luni, 1 noiembrie 2010

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


5 Datasets You Can Buy and Use for SEO (and a few for free!)

Posted: 31 Oct 2010 01:13 PM PDT

Posted by Sam Crocker

Having access to data and large data sets is something any SEO worth his salt craves. Sure, managing a massive dataset or database can be a bit of a hassle, but having good information is key and there are a handful of uses for other people's/sites' data sets that are readily available for purchase online. Big budget linkbuilding isn't the only way to spend your SEO budget these days!

Let's take a look at five examples of datasets that you can easily and readily purchase and how you might go about using them.

Geocities

The true motivation for this article was a chat with Tom... and the fact that you can now get Geocities (yes, seriously, the whole thing) in the form of a 1 tb torrent (thanks Hackernews). How much is it going to cost you? Just your email address.


Screenshot of GeoCities--izer version of SEOmoz

What would you do with Geocities, you ask? The sky's the limit with this one really! I'm not saying you want to use any of the great tickers and beautiful layout/seisure inducing colours for which Geocities is now famous.

However, you may very well want to use the huge volume of content that could quite easily be respun for your own purposes for a start? Or, use the epic designs for mapping out your new site- up to you!

Keyword Datasets

Why pay for keywords? Well, for starters, because sometimes you may find you have a client that has exhausted the entire set of data available through the adwords API (yes, this has seriously happened before). If the site is strong enough and you find you're still able to rank reasonably for long-tail terms post-MayDay there's no harm in creating some new content to target the long-tail. This isn't to suggest that you should buy keyphrases and not do the research yourself, but discussed, more data is almost always better than less.

Top view of a shocked woman speechless, without words
Out of Words? - Stock Image Provided by Shutterstock

And, most importantly- just because the data isn't in the API doesn't mean there isn't any search volume for it!

Some of the outfits out there selling keywords and keyphrases are:

  • SEM Rush (AdWords, Google Words, "hidden" keywords)
  • Hitwise also offers a range of products as well as one-off reports that will include a great deal of this information
  • WordStream can hook you up with access to a few trillion keyphrases as well - access to their API runs from $300-$2,500 per month depending upon how many units you're looking for (pricing details).
  • It's not yet up in it's final form but Rich Baxter is beta-testing a pretty darned good Keyword tool you may want to look at.
  • Finally, KeywordSpy is something I'd be interested in checking out.

This sort of thing won't come cheap, but it can be extremely valuable to the larger sites.

80 Legs Crawl Packages

Some of you may be familiar with using 80 legs as a tool to crawl and scrape your way through the interwebs. It's a tool that I've not spent nearly enough time with as I didn't find it quite as intuitive to use as Mozenda. However, the nice thing about 80 legs is that they have compensated for this a bit by offering packaged-up crawls.

The vast majority of the packages cost $350 per month (with the exception of the ebay motors crawl for $150/month) though the data you could pull off these is extremely valuable and saves you the trouble of doing any of the crawling yourself (or if your IP has been banned you naughty SEOs).

Again, these sets could be used for anything from price-comparison to market analysis and right on down to content creation and keyphrase research. If you're one of the fortunate few working in the space for which these are offered you should definitely have a look.

Twitter Census

So, the Twitter Census dataset is just an example of the variety of datasets you can buy from InfoChimps though the general concept of owning one year's worth of URLs, hashtags, and smiley usage seems like it could be used a number of ways. Either, you could create an infographic worthy of a link from the likes of Mashable, TechCrunch, etc.

Or, you could use the data to monitor keyphrase usage, common abbreviations, or any other sort of trend in social interaction (could be a great source of keyphrases as well as the search engines begin to take signals and include social directly in the SERPs. This set is currently placed at $300.

Linkscape

Rand was being a bit coy about this one and at time of press I wasn't able to get a serious price out of them but there's a price for everything right? Any serious bidders should probably get in touch with the SEOmoz team directly...

Along these lines, there are a number of other datasets that do not have a price set but I'm sure you could get your hands on with enough money and asking the right people. These would include: Backtype API data, Wordtracker, or Amazon's entire product catalogue. It all comes down to asking the right people, but ultimately anyone with a brain for business and a load of data would sell you their info if you know how to ask for it.

Bonus SWAG

Don't you just love it when you can get your hands on some awesome free stuff that you never knew you wanted in the first place? Well, thankfully, there are a few datasets that I came across that I thought were worth sharing and could give you some value for free.


Free Stuff! Stock Image from Shutterstock

Feel free to take a gander at these datasets and try to make use of the data! Can you say "infographic ammunition"?

The entire dataset from the New York Stock Exchange from 1970-current (Open, Close, High, Low, Volume).
Massive sets of US Census Data.
And for those of us based over in the UK - huge volumes of UK Government data right at your fingertips.

Other Huge Datasets to get stuck into:

Project Gutenberg for over 6,000 full books available online. These book lists at the very least could be of interest.
Any number of the Google Labs Datasets. My personal favourite of which is the "Broadband Penetration in Europe"
The Freebase data dump which happens to include 26gb of the world's information from the likes of Wikipedia, Freebase and a handful of other datasets.
Any number of epic datasets from Elastic Web's Public Datasets not to be missed! This includes Wikipedia, IMDB, Stack Overflow, etc.
 

Final Pro-Tip

One thing that you may have noticed is a byproduct of providing large datasets to people is that they tend to be solid gold for linkbait. We could focus an entire post around this but if you've got access to great data and you're not offering it out to your users/curious SEOs what are you thinking?! Publish the data, make it free to download, and require a link back for attribution for anyone who wants to use it- simples!


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Putting Aside Politics to Grow the Economy

The White House Economy and Jobs Agenda
Monday, November 1, 2010
 

The Week In Economy and Jobs

In his weekly address, President Obama put the focus on working together to strengthen our economic recovery. The President called on Democrats and Republicans put aside politics and work together on a number of issues that have traditionally had bipartisan support, like tax breaks for middle-class families and investing in infrastructure.

Highlights

Latest Reports from Recovery Act Recipients on Recovery.gov
October 30, 2010
Ed DeSeve, Special Advisor to the President for Recovery Implementation, explains the new Recovery Act reporting.

Weekly Address: Working Together on the Economy
October 30, 2010
Ahead of the elections, the President says no matter what happens both parties must work together to boost the economy, and expresses concern about statements to the contrary from Republican Leaders.

The President in Maryland: "We Have to Do More to Accelerate This Recovery"
October 29, 2010
The President discusses the latest GDP figures and his proposal to allow businesses and investors to deduct immediately the full cost of most investments that will help them expand and hire.

Advance Estimate of GDP for the Third Quarter of 2010
October 29, 2010
Austan Goolsbee, Chairman of the President’s Council of Economic Advisers, discusses the latest economic growth figures.

DOT Awards $2.4 Billion to Continue Developing 21st Century High-speed Passenger Rail Corridors
October 28, 2010
The Obama Administration and the Department of Transportation are awarding $2.4 billion for planning and construction of intercity passenger rail service. With these 54 projects in 23 states, we're moving full-speed ahead toward a nationwide high-speed rail system.

More Than 5,000 SBA Jobs Act Loans Approved in First Month
October 28, 2010
SBA Administrator Karen Mills writes about the early success of the Small Business Jobs Act.

Standing Up the Consumer Financial Protection Bureau
October 28, 2010
Elizabeth Warren writes about the conversations she's having to make sure it gets done right.

Real Update on Real Property
October 27, 2010
The Federal Government is taking steps to achieve President Obama's goal of eliminating $8 billion in excess and surplus property costs by the end of Fiscal Year 2012.

The Facts on AIG
October 27, 2010
Deputy Communications Director Jen Psaki explains the recent back-and-forth over AIG.

President Obama in Rhode Island: "When You Vote Against Small Business Tax Relief..."
October 25, 2010
The President tours American Cord & Webbing in Woonsocket, Rhode Island, explaining how the small business will benefit from the Small Business Jobs Act that was blocked for months by Republicans in Congress.

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Seth's Blog : Invitation to join the triiibe

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Invitation to join the triiibe

If you read and got something out of Tribes or Linchpin, I'd like to extend a free invitation to join the private Ning group I've been running for the last two years. There are 10,000 members, and hundreds of very active, very smart, very generous people there all the time.

It's password-protected and non-anonymous. No pitching or networking. The purpose of the site is to discuss and encourage and connect. It's not for everyone, but if you're interested, I invite you to give it a try. The only cost is having read a copy of either book before you join.

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Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


How to Add Singular and Plural Keywords to Your Page Titles

Posted: 01 Nov 2010 07:54 AM PDT

Post image for How to Add Singular and Plural Keywords to Your Page Titles

This post is a short response to a question I received via email last week. The question was how to do deal with singular and plural versions of a keyword in that page title.

The slightly spammy way that many people deal with the problem is to create two single pages, one for the single and one for the plural version. While this solves the keyword targeting problem, it often creates duplicate or at least conceptually duplicate content. If you don’t understand the difference between technically different and conceptually different be sure to read this classic post from Sugarrae When Unique Content is Not Unique.

However back to the problem of singular and plural keywords in the title:  if you can relax your English and grammar a little bit, it’s a problem that’s easily solved. Let’s say you wanted to target two phrases [ipod review] and [ipod reviews]. Here’s how I would do it:

Reviews: Ipod Review – Mike’s Gadget Website

Here’s another example for [kitchen aid mixer] and [kitchen aid mixers] …

Mixers: Kitchen Aid Mixer – Mike’s Cooking Website

So basically what we’re doing is bracketing the common term between the singular and plural versions of the keyword. In addition to getting the singular and plural terms next to each other it puts them at the front of the title, where they are given the most weight. Once you’ve got both keywords in title you want to make sure you have the singular and plural versions in the body of the content. One of the tools I use to make sure I am getting both versions in the text is Scribe SEO (see my Scribe SEO review). While I’m not a fan of KWD density as a leading metric, you want make sure it’s there and you aren’t emphasizing the wrong words. Scribe gives you the results right in WordPress post screen (see below). If you’re interested, use the Scribe SEO Coupon Code [stepup] between now and November 5th and you will automatically be upgraded to the next level for free.

Let’s review how to use singular and plural keywords in a single page title:

  • Identify the singular and plural terms
  • Bracket the common term with the singular and plural version in the beginning of the title for maximum benefit
  • Make sure you have both the singular and plural versions in body content
  • Try to give them equal weight if possible


Creative Commons License photo credit: GKS.

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How to Add Singular and Plural Keywords to Your Page Titles

Daily Snapshot: A Surprise Visit from the President

The White House Your Daily Snapshot for
Monday, November 1,  2010
 

Photo of the Day

President Barack Obama with customers at the Famous 4th Street Deli in Philadelphia, Pennsylvania, Oct. 30, 2010. (Official White House Photo by Pete Souza)

Today's Schedule

All times are Eastern Daylight Time 

9:45 AM: The President receives the Presidential Daily Briefing

11:00 AM: The President meets with senior advisors

12:30 PM: The Vice President delivers remarks at a rally for Gubernatorial candidate Peter Shumlin

5:45 PM: The Vice President delivers remarks at a rally for Delaware Democratic candidates

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog.

Latest Reports from Recovery Act Recipients on Recovery.gov
Ed DeSeve, Special Advisor to the President for Recovery Implementation, explains the new Recovery Act reporting.

More than 800,000 White House Visitor Records Online
As part of his commitment to transparency, President Obama ordered that White House visitor records be released. This White House has released over 800,000 records to date.

President Obama: "A Credible Terrorist Threat Against Our Country, and the Actions That We're Taking"
President Obama speaks in the White House Briefing Room on the security situation regarding suspicious packages bound for the United States.

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