joi, 22 decembrie 2011

Why Can't The Payroll Tax Cut Get a Vote?

The White House Your Daily Snapshot for
Thursday, Dec. 22, 2011
 

Why Can't The Payroll Tax Cut Get a Vote?

When the Senate voted to extend the payroll tax cut over the weekend, the bill got support from 89 Senators. That doesn't happen all that often -- most ideas just aren't that popular.

Check out all the other votes that received the support of 89 senators, including steps to reduce child poverty and funding for after school programs. Why can't the payroll tax cut get a vote in the House of Representatives?

What $40 Means to Americans Across the Country

President Obama will be speaking on the payroll tax cut and what $40 means to families at 1 p.m. EST. Watch live.

Opponents of the payroll tax cut dismiss its impact by insisting $40 a paycheck isn’t a lot of money. We know that's not the case for many families who are already working hard to make ends meet, so on Tuesday we asked them: What does $40 mean to you?

The response was overwhelming: more than 30,000 have people submitted responses through WhiteHouse.gov since Tuesday afternoon, and thousands more tweeted what $40 meant to them with the hashtag #40dollars.

See what $40 means to Americans across the country:

In Case You Missed It

Here are some of the top stories from the White House blog:

What $40 Means to Americans Across the Country
More than 30,000 people from all 50 states told us how losing $40 with each paycheck would affect them or their families if Congress fails to extend the payroll tax cut.

Office Hours 12/21/11 or "#40dollars" With Brian Deese
Today, Brian Deese, Deputy Director of the National Economic Council, answered your questions about the payroll tax cut extension and why $40 matters during a session of White House Office Hours.

Even More Stories from Everywhere: What Does $40 Mean to You?
Family time, mortgage payments, and school tuition are a few more of the things people told us they would struggle with if Congress fails to extend the payroll tax cut.

Today's Schedule

All times are Eastern Standard Time (EST).

10:15 AM: The President receives the Presidential Daily Briefing

1:00 PM: The President delivers a statement WhiteHouse.gov/live

1:45 PM: The President meets with senior advisors

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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The Best of 2011 - Posts & People Who Rocked Our World

The Best of 2011 - Posts & People Who Rocked Our World


The Best of 2011 - Posts & People Who Rocked Our World

Posted: 21 Dec 2011 03:25 PM PST

Posted by jennita

What's better than unicorns and kittens happily leaping over rainbows with gold at the end? The Moz community, that's what!

At the end of every year we like to take a look back, not only at which posts made an impact, but which people made an impact on the community as well.

This year we're taking a peek at the top content on the blog based on thumbs up, visits, root domains, tweets and comments. Plus we have the added bonus of looking at community members who left the most comments, and those whose comments were the most thumbed up. If you've missed any of these posts over the past year, I invite you to grab a cup of coffee and start reading. I look forward to hearing about your favorite posts, plus your thoughts on why these posts did so well this year.

Before we get too ahead of ourselves, I wanted to again remember GoodnewsCowboy, a long time community member whom we lost to cancer earlier this year. GNC was an amazing man and is sorely missed around here.

For quick reference, check out the Top Posts of 2011 by:
Thumbs Up
Unique Visits
Linking Root Domains
Tweets
Total Number of Comments

And the community members who rocked our world:
Top Comments of 2011 by Thumbs Up
Top Users of 2011 By Total Comments

A few notes about the data: 1. I'm no scientist, I did my best putting this together and I apologize now if I've screwed anything up. 2. All data was pulled in the past 24 hours, so some of the numbers may have changed slightly. 3. I'm not a scientist. :) Plus, I need to send a huge thank you to Casey Henry who helped me gather quite a bit of this data. Thank you Casey!

Top Posts of 2011 By Thumbs Up

Let's get this party started. First things first, I wanted to note that last year there were three posts with 100 or more thumbs up. This year, there were 41 posts with over 100 thumbs up. FORTY ONE. That's just crazy pants (as Joanna Lord would say). This of course made me want to figure out if the thumbs up was just a general inflation, better content, more traffic, what. I think you'll see it's a generous helping of all of that combined. For the first time the blog schedule was pretty well organized (ehem.. I may be the one who organizes this ;), we specifically reached out to get great guest bloggers, we added more amazing Associates to write for the blog and our traffic was through the roof (more on that later). But enough of my mumblings, let's get to the good stuff.

jennita

Thumbs Up: Help Raise Money for New Zealand
March 3rd, 2011 - Posted by jennita
This post is actually the top post in every single category listed below. But in order to show off more great content, I pulled it from the other lists since it dominated them all. :) I wanted to call it out here and again thank everyone for all their donations to the New Zealand Red Cross after the horrible earthquakes earlier this year. It was absolutely amazing to see the community come together so quickly.

Aaron Wheeler

1. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler
Panda. As the title says, Google Panda changed SEO forever and everyone wanted to watch the video about it. Number one Yo!

Dr. Pete

2. Duplicate Content in a Post-Panda World
November 16th, 2011 - Posted by Dr. Pete
Panda... again. Pete knocks this one out of the ball park and inbound marketers across the globe liked this puppy. In fact people liked it so much they asked for him to make a PDF version that they could print out for themselves and others. Sweet.

randfish

3. The Responsibilities of SEO Have Been Upgraded
July 12th, 2011 - Posted by randfish
So, an SEO isn't just an SEO anymore, we've become so much more. Inbound Marketing anyone?

invseo

4. How Organized Spam is Taking Control of Google's Search Results
January 28th, 2011 - Posted by invseo
Whee! This awesome posted started out in YouMoz and very quickly got promoted to the main blog. It really got people riled up as we headed into the new year.

randfish

5. 4 Graphics to Help Illustrate On-Page SEO
November 8th, 2011 - Posted by randfish
In grand Rand fashion, he put together these great images that will help us to demonstrate a bit easier what on-page SEO really is. You know for that boss or client who just doesn't get it. ;)

jamesagate

6. Which Type of Link Anchor Text is the Most Effective? [An Experiment]
October 11th, 2011 - Posted by jamesagate
Another top post that started off in YouMoz (YAY YouMoz!!) and won the hearts of the community. James ran an experiment and walked us through what seemed to work best!

Oli Gardner

7. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner
I'm not quite sure this one even needs any introduction. If you're reading this post, I'm sure you've already seen the Noob Guide (as we call it around the office). Once again Oli hits the top 10 list with an infographic (he was on it last year too #goOli!).

iPullRank

8. Just How Smart Are Search Robots?
November 29th, 2011 - Posted by iPullRank
They are smarter than you think, and Mike King explains it all, Pacman style!

randfish

9. Quantifying the Impact of Google's Keyword Referral Data Shutdown
November 14th, 2011 - Posted by randfish
Whoa, whoa, whoa! What's up with this (not provided) bs?

Justin Briggs

10. Better Understanding Link-based Spam Analysis Techniques
July 31st, 2011 - Posted by Justin Briggs
Justin gets into the mind of a search engine to help us understand link-based spam detection. Sounds geektastical, doesn't it?!

Top Posts of 2011 By Unique Visits

Great, we've seen the posts that got the most thumbs up, but are they the same as the ones that got the most traffic? I'll give you a hint, only two of the top thumbed, are the same as the most trafficked. Which means eight of them are different. The question is, does this mean these posts got a lot of traffic from new users that didn't create accounts in order to thumb up the posts? Sadly we may never know. I'd love to hear your thoughts in the comments though. Now let's look a the traffic!

Oli Gardner

1. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner
Yep, you'll notice a trend here... the Noob Guide is on ALL OF THE LISTS. :) #goOli

Aaron Wheeler

2. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler
Pppppppppanda!

randfish

3. White Hat SEO: It F@$#ing Works
April 10th, 2011 - Posted by randfish
This was in response to a post claiming that White hat SEO is a joke, which Rand easily proved otherwise.

caseyhen

4. The New Google Social Network - Google+
June 30th, 2011 - Posted by caseyhen
z0mg! Google created a social network that doesn't suck! Everyone go get your account noooowwwwwwww.

Cyrus Shepard

5. 10 Ugly SEO Tools that Actually Rock
September 5th, 2011 - Posted by Cyrus Shepard
Apparently people like ugly. Kidding, kidding. What this really says is that people love tools and especially ones that kick booty.

randfish

6. Facebook + Twitter's Influence on Google's Search Rankings
April 19th, 2011 - Posted by randfish
Rand takes a look at some early correlation data on social influence in Google SERPs. You'll notice a trend this year and that's social, social, social.

Aaron Wheeler

7. An SEO Checklist for New Sites - Whiteboard Friday
September 22nd, 2011 - Posted by Aaron
And the crowd went wild! Seriously though, everyone knows someone who has a new website, and they came to watch this one in droves.

Cyrus Shepard

8. Blog Design for Killer SEO - Infographic
July 12th, 2011 - Posted by Cyrus Shepard
These days everyone tries their hand at Infographics. But Cyrus (and his wife who designed it) put the "fogra" back in Infographics. It's a great visual on blog design with SEO in mind.

Cyrus Shepard

9. Beating Google's Panda Update - 5 Deadly Content Sins
August 16th, 2011 - Posted by Cyrus Shepard
Everyone wanted to learn how to make sure they didn't get hit by Panda, or pull themselves out of the Panda abyss.

randfish

10. New Edition of the Ranking Factors for 2011 is Now Live!
June 6th, 2011 - Posted by randfish
Can I get a w00t w00t!

Top Posts of 2011 by Linking Root Domains

Well we're SEOs aren't we? Then we must take a look at the posts that have received the most backlinks! The best way to do this is to look at the number of linking root domains instead of total number of backlinks. As with everything else, you'll notice that last year there were three posts with over 100 linking root domains. However this year, there were twelve posts with over 100. SEO really does work?! What?!

randfish

1. Facebook + Twitter's Influence on Google's Search Rankings
April 19th, 2011 - Posted by randfish
Everyone who wrote a post about how Facebook & Twitter are now helping with rankings, must have linked to this post. Love!

Aaron Wheeler

2. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler
Poor little photos of pandas all across the web being used in posts about Google Panda. All the while linking to this highly informative Whiteboard Friday.

jennita

3. A Tweet's Effect On Rankings - An Unexpected Case Study
February 15th, 2011 - Posted by jennita
Well lookie there, I MADE IT TO THE LIST. I don't need no stinking thumbs or traffic, I'm down with the backlinks! :) (ok... I'll move on now)

Oli Gardner

4. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner
Noob. Guide. 'Nuf. Said.

randfish

5. Google's Farmer/Panda Update: Analysis of Winners vs. Losers
March 3rd, 2011 - Posted by randfish
Oooh everyone wants to know who made out well with Panda and who got crushed.

Tom Critchlow

6. Google +1 And The Rise of Social SEO
March 30th, 2011 - Posted by Tom Critchlow
Remember when Google +1 came out before Google+? Yea, that was odd. Anyway... Tom wrote a great post on how it changed SEO!

Cyrus Shepard

7. Blog Design for Killer SEO - Infographic
July 12th, 2011 - Posted by Cyrus Shepard
Infographics = links.

Cyrus Shepard

8. Experiments on Google+ and Twitter Influencing Search Rankings
July 5th, 2011 - Posted by Cyrus Shepard
Hmm more talk of this social thing helping SEO, we might be on to something here.

randfish

9. White Hat SEO: It F@$#ing Works
April 10th, 2011 - Posted by randfish
And if you haven't read this post yet, go F@$#ing read it! (sorry for the bad language, but Rand started it)

randfish

10. Social Annotations in Search: Now Your Social Network = Rankings
June 22nd, 2011 - Posted by randfish
If your aunt Betsy shares a post about gluten free brownies, you might see that in your SERPS. Wait. What?!

Top Posts of 2011 by Tweets

Ya'll have been tweeting your little fingers off this year. In 2010 there were only two posts with over 1,000 tweets, but in 2011 there were 55. This may very well be the reason for all that traffic above. :) I need to give a huge thanks to Dr. Pete for gathering this data for me at the last minute (that's how I role). Now let's see what people like to tweet about. I should probably note that five of the 10 top tweeted posts ARE ABOUT TWITTER. heh. I know what I'm going to be writing about more in 2012.

Oli Gardner

1. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner
Holy tweets batman.

caseyhen

2. Yes, You Really Can Build Links With Twitter - Whiteboard Friday
September 1st, 2011 - Posted by caseyhen
You can build links with Twitter? OMG I have to tweet this!

randfish

3. Facebook + Twitter's Influence on Google's Search Rankings
April 19th, 2011 - Posted by randfish
This is starting to be like deja vu. :)

Cyrus Shepard

4. 10 Ugly SEO Tools that Actually Rock
September 5th, 2011 - Posted by Cyrus Shepard
Any time I see a post being tweeted that has the word "ugly" in it, I totally click. Cyrus is a tweetbait master, who knew?!

Aaron Wheeler

5. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler
Panda. SEO. Changed. Forever.

jennita

6. A Tweet's Effect On Rankings - An Unexpected Case Study
February 15th, 2011 - Posted by jennita
Ooh Ooh Ooh! That's me again. (Every post from here on forward shall be about Twitter)

Cyrus Shepard

7. Experiments on Google+ and Twitter Influencing Search Rankings
July 5th, 2011 - Posted by Cyrus Shepard
Google+. Twitter. Rankings. Tweet it.

dohertyjf

8. The Tweet Effect: How Twitter Affects Rankings
June 1st, 2011 - Posted by dohertyjf
Hehehe this is just getting funny the number of top tweeted posts talking about twitter. It's so meta I might cry. But really, John's post rocked the twitters.

randfish

9. Tracking the KPIs of Social Media
September 7th, 2011 - Posted by randfish
Love, love, love this post. I may have even tweeted it 20 times or so from various accounts. I mean... wait... you can't prove anything!

randfish

10. White Hat SEO: It F@$#ing Works
April 10th, 2011 - Posted by randfish
Don't make me tell you again.

Top Posts of 2011 by Total Number of Comments

Here's the thing, mozzers comment a lot. It's really quite amazing how many comments a post will get, even the mediocre ones. There are tons of exceptional industry blogs out there, but I've never seen one get this many comments to every post. I absolutely love that the community is so generous! Below we'll take a look at the top commenters, but for now let's see which posts caused the most disucssion. Oh! Most of these have been mentioned above, so I left out my comments (since you're probably getting tired of them anyway).

Aaron Wheeler

1. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 23rd, 2011 - Posted by Aaron Wheeler

Lindsay

2. 32 SEO Tactics to Avoid in 2011
January 18th, 2011 - Posted by Lindsay

randfish

3. White Hat SEO: It F@$#ing Works
April 10th, 2011 - Posted by randfish

Oli Gardner

4. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
February 9th, 2011 - Posted by Oli Gardner

Aaron Wheeler

5. Article Marketing: Mostly A Scam - Whiteboard Friday
August 25th, 2011 - Posted by Aaron Wheeler

Dr. Pete

6. Duplicate Content in a Post-Panda World
November 16th, 2011 - Posted by Dr. Pete

randfish

7. Quantifying the Impact of Google's Keyword Referral Data Shutdown
November 14th, 2011 - Posted by randfish

Tom Anthony

8. Competitive Analysis in Under 60 Seconds Using Google Docs
May 15th, 2011 - Posted by Tom Anthony

randfish

9. The Responsibilities of SEO Have Been Upgraded
July 12th, 2011 - Posted by randfish

Tom Critchlow

10. Google +1 And The Rise of Social SEO
March 30th, 2011 - Posted by Tom Critchlow

Top Comments of 2011 by Thumbs Up

Yay! Now we get to take a look at some of the people making "waves" in the community. This list shows the top 10 comments based on the number of thumbs up it received. Some of them are cooky and fun, while others are direct and to-the-point. Take a peek:

SandroM

1. SandroM | January 19th, 2011
32 SEO Tactics to Avoid in 2011

2. Jonathon Colman | September 24th, 2011
Crawl Outage - An Update and What We're Doing

randfish

3. randfish | September 2nd, 2011
Yes, You Really Can Build Links With Twitter - Whiteboard Friday

russvirante

4. russvirante | September 26th, 2011
Crawl Outage - An Update and What We're Doing

iulian lita

5. iulian lita | January 18th, 2011
32 SEO Tactics to Avoid in 2011

Liza Shulyayeva

6. Liza Shulyayeva | July 12th, 2011
The Responsibilities of SEO Have Been Upgraded

Dan Deceuster

7. Dan Deceuster | September 15th, 2011
5 Reasons Why Copying Links is Bad for You

Frederik Hyldig

8. Frederik Hyldig | August 26th, 2011
Article Marketing: Mostly A Scam - Whiteboard Friday

gfiorelli1

9. gfiorelli1 | July 12th, 2011
The Responsibilities of SEO Have Been Upgraded

randfish

10. randfish | July 6th, 2011
Experiments on Google+ and Twitter Influencing Search Rankings

Top Users of 2011 By Total Comments

So who commented the most you ask? Well if you're around the blog much you probably already know that Gianluca is the king of comments. I wanted to also note that our friend GoodnewsCowboy (who I mentioned above) was the top commenter last year. This year he fell to the 15th spot, and that's only with having comments through March 16th.

One note about the top users, all Associates and staff have been removed from this list (There were five that would have made the list: Rand, Dr. Pete, Cyrus, myself & iPullRank). So who are our chatty Kathy's?

1. gfiorelli1
mozPoints: 5578 | Rank: 3

2. James Norquay
mozPoints: 1692 | Rank: 16

3. Jenni Brown
mozPoints: 583 | Rank: 71

4. Moosa Hemani
mozPoints: 535 | Rank: 82

5. algogmbh_petra
mozPoints: 1179 | Rank: 26

6. Dubs
mozPoints: 284 | Rank: 162

7. webpagefxseo
mozPoints: 210 | Rank: 269

8. joshuahedlund
mozPoints: 330 | Rank: 136

9. SEOTakeaways
mozPoints: 1088 | Rank: 31

10. Stephen
mozPoints: 1724 | Rank: 15

Are you as enamored as I am with this post? I sure hope so! It was a ton of fun to put together (even though you may have heard me grumbling on twitter about it). I always love taking a look back at the past year's posts and realizing how much has really happened in a year! This year the obvious themes were the convergence of search and social, plus the Panda update. I hope you'll bookmark this post and read through the ones you may have missed throughout the year. What was your favorite post this year?


Spectacularly awesome image of unicorns, kitttens and rainbows from Sarcastic Monday.


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How I Got The Attention of One of the Top SEO Bloggers With Diet Coke

Posted: 21 Dec 2011 02:01 AM PST

Posted by Sparkplug Digital

We've all heard stories about companies who do remarkable things for their customers that results in people talking about them. These examples include the Nordstrom's employee who accepted a return for tires, Zappos providing surprise overnight shipping, or Gary Vaynerchuk sending a Mark Sanchez jersey to a customer, even though he sells wine. Delighting customers with unexpected acts of kindness doesn't have a directly measurable ROI, but often times it leads to loyal customers and evangelists who spread a story.

I recently learned that doing remarkable and unexpected things can also get the attention of the linkerati and lead to social media mentions and even a link on one of the most popular internet marketing blogs. And all it took was Twitter and Diet Coke.

It was 9am on a Tuesday and I was getting settled into work when I decided to check Twitter. I noticed the following Tweet from one of my favorite internet marketing bloggers:



"Hmmm." I thought. "Wouldn't it be funny if someone actually delivered some Diet Coke to Ian". After a few moments of wondering how something like that would be received, I decided to do it and find out. I have been a fan of Ian Lurie's Conversation Marketing blog for years and thought it would be fun and unexpected.

I drove to the grocery store, picked up two 12 packs of Diet Coke, and went to the Portent Interactive office which happened to be 15 minutes away from my location. I walked into their entrance and was suddenly in front of several desks of Portent employees. I walked up to the first desk and told an employee that I noticed on Twitter that they were out of Diet Coke. Fortunately they pretty quickly realized it was for Ian and accepted the boxes.

I drove off laughing because I thought this was probably one of the most random things I have ever done. Within minutes I saw Ian Lurie's Tweet.



When I got back to my desk I read an email from Ian stating that I had definitely earned a link and it was one of the most brilliant displays of social media marketing he had ever seen. Later that night Ian published a post titled How Social Media Works on Conversation Marketing. I had just earned a link to my company's website from one of the most popular marketing blogs which has a domain authority of 70 and links from 1,674 domains according to SEOMoz.

Soon people I admire in the SEO community like Dr. Pete from User Effect were Tweeting about it and even Rand Fishkin noticed.

Wow!

I never expected all of this to happen simply from helping someone on Twitter, but it makes perfect sense. I must have subconsciously channeled years of reading books like Seth Godin's Purple Cow about the importance of being remarkable. It really does work, in both off-line and online marketing if executed well. Here are some of my top takeaways from the experience.

Help Others Without Expectation of Reciprocation

When you help others with no expectation of receiving something back in return, good things tend to happen. People are naturally compelled to reciprocate when they have been helped, like telling their friends why they should do business with you or linking to your site. Even if you don't get a link at least you will be happier. According to a studies, people get a stronger boost in happiness from helping others rather than helping themselves.

Keep An Eye Out for Opportunities to Be Helpful in Social Media

If someone talks about a problem they are having in social media, look for ways that you can help. People frequently talk about things they need help with or problems they are having. If you are proactive and go out of your way to help them, it will almost always be appreciated. I use Tweetdeck to organize people into lists to focus on Tweets from the most relevant people.

Do Something Totally Unexpected

One secret to delighting customers is to do something nice for them that they don't expect. This makes it remarkable and worth talking about. This requires some creativity but there are several good examples for inspiration like the Southwest rapping flight attendant or Kimpton Hotels' response to a customer's request for a bed full of puppies and bathtub full of Reese's Pieces.

Keep your eyes open for opportunities to do remarkable and generous things for your customers, community, and linkerati and you might give them a story worth sharing.


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