miercuri, 10 noiembrie 2010

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


Calculating and Improving Your Twitter Click-through-Rate

Posted: 09 Nov 2010 10:41 AM PST

Posted by randfish

As marketers, many of us leverage Twitter as a direct traffic tool - sharing URLs via the service to encourage clicks and visits to help increase awareness, branding and possibly drive some direct actions (singups, sales, subscriptions, etc). But, from what I've seen and experienced, not many of us spend time thinking about how or taking action to improve the CTR we get from the links we tweet.

Twitter Stats for Randfish
Given that I have 21K+ followers, but most of the links I tweet generate 150-250 clicks, my CTR is only averaging 1.34%

As analytics junkies, we're well aware that we can only improve things that we measure, analyze and test. So let's look at a process for measuring our tweets, analyzing the data and testing our hypotheses about bettering our click-through-rates. If we do it right, we could increase the value Twitter brings us as a marketing and traffic channel.

First off, we're going to need some data sets that include each of the following:

  • Profile Data
    • # of followers
    • # of following
    • # of tweets
    • # of tweets on avg per day
  • Tweet Data (only on tweets containing a unique, trackable URL - e.g. bit.ly/j.mp)
    • # of clicks
    • # of retweets
    • time of day
    • tweet structure (e.g. text, url, text VS url, text VS text, url VS text, url, hashes)

This can be time consuming to grab, but if you know how to use TwitterBit.ly's APIs, you could make a more automated system to monitor this. Once you've assembled these, you'll want to build a spreadsheet something like this:

Twitter Chart of CTR Data

I've made the version I created for my own stats public here on Google Docs to help provide an example. With the help of my Twitter history page and the bit.ly+ system (which allows anyone to see the click stats on any unprotected bit.ly link) I constructed a chart of my last 25 tweets containing URLs where I had personally created the bit.ly link (retweets and tweets where I used links from others would be noisy and unusable for this particular purpose).

Using this data, I can ask some interesting questions and learn the answer, including:

Do My Wordier Tweets Earn Higher CTR?

To answer, we merely need to look at the number of words per tweet compared against CTR. We can then build a graph to visually illustrate the data.

# of Words vs. CTR

The trendlines (in dashes) are showing me that there's a slight pattern, and Excel's correlation function returns a value of -0.262, suggesting that there's a very subtle correlation between shorter tweets and more clicks. I might try testing this in the future with particularly short tweets, since my average word length is 15.88 with a standard deviation of only 3.88 (meaning most of my tweets are consistently lengthy).

Do My Shorter Tweets Perform Better?

Let's try asking a similar question as above, but look at the raw length of the tweet. According to Hubspot's data (as presented by Dan Zarrella), shorter tweets are more likely to be retweeted, so perhaps a simliar relationship exists for CTR.

Number of Characters vs. CTR

The results are similar, but a little stronger here. The correlation is -0.335, again suggesting shorter tweets might be getting higher CTRs. My average tweet is 108.92 characters in length (standard deviation of 16.94). Given this datapoint and the above, I'm certainly tempted to try a bit more brevity in my tweets.

Do On/Off Topic Tweets Affect My CTR?

In order to find out whether the topic focus of my tweets has an impact on the click-through-rate, I had to create a numerical value mapped to the degree of "on-topicness," then assign that to each URL. Since I'm in the SEO field, my profile says I'm going to be tweeting about SEO, startups and technology and the majority of my tweets are on these subjects, I decided on a scale like this:

  • 0 - On a completely unrelated topic
  • 1 - On a topic subtly related to marketing/technology/startups/SEO
  • 2 - About tech, marketing or startup subjects, or pseudo-on-topic for SEO
  • 3 - Specifically about SEO

I then made the following chart representing this data next to CTR:

Twitter CTR vs. Topic Focus of Tweet

The correlation function suggests this is a bit higher: 0.43, suggesting that when I tweet about the topics people expect to hear from me about, a higher percentage of them click those links. That's not unexpected - in fact, I would have predicted a higher correlation (and who knows, across a larger dataset, it might have been stronger).

Is My CTR Improving Over Time?

This is a pretty simple one to answer.

Twitter CTR Over Time

Sadly, that answer is no. I hit my peak in early October with a few choice tweets and haven't had much in the high ranges since that time. This is a good lesson in why it's important for me to be monitoring, testing and working to improve, as I'm clearly not doing that through meer experience.


On a broader scale, we also recently conducted some research analyzing 20+ different Twitter accounts and hundreds of tweeted URLs from them. You can see the raw dataset here looking at ~250 tweeted URLs with CTR data, and several metrics about each of the accounts tweeting them. Our hope was to see whether any of the metrics could help predict a higher vs. lower CTR.

The following chart illustrates our findings:

Comparison of Metrics to Predict Twitter Click-Through-Rates

Basically, no single metric about an individual's Twitter accout was particularly predictive of higher CTR with the exception of TwitterGrader Rank. However, in this case, a higher numeric rank (meaning a "worse" rank) had a higher corrrelation, suggesting the relationship is awkwardly inverse. We were also bummed to see that Klout scores, which we'd hoped would be predictive of CTR, were barely correlated.

One interesting thing we found - average CTR across all 250+ tweets to be only 1.17% (0.024 standard deviation). Thus, I shouldn't feel too bad about my 1.34% average CTR.

The research, unfortunately, didn't lead us to any great conclusions, but we are planning to revisit the problem again in the future with larger datasets and more variables. For now, you can download the full report here. Feel free to share, but please do attribute to SEOmoz if/when you do. 


While these types of analysis can be interesting, it's not a scalable or practical solution for most marketers. What we need is a tool that can automatically analyze our Twitter accounts, collect more and better metrics, and run over them in an automated fashion. That tool doesn't exist today, but someone should really build a "Twitter Optimizer." If you've got the skills and are feeling up to it, but need financial remuneration, SEOmoz would be happy to contract to have that built - just drop me a line (rand at seomoz dot org).

p.s. Special thanks to Ray Illian for compiling the research and the report above.


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White House White Board: The President in Asia & the National Export Initiative

The White House Economy and Jobs Agenda
Wednesday, November 10, 2010
 

White House White Board

In the latest edition of White House White Board, Austan Goolsbee, Chairman of the Council of Economic Advisers, discusses the President's trip to Asia and the importance of the National Export Initiative.

Watch the video.

Highlights

Strengthening an Emerging Industry While Helping Families Save Money
November 9, 2010
The Vice President announces three new initiatives that will grow the sustainable home energy-efficiency industry and help middle-class families save money on their energy bills.

Have a Question About the Economy and Job Growth? Ask us.
November 8, 2010
November 8-14, Monster will take questions directly from job seekers about the Administration's economic recovery efforts. Submit a question now, and the White House will answer a sampling next week.

Weekly Address: Priorities on Taxes
November 6, 2010
President Obama lays out his priorities for the coming discussion about tax cuts, calling for compromise but making clear he cannot accept $700 billion in deficits or an increase in middle class taxes.

President Obama on October Jobs Report: “Encouraging News… Not Good Enough”
November 5, 2010
The President speaks on what the latest unemployment figures mean for America's recovery, and urges both parties to come together quickly to take further steps.

The Employment Situation in October
November 5, 2010
Austan Goolsbee, Chairman of the Council of Economic Advisers, explains the jobs numbers for October of 2010.

President Obama Invites Bipartisan Meeting on the Economy: "Not Just Going to Be a Photo Op"
November 4, 2010
The President extends an invite to leaders of both parties in Congress for a substantive meeting to get going on job creation and the other central issues lying ahead.

More Small Business Community Questions Answered
November 2, 2010
The SBA answers small businesses' questions.

Latest Reports from Recovery Act Recipients on Recovery.gov
October 30, 2010
Ed DeSeve, Special Advisor to the President for Recovery Implementation, explains the new Recovery Act reporting.

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Seth's Blog : Oxygen for ideas

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Oxygen for ideas

Matt has a masterful post up about what it means to ship. Until your idea interacts with the market, you're suffocating it. Worth printing out and posting on the watercooler...

The feedback I'm getting from the Shipit journal is that it changes people, makes them uncomfortable and gets things out the door. If you're hiding from the market, it's difficult to do great work.

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You're Invited "Inside the White House"

The White House Your Daily Snapshot for
Wednesday Nov. 10,  2010
 

You're Invited "Inside the White House"

Thousands of visitors tour the White House each day, but now you don’t have to travel to Washington, D.C. to get a peek inside the White House.  Check out our new interactive tour with some incredible behind-the-scenes photos from the Photo Office and our best "Inside the White House" videos. 

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Today's Schedule

All times are Eastern Standard Time. Korean Standard Time is 14 hours ahead of Eastern Standard Time.

5:35 AM: The President arrives in Seoul, South Korea

11:00 AM: The Vice President meets with Secretary of State Hillary Clinton

8:40 PM: The President delivers remarks at a Veterans Day Event

9:35 PM: The President participates in a wreath laying ceremony

10:15 PM: The President holds a bilateral meeting with President Lee

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Here are some of the top stories from the White House blog.

Strengthening an Emerging Industry While Helping Families Save Money
The Vice President announces three new initiatives that will grow the sustainable home energy-efficiency industry and help middle-class families save money on their energy bills.

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Seth's Blog : Seeking market resonance

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Seeking market resonance

If you've ever wasted time at a catered affair, you know the water glass trick. Half full glass, wet finger, hold the bottom of the glass and then slide your finger around and around the top of the glass.

As you move your finger, the glass will vibrate. Move it just right (a function of the amount of water and the thickness of the glass) and the glass starts to sing. Do it really well and it sings so loud you might be able to shatter the glass and get into all sorts of trouble.

This is what most marketers seek (not the trouble part, the singing part).

The market awaits your innovation. Things that might make it vibrate and resonate don't work. Then some do. It's not always obvious before you start what the right entry point is, what the right product is, what the right speed is. And knowing that you don't know is the most important place to start.

Honing your music or your presentation or your business plan or your store's inventory are all efforts to resonate. Smart marketers are hyper-alert for what's working, for what's starting to get people to prick  their ears. Just like the glass, you have a touch, you adjust, you listen, you adjust again.

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marți, 9 noiembrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


NFIB Report Shows Lack of Sales Still #1 Problem of Small Businesses, Inflation Barely Registers

Posted: 09 Nov 2010 09:00 PM PST

Inquiring minds are digging into the November NFIB Small Business Trends Report for clues about the health of the economy and the plight of small businesses.

Once again the number one problem facing small business owners is lack of sales. The second biggest concern is taxes. In spite of a huge surge in commodity prices, inflation barely registered as a concern.

From the NFIB Report ...
OPTIMISM INDEX
Optimism rose again in October to 91.7, but remains stuck in the recession zone established over the past two years, not a good reading even with a 2.7 point improvement over September. This is still a recession level reading based on Index values since 1973. However, job creation plans did turn positive and job reductions ceased. The mood for inventory investment weakened a bit even though views of inventory adequacy improved, and an improvement in sales trends produced a marked improvement in profit trends, still ugly, but less so by a significant amount.

LABOR MARKETS
Average employment growth per firm was 0 in October, one of the best performances in years. Reaching the "0" change level raises the odds that Main Street may contribute to private sector job growth for the first time in over a year.

CAPITAL SPENDING
The frequency of reported capital outlays over the past six months rose two points to 47 percent of all firms, three points above the 35 year record low. The percent of owners planning capital outlays in the future fell one point to 18 percent because the environment for capital spending is not good.

INFLATION
The downward pressure on prices appears to be easing as more firms are raising prices and fewer are cutting them. Seasonally adjusted, the net percent of owners raising prices was a net negative five percent, a six point increase from September. Plans to raise prices rose five points to a net seasonally adjusted 12 percent of owners. However, most plans to raise prices have been frustrated by the recession and weak sales during the past few years. On the cost side, four percent of owners cited inflation as their number one problem and only three percent cited the cost of labor, so neither labor costs or materials costs are pressuring owners to raise prices.
If "pricing power" in making a comeback, owners will begin to see a reversal of rather adverse profit trends.

PROFITS AND WAGES
Reports of positive earnings trends posted a seven point improvement in October, registering a net negative 26 percent. Still, far more owners report that earnings are deteriorating quarter on quarter than rising.

CREDIT MARKETS
Overall, 91 percent reported that all their credit needs were met or that they were not interested in borrowing. Nine percent reported credit needs not satisfied, and a record 52 percent said they did not want a loan (13 percent did not answer the question and might be presumed to be uninterested in borrowing as well). Only three percent reported financing as their number one business problem. However, 30 percent of the owners reported weak sales as their top business problem, a major cause of the lack of credit demand observed in financial markets. A near record low 31 percent of all owners reported borrowing on a regular basis. Reported and planned capital spending are at 35 year record low levels, so fewer loans are
needed.
Optimism Index

How much of the rise in optimism is due to expectations of a Republican takeover of Congress that happened? It is no secret that small businesses do not much care of Obama.



Most Important Problem

Please compare inflation to sales, taxes, competition from big business, and taxes. Inflation barely registers.



Sales and Taxes are Two Biggest Problems


Inflation Is A Non-Issue


Historically inflation measured as a big concern in the mid-to-late 1970's. Inflation concerns spiked again in the summer of 2008 along with gas prices. In spite of a huge recent rally in commodities there is no fear of inflation now.

From the report "Seasonally adjusted, the net percent of owners raising prices was a net negative five percent, a six point increase from September. Plans to raise prices rose five points to a net seasonally adjusted 12 percent of owners. However, most plans to raise prices have been frustrated by the recession and weak sales during the past few years."

The number of business owners raising prices is a net negative 5%. The profit squeeze continues as small businesses are not able to pass along rising input prices. The result is easy to spot: " far more owners report that earnings are deteriorating quarter on quarter than rising."

There are many more charts in the 23 page PDF. Inquiring minds will want to give it a look.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Telling Signs-of-the-Times: Layaways, Off-Brands, Goodwill Stores, Consignment Sales, Frugality, all Thrive in Middle-Class Suburbia

Posted: 09 Nov 2010 12:47 PM PST

Telling Signs-of-the-Times: In grocery stores, "No-Name" sales are up 2% and now represent 22% of total sales. Some full priced stores now offer consignment sections, an unheard of practice a couple years back.

Layaway sales are back in vogue at Toys-R-Us and jewelers alike. Layaways are a depression era phenomenon that all but died with the mass marketing of credit cards.

Old Stigmas Become New Badge of Honor

Frugality is the new "badge of honor" says the Yahoo!Finance report In a tough economy, old stigmas fall away
The Goodwill store in this middle-class New York suburb is buzzing on a recent weekend afternoon. A steady flow of shoppers comb through racks filled with second-hand clothes, shoes, blankets and dishes.

A few years ago, opening a Goodwill store here wouldn't have made sense. Paramus is one of the biggest ZIP codes in the country for retail sales. Shoppers have their pick of hundreds of respected names like Macy's and Lord &Taylor along this busy highway strip.

But in the wake of the Great Recession, the stigma attached to certain consumer behavior has fallen away. What some people once thought of as lowbrow, they now accept -- even consider a frugal badge of honor.

At the supermarket, shoppers are buying more store-labeled products, like no-name detergents and cereal, and not returning to national brands.

And in a telling trend, Americans are turning to layaway more often when they buy expensive items such as engagement rings and iPads. The wealthy are also using layaway more often, a drastic change from the past.

"The old stigmas are the new realities," says Emanuel Weintraub, a New York-based retail consultant. "Now, people don't have a problem saying, 'I can't afford it.' It's a sign of strength."

Two years ago, having second-hand clothes in the same store that sells regular-priced goods might have driven well-heeled shoppers away. Today, the concept works. The new consignment area, called My Secret Closet, has brought in new customers. Shoppers browse both the retail and consignment areas without hesitation.

"We are seeing a permanent change in how people shop, and we have to respond to that," says Tom Patrolia, who has owned the store for 24 years.

The growth in layaway also reflects Americans' new willingness to set aside old shopping stigmas. Layaway, which lets shoppers pay over time while the store holds the item, had its roots in the Great Depression. It became passe in the past two decades with the rise of credit cards.
Attitudes - Bernanke's Biggest, Most Futile Fight

I have been talking about Frugality for over two years. In case you missed it, please consider Please consider Teenagers Scared Over Plight of their Parents; Attitudes - Bernanke's Biggest, Most Futile Fight

That post contains an email from "Nancy Drew" about her daughters, aged 15 and 17 with their friends scared half-to-death about their parents' financial woes.

Flashback June 25, 2008: Peak Credit
Lessons Of The Great Depression Forgotten

The lessons of their great grandfathers who lived in the great depression era were forgotten. Over time, everyone learned to ignore the dangers of debt, risk, and leverage. Belief in the Fed and the government to bail out any problem are ingrained. Bank failures are distant memories.

Peak Credit

Peak credit has been reached. That final wave of consumer recklessness created the exact conditions required for its own destruction. The housing bubble orgy was the last hurrah. It is not coming back and there will be no bigger bubble to replace it. Consumers and banks have both been burnt, and attitudes have changed.

Children whose parents are being destroyed by debt now, will keep those memories for a long time.
For more on attitudes please see:

This is what I said on June 30, 2010:
Every place you look, be it housing, education, or public unions, attitudes towards debt, lending, and the role of government are changing. It is precisely those changing social attitudes why Bernanke is losing and will lose the battle against deflation.

The sad irony is Japan has proven it is a stupid battle to be fighting in the first place.

Those fretting over base money supply and foolishly screaming hyperinflation (or even inflation), simply do not understand the dynamics of debt deflation, nor do they understand how small the increase in base money is compared to debt that will be written off, nor do they understand the role of changing social attitudes towards spending.
Attitudes Still Rule

QEII did not change a thing, except to encourage more short-term speculation. Long-term, attitudes still rule, and "Telling Signs-of-the-Times" are all you need to know about the direction of attitudes.

Talk of hyperinflation or even strong inflation is complete nonsense with this backdrop in attitudes.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Ceridian Report says "Shipping Decline Signals Weaker Holiday Season"; Phone and Email Interview with Ceridian Chief Economist Ed Leamer

Posted: 09 Nov 2010 10:41 AM PST

Last night I had the pleasure of speaking with Ed Leamer, chief PCI economist and director of the UCLA Anderson Forecast about the Ceridian shipping index and what trends in fuel usage suggest about holiday sales. We also discussed the likelihood of a double-dip recession. First let's take a look at the report.

Recovery Time-Out

It's a "Recovery Time-Out" says the Ceridian-UCLA Pulse of Commerce Index™ for October 2010.
Holiday Season Begins on a Down Note

The Ceridian-UCLA Pulse of Commerce Index™ (PCI) by the UCLA Anderson School of Management, adjusted for season and for monthly workdays, fell 0.6% in October following a decline of 0.5% in September and a decline of 1.0% in August, which was the first three consecutive months of decline since January 2009, when we were still deep in recession.

We have had a recovery time-out since May of this year. From peak in January 2008 to trough in June of 2009, the PCI fell 15%. A strong recovery from June 2009 until May 2010 gave us back almost 2/3rds of the losses, leaving us 6.1% below the January 2008 peak. But since May, trucking has been slowly receding, and we are now 8.3% below the peak, and much farther below normal trend.



October is especially important because it is the peak month for holiday shipping, with a seasonal factor of 1.029 compared with 0.978 in November and 0.941 for December. The October decline in the PCI can be summarized in a single word: worry. Worry about the strength of sales in the holiday period has apparently caused a slowdown in trucking in October which might be only a postponement to November if consumers show a little more exuberance.



Year-over-year growth in the PCI has continued to fall since May's exceptional number of 9.0%: 8.6% in June, 8.0% in July, 6.0% in August 5.8% in September and now 4.1% in October. With the three-to-one relationship between the PCI and GDP growth in recessions and recoveries, that 4% figure translates into 1.3% GDP growth, far below what is needed for a healthy job market.
Those are 2 of 10 charts and tables in the report. Inquiring minds will want to give the report a closer look.

The Ceridian-UCLA Home Page contains additional commentary plus an interactive graph as well as an animated video.
Over the Road Trucked Shipping Decline Signals Weaker Holiday Season



"The October PCI sounds an alarm about growth in the fourth quarter, and our latest PCI data indicates retailer wariness about future sales prospects," said Ed Leamer, chief PCI economist and director of the UCLA Anderson Forecast.

"While it's discouraging to see the PCI decline for the third consecutive month, October represents the eleventh straight month of year over year growth in the index. This means that the holiday sales season will likely be better than last year, but potentially disappointing versus current expectations in the marketplace," said Craig Manson, senior vice president and index expert for Ceridian. "Should consumers show early exuberance, October's decline may only spell postponement to November. However, the PCI's performance indicates that retailers lack confidence in the coming sales season."
Interview With Ed Leamer

Yesterday I was asked by Cerdian if I would like to speak with Ed Leamer about their shipping index. Here are a few questions I submitted accompanied by responses from Leamer.

Mish: Does the drop-off in shipping signal anything definite about real demand or is it merely a sign that inventory replenishment is over? Isn't that the crux of the problem in interpreting your data?

Leamer: As we discussed on the phone, the continued increase in shipping after the inventory replenishment at the beginning of this year depended on increases in sales (with a constant inventory/sales ratio), and the drop-off in shipping suggests that there hasn't been much to replace what was sure to be a temporary driver – inventories.

Mish: How do you reconcile recent hiring, and more specifically holiday season hiring plans by retail stores in light of a shipping slowdown? Are stores making a mistake by increasing hiring?

Leamer: Be aware that on a year over year basis October shipping is up 4.1% which suggests a need for more seasonal hiring than last year on the order of 1%. The weakness is in the second half of that October-October year. (the critical half for thinking about the future)

Mish: Do you have an actual forecast for holiday sales in percentage terms, if so what? (e.g. -1% to +1% or whatever)

Leamer: Our formal forecast model doesn't have retail sales as one of the variables, but our forecast for GDP growth in the fourth quarter is 2.1%, quarter over quarter, annualized. Tepid growth.

Mish: What is the likelihood consumer attitudes change for the better or worse in December, regardless of what Gallup and other surveys suggest right now, and regardless of what Ceridian suggests?

Leamer: It doesn't matter what they say to Gallup, what matters is what they do, which is subject to some serious uncertainty but there doesn't seem to be anything on the horizon, like a big surge in jobs, that is going to improve the mood. Fortunately, fear of another Great Depression is dissipating.

Mish: Given that much of the rise in shipping, hiring, ISM etc, has been inventory replenishment, and given pending cutbacks in municipal and state budgets, why should anyone want to rule out a double-dip?

Leamer: Dips come from collective postponement of the postponeable purchases: homes, cars and equipment. But all three of these are at record lows relative to GDP after all the postponement that has already occurred. (After having falling to the floor, the economy has to at least get back to its knees before it can fall again.)

Phone Notes

Here are a few additional notes I made from our phone conversation.

  • To get a recession, volatile parts of the economy have to shrink. The volatile components are housing, consumer durables, and business capital spending. The first two are extremely weak and unlikely to shrink much further.

  • 0% to 2% growth is not out of the question. The critical thing to watch is labor. So far there has been no sustainable positive feedback from any efforts to stimulate hiring.

  • Data suggests the inventory replenishment cycle is over for now.

  • Consumers have to start saving.

  • The seasonal adjustment "one size fits all" methodology of the BLS in regards to the Household and Establishment Surveys is suspect.

  • Housing is the business cycle and that cycle is anemic.


Structurally High Unemployment Here to Stay

I believe we are going to have structurally high unemployment for a decade. The San Francisco Fed ruled it out. You can see my rationale in Common Sense vs. Academic Formulas; Fed Concludes Structurally High Unemployment is a Myth

To those arguments I would like to add the fact that boomers are ill-prepared for retirement. They need to work longer than they expected. Their homes are not the retirement plans they once thought.

Equity extraction for consumption is over. In many cases there is no equity to begin with. The only reason the unemployment rate is not above 10% now, is the participation rate (labor force), has been falling like a rock.

Duration of Unemployment

BLS Table A-12 tells a sad story. Over 6.2 million unemployed have been out of work for 27 weeks or more. That is 41.8% of the total. Once you lose your job, it is likely to be gone for a while.



Unless Congress extends unemployment benefits in the November lame-duck session, an estimated 2+ million would-be workers, will lose their benefits.

Stop and think as to what that might mean for spending, bankruptcies, foreclosures, etc.

No doubt that is weighing on consumer psychology, and it will continue to weigh on consumer psychology until there is a meaningful uptick in jobs.

Final Thoughts

Here is a point I made over two years ago that has now come to fruition: "Boomers will be competing against their kids and grandkids for jobs at Walmart and McDonalds."

Look at the average age of greeters at Walmart and the ages of some employees at fast-food restaurants. Think those people are working because they want to work or because they need to work?

Now look at things from the perspective of management. Would you rather hire someone over 62 who collects Medicare or someone 25 starting a family in need of family medical insurance?

What about kids are graduating from college with no prospects of a job and moving back home with mom and dad? What does that do to family formation and the need for goods and services?

Avoiding the Double-Dip?

Bernanke is certainly doing everything he can to avoid a double-dip, but it is highly unlikely QEII will do any good. I made the case in Three Reasons QEII Will "Backfire"; Pavlov's Dogs and the "No Choice" Argument Yet Again.

Please give that a read if you have not yet done so.

If Congress raises taxes and does not extend unemployment benefits I think a double-dip recession is a given.

Regardless, if "housing is the business cycle" then things prospects for jobs do not look good, whether there is a double-dip or not.

In conclusion, we are likely in for a period of low-growth or no-growth accompanied by painfully high unemployment for quite some time. Is that what the stock market has priced in?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


1.5+ Million Non-Business Bankruptcy Filings in Fiscal 2010, 14% Increase

Posted: 09 Nov 2010 08:19 AM PST

CNNMoney reports Bankruptcy filings jump 14% in 2010
In the federal government's fiscal year 2010, which ended September 30, more than 1.5 million non-business bankruptcy filings were processed, according to data released Monday by the Administrative Office of the U.S. Courts. That's up more than 14% from fiscal 2009, when about 1.3 million personal bankruptcies were filed.

"As the economy looks to climb out of the recent recession, businesses and consumers continue to file for bankruptcy to regain their financial footing," Samuel Gerdano, director of the American Bankruptcy Institute, said in a statement. The ABI is a non-partisan private research group.

Gerdano expects the number of bankruptcies to continue rising in the months ahead as unemployment holds near 10% and access to credit remains tight.

The number of non-business bankruptcies filed last year is the highest since fiscal year 2005, when over 1.7 million personal bankruptcies were filed. The spike in 2005 came just before Congress amended the bankruptcy code, making it harder for Americans to complete the process, which sparked a rush to file before the changes took effect.

The Bankruptcy Abuse Prevention and Consumer Protection Act of five years ago made it harder for individuals to receive Chapter 7 bankruptcy protection, in part by increasing the costs associated with filing. Chapter 7 is designed to give individual debtors a "fresh financial start" by liquidating assets and discharging debts.

In fiscal 2010, Chapter 7 filings spiked nearly 15% to over 1.1 million, from 989,227 in fiscal 2009.
The facts show that in spite of lender sponsored legislation to make people debt slaves forever, 73% of bankruptcies were chapter 7.

Given there is no driver for jobs, and structurally high unemployment will be with us for as long as a decade, expect to see high rates of bankruptcies for a long time.

Please see see Common Sense vs. Academic Formulas; Fed Concludes Structurally High Unemployment is a Myth for a discussion of why the Fed is wrong when it concludes structural unemployment is "likely to be transitory rather than permanent".

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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