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10 Myths That Scare SEOs But Shouldn't - Whiteboard Friday |
10 Myths That Scare SEOs But Shouldn't - Whiteboard Friday Posted: 24 May 2012 03:04 PM PDT Posted by randfish In this week's Whiteboard Friday, we'll be tackling some SEO myths that might scare you but shouldn't. From keyword density to reciprocal linking, lets set the record straight about some of the myths out there. After watching what are some myths that don't scare you and why? Enjoy your weekend! Video Transcription
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If you build your business around being the lowest-cost provider, that's all you've got. Everything you do has to be a race in that direction, because if you veer toward anything else (service, workforce, impact, design, etc.) then a competitor with a more single-minded focus will sell your commodity cheaper than you.
Cheapest price is the refuge for the marketer with no ideas left or no guts to implement the ideas she has.
Everyone needs to sell at a fair price. But unless you've found a commodity that must remain a commodity, a fair price is not always the lowest price. Not when you understand that price is just one of the many tools available.
A short version of this riff: The low-price leader really doesn't need someone with your skills.
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Mish's Global Economic Trend Analysis |
Posted: 24 May 2012 12:21 PM PDT After repeated denials of the creation of a combined "bad bank", Spain's economy minister Luis de Guindos is discussing creation a public body merging all the smaller bad banks into one gigantic bad bank, equivalent to 20% of the entire Spanish banking sector. Courtesy of Google Translate from Libre Mercado, please consider large public bank under state control. The Government is considering the possibility of creating a public bank that brings together institutions nationalized by the state, which include BFA-Bankia, Caixa Catalunya and Novacaixagalicia, Europa Press reported financial sources.Merging Small Cesspools Creates Bigger, Deeper, Smellier Cesspool Bear in mind that Bankia, one of the banks in this cesspool merger was formed on December 3, 2010 as a result of the union of seven failed Spanish financial institutions. In 2012, Bankia was the third largest lender in Spain and the largest holder of real estate assets at 38 billion euros. Bankia is once again in trouble, along with Caixa Catalunya and Novacaixagalicia. Allegedly the merger of three cesspools into a bigger, deeper cesspool will make the water drinkable. I have news for Luis de Guindos: It won't. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 24 May 2012 10:10 AM PDT The Pollyannas who thought the European recession would be short, shallow, and contained to the periphery have another thing coming. All three ideas were downright silly as I have long stated. French Manufacturing PMI Plunges to 44.4, Sharpest Contraction in 3 Years Markit reports French private sector output falls at sharpest rate for over three years. Key points:German Manufacturing PMI Plunges to 45 Markit reports German private sector returns to contraction. German private sector returns to contraction. Manufacturing output falls at sharpest pace for nearly three years, offsetting resilient services growth.European PMI Plunges For a look at the European PMI in general please see Eurozone PMI Disaster - Worst Downturn Since Mid-2009, Manufacturing and Composite at 35-Month Low; Expect Numerous GDP Downgrades, Missed Budget Targets In the above link I stated "Europe is in a full-blown recession and for the first time in about a year we did not see any Pollyanna comments from Markit economists. Perhaps the news has sunk in that as I have repeatedly said, this recession will be long and deep and Germany would not escape." More Pollyanna Comments from Markit I spoke way too soon. Check out this nonsense from Tim Moore, Senior Economist at Markit on the German PMI report: "Services growth held its ground during May, highlighting resilient domestic demand, but weakening manufacturing output brought the German economy at large into mild contraction for the first time since last November. The underperformance of manufacturing relative to services has not been as extreme since the low point of the recession in early 2009, with a key driver then as now being a steep downturn in export sales. May's drop in manufacturing production was the steepest in nearly three years, and the current period of falling new orders now almost matches the length, though not the depth, of the contraction in 2008/09. "Continued service sector growth and job hiring is therefore providing an important counterbalance to manufacturing weakness. May's upturn in service providers' confidence about the year ahead outlook is especially encouraging given the headwinds facing the manufacturing sector and ongoing worries among firms about how the euro crisis will play out.". Service Sector Sap Please, spare me the sap about service sector confidence in the face of severe manufacturing weakness, plunges in new orders, and an overall collapse in the European economy. The German service sector is going to follow manufacturing in due time, probably sooner rather than later. Every step of the way pollyannas cling to the slightest hope that somehow Germany is going to avoid a recession or will decouple from the European economy. Mathematically it is nearly impossible. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 24 May 2012 08:35 AM PDT Markit Reports Eurozone PMI Suffers Worst Downturn Since Mid-2009 Flash Eurozone PMIFull-Blown Recession Europe is in a full-blown recession and for the first time in about a year we did not see any Pollyanna comments from Markit economists. Perhaps the news has sunk in that as I have repeatedly said, this recession will be long and deep and Germany would not escape. Expect Numerous GDP Downgrades, Missed Budget Targets All GDP estimates from the Eurozone to-date have been pure bunk. Expect numerous downgrades after this disastrous report. If countries are to meet debt-to-GDP targets still more austerity measures will be forthcoming which will mean more layoffs, higher unemployment, and lower revenues. In short, Spain, France, Italy will find it impossible to meet budget targets as the recession picks up steam. Containment Theory Blows Sky High For a look at just released PMI reports from Germany and France, please see Containment Theory Blows Sky High: German Manufacturing PMI Plunges to 45; French Manufacturing PMI Plunges to 44.4, Sharpest Contraction in 3 Years Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Damn Cool Pics |
Homemade Magnetic Levitating Bed Posted: 24 May 2012 11:25 AM PDT Reddit user with the nickname 'mememetatata' built this awesome levitating bed using plywood and hockey puck sized rare earth magnets. With $1,000, he built this floating bed that can comfortably sleep one person upto 250 pounds due to the fact that two people would make the rig collapse. Building the frame of the levitating part of the bed. Fits a twin sized mattress. It's 74 inches long and 38 inches wide. Another angle Put in the slats that will keep the magnets in place Put the magnets in and closed it up Highly technical drawing of one of the corners of the main thing Making the frame of the lower platform. It is 8 feet long and 7 feet wide Another angle Due to bad packaging in the magnet shipment, two of the magnets got stuck together. This is incredibly bad news because there are several hundred pounds of force holding these together now. After a lot of raging and angrily emailing the company that I got the magnets from, I realized that a rubber glove I was handling the magnets with was stuck between them. It provided a gap of around 2mm. I used scissors to pry this open and stick successively larger things inside. Got a pen in (I taped around the pen so that the splinters wouldn't get everywhere if the pen shattered, which it did ;D) Three pens and a spacer Two spacers and a pen I was worried that the pens would fall out and I would lose all of my prying progress, or that all of my spacing would fall out and they would be entirely stuck together with no gap, in which case they would be entirely and impossibly stuck together (many hundreds of pounds of force holding them together, these are solid neodymium rare earth magnets the size of hockey pucks). I used screws, which since they are magnetic, stood no chance of falling out! They also worked pretty well to prop them apart. Two spacers I stomped on the spacers to jam them and a pen in. I then replaced the pen with a third spacer and got them unstuck! Slight damage. Essentially only aesthetic. Tests I did confirmed that the magnets were for all intents and purposes entirely functional. Finishing up the base. Put it all together. Steel cable tethers the top bed to the bottom base. Had to do some math to determine how long the cable needed with how high I calculated that the bed would float. I got this stabilization system (and most of the idea of the bed!) from this bed which is a much larger scale, much more expensive version http://www.youtube.com/watch?feature=player_detailpage&v=hgI5jSC3NwY#t=94s View underneath the platform The steel cable goes into the platform where it is attached and screwed in. Complete bed! Although I haven't yet put on the trim and nice looking parts, or put on a clear coat of paint to make it shinier/cleaner looking. |
Sexting and the College Student [infographic] Posted: 24 May 2012 10:25 AM PDT For most college students, sexting is no big deal. In fact, as many as four out of five engage in sexting. But sexting can lead to more than just embarrassment -- it can lead to legal consequences, especially if a minor is involved. The problem with sexting doesn't end there. It has become an epidemic among college students, which can lead to other problems too. Click image to see a larger version. Via BCO |
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