marți, 29 noiembrie 2016

Seth's Blog : The FLASH drives

Fear, loneliness, anger, shame & hunger. They drive us. They divide us. They take us away from our work, our mission, our ability to make a difference. And yet, sometimes, they fuel our motion, leading to growth and connection. When...

The FLASH drives

Fear, loneliness, anger, shame & hunger.

They drive us. They divide us. They take us away from our work, our mission, our ability to make a difference. And yet, sometimes, they fuel our motion, leading to growth and connection.

When a variety of FLASH shows up, it almost never calls itself by name. Instead, it lashes out. It criticizes what we've made or done. And mostly, it hides behind words, argument and actions, instead of revealing itself.

As you've guessed, correcting the false argument is futile. Logic doesn't work either. You can't reason with FLASH because it is, by definition, unreasonable.

Worth repeating that: We're rarely reasonable. Most of the time, we're afraid, lonely, angry, shameful or hungry.

Sometimes, we can address those emotions by seeing that reason can help our problem, but mostly, we start and end with the emotion.

Recognize it.

Pause to allow it be seen and heard.

And then, if we're willing, we can dance with it. We can put the arguments aside, the demands and the expectations and sit with the emotion. Not get defensive, because the emotion isn't about us or our work at all.

Then, maybe, we can begin to bring civilization back into the conversation, the story of us, the opportunity for growth and connection, and ultimately, the power of thought and reason and forward motion.

       

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luni, 28 noiembrie 2016

Seth's Blog : Sort by price

Imagine a supermarket (or any store, for that matter), where the items are arranged by price. At one end is the salt and the chewing gum, and at the other end are mops and steaks. We always think about the...

Sort by price

Imagine a supermarket (or any store, for that matter), where the items are arranged by price. At one end is the salt and the chewing gum, and at the other end are mops and steaks.

We always think about the cost of an item before we buy it, but we don't buy it because of what it costs.

If you find yourself acting like you sell a commodity, saying, "this is category X and the price is Y" then you've ceased doing any sort of marketing. You're a commodity provider by choice, which is fine as long as you're okay with competing in a race to the bottom.

The alternative is to do the difficult and risky work of earning attention, earning a reputation and mostly telling a story that takes your product or service out of the commodity category and into a space defined by connection, meaning and possibility instead.

Low price is the refuge for the marketer who doesn't have anything more meaningful to offer.

       

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duminică, 27 noiembrie 2016

Seth's Blog : Hobson's choice, Occam's razor, Wheeler's which and the way we decide

Hobson's choice is no choice at all. Take what's offered, or walk away. Occam's razor is a rule of thumb: the simplest explanation is often the best one. Wheeler's which teaches us that the answer to "one egg or two?"...

Hobson's choice, Occam's razor, Wheeler's which and the way we decide

Hobson's choice is no choice at all. Take what's offered, or walk away.

Occam's razor is a rule of thumb: the simplest explanation is often the best one.

Wheeler's which teaches us that the answer to "one egg or two?" is usually 'one', while the answer to, "do you want an egg?" is usually zero.

Occam, Hobson and Wheeler were all scholars of something humans are fabulously bad at: deciding among multiple options.

Getting good at this is a skill, something we can do better if we choose to. That might be the first decision.

       

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