Seth's Blog : Bigger for?



Bigger for?

Is bigger better for the investor or is it better for the customer?

At a huge hotel in Nashville (more than 1,000 rooms), there's always a long line at the check in desk, the gym is full at 5 in the morning and the staff has no clue who any guest is.

It's clear that doubling the size of the hotel helped the owner make more money (for now). But it's worth taking a moment to think about whether bigger is the point.

Maybe better is?

       

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More Recent Articles

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Seth's Blog : "So busy doing my job, I can't get any work done"



"So busy doing my job, I can't get any work done"

Your job is an historical artifact. It's a list of tasks, procedures, alliances, responsibilities, to-dos, meetings (mostly meetings) that were layered in, one at a time, day after day, for years.

And your job is a great place to hide.

Because, after all, if you're doing your job, how can you fail? Get in trouble? Make a giant error?

The work, on the other hand, is the thing you do that creates value. This value you create, the thing you do like no one else can do, is the real reason we need you to be here, with us.

When you discover that the job is in the way of the work, consider changing your job enough that you can go back to creating value.

Anything less is hiding.

       

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More Recent Articles

• You can't ask customers want they want
• The saying/doing gap
• "The way we do things"
• Stretching without support
• The ruby slippers problem

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Seth's Blog : You can't ask customers want they want



You can't ask customers want they want

... not if your goal is to find a breakthrough. Because your customers have trouble imagining a breakthrough.

You ought to know what their problems are, what they believe, what stories they tell themselves. But it rarely pays to ask your customers to do your design work for you.

So, if you can't ask, you can assert. You can look for clues, you can treat different people differently, and you can make a leap. You can say, "assuming you're the kind of person I made this for, here's what I made."

The risk here is that many times, you'll be wrong.

But if you're not okay with that, you're never going to create a breakthrough.

       

• Email to a friend •

More Recent Articles

• The saying/doing gap
• "The way we do things"
• Stretching without support
• The ruby slippers problem
• It's not a race

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