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sâmbătă, 7 mai 2011
Weekly Address: Clean Energy to Out-Innovate the Rest of the World
Seth's Blog : How long is your long run?
How long is your long run?
The bank robber may have a long run of just thirty minutes. Stealing money today appears worth it because tomorrow is just too far away to consider.
There are organizations and nations that have been around for hundreds of years and expect to be around for another thousand. They have a long run a little longer than yours.
I think we can agree on what the short run is. The question worth asking your brand, your boss or your family is: what's the long run? Most of the time, we err on the side of short.
More Recent Articles
- What's high school for?
- Seeing the truth when it might be invisible
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- What's the point of popular?
- Hard work vs. Long work
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vineri, 6 mai 2011
How Businesses Should React to Negative Social Media & Reviews Graywolf's SEO Blog
How Businesses Should React to Negative Social Media & Reviews Graywolf's SEO Blog |
| How Businesses Should React to Negative Social Media & Reviews Posted: 05 May 2011 10:15 AM PDT
Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty. Not participating doesn’t make people stop talking about you. It just means you aren’t part of the conversation… Let’s look at the case of restaurant reviews. In the past, small local restaurants had the upper hand. If they offered poor quality service, people would tell their friends–but it would take a while before the message spread. With the emergence of social media, the roles reversed. All it took was one obnoxious, fussy, or overly-particular customer who was active on social media, and a restaurant could meet an early and unwarranted demise. This got so bad it led one coffee shop to overreact and put up a No Yelp Reviewers sign. However, now that social media has matured, many sites have tools for businesses to respond. I recently came across an example of a negative review …
Now this could have gone poorly. Not responding would leave a big question mark in the mind of anyone coming across the review. The owner could have fired back with guns a-blazing, which would have become a case of he-said/she-said. While doing so would lessen the effect of the question mark, it doesn’t remove it. What really happened was the owner got involved, leaving a measured, honest response:
The owner responded perfectly. Anyone who reads both versions will probably believe her and not the whiney customer. The lesson here is that companies need to understand that review websites and social media sites aren’t going to go away. Not participating doesn’t make people stop talking about you; it just means you aren’t part of the conversation. What businesses need to realize is they have to become part of the discussion and get smarter about how they do it. If you need a detailed plan, one of the best I’ve seen comes from the US Air Force chart for social media engagement. However, it really boils down to 4 key points: Monitor – Companies need to monitor what’s being said about them on websites like Angie’s list, Yelp, HotPot, Expedia, Twitter, Facebook, Foursquare or any other niche-specific review websites. I like to use Raven Tools, because it’s fairly extensive, and it’s part of my daily workflow. Other similar services include Trackur, Radian6, and Lithium. Listen – When I worked in retail, one of the important lessons I learned was that, when a customer complained about you, what they are really doing is giving you the opportunity to fix a problem. Too often most people take criticism personally and overreact, turning a bad situation into a worse one. If you listen–and I mean REALLY LISTEN–you’ll see that most customers are telling you what’s wrong and how to fix it … Respond & React – Now that you know what the problem is, how are you going to react/respond and fix it? Yes, some customers are going to expect too much, but those are the fringe cases, not the everyday ones. If you are getting more complaints than compliments, then there is something wrong with your product/service and the way you’re positioning/selling it. You need to react to that problem to prevent future problems down the road. Amplify the Message – Hopefully some of your customers are saying nice things about you somewhere. What are you doing with those messages? Are you spreading them around? Understand the difference between a review and testimonial and treat each of them differently. At the very least you should have a separate review and testimonial page on your website. However, if you want to be really smart and proactive, ask your customers for permission to republish the testimonials. Then set up satellite websites to do proactive reputation management and point some targeted anchor text at them. So what are the takeaways from this post:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
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West Wing Week: "A Good Day For America"
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Seth's Blog : What's high school for?
What's high school for?
Perhaps we could endeavor to teach our future the following:
- How to focus intently on a problem until it's solved.
- The benefit of postponing short-term satisfaction in exchange for long-term success.
- How to read critically.
- The power of being able to lead groups of peers without receiving clear delegated authority.
- An understanding of the extraordinary power of the scientific method, in just about any situation or endeavor.
- How to persuasively present ideas in multiple forms, especially in writing and before a group.
- Project management. Self-management and the management of ideas, projects and people.
- Personal finance. Understanding the truth about money and debt and leverage.
- An insatiable desire (and the ability) to learn more. Forever.
- Most of all, the self-reliance that comes from understanding that relentless hard work can be applied to solve problems worth solving.
More Recent Articles
- Seeing the truth when it might be invisible
- Worldwide Linchpin Meetup is coming Wednesday, May 18
- What's the point of popular?
- Hard work vs. Long work
- On the day everyone is pleased...
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joi, 5 mai 2011
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WPTouch Pro Mobile Theme Review Graywolf's SEO Blog
WPTouch Pro Mobile Theme Review Graywolf's SEO Blog |
| WPTouch Pro Mobile Theme Review Posted: 04 May 2011 10:55 AM PDT
The following is a review of the WPTouch Pro Mobile Theme. This is a premium theme that I paid for. This is NOT a sponsored review. I’ve been an big advocate of keeping a website on one URL and not using m.example.com, example.com/mobile/, or example.mobi as your solution (see Dangers of Multiple Website Versions). I’ve also shown example of how Google can get mobile website detection wrong. That said, I’m a big proponent of having a mobile website and delivering mobile optimized content to smart phones and the growing number of tablet devices. I have been using the free version of WPTouch for years, and it’s been on my list of recommended WordPress SEO plugins. However, three things frustrate me: the lack of branding, the lack of iPad support, and the lack of customization. Thankfully all three of these problems were solved by the premium version. As of this writing, there are three pricing options: $39.95 for a single website, $69.95 for up to 5 websites, and $199.95 for an unlimited number of websites. I chose the middle option because, at the time of the purchase, I was unsure if I was going to like theme, but I figured that, even if it only gave me iPad support, I would use it on my 5 best sites and be done with it.
Installation is pretty easy. You download the zip file from the website then upload it through the plugin interface. Once uploaded, you put in your login/license and the theme is activated. If you are using a caching solution, you will need to enter the names of the mobile browser on the browser exception list. While you are setting it up, it’s probably a good idea to turn off caching just to make sure it’s not causing any problems. Configuration is pretty straight forward, but there are a lot of options. You need to play around with a few of them to get them correct.
I’ll go over some of the important ones:
One of the nice options is that it gives you the ability to back up your mobile settings should your blog “go boom”. Wait till you have everything set up how you want, then take advantage of that feature. It’s a nice bit of insurance to have and could save you time down the road. One of the odd things that I didn’t like was the Google adsense support. The plugin supports mobile adsense for smartphones but not for the iPad version. This is a feature that has been requested a few times in the support forums. I am using a plugin to display ads randomly on all of my posts older than 7 days, so the iPad version does get ads but not mobile optimized ones. This does mean that smartphone users viewing posts older than 7 days get ads too. Unfortunately they bleed off the screen because they are too large.
Overall I’m pretty happy with the plugin. It solved most of my problems, such as branding, lack of customization, and iPad support. Two things I really would like to see added are logo support for portrait reading on the iPad and mobile adsense on the iPad version. It does take a little while to configure but, once you get it right, it’s pretty maintenance-free. WPTouch Pro is a premium plugin that I recommend using. I believe that serving mobile optimized content is becoming increasingly more important (see How Mobile Friendly is Your Website). To be clear, if you purchase this plugin using my link, I do make an affiliate commission. That said, I purchased this plugin with my own money for the review and was not given a free or comped version. This review is NOT a sponsored review. So I am comfortable recommending this product. I think it’s a worthwhile investment: I paid $69 for it but will be upgrading to the unlimited version in the very near future. WPTouch Pro is plugin I recommend . Related posts:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
| You are subscribed to email updates from Graywolf's SEO Blog To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
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