miercuri, 27 mai 2015
Seth's Blog : What is a sale for? (48 hours)
What is a sale for? (48 hours)
When things go on sale, (while supplies last, our annual savings event, end-of-season markdowns) it is a combination of scarcity and abundance.
Abundance because there's more here for the person who takes action. More variety, more for your money.
And scarcity, because sales never last forever.
We can get a lot of mileage out of telling ourselves and our friends that we bought it on sale.
Sales are effective for two kinds of mindsets:
The person who is wired to enjoy the sport of the sale. You'll find people clipping grocery coupons who charge an hourly rate far higher than the money they're saving on coupons. They're not doing it for the money, necessarily, they're doing it because of how it makes them feel (like an active participant, like someone ahead of the pack). This person is attracted to the potential abundance of buying on sale.
And the person who was interested but had no real reason to take action. If what's on offer today is going to be on offer tomorrow, better to just wait. The scarcity that a sale creates means that the feeling of missing it, of being left out, is compelling enough that it's better to take action now than it is to wait.
It doesn't matter what the sale is ostensibly for. The sale is a signal, a chance to sit up and take notice and possibly take action.
[And today, in honor of the last day of the production of the Model T, as well as Harlan Ellison's birthday, two sales, each for just 48 hours, each limited to just 1,000 orders...]
40% off my freelance course via Udemy. Use code HarlanEllison.
40% off the party pack of my latest book, What To Do When It's Your Turn, also use code HarlanEllison. The three-pack actually includes 5 books, meaning they are less than $9 a copy.
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Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations - Moz Blog
| Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations Posted on: Wednesday 27 May 2015 — 00:38 Posted by AndreaLehr This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. We're in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. In order to be competitive, marketers need to realize where key distinctions and similarities lie in terms of how these different generations consume content and share it with with others. To better understand the habits of each generation, BuzzStream and Fractl surveyed over 1,200 individuals and segmented their responses into three groups: Millennials (born between 1977–1995), Generation X (born between 1965–1976), and Baby Boomers (born between 1946–1964). [Eds note: The official breakdown for each group is as follows: Millennials (1981-1997), Generation X (1965-1980), and Boomers (1946-1964)] Our survey asked them to identify their preferences for over 15 different content types while also noting their opinions on long-form versus short-form content and different genres (e.g., politics, technology, and entertainment). We compared their responses and found similar habits and unique trends among all three generations. Here's our breakdown of the three key takeaways you can use to elevate your future campaigns: 1. Baby Boomers are consuming the most contentHowever, they have a tendency to enjoy it earlier in the day than Gen Xers and Millennials. Although we found striking similarities between the younger generations, the oldest generation distinguished itself by consuming the most content. Over 25 percent of Baby Boomers consume 20 or more hours of content each week. Additional findings:
We also compared the times of day that each generation enjoys consuming content. The results show that most of our respondents—over 30 percent— consume content between 8 p.m. and midnight. However, there are similar trends that distinguish the oldest generation from the younger ones:
When it comes to which device each generation uses to consume content, laptops are the most common, followed by desktops. The biggest distinction is in mobile usage: Over 50 percent of respondents who use their mobile as their primary device for content consumption are Millennials. Other results reveal:
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Seth's Blog : Degrees of freedom
Degrees of freedom
Does a college degree confer the ability to choose, to open the door to find a way to matter?
Three years ago I gave this TEDx talk about the future of education.
And the students who graduated from college this month each have an average of $35,000 in debt. For many people, this debt is debilitating. Instead of opening doors, it slams them shut.
Talented teachers and passionate students are the victims of an industrialized educational system, one that cares a great deal about standardized tests and famous brand-name institutions.
It's time to ask why. And to keep asking why until we figure out what school is actually for.
The education system continues to head in one direction, but each day, more of those it proclaims it seeks to serve (students, parents, taxpayers) are realizing that the system ought to be doing something quite different. And differently.
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- The do over
- We are all social entrepreneurs
- When you do work that matters, the crowd will call you a fool
- But do you want to get better?
- How to win an argument with a scientist
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