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luni, 29 noiembrie 2010

SEOmoz Daily SEO Blog

Posted: 28 Nov 2010 01:07 PM PST

Meta tags are the beginning of most SEO training, for better and worse. I contemplated on how to introduce this topic because we always hear the bad part of meta tags, namely the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they are at the top of every page in the header, therefore the first thing seen. But we don't want to get too negative, meta tags are some of the best tools in a search marketer's repertoire.

There are more meta tags than just description and keywords, though those two are picked on the most. I've broken down the most used (in my experience) by the good, the bad and the indifferent. You'll notice that the list gets longer as we get to the bad ones. I didn't get to cover all of the meta tags possible to add, but there is a great Meta Tag resource you should check out if you're interested in what is out there.

My main piece of advice is to stick to the core minimum, don't add meta tags you don't need as they just take up code space. The less code you have the better. Think about it like this, your page code is like a set of step by step directions to get somewhere, but for a browser. Extraneous meta tags are the annoying 200 feet line items in directions that tell you to stay on the same road you were on!

The Good Meta Tags

These are the meta tags that should be on every page, no matter what. Notice that this is a small list, these are the only two that are required, so if you can work with just these two, please do.

Meta Content Type - This tag is necessary to declare your character set for the page and should be present on every page. Leaving this out could impact how your page renders in the browser. A few options are listed below, but your web designer should know what is best for your site.
```
 <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
```
```
 <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1"> 
```
Meta Description - The infamous meta description tag is used for one major purpose, to describe the page to searchers as they read through SERPs. This tag does not influence ranking, but is very important regardless. It is your ad copy that will determine if the user clicks on your result. Keep it within 160 characters, and write it to get the user's attention. Sell the page, get them to click on the result. Rand wrote a great article in 2007 on meta descriptions that goes more in detail.

Edited In: I left out the title tag as it doesn't "start" with meta, but it is still technically a meta tag. You should always have a unique title tag on every page that describes the page. Check out this post for more information on title tags.

The Indifferent

Different sites will need to use these in specific circumstances, but if you can go without, please do.

Robots - One of the largest misconceptions is that you have to have a robots meta tag. Let's make this clear: In terms of indexing and link following, if you don't specify a meta robots tag, they read that as index,follow. It is only if you want to change one of those two commands that you need to add meta robots. Therefore, if you want to noindex but follow the links on the page, you would add the following tag with only the noindex, as the follow is implied. Only change what you want different than the norm.
```
 <meta name="robots" content="noindex" />
```
Specific Bots (Googlebot) - These tags are used to give a specific bot instructions like noodp (forcing them not to use your DMOZ listing information) and noydir (same, instead the Yahoo Directory listing information). Generally the search engines are really good at this kind of thing, but if you think you need it, feel free. There have been some cases I've seen where it's necessary, but if you must consider using the overall robots tag listed above.
Language - The only reason to use this tag is if you are moving internationally and need to declare the main language used on the page. Check out this meta languages resource for a full list of languages you can declare.
Geo - These meta tags, last I heard, are supported by Bing, but not Google (you can target to country inside Webmaster Tools). [Updated: Matt Cutts speaks of the tag here, they don't really look at it still] There are three kinds: placename, position (latitude and longitude) and region.
```
 <META NAME="geo.position" CONTENT="latitude; longitude"> <META NAME="geo.placename" CONTENT="Place Name"> <META NAME="geo.region" CONTENT="Country Subdivision Code">
```
Source - The new kid on the block, this is a tag (really two tags) that Google is testing out (thanks to the tip from my coworker Justin Briggs). It's mainly for news providers so that they can help the search engines understand who the original news source is and which ones are syndicates. The news world and search world are trying so very hard to get along, glad to see this one pop up.
Keywords - Yes, I put this on the indifferent because while no good SEO is going to recommend spending time on this tag, there is the small possibility it could help you somewhere. So please leave it out if you're building a site, but if it's automated there is no reason to take it out.
Refresh - This is the poor man's redirect and really should not be used if at all possible. You should always use a server side 301 redirect. But I know that sometimes things need to happen now. But Google is NOT a fan.
Site Verification - Your site is verified with Google and Bing right? Who has the verification meta tags on their homepage? These are sometimes necessary because you can't get the other forms of site verification loaded, but if at all possible try to verify another way. Google allows you to verify by DNS, external file, or by linking your Google Analytics account. Bing still only allows by XML file or meta tag, so go with the file if you can.

The Bad Meta Tags

There is nothing that will happen to your site if you use these, let me just make that clear. They are a waste of space though, even Google says so (and that was 5-6 years ago!). If you're ready and willing, it might be time for some spring cleaning of your <head> area.

Author/Web Author - This tag is used to name the author of the page. It's just not necessary on the page.
Revisit After - This meta tag is a command to the robots to return to a page after a specific period of time. It's not followed by any major search engine.
Rating - This tag is used to denote the maturity rating of content. I wrote a post about how to tag a page with adult images using a very confusing system that has since been updated (See the comments). It seems as if the best way to note bad images is to place them on a separate directory from other images on your site and alert Google.
Expiration/Date - Expiration is used to note when the page expires, and date is the date the page was made. Are any of your pages going to expire? Just remove them if they are (but please don't, keep updating content, even contests, make it an annual contest!). And for date, make an XML sitemap and keep it up to date, that is so much more useful!
Copyright - That Google article debates with me here, but look at the footer of your site. I would guess it says "Copyright 20xx" in some form. Why say it twice?
Abstract - This tag is sometimes used to place an abstract of the content and used mainly by educational pursuits.
Distribution - The distribution value is supposedly used to control who can access the document, typically set to global. It's inherent that if the page is open (not password protected like on an intranet) that it is for the world. Go with it, and leave the tag off the page.
Generator - This is used to note what program created the page. Like author, useless.
Cache Control - This tag is set in hopes of controlling when and how often a page is cached in the browser. It's best to do this in the HTTP Header.
Resource Type - This is used to name the type of resource the page is, like "document." Save yourself time, as the DTD declaration does it for you.

Stock Photo by Shutterstock

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Seth's Blog : A few seats reserved for a fundraiser

[You're getting this note because you subscribed to Seth Godin's blog.]

A few seats reserved for a fundraiser

My post last week about an upcoming publishing seminar got a great response... we sold out in less than a day. A few people asked if they could weasel their way in—a great idea for a fundraiser, no?

I'm using a silent auction to generate end-of-year donations for the Acumen Fund. There are six seats available and you can bid on them here. Bidding closes on Thursday, December 2nd at midnight.

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Open for Questions: DREAM Act with Cecilia Munoz

Your Daily Snapshot for
Monday Nov. 29, 2010

Open for Questions: DREAM Act with Cecilia Munoz

Today at 3 p.m. EST, Deputy Assistant to the President and Director of Intergovernmental Affairs Cecilia Munoz will be hosting a live chat to discuss the DREAM Act. The DREAM Act is designed to stop punishing innocent young people for the actions of their parents, by giving them the chance to obtain legal status either by pursuing a higher education, or by serving in the U.S. armed forces for the country they’ve grown up in and love as their own.

Submit your questions and watch live.

Photo of the Day

First Lady Michelle Obama, with daughters Sasha and Malia, welcome the arrival of the official White House Christmas tree at the North Portico of the White House, Nov. 26, 2010. Standing with them are Chris and Brandi Botek of the Crystal Spring Tree Farm in Leighton, Pa., where the 18 1/2-foot Douglas fir was cut. (Official White House Photo by Lawrence Jackson)

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Is Google Instant aimed at killing “I Feel Lucky” & making more money?

Posted: 09 Sep 2010 01:17 PM PDT

By now I’m sure everyone’s all seen and had a play around with the new Google Instant search interface. There’s lots of early reaction to this on the web, my own included on Econsultancy yesterday.

Obviously the main goal behind this is to provide results much more quickly and look to improve a searchers overall user experience. But has anyone else noticed that the “I feel lucky”, while still listed on the homepage, is actually now redundant?

Google Don't Be Evil
Image credit: Flickr

In my opinion, the majority of Google’s changes and updates look to achieve one of two things:

improve the relevancy of results for searchers, and
make more money

Ideally both!

However, Google Instant is about increasing speed and reducing the user journey required for searchers. But interestingly it looks like it will make them more money too.

By providing results as soon as you start typing, the new search function now bypasses the “I feel lucky” button, which has cost Google an incredible estimated $110 million dollars in potential revenue in the past! Any good conversion optimisation specialist (or accountant) would tell you to remove that button – which is effectively what Google have done. The only way you can click the “I feel lucky” button now is for an empty query string on the Google homepage, and this just takes you to the Google logos page.

So that’s clearly a great way of generating extra revenue and that’s all before taking into account the extra paid search ads being served for each query and the potential extra interstitial clicks generated while mid-query.

Also, for Google – the main reason they are such a huge money-making machine is their huge market share? As I mentioned in my Econsultancy comments, if Instant has a negative reaction this could be a good time for users to switch (most likely to Bing). So how this affects the user has to be the main objective first and foremost. Increasing the average value per searcher is also a goal they will be keen on improving further, and rightly so, but it does little to their revenue if the market share drops as a result.

So what do you think, is a major increase in revenue a key and intentional part of Google’s thinking in the launch of Instant?

Seth's Blog : The one who isn't easily replaced

[You're getting this note because you subscribed to Seth Godin's blog.]

The one who isn't easily replaced

The law of the internet is simple: either you do something I can't do myself (or get from someone else), or I pay you less than you'd like.

Why else would it be any other way?

Twenty years ago, self-publishing a record was difficult and expensive. A big label could get you shelf space at Tower easily, you couldn't. A big label could pay for a recording session with available capital, but it was difficult for you to find the money or take the risk. A big label could reach the dozens of music reviewers, and do it with credibility. Hard for you to do that yourself.

Now?

Now when someone comes to a successful musician and says, "we'll take 90% and you do all the work," they're opening the door to an uncomfortable conversation. The label has no assets, just desire. That's great, but that's exactly what the musician has, and giving up so much pie (and control over his destiny) hardly seems like a fair trade.

Multiply this by a thousand industries and a billion freelancers and you come to one inescapable confusion: be better, be different or be cheaper. And the last is no fun.

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duminică, 28 noiembrie 2010

Mish's Global Economic Trend Analysis

Much Maligned Bondholders Do God's Work; ECB Creates Incentive to Gamble
Why Pay the Mortgage or Rent when you can have 16 Months of Free Shelter? How to Deal with this Important Question
Unthinking Economic Parrots and Deflation Fighting Madness
To Ireland With Love

Much Maligned Bondholders Do God's Work; ECB Creates Incentive to Gamble

Posted: 28 Nov 2010 10:49 PM PST

Thanks in part to European Central Bank President Jean-Claude Trichet, German Chancellor Angela Merkel's proposal to make bondholders suffer losses from poor investment decisions was shoved aside.

Said ECB president Trichet in an exclusive interview...

"This is a victory for much maligned bondholders everywhere. I am pleased to announce we have effectively removed the word investing from the vocabulary of bondholders."

"Starting today, bondholders need not be concerned with who they lend money to, why, or what risks there are in doing so."

"Not only will this help ease turmoil in the markets, but bondholders can now think in terms of winning rather than the more mundane investing because the ECB and IMF will backstop all losses from trading bonds."

The above is a translation from today's issue of Le Monde. An official transcript will appear on the ECB's website later today.

In the meantime, Bloomberg has a few sketchy details of the announcement in an article appropriately titled Germany Drops Bond Threat

European governments sought to quell the market turmoil menacing the euro, handing debt-strapped Ireland an 85 billion-euro ($113 billion) aid package and diluting proposals to force bondholders to cover a share of future bailouts.

European finance chiefs ended crisis talks in Brussels yesterday by endorsing a Franco-German compromise on post-2013 rescues that means investors won't automatically take losses to share the cost with taxpayers as German Chancellor Angela Merkel initially proposed to the consternation of bond traders.

The first test of the twin decisions come today with markets resuming trading after speculation intensified last week that Portugal and perhaps even Spain will require external support. In a third move, Greece was told it could have an extra four-and-a-half years to repay emergency loans totaling 110 billion euros to match the seven-year term under Ireland's deal.

The German push ran into criticism from policy makers elsewhere, who called it mistimed, and from European Central Bank President Jean-Claude Trichet, who warned it would unsettle bondholders. Germany yesterday backed away from the pitch for an automatic penalty, agreeing to give the International Monetary Fund a role in determining losses on a case-by-case basis.

Bondholders Do God's Work

In a followup interview Trichet commented, "The debt crisis is over. We are willing to grant Greece and Ireland as much time as they need. If an extra-four-and-a-half years to repay emergency loans proves insufficient, we are willing to wait an extra-hundred-and-a-half years".

When asked if he meant 150 years or 100.5 years, Trichet replied, "I mean as long as it takes to make the ECB whole, forever if necessary. The important thing is for bondholders to never suffer losses. Heaven forbid we should ever unsettle bondholders by insinuating they may have to take some losses. Bondholders in general, not just Goldman Sachs bondholders, do God's work."

Incentive to Gamble

Please consider ECB's Noyer assures cagey markets over Ireland rescue

Noyer, the first member of the ECB's policy council to speak after euro zone ministers sealed an 85 billion euro ($115 billion) loan package for Ireland on Sunday, said he was confident the deal would bring down Dublin's borrowing costs to more normal levels.

"There is no reason to doubt the recovery plans of the two countries," Noyer said in a speech in Tokyo, referring to Ireland and Greece.

The new European Stability Mechanism outlined on Sunday would make private investors share the pain in the case of a debt default or restructuring, but it would apply only to debt issued after 2013.

Noyer, who is also governor of the Bank of France, said that he believed even then it should remain only a theoretical possibility.

"As far as I'm concerned, I exclude that there will be haircuts in the future."

Lovely. Just lovey. If there is no possibility of haircuts, why shouldn't banks invest in the riskiest garbage there is?

In fact, fools like Trichet and Noyer are effectively saying there is no such thing as risky garbage, only misguided perceptions of risky garbage.

The thing is they are lying, hoping to calm the markets. If their lies work at all, they won't work for long.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Why Pay the Mortgage or Rent when you can have 16 Months of Free Shelter? How to Deal with this Important Question

Posted: 28 Nov 2010 05:08 PM PST

Those deeply underwater on their homes have a nice option that renters and those with equity in their homes don't. That option is to stop making home payments, effectively living in their home or condo scotfree, for as long as they can.

Millions have take the option, and with each person doing so, the longer the delays. Thus, the more who take that option, the greater the reward for all who do.

The Wall Street Journal reports that it takes 492 Days From Default to Foreclosure, up from 244 days in August 2007.

The average borrower in the foreclosure process hadn't made a payment in 492 days as of the end of October, according to LPS [LPS Applied Analytics]. That compares to 382 days a year ago and a low of 244 days in August 2007.

In other words, people who default on their mortgages can reasonably expect, on average, to stay in their homes rent-free more than 16 months. In some states such as New York and Florida, the number is closer to 20 months.

Speeding up the process won't be easy, as demonstrated by the banks' continuing legal troubles related to robo-signers, bank employees who signed foreclosure affidavits without properly checking the required loan documentation.

Millions of Americans still are paying their mortgages even though they owe more than their homes are worth. The more banks' backlog grows, the more likely they are to join it, adding to the already giant pile of foreclosures weighing on the housing market.

Imperative to Speed Up Foreclosures

Clearly it is imperative to speed up the foreclosure process. To not do so is inequitable and creates moral hazards.

However, some who do not like the current system pretend to be worried about the .0004% or whatever preposterously low number of homeowners who might be kicked out of their homes allegedly in error.

Making matters even worse, a large and growing number of misguided souls think it is "unjustifiable" to boot homeowners unless and until someone can "produce the note".

Such thinking encourages still more defaults, weighs down the courts, and does nothing to produce an equitable solution, for anyone.

Simple Undeniable Facts

The simple, undeniable fact of the situation is that anyone who has not paid their mortgage for over 90 days deserves to lose their home, except in very limited conditions I describe below.

The acid test for me is the simple question "Have the mortgage payments been made, and if not, then why not?" If the answer is no, then the home owner should be given a chance to become current or lose the house.

The "limited exception" is as follows: If a homeowner can provide reasonable evidence he is late due to fault of the lender or processor, then we need to work out a suitable remedy. One equitable approach would be to remove all penalties and late fees and fine the hell out of the processor or lender, especially if there are repeated errors, perhaps giving some of those fines or fees to the homeowner.

That's it. You either paid your mortgage or didn't, either through your fault or the fault of the lender (e.g. They misapplied your mortgage payment, jacked up late fees while doing so, and did not address your concerns when you brought them up).

Anyone care to address the percentage of loans that meet that criteria?

Otherwise, booting out the homeowners for nonpayment is an equitable solution. If the lender wants to work out other solutions, that is fine by me as long as there is no requirement lenders have to make such attempts.

If a lender thinks it is in their best interest to foreclose (providing the borrower has not made payments), then foreclosure it should be.

Addressing Fraud

A second situation arises because booting out homeowners does not address robo-signings and other errors by lenders and processors, of which some are mistakes, others clearly fraudulent.

Equity in those situations can (and should) be dealt with via severe fines, suspensions, and firing those involved, all the way to the top of the pyramid.

The key point is there are two separate and distinct issues that do not have to be solved simultaneously, regardless of how many misguided souls try to portray two issues as one.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Unthinking Economic Parrots and Deflation Fighting Madness

Posted: 28 Nov 2010 02:52 PM PST

The ineptitude of Japan's policies hoping to combat deflation is staggering. Worse yet, unthinking economic parrots talking about the "economic damages of deflation" have no idea what they are even saying.

Please consider Japan passes new $61bn stimulus package

Japan's parliament has passed a stimulus package worth about $61bn (£39bn), designed to kick-start the country's fragile economic recovery. The stimulus was designed to create jobs, Prime Minister Nato Kan said, through measures to help small businesses and boost consumer spending.

Earlier, figures showed that Japanese consumer prices fell for the 20th month in a row in October.

The vote in favour of the latest stimulus measures represents a victory for the government, which has struggled to get the package through parliament. The move is in marked contrast to European governments' policies, which are focusing on cutting spending to secure growth.

Japan has been struggling with weak growth, a high yen and deflation.

The core consumer price index fell by 0.6% in October compared with a year earlier, official figures showed. This was a slight improvement on the 1.1% price falls seen in September.

Deflation is particularly damaging to economic growth as consumers delay purchases until prices fall further.

Idiotic Premise

I stopped quoting the article on the frequently repeated premise "Deflation is particularly damaging to economic growth as consumers delay purchases until prices fall further."

I wish economic writers had the ability to think rather than parrot ideas espoused by Keynesian clowns.

Series of Questions

If your refrigerator conks out, will you buy a new one or wait 6 months to take advantage of lower prices?
If the transmission on your car fails will you wait 6 months to get it fixed?
If your pantry is bare, will you wait 1 month to buy food even if you expect food prices to drop?
If you need a new winter coat, will you wait and if so, how long?

The answer to that last question is "Perhaps for a bit, but you will not wait 3 years even if you expect prices will be even lower 3 years from now."

Short of assets like stocks, bonds, and housing (and except for periods of hyperinflation) it is tough to cite any examples where inflation expectations mean a damn thing.

Unthinking Economic Parrots

Yet week in and week out, articles like the above parrot misguided ideas about inflation expectations. Worse yet, they spew forth nonsense that falling ideas are a bad thing.

Ask anyone on fixed income if falling prices are a bad thing. Ask students or those on minimum wage if falling prices are a bad thing.

Think you will have many takers? From either group?

The only people who say falling prices are unwelcome are the bankers, the stock brokers, government and economic parrots who misguidedly trumpet economic claptrap from the bankers, the stock brokers, government, all of whom benefit from inflation because of rising taxes and/or because they have first access to money.

In effect, parrots serve as pawns for the wealthy, for central bankers, and for government officials who wants a bigger piece of your paycheck via rising sales taxes, rising property taxes, and rising income taxes.

In reality, inflation is theft from the middle and lower classes for the benefit of government, the wealthy, and also public union workers who have inflation adjusted benefits written into many of their contracts.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

To Ireland With Love

Posted: 27 Nov 2010 11:39 PM PST

IMF's Trojan Horse Gift to Ireland

I believe we have all heard the story and know how it ends.

Iceland is No Ireland

Inquiring Irish minds just might be interested to see how Iceland fared after they told EU bankers to go to hell. For the answer, please consider Iceland Is No Ireland as State Kept Free of Bank Debt

Iceland's President Olafur R. Grimsson said his country is better off than Ireland thanks to the government's decision to allow the banks to fail two years ago and because the krona could be devalued.

"The difference is that in Iceland we allowed the banks to fail," Grimsson said in an interview with Bloomberg Television's Mark Barton today. "These were private banks and we didn't pump money into them in order to keep them going; the state did not shoulder the responsibility of the failed private banks."

"How far can we ask ordinary people -- farmers and fishermen and teachers and doctors and nurses -- to shoulder the responsibility of failed private banks," said Grimsson. "That question, which has been at the core of the Icesave issue, will now be the burning issue in many European countries."

Vote the Bums Out and Tell the EU and IMF to Go to Hell

Unfortunately, the idiots running Ireland's government, especially Minister Brian Cowen, don't see it the way Iceland's president does.

However, Iceland's government did not see it that way either, but the citizens of Iceland took matters into their own hands and voted the bums out, rejecting "Icesave".

Regardless of what deal Cowen signs, I see no reason it need be binding on the next Irish Parliament. Indeed, I recommend to to citizens of Ireland that they firmly tell their representatives that if they vote for Cowen's proposed budget, they will be voted out of office.

That may be all it will take to stop this nonsense right here right now. Should I be wrong, the remedy is simple: Vote the bums out and vote in a Prime Minister and Parliament who will tell the IMF and EU to go to hell.

Just Who The Hell Do You Think You Are?

Nigel Farage in a speech before European Parliament says "The Euro Game Is Up… Just Who The Hell Do You Think You Are?"

Words alone cannot describe that video. Please play it.

ANY Rate is Onerous

In case you missed it, please consider In Rare Agreement with Krugman; Onerous "Bailout" Rates of 6.7% Denied; Don't do Stupid Things; "Tell the EU and IMF to Shove It!"

All these questions "Is the rate 4.7%, 5.2%, or 6.7% and if so for who long and on what portion?" are complete silliness.

ANY Rate is Onerous.

Except for those who participated in the property bubble (and they will be adequately punished), the people of Ireland are not at fault, at least in general.

Should Irish Prime Minister Brian Cowen manage to hang on long enough to get the votes for an onerous bailout, I would encourage Irish voter to elect someone who campaigns on a promise to renege on the deal and default.

Irish citizens cannot afford to rescue German, UK, and French banks stupid enough to bet on bubbles in Ireland. It should be the creditors' problem not the problem of Irish citizens.

There is much more in the article so please give it a look if you haven't done so already.

Structural Reforms Needed

Bear in mind Ireland does need structural reforms. Those reforms must include some sacrifices such as lower minimum wages and reduced public sector employment.

However, it would be foolish for Ireland to raise corporate income taxes or pay one penny to bail out UK, German, French, or US banks.

Iceland told its creditors to go to hell and is better off for it. Ireland can do the same.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

luni, 29 noiembrie 2010

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog

The Good Meta Tags

The Indifferent

The Bad Meta Tags

Seth's Blog : A few seats reserved for a fundraiser

A few seats reserved for a fundraiser

More Recent Articles

Open for Questions: DREAM Act with Cecilia Munoz

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Seth's Blog : The one who isn't easily replaced

The one who isn't easily replaced

More Recent Articles

duminică, 28 noiembrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis

Pagini

Persoane interesate

Arhivă blog

luni, 29 noiembrie 2010

The Good Meta Tags

The Indifferent

The Bad Meta Tags

More Recent Articles

More Recent Articles

duminică, 28 noiembrie 2010

Pagini

Persoane interesate

Arhivă blog

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