My first week as a digital executive

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Seth's Blog : Toasted

Toasted

Just about everything tastes better toasted.

One reason is the physics of the maillard reaction.

But more than that, I think, is the realization that toast is:

Custom made (for you)

With care (so it doesn't burn)

Ephemeral (cold toast is worthless)

Here's a little treat, something extra I did that wasn't necessary, for you, right now, here, I made this.

I wonder what else (ideas, services, products, relationships) could be toasted? Just about everything, I think.

       

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