duminică, 1 mai 2016

Seth's Blog : How to use a microphone



How to use a microphone

More than 10,000 people attended the Lincoln Douglas debates, and yet they debated without amplification.

It's only quite recently that we began to disassociate talking-to-many from talking loudly. Having a large and varied audience used to mean yelling, it used to be physically taxing, it would put our entire body on alert.

Now, of course, all of us have a microphone.

The instinct remains, though. When we know that hundreds or thousands of people will read our words online, we tense up. When we get on stage, we follow that pattern and tense our vocal cords.

We shout.

The problem with shouting is that it pushes people away. WHEN YOU SHOUT IN EMAIL, IT SEEMS ANGRY. Shouting creates a wall between us and the person at the other end (even though it seems like many people, sooner or later, there's one person at the other end). 

Shouting destroys intimacy, and it hurts our impact, the impact that comes from authenticity.

We feel speech and words long before we hear the words, and we hear the words long before we understand them.

The solution is simple: whisper.

Practice whispering.

Whisper when you type, whisper when you address a meeting.

Lower your voice, slow your pace, and talk more quietly.

The microphone will amplify your words. And we'll hear them. 

       

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sâmbătă, 30 aprilie 2016

Seth's Blog : Errors in scale



Errors in scale

A restaurant that's too small for its following creates pent-up demand and can thrive as it lays plans to expand.

A restaurant that's too big merely fails.

There are occasional counterexamples of ventures that fail because they were too small when they gained customer traction. But not many.

It pays to have big dreams but low overhead.

       

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vineri, 29 aprilie 2016

Seth's Blog : Your money and your future



Your money and your future

Your money: Almost no one knows how to think about money and investing. Squadrons of people will try to confuse you and rip you off. Many will bore you. But Andrew Tobias has written a book that might just change your net worth.

His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis. Highly recommended.

The brand new edition is right here.

Back story: 32 years ago this month, I had lunch with Andy Tobias. I was pitching him on a partnership, and the meeting had been difficult to get. I was intimidated and soaking wet from running fifty blocks through Manhattan (no Uber!). As I sat in the New York Athletic Club, my cheap suit dripping wet (you can't take off your jacket at the New York Athletic Club), I tried to break the ice by telling the moose joke.

I told it pretty well, but Andy didn't crack a smile. Even then, he was a canny negotiator. We never ended up working together, but his book probably did me more good than the project would have. And the story was priceless.

Your future: Kevin Kelly is the most erudite, original and prophetic futurist of our time. If you've ever picked up a copy of Wired, he's had an impact on your life.

If you hope to be working, producing value or merely alive in ten years, his new book (out in June) is essential. It might take you an hour or two to read certain pages—if you're smart enough to take notes and brainstorm as you go.

The people who read his previous book about the future (New Rules) in 1998 are truly grateful for the decade-long head start it gave them.

I've never had the nerve to tell Kevin a joke, but I did offer to do a magic trick for him.

It's rare that you can spend $33 on two books and have your life so profoundly altered.

PS new Creative Mornings podcast just up with my talk from a few years ago.

Backwards: Great designers don't get great clients, it's the other way around.

Patience is for the impatient.

Leading up is more powerful than the alternative.

...And a few more provocations. I only gave this talk once, I hope you enjoy it.

       

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