prime minister. In subsequent days, the Kremlin cancelled a series of important engagements, including with the leaders of Kazakhstan and Belarus. Perhaps he was sick. Or tired. Or preparing a documentary on Crimea. If anyone in Washington is paying Illarionov for his advice, they are fools. Small Price Theory Those who propose the Crimea annexation cannot be allowed to stand, need to reconsider their "small price to pay" thesis because it now clearly involves nuclear war. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Wage Growth vs. Economic Theory Posted: 16 Mar 2015 12:25 AM PDT If economists were right, wage growth and inflation would be soaring. After all, the Phillips Curve states that decreased unemployment in an economy will correlate with higher rates of inflation [and higher wage growth]. Let's explore that thesis. Average Hourly Earnings Percent Change From Year Ago Civilian Unemployment Rate Let's hone in on that theory, this time with three charts. Average Hourly Earnings Percent Change From Year Ago - Detail Civilian Unemployment Rate - Detail CPI Detail If Economists Were Right The Phillips Curve theory is so preposterous, I wonder why anyone still believes it. Even those who disbelieve the theory (at long last), still wonder why the theory went wrong. I will explain the reasons in a moment. First, please consider the Bloomberg article that brought the ridiculous Phillips Curve theory into the spotlight once again: If Economists Were Right, You Would Have a Raise by Now. Six years into the U.S. expansion, the link between falling unemployment and rising wages -- once almost as basic to economic theory as supply and demand -- seems to be coming unhinged.What Went Wrong
1. Economists are 100% clueless as to how to measure inflation. Monetary inflation does not always manifest itself in the form of higher consumer prices. Therefore, the CPI is an absurd measure. The CPI ignores asset bubbles (stocks, bonds, land, housing, etc). Given that economists and central banks have a perfect track record of never spotting asset bubbles until after they pop, it's no wonder inflation looks benign. Bear in mind this discussion comes from a confirmed deflationist. Economists who cannot spot inflation now are simply brain dead. My off the cuff guess is that 90% of them are indeed brain dead. 2. Unemployment is what it is. By definition, I cannot argue with the number. But I can argue with the idiocy of a definition that discounts disability fraud, students continuing education because they cannot find a job, people so discouraged they drop out of the labor force, and those who retire not because they want to, but rather because unemployment benefits ran out and they need to collect Social Security to survive. 3. Wages in China are rising. But wages in other places aren't. So, price pressures remain. 4. Robots take jobs left and right. And the higher the minimum wage and the lower the cost of capital, the more industries are likely to fire workers and replace them with hardware and software robots. For this point, blame legislatures for higher minimum wages and blame the Fed for suppressing borrowing rates. Nearly Every Mainstream Economic Theory Wrong I started to write nearly every mainstream economic theory is suspect. I changed the subtitle to wrong because there is not a single mainstream theory that takes into consideration asset bubbles instead of a fatally flawed CPI as a measure of inflation. Add to that, misinterpretation of GDP and unemployment, and it's no wonder that many theories behave so badly in practice. Economists cling to fatally flawed ideas. Garbage in - Garbage Out is the general rule of thumb. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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