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Posted: 06 Feb 2011 02:11 PM PST Posted by robmillard A quick introduction - I’m Rob and I work for Distilled in the UK office. This is my first post here on SEOmoz, so I hope you find it useful and I look forwards to your feedback. Running well planned training sessions can be a great way to build the credibility of SEO at the same time as educating your organisation. But if you don’t put the effort in it can look unprofessional and sloppy. Who’s likely to care about implementing good SEO if you don’t even look like you care about it yourself? Identify SEO NeedsSEO is becoming increasingly broad and complex - not everybody in your business needs to know the granular details of SEO from one end to the other. For example, a developer may be on your course to find out how to build SEO friendly sites, but they probably don’t need to know a wealth of link building strategies. PrepareThere’s absolutely nothing worse than showing up at someone’s desk with no prep and trying to deliver some training off the cuff. They’re unlikely to actually learn anything, and it will not be a positive experience for either party. Make sure you prepare well in advance - give yourself time to create something truly effective. Set up a good environmentThe middle of an office is rarely a good place for training, so make sure you book an adequate room where you can set up an environment that is conducive to learning. You should also:
Essentially you should make sure that attendees have everything they need so that they aren’t distracted. StructureBuild your training session around a handful of key learning outcomes - these should be relatively easy to identify if your needs analysis was successful. For a course about optimising blog posts, they could be:
In addition, Aristotle’s (simplified) ideas on giving a speech are a useful guide for structuring training:
I usually use this to structure the course as a whole, as well as for each key learning point. It helps keep the attendees on track and clearly defines different sections. Combining the all of the above, your session may look something like this: SlidesPowerpoint slides should be clean, minimal signposts for your session - an indication of how the training is progressing. You shouldn’t be filling your slides with text and reading it word for word (although there are some exceptions - if you’re teaching someone how to build an XML sitemap, you’ll probably need some XML up there). Light-hearted images can help to maintain a relaxed atmosphere, but don’t overdo it. 1) An Engaging Presentation Style 2) Interactive Exercises Learn about learning stylesDifferent people respond best to different methods of teaching. Honey and Mumford’s work on learning styles is well known and identifies 4 main categories:
These are usually identified by using a questionnaire, but I’ve seen very experienced trainers spot these traits on the fly and address them accordingly. For an SEO implementing their own training sessions this might be beyond the call of duty, but some reading about learning styles is another step on the path to becoming a training ninja. Feedback & Follow UpFinally, the one thing that I would absolutely recommend to all SEOs who want to get better at training is to ask every attendee to fill out a feedback form when the course is over (I've put together a generic feedback form you can use). Try to make the process anonymous so that you get their honest thoughts. It can be hard to take criticism at first, but you should look at each negative comment as an opportunity to get even better. Hopefully this post will give you some information that you can go away and use to deliver better training courses to your colleagues and clients. Of course, I’d welcome any feedback and suggestions in the comments below, or you can always catch me on Twitter. |
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