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The Difference Between Vendors and Consultants - Whiteboard Friday |
The Difference Between Vendors and Consultants - Whiteboard Friday Posted: 14 Jun 2012 01:55 PM PDT Posted by Rhea Drysdale This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In this week's Whiteboard Friday, we are going to be discussing the differences between vendors and consultants. We are very excited to have Rhea Drysdale in the studio to present on this very insightful topic. Rhea is one of the leaders in SEO consulting services, but she hasn't always been. Nope, she used to be *cough,* a vendor. Now, there's not anything wrong with being a vendor, but if you've always seen yourself as a consultant it can be quite a shock to discover otherwise. Vendors and consultants play two very different roles and you may soon discover that you are not exactly the one that you thought you were. Please share your thoughts on these differences in the comments below. Happy Friday everyone! Enjoy! P.S. Rhea doesn't really talk about herself in the 3rd person. I wrote this ;) - Kenny Video Transcription
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Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups |
Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups Posted: 14 Jun 2012 04:35 AM PDT Since the introduction of the Penguin update and what some SEOs like to call the BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates Rankings), it has become more important than ever to ensure your site has as clean a link profile as possible. Historically, most sites would have at least a few dodgy links, but some may have more than others. This has meant that, sadly, a lot of businesses have been caught in the crossfire with Penguin updates. Part of the update appears to look at the type of sites linking to yours, the anchor text diversity of your profile, and the type of links. For example, an over optimised link profile biased to a number of links for certain anchors could trigger a penalty, so could a number of blog-roll links. This means that the SEO industry needs to make sure it has an up-to-date link removal strategy in case disaster strikes. Below is outlined a brief strategy to get you started on this process. It will get you to consider the different levels of information you should be looking at, show you how to acquire the information you don't have, and give you a few tips on some removal strategies and reconsideration requests. Getting StartedThe first thing to do is run an extract from all your available sources, such as:
Once these have been collated, you need to look into your own link building efforts, or work carried out by agencies or freelancers on your behalf, ensuring you go as far back as possible. The aim is to have your entire link building data in one area, so that correlation and computation can happen at once. Hopefully, most of the links you have built are pre-classified into directories, guest blogs, widget links, syndicated content, paid links (!), etc. Get as much of this classification data as possible. A few notes:
Starting WorkThe first steps are to take all the backlink data that you've gathered from various sources and put them into one large spreadsheet. This will allow you to:
If you have them (and there's no reason why you shouldn't!) you should cross reference all the links you and/or your SEO team have acquired in the last X years, going back as far as possible. These should also be highlighted. As part of this exercise, the next step would be to highlight all the links that appear in my master list, AND on Google Webmaster Tools. As mentioned earlier, these are all the links Google says they know about explicitly, which means that these should form a large part of your clean up focus. However before you start actioning those links, you need to dig a bit deeper into the data and isolate links into groups. One of the common classifications that should be easy to run in your master sheet would be:
Micro analysingSometimes it is difficult to micro analyse your links – especially if you have thousands of root domains. However, with some of the steps above you would have hopefully classified a large portion if not all; but, if you get stuck, you don't need to despair. Ideally the kind of information you would want for each link you didn't place would be:
There might be further classifications that you require in order to understand your links better, but that depends on how much information you would need if a removal was necessary. Once you've outlined the details you need per link, you then ought to isolate all the links you need extra information on and compile a new list. This new list would form the basis of a "task" that you could send to a remote worker (who can be hired through a number of means, such as Odesk). Why use a remote working service? To start with, this is a very manual process and could take a few days. As such, it makes more sense to split it across multiple workers who would cost a lot less than UK / US manpower would. (TIP: if you are an SEO company, you may want to develop a custom scraping tool that compiles a lot of this info together for you!) Risk AnalysisThere are no hard and fast tools and rules for a decent back link risk analysis that. However you should prioritise these attributes of a link as a potential investigation for removal:
Removal Tips
Building a case for reconsiderationThe more detailed and informative your re-inclusion request is, the higher your chances of the webspam team looking at it favourably. The party line is they want to see "a good faith effort". This means:
If you have already gone as far as a reconsideration request, you would probably have done some of the above. But remember to:
Summary
Image credit: cnystrom © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups Related posts: |
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Hi, I'm glad to notify you about the official release of G-Lock Backlink Diver. With our Backlink Diver you get powerful 4-in-1 SEO software including Backlink Verifier, PageRank Checker, Index Checker and Proxy Checker with harvester. Here is exactly what Backlink Diver can do for you: - verify if your backlinks are still alive; - determine the link type (dofollow, nofollow): - determine the PageRank of the domain and page linking to your site; - determine if the linking page is indexed or not; - provide a detailed anchor text analysis; - harvest, check and use proxy servers to check linking pages for PageRank and index. You can download Backlink Diver v1.1 at this page: Don't miss our introductory offer! After the official release Backlink Diver is not free anymore. You can use the downloaded version for free for 14 days. After the 14-day trial period you must buy the license to unlock Backlink Diver for 1 year. If you buy now, you will get Your One Year license for only $20 (full support and program updates included). Get this before it's too late! Our introductory price -- $20/year -- is valid till July 31, 2012. Then you'll pay $39 for the 1st year and $20/year for the license renewal. Thank you for your time!
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The most efficient way to get the behavior you're looking for is to find positive deviants and give them a platform, a microphone and public praise.
The tribe is hyper-aware of what's being celebrated, and when you celebrate those that are moving in the right direction, you create a powerful push in that direction. It's tempting to spend your time extinguishing bad behaviors, but in fact, spreading the word about the superstars is far more likely to change the culture of your market.
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Mish's Global Economic Trend Analysis |
Posted: 14 Jun 2012 07:53 PM PDT I received an email yesterday from Aaron Krowne, founder of the Mortgage Lender Implode-O-Meter site stating that Wells Fargo had closed a business checking account for ML-Implode citing "credit risk". I asked Krowne if the account had a line of credit and Krowne answered "No". So, how can an simple checking account with no credit capabilities be considered a "credit risk"? Even if such a thing is possible, one would think Wells Fargo would discuss the situation with ML-Implode. Well, think again. Krowne believes the account closing is more likely related to a recent series of articles by ML-Implode blogger Martin Andelman who "pulled no punches in criticizing Wells Fargo over its foreclosure practices." One of those posts was about a man who allegedly committed suicide following a lost mortgage payment. You can read about the suicide and the rest of Aaron Krowne's story in his post ML-Implode Gets "Wikileaks Treatment" As Wells Fargo Freezes, Closes Business Account Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
"It's Not the Situation Room" Says Spain After holding Emergency Cabinet Meeting Posted: 14 Jun 2012 01:49 PM PDT We now have an official denial of an amusing kind. With clear reference to CNN's Situation Room with Wolf Blitzer, Spain calls for calm following an emergency cabinet meeting while declaring the meeting was "Not the Situation Room". I pieced together the following synopsis with help from Google Translate: Situation Room Synopsis Following a regular cabinet meeting, Spain's prime minister Mariano Rajoy held an emergency meeting with deputy prime minister Soraya Saenz de Santamaria, Economy minister Luis de Guindos, and Treasury Minister Cristobal Montoro. The Government says the meeting was not the "Situation Room". Economy minister Luis de Guindos admits the situation of "tension" while stating "government is not in a cabinet crisis". De Guindos requested calm. Recall that on June 1, de Guindos insisted Spanish banks were sound, not needing a rescue while begging the international community for a rescue. Please see Edge of a Precipice; Doublethink Extraordinaire; Spain in Discussions With US Regarding Bank Aid; Gold Soars; Geithner to the Rescue? for an Orwellian discussion of conflicting statements from Spain. Here is an unedited snip as translated by Google ... The four members of the executive who held the unusual meeting refused to answer questions from journalists in the corridors of the House. "President, a message of calm about the situation in the markets?" Was the repeated question. There was no response.Quick Translation
Word Cloud I pasted the entire translated text into the Wordle Word Cloud Generator and came up with this. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Posted: 14 Jun 2012 09:49 AM PDT Sensationalist Silliness Several people asked me to comment on The Telegraph article Germany signals shift on €2.3 trillion redemption fund for Europe by Ambrose Evans-Pritchard. OK. Here goes. The headline is nothing but sensationalist silliness. There is no shift, and even if there was a shift, it could not possibly come in time. "It is conceivable so long as there is proper supervision of tax revenues," said a source in the Chancellor's office. The official warned that there would be no "master plan" or major break-through at the EU summit later this month.Meaningless Political Statements The statement, not even from chancellor Merkel, warned there would be "no master plan", only that the idea was "conceivable". That alone proves such a shift, even if it was real, could not possibly come on time. This is what happened: "Fast-moving events" forced a meaningless statement out of an unnamed source in the Chancellor's office, hoping to calm the market. Simply put: There is no meaningful shift. Chancellor Merkel Warns of 'Limited German Resources' Those seeking a dose of reality should consider Merkel Warns of 'Limited German Resources' June 14, 2012 12:21 pmBundesbank: Policymakers Should Refrain From "Wild Goose Chase" of Higher Firewalls Inquiring minds seeking a dose of reality should also pay attention to an interesting speech on the The present state of the euro-area sovereign debt crisis by Dr Andreas Dombret, Member of the Executive Board of the Deutsche Bundesbank, regarding the cause and solutions to the eurozone monetary union crisis. Dombret does not speak for the entire Bundesbank, but I have no doubt his position is a representative viewpoint. Please consider the following snips on increasing firewalls and entering into monetary unions. Policymakers should refrain from a wild goose chase in pursuit of ever higher firewalls. Making the firewalls higher and higher will not resolve the crisis. Instead, policymakers should care that firewalls do not fall into a credibility trap owing to unavoidable political or financial constraints.Dead Before Arrival The Bundesbank and Chancellor Merkel are both against "big bang" solutions including joint eurobonds, a bank deposit insurance scheme, a French-inspired financial stability package, the ECB printing money, and every other nonsensical proposal put forth by nannycrats and mindless economists everywhere. Please mark all such non-solutions dead-before-arrival as noted in Dead Before Arrival, Eight Lessons the EU Needs to Learn . Deadlock Over What Comes First Germany insists that a fiscal union must come firsts while Spain, France, and Greece want a banking union of any kind first. A fiscal union requires massive treaty changes and ratification by German citizens. So would a banking union. The deadlock ensures more delays, but time is up. Neither a fiscal union nor a banking union is going to happen, nor should they happen and the European monetary union cannot possibly survive in this deadlocked state. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Spain Is Not Greece (And Other Such Anecdotes) Posted: 14 Jun 2012 08:48 AM PDT Here is a bit of humor from reader "MF" who writes about who is not whom. Interestingly, all of the following quotes are from 2010. I bet there are far more to add to the list. "Spain is not Greece." Elena Salgado, Spanish Finance minister, Feb. 2010 "Portugal is not Greece." The Economist, 22nd April 2010. "Ireland is not in 'Greek Territory." Irish Finance Minister Brian Lenihan. "Greece is not Ireland." George Papaconstantinou, Greek Finance minister, 8th November, 2010. "Spain is neither Ireland nor Portugal." Elena Salgado, Spanish Finance minister, 16 November 2010. "Neither Spain nor Portugal is Ireland." Angel Gurria, Secretary-general OECD, 18th November, 2010. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Posted: 14 Jun 2012 01:34 AM PDT Inquiring minds are poring over the ESM Treaty to see how it is supposed to work in theory, assuming it will be ratified by counties with the required 90% of EMU voting rights. Given that Spain is supposed to get €100 billion from the ESM, some might be surprised to learn ESM Still Not Ratified by Germany, Austria, Belgium, Estonia, Slovakia, Netherlands Finland is missing from the above group. Finland has signed but not yet ratified the treaty and May Ask for Collateral for Spanish Banking Bailout Political football is holding up treaty ratification in Germany, with the opposition demanding a Financial Transaction Tax in return for passage. Assuming the treaty passes, please turn your attention to Article 41. ARTICLE 41 ... payment of paid-in shares of the amount initially subscribed by each ESM Member shall be made in five annual instalments of 20 % each of the total amount. The first instalment shall be paid by each ESM Member within fifteen days of the date of entry into force of this Treaty. The remaining four instalments shall each be payable on the first, second, third and fourth anniversary of the payment date of the first instalment. Reader Brett who pointed out that provision writes ... The ESM total budget for 5 years is 700 billion euros. That means for 2012 the ESM will be able to contribute 140 billion euros. I have shown the breakdown by country (listed in Annex II) and amended another column to show their first contribution.Capital Contribution Analysis
Subtract Italy crippled with a 120% debt to GDP ratio and Borrowing money at 4-5% to Lend to Spain at 3% and you are under the €100 billion mark. Even including Italy, the fund for 2012 is nearly all spent. What happens if Spain needs €350 billion as per analysis from JPMorgan? What Happens if Italy needs a bailout? Are there any rabbits left in the hat? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Spanish 10-Year Bond Yield Hits 6.96%, a New Euro-Era High; 2-Year Bond Yield Hits 5.19% Posted: 14 Jun 2012 01:22 AM PDT A big selloff in Spanish government bonds is underway this morning at 3:15AM central. Conditions can change by the US equity market open, but the results are currently very ugly. At the time of this writing, the yield on 2-Year Spanish Bonds is 5.12% (up 20 basis points) having soared as high as 5.19% (at that time up a whopping 27 basis points). The yield on 10-Year Spanish Bonds is 6.96% (up 20 basis points), having hit a euro-era high of 6.90%. The European bond market is coming unglued fast. It will be interesting to see if ECB president Mario Draghi steps in, and with how much "firepower". Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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